Now making Gaming mobiles seen never before
Objective
• Micromax is entering the Gaming Mobile market with cutting edge
Technology.
• To regain its market share, they are targeting the millennial, which is a
big segment of smartphone users worldwide. The company has
launched a series of smartphones focused on gamers online. These
phones function as high-performance gaming consoles with long-
lasting batteries.
• The strategic goal of the company is to regain market share by
positioning their ‘gaming phone’ as a high-performance device with
enhanced features and capabilities. Such positioning has been
particularly picked keeping their millennial target audience in mind.
The company intends to both prompt current gamers to switch to
their device while adding to the growing category of first-time gaming
enthusiasts.
Market Analysis
India is already the
world’s largest mobile
gaming market in terms
of app downloads, The size of India’s mobile
according to Sensor gaming market is set to India’s mobile gaming
Tower data, contributing treble in the next four market will be worth
up to 12% of the world’s years, a new report has $6-7 billion in 2025
total. said, driven by a 500- from $1.8 billion at
million-strong digitally present, according to
native population aged the report titled
15-35. ‘Building up the e-
gaming ecosystem of
India and the
influence of
smartphones’ by
Internet and Mobile
Association of India
(IAMAIIndia
Competitive analysis
Customer segmentation
Segmentation – Age between 15-35 While already being by far the biggest Video
School students to office goers Games segment, the Mobile Games market
still bears a huge growth potential for the
coming years. New adaptions of the mobile
gaming hit Pokémon Go, games like Harry
Potter: Wizards Unite and Nintendo’s
growing support for Mobile Games are
essential driving forces for the segment’s
future development. Also, mobile versions of
the popular online games Fortnite and PUBG
have a huge impact on the market’s growth.
Buyer persona
GTM strategy
Increasing Engagement Customer Acquisition
Building Brand Awareness
Blogs Showing the demand and
Keeping a Brand Ambassador Newsletter bringing the curiosity
Google Ads Social media Post Showcasing the features by
Video Celebrity Twitter different media
Routes to market
Selling through E commerce way is the new way of selling efficiently and faster
Budgeting (outdoor, print, content, online,
mobile, etc)
Sales enablement
Training Materials CRM tools
Identify key metrics
No of Units Sold Types of phone sold Units pre booked
No. of units sold by There are 3 varieties The E commerce
the individual stores. of models, in which market has gave an
By the total no. of of them have sold opportunity for the
campaigns run in that more an the reasons User to pre book the
particular city will help the mobile, so they will
improvements. never miss the
purchase.
Demand generation & Stakeholder management
Demand will be generated from Stakeholders Management
multiple Places, from the word especially with the Amazon and
of mouth of existing users, as flip cart team will be of profit
the features of the phone is top sharing, so the marketing
notch, first in the industry it will activities will be handled by the
easy for the Sales team to E commerce team itself.
convince the new Users.
• https://economictimes.indiatimes.com/tech/technology/indias-
mobile-gaming-industry-set-to-treble-in-value-by-2025-
report/articleshow/86783569.cms
