https://foundersguide.

com/5-common-types-of-business-correspondence/
Be Valuable
Be Persuasive
Be Organised
Be Clear
Be Brief
Characteristics of professional writing (clarity, conciseness, structure).
Differences between academic and business writing.
Academic and business writing serve distinct purposes and audiences, leading to notable
differences in style, structure, and tone.

1.Purpose:

Academic Writing: Aims to inform, analyze, or persuade within an educational context. It

often involves exploring theories, presenting research findings, or discussing concepts to
contribute to a field of knowledge.

Example: A research paper analyzing the economic impacts of climate change.

Business Writing: Focuses on achieving specific organizational objectives, such as

facilitating decision-making, instructing, or persuading stakeholders. It is action-oriented and
seeks to drive outcomes.

Example: A proposal recommending the adoption of a new software to improve

company productivity.

2. Audience

Academic Writing: Primarily targets scholars, researchers, and students familiar with the
subject matter.

Example: A thesis submitted to a university department.

Business Writing: Addresses a diverse audience, including colleagues, clients, stakeholders,

or the general public, who may have varying levels of expertise.

Example: An email to clients explaining updates to a service.

3. Tone and Style

Academic Writing: Utilizes a formal tone, often employing third-person perspective and
passive voice. It emphasizes objectivity and thoroughness.

Example: "The study was conducted to assess the effects of the intervention."
Business Writing: Adopts a more direct and concise style, frequently using active voice and
first or second person as appropriate. Clarity and brevity are prioritized to ensure quick
comprehension.

Example: "We conducted the study to assess the effects of the intervention."

4. Structure and Format

Academic Writing: Follows a structured format, often including sections like abstract,
introduction, literature review, methodology, results, and conclusion.

Example: A journal article with clearly delineated sections.

Business Writing: Varies in structure depending on the document type (e.g., memos, reports,
emails) and is designed for easy navigation, often employing headings, bullet points, and
visuals.

Example: A business report with an executive summary, bullet points highlighting

key findings, and charts illustrating data.

5. Language Use

Academic Writing: Incorporates discipline-specific terminology and assumes a level of prior

knowledge from the reader.

Example: "The results indicate a significant heteroscedasticity in the regression

model."

Business Writing: Uses straightforward language, minimizing jargon to ensure accessibility

to a broader audience.

Example: "The results show that the variability of errors changes across the data
range."

6. Citation and Evidence

Academic Writing: Requires rigorous citation of sources following specific academic styles
(e.g., APA, MLA) to support arguments and provide evidence.

Example: "Smith (2020) argues that market volatility is influenced by external

factors."

Business Writing: While it may reference data or sources, formal citations are less common;
the focus is on practical information and actionable insights.

Example: "According to our market analysis, external factors influence market

volatility."
Understanding these differences is crucial for effective communication within each
context, ensuring that the writing meets the expectations and needs of its intended
audience.

Activity: Editing for Clarity (40 min)

o Students are given poorly written business emails and reports.

o Task: Identify issues (e.g., jargon, wordiness, unclear structure) and rewrite
the content for clarity.

Poorly Written Business Email:

Subject: Meeting

Hey,

I hope you're good. I wanted to touch base about the thing we talked about last week. Can we
meet sometime to discuss it? Let me know when you're free.

Thanks,

[Your Name]

Issues:

 Vague Subject Line: "Meeting" doesn't provide specific information about the
email's purpose.
 Informal Greeting: Starting with "Hey" is too casual for professional
correspondence.
 Lack of Specificity: Phrases like "the thing we talked about" and "sometime" are
ambiguous.
 No Clear Call to Action: Doesn't specify what the recipient should do next.

Poorly Written Business Report:

Title: Third Quarter Sales

The sales performance of our company in the third quarter of 2023 was not
good. We did not meet our sales targets and we lost some customers. The
marketing team tried their best, but the results were disappointing. We
need to improve our strategies to do better in the future.

Issues:
  Lack of Data: No specific numbers or statistics are provided to illustrate
performance.
 Vague Language: Terms like "not good" and "some customers" are
imprecise.
 No Analysis: Fails to explore reasons behind poor performance or
suggest actionable steps.
 Unstructured: Lacks headings, subheadings, or sections to organize
content.

Common pitfalls in business communication, such as vagueness, informality, and lack of

structure. Improving clarity, providing specific details, and maintaining a professional tone
are essential for effective business writing.

here are improved versions of the previously provided business email and report:

Improved Business Email:

Subject: Request for Meeting to Discuss Project XYZ Progress

Dear [Recipient's Name],

I hope this message finds you well.

Following our discussion last week regarding Project XYZ, I would like to schedule a
meeting to review our progress and outline the next steps. Could we arrange a time to meet
this week? Please let me know your availability.

Thank you,

[Your Name]

Improvements Made:

 Clear Subject Line: Specifies the purpose of the email.

 Professional Greeting: Uses a formal salutation.
 Specific Request: Clearly states the reason for the meeting and suggests a timeframe.
 Polite Closing: Ends with a courteous note.

Improved Business Report:

Title: Third Quarter 2023 Sales Performance Analysis

Executive Summary:

In Q3 2023, our company achieved sales totaling $2.5 million, falling short of the $3 million
target by 16.7%. This shortfall is primarily due to a 10% decrease in customer retention and a
5% decline in new customer acquisitions. The marketing initiatives implemented during this
period did not yield the anticipated results. To address these challenges, it is recommended to
reassess our marketing strategies, enhance customer engagement programs, and explore new
market segments.

Introduction:

This report examines the sales performance for the third quarter of 2023, identifies key
factors contributing to the shortfall, and proposes actionable strategies for improvement.

Sales Performance Overview:

 Total Sales: $2.5 million (Target: $3 million)

 Customer Retention Rate: 85% (Previous Quarter: 95%)
 New Customer Acquisitions: 500 (Previous Quarter: 525)

Analysis:

The decline in sales is attributed to:

1. Customer Retention: A 10% decrease, resulting in a loss of approximately $300,000

in revenue.
2. New Customer Acquisition: A 5% decline, leading to a $200,000 revenue shortfall.
3. Marketing Strategies: Current campaigns did not effectively engage the target
audience, as evidenced by lower conversion rates.

Recommendations:

1. Revitalize Marketing Campaigns: Develop targeted campaigns focusing on

customer needs and preferences.
2. Enhance Customer Engagement: Implement loyalty programs and personalized
communication to improve retention.
3. Explore New Markets: Identify and pursue potential market segments to expand the
customer base.

Conclusion:

Addressing the identified issues through the recommended strategies is essential to achieve
our sales targets in the upcoming quarters.

Improvements Made:

 Data-Driven Analysis: Provides specific figures and percentages.

 Structured Format: Includes clear sections with headings.
 Actionable Recommendations: Offers specific strategies for improvement.

These revisions enhance clarity, professionalism, and provide a solid foundation for informed
decision-making.
 2. Email Writing Exercise (40 min)
o Students draft a professional email (e.g., requesting a meeting, responding to a
complaint).
o Peer review session: Students provide feedback using a checklist.

Subject: Resolution of Your Recent Complaint Regarding [Issue]

Dear [Customer Name],

I hope this message finds you well. I am writing to sincerely apologize for the
inconvenience you experienced with [specific issue, e.g., "the delayed delivery of your
recent order"]. We understand how frustrating this must have been for you.

Upon investigating the matter, we discovered that [briefly explain the cause of the issue,
e.g., "a logistical error in our warehouse led to the delay"]. We have taken immediate
steps to rectify this, including [specific actions taken, e.g., "implementing a new
tracking system to prevent such errors in the future"].

To address the inconvenience caused, we would like to offer you [compensation, e.g., "a
15% discount on your next purchase"]. Please use the code [DISCOUNT CODE] at
checkout.

We value your feedback and are committed to improving our services. If you have any
further concerns or need assistance, please do not hesitate to contact us directly at
[contact information].

Thank you for bringing this to our attention and for your continued support.

Warm regards,

[Your Name]

[Your Position]

[Company Name]

[Contact Information]

Feedback Checklist:

1. Timely Response:
o Was the complaint addressed promptly?
2. Personalization:
o Is the customer's name used?
o Does the response reference the specific issue raised?
3. Empathy and Apology:
 o Does the email express understanding of the customer's frustration?
o Is there a sincere apology for the inconvenience caused?
4. Explanation:
o Is there a clear explanation of what went wrong?
o Does it avoid unnecessary jargon?
5. Resolution and Compensation:
o Is a solution or compensation offered to the customer?
o Are the details of how to avail the compensation clearly stated?
6. Commitment to Improvement:
o Does the email convey steps taken to prevent future occurrences?
7. Contact Information:
o Is there an invitation for further communication?
o Are contact details provided?
8. Professional Tone and Language:
o Is the tone appropriate and professional?
o Is the language clear and free of errors?
9. Brevity and Clarity:
o Is the email concise yet comprehensive?
o Are the key points easy to identify?
10. Positive Closing:
o Does the email end on a positive note, reinforcing the company's
commitment to the customer?

By adhering to this checklist, you can ensure that your response to customer complaints
is effective, professional, and fosters customer satisfaction.

Week 2: Writing Persuasive Business Documents

 Develop persuasive and audience-focused writing.

 Learn to structure proposals and cover letters effectively
 Components of a proposal (introduction, problem statement, solution, benefits, call to
action).

1. Pair Activity
o Review and critique an existing business proposal.
2. Practical Writing Task

o Draft a 1-page business proposal for a new business initiative, requesting

funding for a project).

Homework Assignment: Writing a Professional Business Proposal

Objective: Develop a concise and persuasive business proposal to enhance your professional
writing skills.
Assignment Details:

1. Scenario: Imagine you are part of a team at a company that specializes in [industry of
your choice]. Your team has identified an opportunity to propose a new project or
initiative that could benefit the company.
2. Task: Write a business proposal (1,000–1,500 words) addressed to the company's
executive team. Your proposal should include the following sections:
o Title Page:
 Project Title
 Your Name
 Date
o Executive Summary:
 A brief overview of the proposal's main points.
o Introduction:
 Background information on the current situation or problem.
 Purpose of the proposal.
o Problem Statement:
 A clear description of the issue that needs to be addressed.
o Proposed Solution:
 Detailed explanation of your proposed project or initiative.
 How it addresses the problem.
o Benefits:
 Outline the advantages of implementing your proposal.
 Include any data or research to support your claims.
o Implementation Plan:
 Step-by-step plan for executing the proposal.
 Timeline and key milestones.
o Budget:
 Estimated costs associated with the proposal.
 Justification for the expenses.
o Conclusion:
 Summary of key points.
 Call to action or request for approval.
3. Formatting:
o Use a professional tone and language throughout.
o Ensure the document is well-organized with clear headings and subheadings.
o Proofread for grammar, punctuation, and spelling errors.
4. Submission:
o Submit your proposal as a PDF document by [due date].

Resources:

 For guidance on writing business proposals, refer to Business Writing - UNC Writing
Center.
 Review sample proposals and templates to understand structure and content.

Evaluation Criteria:

 Clarity and conciseness of writing.

 Effectiveness of the proposed solution.
  Feasibility and thoroughness of the implementation plan.
 Professional presentation and adherence to formatting guidelines.

This assignment aims to simulate a real-world business scenario, allowing you to apply
professional writing techniques and strategic thinking. Approach this task as if you are
genuinely pitching a proposal to your company's leadership team.

Certainly, analyzing real-world business proposals and persuasive letters can provide
valuable insights into effective professional writing. Below are examples of each, along with
discussions on what makes them effective.

1. Business Proposal Example

Title: "Digital Marketing Services Proposal for XYZ Corporation"

Executive Summary:

ABC Marketing Agency proposes a comprehensive digital marketing strategy for XYZ
Corporation aimed at increasing online visibility, driving website traffic, and boosting sales
conversions. Our approach includes SEO optimization, content marketing, social media
management, and targeted advertising campaigns.

Proposed Services:

 SEO Optimization: Enhancing website structure and content to improve search

engine rankings.
 Content Marketing: Creating engaging blog posts, articles, and newsletters to attract
and retain customers.
 Social Media Management: Managing and growing social media presence across
platforms like Facebook, Twitter, and LinkedIn.
 Targeted Advertising: Implementing pay-per-click (PPC) and social media ad
campaigns to reach specific demographics.

Timeline and Deliverables:

 Month 1: Website audit and SEO improvements.

 Month 2: Launch of content marketing initiatives.
 Month 3: Rollout of social media strategies.
 Month 4: Initiation of targeted advertising campaigns.

Budget:

 Total Cost: $50,000

 Payment Schedule: 50% upfront, 25% at mid-point, 25% upon completion.

Effectiveness Analysis:

 Clarity: The proposal clearly outlines the services offered, ensuring the client
understands what is being provided.
 Structure: Organized with headings and bullet points, making it easy to navigate.
  Specificity: Provides detailed timelines and deliverables, setting clear expectations.
 Professional Tone: Maintains a formal and respectful tone throughout.

2. Persuasive Business Letter Example

Subject: "Proposal to Implement Flexible Working Hours"

Dear [Recipient's Name],

I am writing to propose the adoption of flexible working hours within our department. This
initiative aims to enhance employee productivity, job satisfaction, and work-life balance.

Studies have shown that flexible schedules can lead to a 15% increase in productivity and a
20% improvement in employee morale. By allowing employees to adjust their working hours,
we can accommodate individual peak performance times and personal commitments, leading
to a more motivated and efficient team.

I recommend a pilot program where employees can choose their start and end times within a
specified range. We can assess the program's impact over a six-month period and make
adjustments as necessary.

Implementing flexible working hours demonstrates our commitment to employee well-being

and can position us as a forward-thinking employer.

Thank you for considering this proposal. I am available to discuss this further at your
convenience.

Sincerely,

[Your Name]

Effectiveness Analysis:

 Clear Purpose: The letter states its intent upfront, making the purpose immediately
known.
 Evidence-Based: Cites statistics to support the argument, adding credibility.
 Conciseness: Keeps the message brief and to the point, respecting the reader's time.
 Call to Action: Ends with a suggestion for further discussion, encouraging
engagement.

These examples illustrate the importance of clarity, structure, specificity, and a professional
tone in business communications. By incorporating these elements, writers can create
compelling proposals and letters that effectively convey their messages and persuade their
audiences.

Assignment: Crafting a Persuasive Business Letter

Objective: Enhance your professional writing skills by composing a persuasive business

letter that effectively communicates a request or proposal to a specific audience.
Scenario: Imagine you are an employee at a company facing a particular challenge or
opportunity. Identify a situation where a persuasive letter could influence a decision or
prompt action. Examples include proposing a new project, requesting additional resources,
suggesting a policy change, or addressing a customer concern.

Task: Write a formal business letter (approximately 500 words) addressed to the appropriate
stakeholder (e.g., supervisor, client, vendor) with the goal of persuading them to take a
specific action. Your letter should include the following elements:

1. Heading:
o Your Name
o Your Position
o Company Name
o Company Address
o City, Postal code
o Email Address
o Phone Number
2. Date:
o [Insert Date]
3. Recipient’s Information:
o Recipient’s Name
o Recipient’s Position
o Company Name
o Company Address
o City, Postal code
4. Salutation:
o Dear [Recipient’s Name],
5. Body:
o Introduction:
 Clearly state the purpose of the letter.
 Provide context or background information relevant to the issue.
o Main Content:
 Present compelling arguments supporting your request or proposal.
 Use data, examples, or anecdotes to strengthen your case.
 Address potential counterarguments or concerns.
o Conclusion:
 Summarize the key points.
 Clearly state the desired action you want the recipient to take.
 Express appreciation for the recipient’s time and consideration.
6. Closing:
o Sincerely,
o [Your Signature]
o [Your Typed Name]

Formatting Guidelines:

 Use a professional tone and formal language throughout the letter.

 Align text to the left and use single spacing within paragraphs and double spacing
between paragraphs.
  Use a standard font (e.g., Times New Roman, 12-point size).
 Proofread the letter to ensure it is free of grammatical and spelling errors.

Submission:

 Submit your completed letter as a PDF document by [insert due date].

Evaluation Criteria:

 Clarity and Coherence: The letter is well-organized and the purpose is clearly
stated.
 Persuasiveness: Arguments are compelling and supported by evidence.
 Professionalism: The letter follows standard business formatting and maintains a
formal tone.
 Mechanics: The letter is free from grammatical, spelling, and punctuation errors.

Resources:

 For guidance on writing persuasive business letters, refer to WriteExpress: Persuasion

Letters.
 Review sample letters to understand effective persuasive techniques.

This assignment aims to simulate a real-world business scenario, allowing you to practice
crafting persuasive communications that can influence decision-making processes.

2. Cover Letter Writing (30 min):

o Students write a cover letter for a job application.
o Peer review and revision.

Week 3: Report Writing and Executive Summaries

Components of a professional business report (title, executive summary, introduction,

findings, conclusion, recommendations).

Learning Outcomes:

 Understand the structure of professional reports.

 Learn to summarize key points concisely.

A professional report is a structured document designed to convey information clearly and

efficiently to its intended audience. While the specific structure may vary depending on the
report's purpose and audience, a typical professional report includes the following
components:
 1. Title Page
o Includes the report's title, author's name, position, organization, and date of
submission.
2. Executive Summary
o Provides a concise overview of the report's key points, including the purpose,
methodology, findings, conclusions, and recommendations.
o Although it appears at the beginning, it's often written last to capture the
report's essence accurately.
3. Table of Contents
o Lists the main sections and subsections of the report with corresponding page
numbers, aiding navigation.
4. Introduction
o Sets the context by outlining the report's purpose, scope, and objectives.
o May include background information and the terms of reference.
5. Methodology
o Describes the methods used to gather and analyze data, providing enough
detail for replication.
6. Findings/Results
o Presents the data or information discovered during the research or
investigation.
o Often includes tables, charts, and graphs to illustrate key points.
7. Discussion/Analysis
o Interprets the findings, explaining their significance and implications.
o May compare results with expectations or literature and discuss limitations.
8. Conclusions
o Summarizes the main findings and their implications, directly addressing the
report's objectives.
9. Recommendations
o Suggests specific actions based on the conclusions to address issues or
capitalize on opportunities.
10. References
o Lists all sources cited in the report, formatted according to a specified citation
style.
11. Appendices
o Contains supplementary material such as raw data, detailed calculations, or
additional information that supports the report but is too lengthy for the main
body.

Title Page

Improving Customer Satisfaction: An Analysis of Support Services

Prepared by: Jane Doe, Customer Relations Manager

XYZ Corporation

March 15, 2025

Executive summary

This report examines customer satisfaction levels concerning XYZ Corporation's

support services. Data was collected through customer surveys and support ticket
analysis. Findings indicate a 20% increase in resolution times over the past six months,
leading to a 15% decline in customer satisfaction. Recommendations include
implementing additional training for support staff and upgrading the ticketing system
to improve efficiency.

Table of Contents

1. Introduction

2. Methodology

3. Findings

3.1. Survey Results

3.2. Support Ticket Analysis

4. Discussion

5. Conclusions

6. Recommendations

7. References

8. Appendices

Introduction

The purpose of this report is to assess customer satisfaction with XYZ Corporation's
support services and identify areas for improvement. Maintaining high customer
satisfaction is crucial for customer retention and brand reputation.

Methodology

Data was gathered using an online survey distributed to 500 customers who interacted
with support services in the past quarter. Additionally, support ticket data from the
same period was analyzed to assess resolution times and common issues.

Findings

3.1. Survey Results

- 60% of respondents rated their satisfaction as 'satisfactory' or lower.

 - Common complaints included long resolution times and lack of follow-up.

3.2. Support Ticket Analysis

- Average resolution time increased from 24 hours to 29 hours over six months.

- High frequency of issues related to product documentation.

Discussion

The increase in resolution times correlates with decreased customer satisfaction. Issues
with product documentation suggest a need for clearer user guides, which could reduce
support requests.

Conclusions

The increase in resolution times correlates with decreased customer satisfaction. Issues
with product documentation suggest a need for clearer user guides, which could reduce
support requests.

Recommendations

- Provide advanced training for support staff focusing on efficient problem-solving and
customer communication.

- Upgrade the support ticketing system to prioritize urgent issues and track follow-ups.

- Revise product documentation to address common user issues, reducing the need for
support.

References

Smith, A. (2024). Customer Service Strategies. Business Publishing.

Doe, J. (2023). Effective Support Systems. TechPress.

Appendices

Appendix A: Survey Questionnaire

Appendix B: Detailed Support Ticket Data

By adhering to this structured format, professional reports can effectively communicate

complex information in a clear and organized manner, facilitating informed decision-making.
 Sample reports are analyzed.
o
2. Summarization Exercise (40 min):
o Students are given a long business report.
o Task: Extract key information and draft an executive summary.
3. Drafting a Business Report (40 min):
o Students write a brief business report on a given case study.
o Instructor feedback.

Materials:

 Business report samples.

 Checklist for executive summaries.

An executive summary provides a concise overview of a comprehensive business report,

enabling readers to grasp the main points without delving into the entire document. It
typically includes the report's purpose, key findings, conclusions, and recommendations. The
executive summary is often considered the most crucial part of a business plan or report, as it
aids decision-makers in quickly understanding the document's essence.

en.wikipedia.org

Example of an Executive Summary:

Note: The following is a fictional example for illustrative purposes.

Executive Summary

This report examines the declining customer satisfaction levels at XYZ Corporation over the
past fiscal year. Through comprehensive data analysis and customer feedback, it was
identified that prolonged product delivery times and subpar customer service interactions are
the primary contributors to decreased satisfaction rates. To address these challenges, the
report recommends implementing a streamlined logistics system to expedite deliveries and
initiating a comprehensive training program aimed at enhancing customer service skills
among support staff. These strategic actions are projected to improve customer satisfaction
scores by 25% within the next year, thereby bolstering customer retention and driving
revenue growth.

Key Components of an Executive Summary:

1. Introduction:
o Briefly state the purpose of the report.
2. Problem Statement:
o Summarize the main issue or challenge addressed in the report.
3. Analysis:
 Highlight the key findings from the data or research conducted.
o
4. Recommendations:
o Outline the proposed solutions or actions to address the identified issues.
5. Conclusion:
o Summarize the anticipated outcomes or benefits of implementing the
recommendations.

Week 4: Writing for Digital & Global Audiences

Learning Outcomes:

 Learn best practices for digital business communication.

 Understand cross-cultural communication in writing.

Activities:

1. Digital Communication Workshop (40 min):

o Writing for LinkedIn, professional blogs, and emails.
o Students create a LinkedIn post promoting a business idea.
2. Cross-Cultural Writing Exercise (40 min):
o Case study: Analyzing business communication styles in different cultures.
o Task: Rewrite a business email for an international audience.
3. Final Writing Assignment (40 min):
o Students choose one: Revise their business report, proposal, or persuasive
email for a global audience.

Business email for local audience:

Subject: Proposal for Enhancing Customer Support Services

Dear Mr. Smith,

I hope this message finds you well. Following our recent discussions, I am pleased to present
a proposal aimed at enhancing our customer support services to better meet client needs.

Proposal Overview:

 Objective: To improve response times and customer satisfaction by implementing

advanced support tools and comprehensive staff training.
 Key Actions:
o Adopt a new ticketing system to streamline inquiries.
o Conduct monthly training sessions focusing on effective communication and
problem-solving skills.
 Expected Outcomes:
o A 30% reduction in average response time.
 o A 25% increase in positive customer feedback within six months.

I look forward to discussing this proposal in more detail at your convenience. Please let me
know a suitable time for a meeting.

Best regards,

Jane Doe

Customer Relations Manager

XYZ Corporation

Business email: Adapted Version for International Audience:

Subject: Proposal for Enhancing Customer Support Services

Dear Mr. Smith,

I trust this email finds you well. Building upon our recent conversations, I am pleased to
share a proposal designed to enhance our customer support services, ensuring they align with
the diverse needs of our global clientele.

Proposal Overview:

 Objective: To improve response times and customer satisfaction by implementing

advanced support tools and comprehensive staff training.
 Key Actions:
o Adopt a new ticketing system to streamline inquiries.
o Conduct monthly training sessions focusing on effective communication and
problem-solving skills.
 Expected Outcomes:
o A 30% reduction in average response time.
o A 25% increase in positive customer feedback within six months.

I look forward to discussing this proposal further. Please let me know a suitable time for a
meeting.

Best regards,

Jane Doe

Customer Relations Manager

XYZ Corporation
Adaptation Considerations:

 Language and Tone: The adapted email maintains a formal and respectful tone,
suitable for international business communication.
 Clarity and Simplicity: The message uses clear and straightforward language to
ensure understanding across diverse cultural backgrounds.
 Cultural Sensitivity: The email avoids idiomatic expressions and culturally specific
references that may not translate well internationally.
 Professionalism: The structure and content reflect professionalism, acknowledging
the importance of clear communication in a global business environment.

By considering these factors, the adapted email aims to communicate effectively with an

Analyzing business communication styles between Moroccan and British cultures reveals
distinct differences shaped by historical, social, and cultural factors. Understanding these
differences is crucial for effective cross-cultural interactions.

1. Communication Style

 Morocco:
o Indirect and High-Context: Moroccan communication tends to be indirect,
with messages often conveyed through context, non-verbal cues, and implied
meanings. Direct confrontation is generally avoided to maintain harmony and
prevent loss of face.

guide.culturecrossing.net

o Non-Verbal Communication: Gestures, facial expressions, and tone play

significant roles in conveying messages. Maintaining eye contact is a sign of
respect, but the extent may vary depending on social hierarchies and religious
observances.
o
 United Kingdom:
o Direct and Low-Context: British communication is typically direct, with an
emphasis on clarity and explicitness. While politeness is valued, messages are
conveyed with precision, and ambiguity is minimized.
o Formal and Reserved: There is a preference for formality, especially in
initial business interactions. Personal space is respected, and non-verbal cues
are subtle.

2. Business Relationships

 Morocco:
o Relationship-Oriented: Building personal relationships is a prerequisite for
successful business dealings. Trust is established through social interactions,
and business discussions often occur after a personal rapport is developed.

commisceo-global.com
 o Hierarchical Structure: Moroccan businesses are typically hierarchical, with
decision-making concentrated at the top. Respect for authority and seniority is
paramount.

commisceo-global.com

 United Kingdom:
o Task-Oriented: While relationships are important, British business culture
focuses on tasks and objectives. Professionalism and efficiency are prioritized,
and personal relationships, though beneficial, are not mandatory for business
success.
o Egalitarian Approach: British organizations often adopt a more egalitarian
structure, encouraging open dialogue and input from various levels within the
organization.

3. Time Management

 Morocco:
o Flexible Time Orientation: Punctuality is approached with flexibility.
Meetings may not start precisely on time, and the focus is on the event's
quality rather than strict adherence to schedules.

getgoing.com

 United Kingdom:
o Strict Time Adherence: Punctuality is a sign of professionalism and respect.
Meetings are expected to start and end as scheduled, and time management is
crucial.

4. Decision-Making and Negotiation

 Morocco:
o Consensus and Patience: Decisions are made after thorough deliberation and
consensus-building. Negotiations may be prolonged, with an emphasis on
relationship-building and mutual benefit.

commisceo-global.com

 United Kingdom:
o Efficiency and Directness: Decision-making processes are more streamlined,
with a focus on efficiency. Negotiations are conducted with clarity, aiming for
prompt agreements.

Case Study Illustration:

Scenario: A British company is negotiating a partnership with a Moroccan firm.

 Initial Meetings: The British team schedules a meeting for 10:00 AM and arrives
promptly. The Moroccan counterparts arrive at 10:15 AM, engaging in extended
 pleasantries before discussing business. The British perceive this as a lack of
professionalism, while the Moroccans view the British as overly rigid.
 Communication: During discussions, the British team presents their proposal directly
and expects immediate feedback. The Moroccan team, valuing indirect
communication, provides non-committal responses, intending to discuss internally
before providing a definitive answer. The British interpret this as disinterest, while the
Moroccans see it as a thoughtful consideration.
 Decision-Making: The British team seeks a swift decision to proceed, emphasizing
efficiency. The Moroccan team prefers to build a relationship first, involving multiple
stakeholders in the decision-making process, leading to delays. The British feel
frustrated by the slow pace, while the Moroccans feel pressured.

Conclusion:

Understanding these cultural differences is essential for fostering effective business

relationships between Moroccan and British partners. By recognizing and respecting each
other's communication styles, time orientations, and decision-making processes, both parties
can navigate potential misunderstandings and build successful collaborations.

Materials:

 The AIDA model (Attention, Interest, Desire, Action) for persuasive writing.
 Components of a proposal (introduction, problem statement, solution, benefits, call to
action).
 Checklist for online business writing

Creating compelling content for LinkedIn and professional websites is essential for engaging
your audience and achieving your communication goals. Below are best practices for each
platform, illustrated with real-world examples.

Best Practices for Professional LinkedIn Posts:

1. Understand Your Audience:

Tailor Content: Craft posts that resonate with your target audience's interests and
professional needs.

o Example: A career coach shares tips on resume building, addressing common

challenges job seekers face.
o
2. Craft Attention-Grabbing Headlines:

Engage Immediately: Use compelling headlines to draw readers in.

o Example: "Unlock Your Team's Potential: 5 Strategies for Effective

Leadership"
3. Add Value:

Provide Insights: Share actionable advice, industry news, or personal experiences

that offer value.

o Example: A marketing expert discusses the latest trends in digital advertising

and their implications.
4. Use Visuals Wisely:

Enhance Posts: Incorporate relevant images, infographics, or videos to

complement your message.

o Example: A data analyst shares a custom infographic illustrating key findings

from a recent study.

5. Be Authentic:

Show Genuine Engagement: Authenticity fosters trust and relatability.

o Example: A CEO shares a behind-the-scenes look at company culture,

highlighting team achievements.
6. Encourage Discussion:

Prompt Interaction: Ask questions or solicit opinions to engage your network.

o Example: "What are your thoughts on remote work productivity? Share your
experiences below."
7. Utilize Hashtags and SEO:

Increase Visibility: Use relevant hashtags and keywords to reach a broader

audience.

o Example: A tech blogger uses hashtags like #AI, #MachineLearning, and

#TechInnovation to categorize posts.
8. Maintain Consistency:

Regular Posting: Keep a consistent posting schedule to stay top-of-mind.

o Example: A consultant shares weekly insights on industry developments

every Monday morning.

9. Monitor Performance:

Analyze Engagement: Use LinkedIn Analytics to assess which posts resonate

most and adjust your strategy accordingly.
 o Example: After noticing higher engagement on video content, a professional
decides to incorporate more videos into their posts.

Best Practices for Professional Website Content:

1. Write Clear and Concise Content:

Be Direct: Use straightforward language to convey your message effectively.

o Example: A software company clearly outlines the features and benefits of

their product without jargon.
2. Prioritize Important Information:

Inverted Pyramid Style: Place the most critical information at the beginning.

oExample: A nonprofit's homepage immediately highlights its mission and

current initiatives.
3. Chunk Content:

Enhance Readability: Break content into manageable sections with headings and
bullet points.

o Example: A health blog uses subheadings and lists to organize information on

wellness tips.
4. Be Concise:

Avoid Unnecessary Words: Keep sentences and paragraphs short to maintain

reader interest.

o Example: A financial advisor's website presents investment advice in brief,

digestible paragraphs.
5. Optimize for Search Engines:

SEO Best Practices: Incorporate relevant keywords naturally and ensure meta
tags are descriptive.

o Example: A travel agency's blog includes keywords like "affordable vacation

packages" to attract search traffic.
6. Use Visuals and Multimedia:

Enhance Engagement: Complement text with images, videos, or infographics.

o Example: A culinary website features step-by-step cooking videos alongside

written recipes.
7. Ensure Mobile-Friendliness:

Responsive Design: Optimize your website for various devices to reach a broader
audience.
 oExample: An e-commerce site ensures its product pages are easily navigable
on smartphones and tablets.
8. Maintain Consistent Branding:

Unified Appearance: Ensure that fonts, colors, and messaging align with your
brand identity.

oExample: A consulting firm's website uses a consistent color scheme and tone
that reflects its professionalism.
9. Provide Clear Calls to Action (CTAs):

Guide User Behavior: Encourage users to take specific actions, such as signing
up for a newsletter or contacting for services.

o Example: A fitness trainer's website includes CTAs like "Book Your Free
Consultation Today" to prompt potential clients.
10. Regularly Update Content:

Keep Information Current: Regular updates improve SEO and demonstrate that
your site is active.

o Example: A tech news site publishes daily articles to keep readers informed
about the latest developments.

LinkedIn Post Examples

Unlocking Team Potential: 5 Strategies for Effective Leadership

As leaders, fostering a productive and positive work environment is paramount. Here are five
strategies to enhance team performance:

1. Clear Communication: Ensure transparency in goals and expectations.

2. Empowerment: Delegate tasks to encourage ownership and growth.
3. Recognition: Acknowledge and celebrate achievements to boost morale.
4. Continuous Learning: Promote professional development opportunities.
5. Adaptability: Be open to feedback and ready to implement change.

What approaches have you found effective in leadership? Share your experiences below!

#Leadership #TeamDevelopment #ProfessionalGrowth

Analysis of Best Practices:

1. Understand Your Audience: The post addresses leaders and managers seeking to
improve team dynamics.
2. Craft Attention-Grabbing Headlines: The title clearly states the topic and offers
actionable insights.
3. Add Value: Provides practical strategies that readers can implement.
4. Use Visuals Wisely: Including a relevant image or infographic can enhance
engagement.
 5. Be Authentic: Shares genuine advice based on common leadership principles.
6. Encourage Discussion: Ends with a question prompting readers to share their
experiences.
7. Utilize Hashtags and SEO: Relevant hashtags increase visibility to a broader
audience.
8. Maintain Consistency: Regularly posting similar content establishes authority in
leadership topics.
9. Monitor Performance: Engagement metrics can inform future content strategies.

Website Content Example:

Welcome to [Your Company Name]

At [Your Company Name], we specialize in delivering innovative solutions to meet your

business needs.

Our Services:

 Consulting: Providing expert advice to optimize your operations.

 Technology Integration: Implementing cutting-edge tools to enhance efficiency.
 Training Programs: Empowering your team with the skills they need to succeed.

Our team of experienced professionals is dedicated to helping your business thrive in today's
competitive landscape.

Contact Us:

Ready to take your business to the next level? Reach out to us at [contact information] to
learn more about how we can assist you.

Analysis of Best Practices:

1. Write Clear and Concise Content: The text is straightforward, outlining services
without unnecessary jargon.
2. Prioritize Important Information: Key services are listed prominently to capture
visitor interest.
3. Chunk Content: Bullet points and headings make the information easily digestible.
4. Be Concise: Keeps descriptions brief while conveying essential details.
5. Optimize for Search Engines: Incorporates relevant keywords naturally.
6. Use Visuals and Multimedia: Adding images or videos related to services can
enhance engagement.
7. Ensure Mobile-Friendliness: A responsive design ensures accessibility across
devices.
8. Maintain Consistent Branding: Consistent use of company name and service
descriptions reinforces brand identity.
9. Provide Clear Calls to Action (CTAs): Encourages visitors to contact the company
for further engagement.
10. Regularly Update Content: Keeping information current reflects the company's
active status and reliability.
By following these best practices, you can create compelling LinkedIn posts and website
content that effectively engage your audience and promote your professional objectives.

Grammatical errors, ethical missteps, cross-cultural misunderstandings, and the use of

jargon and clichés

Effective business communication demands clarity, precision, and cultural sensitivity.

Common pitfalls such as grammatical errors, ethical missteps, cross-cultural
misunderstandings, and the use of jargon and clichés can hinder effective messaging. Below,
we explore these issues with examples and provide guidance on how to avoid them.

1. Grammatical Mistakes

Example: "The company are planning to expand their operations."

Issue: Subject-verb agreement error; "company" is a singular noun and should be paired with
a singular verb.

Correction: "The company is planning to expand its operations."

Tip: Ensure that subjects and verbs agree in number. Singular subjects take singular verbs,
and plural subjects take plural verbs.

2. Ethical Mistakes

Example: Intentionally omitting unfavorable financial data in a report to present a more

favorable company performance.

Issue: This is misleading and can damage trust when the truth emerges.

Correction: Present all relevant data transparently, providing explanations for any negative
figures.

Tip: Maintain honesty and integrity in all business communications to uphold ethical
standards.

3. Cross-Cultural Communication Failures

Example: An American manager tells a Chinese client to "sit anywhere" during a meeting.

Issue: In cultures that value hierarchy, such as China, not assigning a specific seat can be
seen as disrespectful.

Correction: Assign seats according to the hierarchical status of participants.

Tip: Research cultural norms and practices of your audience to avoid misunderstandings.

4. Use of Jargon
Example: "We need to leverage our core competencies to achieve a paradigm shift."

Issue: Overuse of jargon can make the message unclear to those not familiar with the terms.

Correction: "We need to use our main strengths to make a significant change."

Tip: Use clear and straightforward language to ensure your message is accessible to all
readers.

5. Use of Clichés

Example: "Thinking outside the box is essential for our success."

Issue: Clichés are overused expressions that can make writing seem unoriginal.

Correction: "We need to approach this challenge with innovative ideas."

Tip: Strive for originality in your writing to keep your audience engaged.

By being mindful of these common pitfalls and implementing the suggested corrections, you
can enhance the clarity, effectiveness, and professionalism of your business communications.

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Effective business communication requires attention to detail, cultural awareness, and clarity.
Below are further examples of common pitfalls in professional writing, along with
explanations and corrections:

1. Grammatical Mistakes

Example: "Each employee must submit their report by Friday."

Issue: The singular noun "employee" is incorrectly paired with the plural pronoun "their."

Correction: "Each employee must submit his or her report by Friday."

Tip: Ensure pronouns agree in number with the nouns they refer to.

2. Ethical Mistakes

Example: A financial advisor exaggerates potential investment returns to attract clients.

Issue: This misrepresentation can lead to loss of trust and potential legal consequences.
Correction: Provide clients with accurate, realistic projections based on thorough analysis.

Tip: Always present truthful and substantiated information to maintain credibility.

3. Cross-Cultural Communication Failures

Example: An American manager uses sports metaphors like "hit a home run" in a meeting
with international colleagues.

Issue: Such idioms may be unfamiliar or confusing to those from different cultural
backgrounds.

Correction: Use clear, universal language that can be easily understood by all participants.

Tip: Be mindful of cultural differences and avoid colloquialisms that may not translate well.

4. Use of Jargon

Example: "We need to synergize our verticals to optimize the value proposition."

Issue: Overuse of jargon can obscure the message and alienate readers.

Correction: "We need to collaborate across departments to enhance our offerings."

Tip: Use plain language to ensure clarity and inclusivity.

5. Use of Clichés

Example: "At the end of the day, we need to think outside the box."

Issue: Clichés can make writing seem unoriginal and may dilute the message.

Correction: "Ultimately, we need to approach this challenge with innovative thinking."

Tip: Strive for fresh expressions to convey your ideas effectively.

By being aware of these common issues and implementing the suggested corrections, you can
enhance the effectiveness and professionalism of your business communications.

AVOID CLICHES
Cliches are overused expressions. They become overused because they seem to describe cer
tain situations in a light, colourful, and very truthful way. The problem with using them is
that, once they become overused, they start to sound like a fan running softly in the back
ground, and they lose their effectiveness. They just don’t deliver your message with the same
force as your own original words.

There are hundreds of cliches, but here are some of the most common ones found in
business writing:
add insult to injury
back to the drawing board
ballpark figure
beat a dead horse
behind the eight ball
beside the point
bottom line
business as usual
clear the air
cream of the crop
dialogue
dog-eat-dog
do’s and don’ts
dot the i’s and cross the t’s
eleventh hour
few and far between
first and foremost
get a leg up on
grin and bear it
hand in glove
hands-on
handwriting on the wall
heads will roll
hem and haw
hence
heretofore
hit pay dirt
hit the nail on the head
if worse comes to worst
in a nutshell
interface
knuckle under
last but not least
lesser of the two evils
letter perfect
low man on the totem pole
make ends meet
mark my words
meaningful
meet your needs
more or less
movers and shakers
pack it in
pay the piper
point in time
rat race
roll with the punches
run it up the flagpole
spill the beans
state of the art
take the ball and run with it
too many irons in the fire
well and good

The idea with cliches is that any one of them can be replaced with solid information.
Sometimes, we can’t help ourselves, and we use them because they describe a situation
perfectly or convey a thought in a light, humorous manner. But, we tend to use cliches when
we either don’t know the information we’re referring to or when we’re unsure how to word
something. So, take a chance and be original! It shows you know your stuff—and, at the
very least, you will be heard.

Use correct English; avoid slang. Instead of “It is like tomorrow is a new day,” write
“Tomorrow is a new day.” Don’t say, “I went tomorrow is a new day, and he goes, ‘No,
tomorrow is not a new day.’” Use the verb said instead of went or goes.

SLANG
Slang is defined as nonstandard terms—not vulgarisms—that are used in the conversa
tional style of a given culture. Standard English is the standardized, well-known language
structure. It is important to understand that the recommended conversational writing style
of today does not translate into a free pass to use slang. What it does mean is that, while
most slang terms can be found in the dictionary, they are not suggested terms for business
correspondence—even the most casual kind.
For one thing, slang is vague. It does little more than just give the reader an
overall
picture of a situation, rather than provide the descriptive words needed to clarify
something.
It also demonstrates lack of ability to come up with your own words. The reader
might be
left wondering about your intelligence. It is also unprofessional—there is no other
way to
categorize it. Use standard English, with a warm and conversational tone, and
you can never
go wrong.
Here are a few slang terms to avoid:
axed
bogus
booted
break a leg
bummer 44
canned
don’t blow it
don’t drag it out
get a grip
get the lead out
get with the program
green light
hosed
keep your shirt on
out of whack
thumbs-down
thumbs-up
up to snuff
BIASED WORDS: BE AWARE, BUT SENSIBLE
These days, it seems like there’s very little you can say or write anymore without
getting your
self into some kind of trouble by using the wrong words. A new and increasingly
diverse
workforce inevitably brings change, and with it, an obvious need for some
degree of sen
sitivity to that change. The question then remains: What are the words we need
to look out
for, and how carried away are we going to get with this stuff?
Biased words are words that are considered discriminatory, or degrading, to
particular
groups of people. Three main areas of concern in the workplace are gender,
race, and dis
ability issues. The best rule of thumb is to always be aware of your audience, and
always use
your common sense. Since you cannot possibly control what is going to offend
every per
son you meet, you will do well to simply be aware and use your common sense.
Following
are some tips on how to handle sensitive words.

GENDER ISSUES
This is a pretty easy one: Just use the person’s title; or, use person at the end of
certain terms:

ad man
advertising executive
fireman firefighter
housewife homemaker (or stay-at-home mom or dad)
mailman mail carrier
policeman police officer
salesman salesperson
spokesman spokesperson
TV anchorman
TV anchor
weatherman meteorologist
When referring to a couple, don’t make any assumptions:
No: Mr. Ammerman and Caryn
Yes: Mr. Ammerman and Ms. Fetzer
Use professional, rather than personal, descriptive terms:
No: Robin Benoit, a lovely associate
Yes: Robin Benoit, an experienced associate

RACE ISSUES
The biggest lesson here is to focus on the person, not on the race to which they
happen to
belong. Avoid stereotyping by simply emphasizing the person’s individual,
professional
characteristics and qualifications, not racial characteristics. Race is irrelevant to
a person’s level
of intelligence and to his or her job performance. The only exception to this is
when a per
son is filling out a personal profile in a human resources department. That is
done expressly
to help the Census Bureau with their workforce statistics. So, just completely
omit any and
all racial references. They don’t belong in business, nor do they belong anywhere
else. Race
is, in effect, a non-issue in your business writing.

DISABILITY ISSUES
The same rules apply to disability issues as to race issues. A person’s disability is
a non-issue
where their professional qualifications are concerned. Of course, there are some
obvious
physical and mental limitations where certain people are concerned, but those
are issues
that are between a supervisor and an employee. They have no bearing on what
you should
or should not write in a business letter. Address the person, not their disability.
SUMMARY
The message of this section is clear: In all your writing, be accurate, be original,
be profes
sional, and be sensible. Study the lists of words and terms that take away from
your writ
ing effectiveness. Learn the meanings of words and how to spell them.
Remember that spell
check won’t catch proper words that are used in the wrong context. Also, do not
use words
that are not words. Try to avoid cliches and apply some of your own brilliant
thoughts. And,
of course, use sensitivity and reason when you address someone.
Your job is to be aware of the growing and changing global workforce, and to
apply your
best thoughts to that process. Try to maintain professionalism and
understanding in all that
you write.

Be yourself—let your business writing represent your

personality.

The message is simple: Your writing is you. It shows how your mind works. In
fact, many
of your business contacts may only know you through your writing, so be aware
of the
written image portrayed through your business correspondence. One elementary
school
teacher takes this theory a step further, saying that she would rather stand
naked in front
of a room full of parents than have her writing skills exposed. If you approach
your writ
ing with the knowledge that you can—and should—be yourself, then you are on
your way
to success!

YOUR STYLE
Style: It is not what you say, but how you say it. How true. E.B. White (coauthor
of the
acclaimed Elements of Style) asserted that all writers reveal something of their
spirit, their
habits, their biases, and their abilities by the way they use their language. And,
when you
write, you are making not only a first impression, but also a permanent
impression on the
reader. So, make it a good one.
We have established the fact that a conversational tone is the trend in business
writing
today. Our letters come across warmer, livelier, and easier to understand when
we write nat
urally. So, let your personality gracefully flow through your words and watch your
writing
style unfold before you.
It is first important to distinguish between a business-appropriate style and one
that may
be you but is not good business form. An executive for a technical company says
this about
one of his employees:
He is a brilliant analyst, but he is from another country and only speaks English
sparingly. Unfortunately, the first words he has learned are a few basics and a
few expletives. So, whenever he writes, he doesn’t necessarily realize how he’s
com
ing across to his audience. He sees his writing as his personal style, but what
he’s
really laying the groundwork for is either a lawsuit or a client bailout. It can be
funny internally, but when you imagine yourself sitting at the other end of the
line, reading this thing written by this person whose personality you are not famil
iar with, it does not conjure up the best mental picture.
The lesson here is to be careful with your choice of style. Take the basics of your
per
sonality and apply them in a professional way at all times.

HOW TO DEVELOP YOUR STYLE

■
Practice some personal feng shui: Take time to get to know yourself. Learn the
things about your personality that others appreciate. Are you funny? Are you
kind? Are you personable and engaging? Emphasize the positive things about
you in your writing style, and work them into your words to create a classic,
original piece.
■
Ask yourself some key questions: What kinds of things would you like people to
say about you, based on your writing? What kind of qualities would you like
them to see in you? What kind of business relationships are you looking for?
What level of professionalism are you after in your career?
■
Use I and You: Don’t be afraid to refer to yourself as I in your letters. If you try
too hard to take the focus off yourself, then your writing comes off sounding
unnatural and stilted. Better to let it flow easily and normally, and sound like
an actual human being. And, it is in keeping with the widely accepted conver
sational tone of today. You can also use the word you. But, be careful not to
overdo the you approach, or you will sound patronizing:
A bit patronizing: Your work on the Letterman project was insightful, thor
ough, and right on target, Melanie.
Better: I think the whole office benefited from your work on the Letterman
project, Melanie. It was insightful, thorough, and right on target.
■
Use We and I: Use we when you want to speak for your whole company, and
use I when you are just speaking for yourself. As a rule, if you are in constant
contact with a particular employee from another company, it is safe to stay
with I. But, if you need to convey a message that has the backing and the clout
of your entire corporation, then use we.
■
Always use discretion: There are many different situations in business that
require you to handle yourself diplomatically. When things go wrong, you can
either choose to handle an issue emotionally, or you can handle it profession
ally. Of course, you are not expected to become a robot when you enter your
office, but you should try to maintain a calm and cool manner at all times—
especially in your writing. One of the best ways to express your dissatisfaction
at something (or someone) is to turn your anger into disbelief, with a profes
sional tone:
Emotional: I am livid at you and the other ignoramuses in your department
who dropped the ball on the Kelly account. You ought to be ashamed of your
selves. Don’t ever expect to work with us again.
48
Professional: We are confused as to how the Kelly account fell through. Let’s
arrange a meeting between our two departments so we reach an understand
ing of what happened, and devise a plan about where to go from here.
■
Think like a CEO and avoid platitudes: You don’t have time for them. Impress
your reader with the real you, and be someone who is focused on getting
things accomplished. Refer to the section “Keep It Simple” (on page 24) and
avoid flashy words.
■
Apply the Conversation Test: Do you sound like yourself in your words? Read
your letter aloud and ask yourself if your written words sound like you are
actually speaking to that person. Again, this doesn’t mean get sloppy; it means
get real. If you sound like the real—professional—you, then you have done it!

ACTIVE VERSUS PASSIVE VOICE

Active and passive voices in writing set the tone in every sentence. The active
voice directly
connects the action with the person who is performing that action. The passive
voice ren
ders the doer of the action less obvious, if that person is ever identified at all.
The active
voice is concise and energetic, and it is the preferred writing style:
Active Voice: We recommend you file a claim.
Passive Voice: It is recommended that you file a claim.
Active Voice: Let’s meet soon.
Passive Voice: A meeting should be held as soon as possible.
Even though the active voice is more straightforward, there are times when the
passive
voice is necessary:
1. When you don’t know who the subject is:
Our proposal was submitted late because critical details were still missing.
2. When you want to emphasize the receiver:
Hannah was accepted at Harvard Medical School.
3. When you want to put some variation into your text, or smooth thought
transition:
This year’s Holiday Party will be held at Snoqualmie Falls ski lodge. It should be a
warm and festive celebration—see you there!
SUMMARY
The verdict is in: Authentic, original writing is the best way to personalize your
business
correspondence. It establishes your personal style and adds flair to what might
be an other
wise dull business letter. So tap into yourself!
Find out what your strengths are and use them in every sentence you write.
Discover where
you want to go with your writing and how you want to be perceived by asking
yourself some
important questions: What kind of qualities do I want others to see in me through
my writ
ing? What kind of business relationships am I interested in? And, don’t be afraid
to get per
sonal by using words like,I,we, and you—it sounds more natural. Also, don’t get
so carried
away with your conversational tone when dealing with an adversarial situation—
always prac
tice discretion and professionalism.
Stay basic, simple and natural in your style.You don’t have time for anything
else.This doesn’t
mean that you are not allowed a complex thought, but it does mean that you
should think in
terms of Einstein’s simplified brilliance: E = mc2 . Come up with your own style,
and simplify.
Then allow yourself to shine through your writing. It is a powerful and wonderful
expression
of who you are.