SAURASHTRA UNIVERSITY

RAJKOT
(ACCREDITED GRADE “A” BY NAAC)

FACULTY OF BUSINESS MANAGEMENT

Syllabus For

MBA (BANKING & FINANCE)

Choice Based Credit System

With Effect From: 2016-17

Ordinance & Regulations

O. MBA (B&F) 01. Admission: Admission to the programme will be given to the
sponsored candidates of cooperative banks / other working executives who have obtained
their graduation degree from any recognize university or its equivalent degree. Fist
preference will be given to the candidates who have been sponsored by the co-operative
bank / institutes in admission.

O.M.B.A (B&F).-2
The duration of this programme is 2 years and 6 month consisting of five semester which
will be required to completed within 5 year from the date of his/her first admission in the
University.

O.M.B.A. (B&F) -3
Medium of instruction & Examination shall be English.

O.M.B.A. (B&F) – 4
The intact for the programme is limited to 60 seats

O.M.B.A. (B&F) - 5
The Choice Based Credit System (CBCS) Programme of the University is a
comprehensive and continuous evaluation programme and minimum attendance as per
O.98 or in case of bonafide reason it shall be condoned by the head of the department
subject to maximum of 10 percent.

O.M.B.A. (B&F) -6
The Head of Department shall have to take appropriate measures against Ragging &
Gender problems arising in the University Department. In case of occurrence of any such
incident the violator shall be dealt with very seriously and appropriate stringent action be
taken by the head of Department by observing principle of nature justice. The head of
Department may appoint a committee to inquire in to the matter which will also observe
the principle of nature justice. The committee will submit its report to the head of
Department who will forward the, same with his comment there upon to the University
Registrar for taking further necessary action in the matter.

O.M.B.A. (B&F) -7
If a candidate at an University Semester End Examination fails to obtain minimum
marks for passing in particular course he / she will be required to reappear in that course
without keeping term for that semester. The candidate will have to reappear in the
semester and examination by paying fresh examination fee along with an application
form. Such a candidate when obtains minimum or more than minimum marks for passing
in the course, his/her marks of reappearance will be carried forward for award of
class/CGPA.

O.M.B.A. (B&F) -8
Admission granted by the University Department to any student shall be provisional till
the PG registration is made by the University & in case of admission is granted on the
bases of provisional eligibility certificate the conditions & instructions given by the
University should be compiled within the time limit fixed by the University or latest by
the beginning of second semester otherwise term kept by the such a student will be
forfeited and no fees on any account will be refunded.

O.M.B.A. (B&F) -9
Students will be provided class room teaching on weekends and holidays decided by the
department along with guidance / counseling through lectures via internet, if required.

O.M.B.A. (B&F) -10

In case of seats are vacant admitting authority will observe the reservation policy of the
state / central government / UGC

1
Regulation:

R.M.B.A. (B&F) -1
Candidate must forward their application for admission to University examination
through the Head of the department to the Registrar of the university along with the fees
prescribe by the university in the prescribe form on or before prescribed date with a
certificate of attendance duly signed by the Head of the Department.

R.M.B.A. (B&F) -2
Internal evaluation shall be within the exclusive purview of the Head of Department
which requires purity, transparency accuracy in the evaluation & assessment of students.
The benefits of re-assessment scheme will not be made available to the students in this
regard.

R.MBA(B&F) 3. CHOICE BASED CREDIT SYSTEM (CBCS) IN MBA

PROGRAMME

3.1. Definitions:
• “University” means the Saurashtra University.
• “Post Graduate Programme” means Masters Degree Programme in the
faculty of Business Management.
• “Student” means student admitted to Post Graduate Programme in Business
Management under these Regulations.
• “Degree” means Post Graduate Degree in Business Management.
• “Board of Studies” means PG Board of Studies of the University in the
Business Management/subjects concerned.
• “Academic Council” means Academic Council of the University.
• “Departmental Academic Council (DAC)” means Council of the
Department consisting of its faculty who would consider and decide on the
academic matters.
• “Fee” means the fee prescribed by the University.
• “Credit” means the unit by which the course work is measured. In these
Regulations, One Credit means one hour of Class room Teaching.
• “Semester” means an academic term constituting 26 weeks (inclusive of
examination schedule). Each semester shall have at least fifteen weekend of
direct class room teaching excluding Tutorials, Counseling, and Self Learning
and Evaluation etc. Odd Semesters shall be from mid June to mid December
and Even Semesters shall be from mid December to mid June. The Academic
Year shall be of bi-semesters.
• “Grade Letter” means the alphabet indicating the performance of a student in
a particular course. It is the transformation of the scaled marks secured by the
student in a Course. Grade letters are O, A, B, C, D, E, and F.
• “Grade Point” means the numerical weightage allotted to each stratum of
scaled marks corresponding to each ‘Grade letter’
• “Credit Points” means the product of ‘credits assigned to the course’ and ‘the
Grade Point secured for the same course by the student’.
• “Semester Grade Point Average (SGPA)” measures the performance of a
student in a given Semester. The SGPA is the ratio of the ‘total credit points
earned by the student in all the courses of a programme in the concerned the
semester’ and the ‘total number of credits assigned to the courses of the
Programme in that Semester’.
• “Cumulative Grade Point Average (CGPA)” means the Cumulative Grade
Point weighted average of SGPA computed on the basis of the following formula
for the entire Programme.

3.2. Main features of the Choice Based Credit System (CBCS) shall remain as the
following:

2
 3.2.1 A student shall be evaluated through CCA (Comprehensive Continuous
Assessment) and Semester End Examination. The distribution of marks between
the CCA and the Semester end examination shall be in the ratio of 30:70.
3.2.2 Each course shall be assigned a specific number of credits.

3.3 CBCS Programme Structure, Programme Outcomes and Programme

Specific Outcomes
3.3.1 PG Programmes in the CBCS shall be offered within the Semester pattern.
3.3.2 The duration of an Academic year shall consist of two semesters.

MBA Programme Outcomes

• Knowledge and understanding

• Applying knowledge and understanding
• Making judgments
• Communication
• Learning skills

MBA Programme Specific Outcomes

• To prepare graduates who will apply management theory knowledge in practice

• To prepare graduate who will contribute to the growth and development of their
organization
• To prepare job ready graduates who are equipped with the requisite interpersonal skills
and aptitude.

R.MBA(B&F) 4 The following shall be the teaching and examination scheme of the
programme.
Semester - I
No Course No. Course Title C IM EM TM
1 161100080101 Principles of Management 4 30 70 100
2 161100080102 Accounting for Managers 4 30 70 100
3 161100080103 Management Information Systems 4 30 70 100
4 161100080104 Fundamentals of banking & insurance 4 30 70 100
5 161100080105 Managerial Communication- 4 30 70 100
Seminar Course
Total 20 150 350 500
Abbreviations:
C= Credits IM= Internal Marks EM= External Marks TM=Total Marks

Semester II
No Course No. Course Title C IM EM TM
1 161100080201 Marketing Management 4 30 70 100
2 161100080202 Finance Management 4 30 70 100
3 161100080203 Economics and Environment for Business 4 30 70 100
4 161100080204 Banking operations management 4 30 70 100
5 161100080205 Human Resource Management- 4 30 70 100
Seminar Course
Total 20 150 350 500

Semester –III
No Course No. Course Title C IM EM TM
1 161100080301 Organisation Behaviour 4 30 70 100
2 161100080302 Operations Management 4 30 70 100
3 161100080303 Basics of Quantitative Techniques & 4 30 70 100
Operation Research
4 161100080304 Legal & regulatory aspects of banking 4 30 70 100
And Microfinance

3
 5 161100080305 Consumer Behaviour Seminar course 4 30 70 100
Total 20 150 350 500

Semester IV
No Course No. Course Title C IM EM TM
1 161100080401 Indian Financial System 4 30 70 100
2 161100080402 Business Research 4 30 70 100
3 161100080403 Strategic Management 4 30 70 100
4 161100080404 Leveraging technology & 4 30 70 100
OR Basics of international banking
161100080405 OR
Risk Management*
5 161100080406 Customer Relationship Management in 4 30 70 100
Banking & Insurance- Seminar Course
Total 20 150 350 500

*students can opt any one paper out of two (Department head will provide this option if
there are sufficient number of students and based on availability of faculty)
Semester V
No Course No. Course Title C IM EM TM
1 161100080501 Comprehensive Project Report 08 - 200 200
Total 08 - 200 200

O.MBA (B&F) 04. EVALUATION METHODS

The CBCS is student centric not only in the teaching-learning processes but also
in their evaluation process. In CBCS, the evaluation process is divided into two
parts under the CBCS. The first part consists of Comprehensive Continuous
Assessment (CCA) and the second part consists of the Semester End
Examination. The concerned faculty shall be accountable for transparency and
reliability of the entire evaluation of the student in the concerned Course.

A candidate will be required to obtain at least 40 percent minimum marks in

internal as well as in SEE.

A question paper for the exam shall not expect the students to reproduce the
answers by the memorizing the topics, but it shall rather examine the candidates’
creativity, comprehension, problem solving ability, interpretation and awareness
capabilities.

4.1 The framework for Comprehensive Continuous Assessment:

Although assessment and evaluation process in CBCS is in continuous mode, for
the purpose of finally letting the candidate know his/her progress periodically, an
assessment is divided into four discrete components for reporting the scores to the
student as earned by him or her.

The Continuous Assessment of students will be carried out as per Saurashtra

University circular issued from time to time.

4.2 In case a student fails to secure 12 out of 30 in the CCA he/she shall not be
allowed to appear for the SEE.

4.3 The duration of the semester end examination shall be 3 hours per course.

4
 A candidate is requires to secure 40 percentage of marks (including internal and
semester end exams) to pass the examination.

Project/Dissertation work:

1. Comprehensive Project Report will start after the final examination of

semester four. For this purpose student has to taken a practical training of
eight week of any banking organization / Industry (preferably their own
Bank). On the bases of this training students have to submit his/her report to
the Department for the purpose.

2. This project report will be prepared under the supervision of the faculty
member assigned by the Head of the department for this purpose.

3. Comprehensive Project report shall be submitted in triplicate duly typed and

bound in the standard approved size for dissertations by the University. This
should be submitted for evaluation to the Department.
4. The Evaluation of project report & Viva-Voce test will be conducted by the
Board of examiners consisting of at least two examiners appointed by the
university.

5. The semester wise number of courses and internal, external and Total
examination marks structure are as under:

Sr. No. Semester Courses Total Total Total

Internal External Marks
Marks Marks
1 I 5 150 350 500
2 II 5 150 350 500
3 III 5 150 350 500
4 IV 5 150 350 500
5 V project 200 200
Total Marks in MBA 600 1600 2200
Programme
The Head of the Department in consultation with the subject teacher will decide
the pedagogy of the courses in the beginning of each of the semester.

O. MBA (B&F) 05. Course Credit and Project Guidance:

➢ For Comprehensive Project Preparation students will be allotted guide
by the Head of the Department among the faculties on random basis.
Respective faculty members will provide the guidance and accordingly
students will prepare his/her written report.
➢ Comprehensive Project: 05 Students Projects Guidance will equal to
10 hours of teaching.
➢ The Scheme of Evaluation of Project Studies:
(a) Comprehensive project will be commenced in fifth semester however
the title of the project will be assigned during the fourth semester. The
duration of the project will be of 8 to 10 weeks. Report shall be
submitted in the fifth semester on the date fixed by the department.
The project report is equivalent to four courses (total 400 marks). The
written part of the project shall account for 200 marks and the viva
voce shall account for 200 marks. The project will be evaluated by the
Board of Examiners to be duly appointed by the university.

5
 The marks obtained by the candidates in the project report shall be
forwarded by the head of the department to the university.

O.MBA (B&F) 06. PROMOTION, RE-ADMISSION RULES & MAXIMUM

TIME FOR COMPLETION OF COURSE

6.1 Rules of promotion shall be as under:

6.1.1 From semester I to semester II, if a student undergoes a regular course of study of
the semester I and fulfills the required criterion of attendance and secures
minimum 12 (out of 30) marks in the internal assessment component.
6.1.2 From semester II to semester III, if a student undergoes a regular course of study
of the semester II and fulfills the required criterion of attendance and secures the
minimum 12 (out of 30) marks in the internal assessment component of semester
II and register for semester II End examination.
6.1.3 From semester III to semester IV, if a student undergoes a regular course of study
of semester III and fulfills the required criterion of attendance and secures the
minimum 12 (out of 30) marks in the internal assessment component of semester
III and clears all the of Semester I and II.
6.1.4 From semester IV to semester V, if a student undergoes a regular course of study
of semester IV and fulfills the required criterion of attendance and secures the
minimum 12 (out of 30) marks in the internal assessment component of semester
IV and clears all the of Semester I, II and III.
6.1.5 If the candidate has any backlog on account of semester I to IV his / her result of
semester V will not be dickered.

O.MBA (B&F) 07. PROCEDURE FOR AWARDING THE GRADES

7.1 The computation for the Semester Grade Point Average (SGPA) and cumulative
grade point average (CGPA) shall be as follows:

SGPA: (Semester Grade Performance Average) = Sum of all GPs in the Semester / Sum
of credits completed in the semester

CGPA: (Cumulative Grade Performance Average) = Sum of all GPs in Semester / Sum of
Credits up to the end of course

Minimum Passing Grade is E

Each Letter Grade has a Corresponding Grade Point assigned as Follows:

Marks out of 100 Grade Points Grade

90 – 100 10 O
80 – 89 9 A
70 – 79 8 B
60 – 69 7 C
50 – 59 6 D
40 – 49 5 E
1 – 39 4 F

Award of Class
Class Name Lower Limit Upper Limit
Fail 0.00 39.99
Pass Class 40.00 47.99

6
 Second Class 48.00 59.99
First Class 60.00 69.99
First Distinction 70.00 100.00

O.M.B.A. (B&F) – 08 :
There will be theory examination (where it is prescribed in the syllabus) up to the
semester 4 and practical training and viva voice at the end of 5th Semester.

O.M.B.A. (B&F) – 9 :
In addition to the above Ordinances and Regulations, the provisions made by the
regulating authority, PG rules of the university, and examination rules shall be treated as
the part of these Ordinances & Regulations.

7
 MBA SEMESTER – I
(Effective from June – 2016)

PRINCIPLES OF MANAGEMENT

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. I 161100080101 Principles 4 30 70 3 Hours
(B&F) of
Managemen
t

COURSE OUTCOMES
• The objectives of this paper are to familiarize the student with basic management concepts and
processes in the organization.

COURSE CONTENT
Unit - 1 Introduction
Historical Development, Definition of Management, Science or Art, Management and
Administration, Development of Management Thought Contribution of Taylor and Fayol,
Functions of Management,
Unit – 2 Planning

Nature & Purpose, Steps involved in Planning, Objectives, Setting Objectives and Process of
Managing by Objectives, Strategies, Policies & Planning Premises, Forecasting, and Decision-
making, Holistic decision making
Unit - 3 Organizing

Nature and Purpose, Formal and Informal Organization, Organization Chart, Structure and
Process, Departmentation by difference strategies, Line and Staff authority – Benefits and
Limitations – De-Centralization and Delegation of Authority – Staffing – Selection Process -
Techniques – HRD – Managerial Effectiveness
Unit – 4 Directing

Scope, Human Factors, Creativity and Innovation, Harmonizing Objectives, Leadership, Types of
Leadership Motivation, Hierarchy of Needs, Motivation theories, Motivational Techniques, Job
Enrichment Theories of leadership, Concept of Inspiration.
Unit – 5 Controlling

System and process of Controlling, Requirements for effective control, The Budget as Control
Technique, Information Technology in Controlling, Productivity, Problems and Management,
Control of Overall Performance

TEXT BOOKS
• Stoner, Freeman & Gilbert Jr. - Management (Prentice Hall of India, 6th Edition or later edition)
• Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective, Tata
Mc Graw Hill, 12th Edition 2008)

8
REFERENCE BOOKS
• Massie, Joseph L., Essentials of Management, Pearson Education,
• Robbins S.P. and Decenzo David A. - Fundamentals of Management: Essential Concepts and
Applications (Pearson Education, 5th Edition)
• Tripathy PC and Reddy P.N, “Principles of Management”, Tata McGraw-Hill, 2008.
• Prasad L.M., Principles & Practice of Management, Sultan Chand & sons, New Delhi, 2008.
• Prasad Manmohan, Management – Concepts and Practice, Himalay Publishing House, Mumbai
• Gupta C.B., Management-Theory & Practice, Sultan Chand & sons, New Delhi, 2008.
• Rao VSP and Krishna V.H., Management – Text & Cases, Excel Books, New Delhi

9
 ACCOUNTING FOR MANAGERS

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A I 161100080102 Accounting 4 30 70 3 Hours
(B&F). for
Managers

COURSE OUTCOMES
• The basic purpose of this course is to develop an insight of postulates, principles and techniques of
accounting and utilization of financial and accounting information for planning decision-making and
control.

COURSE CONTENT
• Overview of Accounting
- Introduction of Accounting - Concept – Users – Terminology -Assumption – GAAP –
Accounting Equation –
Unit - 1
- Postulates – Concepts & Principles – Defining the Term Accounting Standard –
Benefits of Accounting Standards – Standard Setting in India – Scope of Accounting
Standards – Brief Overview of Accounting Standards in India.
• Recording Business Transactions
Accounts – Classification – The Double Entry System – Recording Transaction – Posting
– Balancing of Accounts - Trial Balance
• Measuring Business Income and Expenditure
Income Measurement – Adjustment Process – Preparation of Financial Statements with
Adjustments – Accounting Cycle
Unit – 2
• Completing The Accounting Cycle
Work Sheet – Closing Entries – Post Closing Trial Balance – Preparation of Final
Accounts with Adjustments.
• Accounting For Merchandising Transactions
Income Measurement – Revenue from Sales – Cost of Goods Sold – Operating Expenses –
Classified Financial Statements
• Internal Control Systems-Cash And Receivables
Concept –
• Inventories
Concepts –
• Fixed Assets and Depreciation
Unit - 3 Depreciation Concept
• Liabilities
Concepts –
• Shareholder’s Equity
Share Capital – Dividends – Accounting for Share Capital (Only Concept) – Preference
Share Capital – Treasury Stock – Bonus Share – EPS – Stock Options – Reserves
• Financial Statement Analysis
Objectives – Standards of Comparison – Sources of Information – Quality of Earnings –
Unit – 4 Techniques of Financial Statements Analysis - Horizontal, Common Size and Trend
Analysis– Ratio Analysis –Analysis of Cash Flow Statement – Corporate Disclosure
Policy
Unit – 5 Analysis of Cash Flow Statement – Corporate Disclosure Policy

10
TEXT BOOKS
• Narayan Swamy, Financial Accounting, Prentice Hall of India, New Delhi, 2011, 4th Edition
• Gupta Ambrish, Financial Accounting for Management, Pearson Education, New Delhi, 2009, 3rd
Edition
• Anthony Robert, Hawkins David F., & Merchant K.A., Accounting, Tata McGraw Hill Publishing
Company Limited, New Delhi, 2008, 12th Edition.
• Sanjay Dhamija, Financial Accounting for Managers, Pearson, 1st edition

REFERENCE BOOKS
• J. Madegowda, Accounting for Managers, Himalya Publishing House, 2nd edition, 2012
• Ramachandran N. and Kakani R., Financial Accounting for Management, Tata McGraw Hill
Publishing Company Limited, New Delhi, 2008, 2nd Edition
• Bhattacharya Aashish, Financial Accounting, Prentice Hall of India, New Delhi, 2005
• Warren C.S., Reeve J.M. and Duchac J.E., Financial Accounting, Cengage Learning, 2009.
• Horngreen, Foster & Datar, Financial Accounting, Prenice Hall of India, New Delhi, 2008.
• Bhattacharya S K and Dearden J. Accounting for Management Text and Cases. New Delhi, Vikas,
2007.
• Bhayani S.J., Cases in Finance and Control, Saurashtra University Publication, Rajkot, 2006.

11
 MANAGEMENT INFORMATION SYSTEMS

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A I 161100080103 Managemen 4 30 70 3 Hours
(B&F). t
Information
Systems

COURSE OUTCOMES
• To develop basic understanding about Information Systems, its development and role in Organization at
various levels and gain insight into e-commerce.

COURSE CONTENT
Unit - 1 Information Systems & Modern Organizations
Information Systems: Definition and Concepts - The evolution of Information Systems –
Organizations: Structure & IS support - IS support at different Organizational Levels – Changing
Role of IS Department
Unit – 2 Managing Data, Information and Networks

Basics of Data arrangement and Access - The traditional file environment - Databases: The Modern
Approach - Data Warehousing & Data Mining – Networks – Network Communications Software –
Applications of Communication Systems
Unit - 3 Functional and Enterprise Systems

Information Systems to support Business Functions - Transaction Processing Information Systems -

Accounting and Finance Systems - Marketing and Sales Systems - Production and Operation
Systems - Human Resource Management Systems - Integrated Information systems and Enterprise
Resource Planning
Unit – 4 Information system development

Information system Planning - The traditional System Development Life Cycle (SDLC) -
Alternative methods of Systems Development – Systems Development outside the IS Department
Unit – 5 E – Commerce Models for Organizations and Applications

Foundations of E-commerce - Models of E-commerce and applications –Business-to-Consumer

(B2C) - Business-to-Business (B2B) - Consumer-to-Business (C2B) - Consumer-to-Consumer
(C2C) - Governmental Models of E-commerce - Infrastructure and E-commerce support services -
Legal and Ethical Issues in Electronic Commerce

TEXT BOOKS
• Efraim Turban, R. Kelly Rainer Jr. & Richard E. Potter, “Introduction to Information Technology”, 2nd
Edition, John Wiley & Sons, Inc.

REFERENCE BOOKS
• Waman S. Jawadekar, “Management Information Systems”, 4th Edition, Tata McGraw hill, New Delhi
• Loudon & Loudon, “Management Information Systems”, PHI, New Delhi
• Schultheis, Sumner, “Management Information Systems”, Tata McGraw hill, New Delhi
• O’Brien “Management Information Systems” Galgotia, New Delhi

12
 FUNDAMENTALS OF BANKING & INSURANCE
(MOBILISATION OF RESOURCES FOR BANKS)
FUNDAMENTALS OF BANKING & INSURANCE
Name of Semester Core/Elec Course/Pape Course/Pa Cre Intern Exter External
Course tive/Allied r Code per Title dit al nal Exam
/Practical/ Marks Marks Time
Project Duration
M.B.A. I 161100080104 Fundament 4 30 70 3 Hours
(B&F) als of
Banking &
Insurance

COURSE OUTCOMES
• The objective of the course is to familiarize the students with the basic practices of banks, methods of
mobilization of resources in banks and also initiate to principles of insurance.

COURSE CONTENT
Unit - 1 Introduction to Indian Banking and financial system
Evolution of Banking, Structure of Indian Banking System, Types of banks, Commercial Banks,
Cooperative Banks, RRBs, Local area banks, Development banks, Payment banks, Small banks
etc.
Reserve Bank of India, functions and role of Reserve Bank of India
Unit – 2 Banker & Customer

Definition of banking, banker & customer, General and special relations of banker and customer,
rights and obligation of banker and customer, Banker’s general lien, right of set off, secrecy of
customer’s account, statutory obligation to pay cheques, Relevant provisions of the Negotiable
Instruments Act relating to payment and collection of cheques.
Unit - 3 Mobilization of Resources

Share capital, bonds, borrowing deposits, types of depositors, Individual, Proprietor, Partnership,
Limited Company, Limited liability partnership, HUF, Trusts, Society, SHG, Public Undertaking
etc., their legal status, Deposit products.
Regulation relating to KYC Norms, Risk categorization of customers and scrutiny of transactions
in customer’s accounts.
Unit – 4 Introduction of Insurance and kinds of Insurance

Evolution of Insurance, Development of Insurance service in India, Definition, purpose and need
of Insurance, nature and characteristics, classification of Insurance, Life and General Insurance,
Insurance Organizations in India, elements of Insurance Contracts, fixing of premium,
Reinsurance.
Unit – 5 Practical Exposure, Bank Management:

Basic Management functions, Planning, Human Resource Management, Corporate Governance,

Capital Adequacy Ratio, Asset Liability Management.
Departmental set-up in banks at Head Office and Branches, functions of different Departments,
important books of accounts, computerized accounting, security and control system, Audit &
Inspection.

REFERENCES
TANNON’S BANKING Law and Practice in India
- WADHWA & CO, Nagpur
Banking Law and Practice
P.N. Varshaney
- Sultan Chand & Sons
Principles & Practices of Banking
- Indian Institute of Banking & Finance
Macmillan
Reference: Cooperative Banking.
Indian Institute of Banking & Finance
- Macmillan
RBI’s Master Circulars.

13
 MANAGERIAL COMMUNICATION – SEMINAR COURSE

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. I 161100080105 Managerial 4 30 70 3 Hours
(B&F) Communica
tion

COURSE OUTCOMES
• The course is aimed at equipping the students with the necessary Skills and Techniques of
Communication that are useful in developing skills of communicating effectively.

COURSE CONTENT
• Nature and Process of Communication :
Definition, Classification, Purpose, Process (Two-way), Elements, Major Problems in
Communication, Barriers to Communication, Seven C’s, Conditions and Characteristics
for Successful communication, Universal Elements in Communication, Case-study &
Unit - 1 Activities
• Organizational Communication:
Importance, Communication training for Managers, Communication Structures in
Organizations, Line and Staff Management, Workplace Communication, Case-study &
Activities
• Writing Skills:
The Art of Writing, Skills required in Written Communication, Purpose, informatory
Writing, Persuasive Writing, Clarity in Writing, Principles of Effective Writing, Case-
study & Activities
• Speaking Skills & Conversation Skills:
The Art of Speaking, Importance, Principles, Guidelines, Barriers, Aspects of Oral
Communication, Conversation Meaning, Application of Conversation Control, Case-study
Unit – 2
& Activities
• Non-Verbal Skills:
Meaning, Characteristics, Classification, Advantages, Guidelines, Case-study & Activities
• Listening Skills:
Meaning, Anatomy of Poor Listening, Features of a Good Listener, Guidelines to improve
it, Role Play, Case-study & Activities

• Presentation Skills:
Meaning, Difference between Presentation & Lecture, Designing Your Presentation,
Delivering the presentation, Essentials of Presentation, Role of Technology in
Unit - 3 Presentation, Case-study & Activities
• Negotiation Skills:
Meaning, Nature, Need, Factors Affecting, Process, Strategies, Case-study & Activities

• Business Letters, Memos, and E-mails :

Writing Routine Pleasant Letters, Writing a ‘Persuasive Letter’, Writing Memos, essentials
of Good Business letters and Memos, Form and Layout of Business letters, Writing E-
mails, Case-study & Activities
• Business Reports:
Meaning, Difference between Essays & Reports & Journals, Purpose, Kinds of Reports,
Unit – 4 Objectives of a Report, Writing Reports, Basic and Subsidiary Parts of Report, Short and
Long Formal Reports format, Visual aids in reports, Case-study & Activities
• Summer Project Reports:
Meaning, Difference between SPR & Business/Technical Reports, Guidelines for Writing
Summer Project Report, Writing the Project Proposal, Components, Project Presentation,
Case-study & Activities

14
 • Business Etiquette:
Unit – 5 Meaning, Introductions, Telephone Etiquette, Business Dining, Interaction with foreign
Visitors, Business Manners of Different Countries, Case-study & Activities

TEXT BOOKS
• P.D. Chaturvedi and Mukesh Chaturvedi , Business Communication(3rd Edition), Pearson Education,
New Delhi.

REFERENCE BOOKS
• Asha Kaul, Effective Business Communication, Prentice Hall of India Private Limited, New Delhi- 110
001.
• Urmila Rai and S.M.Rai, Business Communication, Himalaya Publishing House.
• Lesikar, Pettit and Flatley, Basic business Communication, Tata McGraw Hill Co., New Delhi.

15
 MBA SEMESTER – II
. (Effective from December – 2016)

MARKETING MANAGEMENT

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. II 161100080201 Marketing 4 30 70 3 Hours
(B&F) Managemen
t

COURSE OUTCOMES
• The purpose of this course is to develop an understanding of the underlying concepts, strategies and
issues involved in the marketing of products and services.

COURSE CONTENT
Introduction to Marketing: Meaning, Elements of marketing, Company orientations towards the
Unit - 1 marketplace, Demand management
The Marketing environment, Concept of Marketing information system and marketing research
Understanding consumer behaviour and Industrial buyers.
Unit – 2 Market segmentation, Targeting and positioning
Product decisions – product mix, product life cycle, new product development
Pricing – objectives, factors affecting and methods
Unit - 3
Promotion decisions – promotion mix – advertising, sales promotion, publicity and personal
selling
Channel management – Selection, Co-Operation and Conflict Management
Unit – 4 Services Marketing – Meaning, Characteristics, Marketing Mix
Rural marketing in India – origin & present scenario
Unit – 5 E – Marketing – Specifically marketing through internet and mobile. Factors affecting e –
marketing

TEXT BOOKS
• Kotler and Koshy, Marketing Management, A South Asian Perspective, Pearson Education, New Delhi,
12/e

REFERENCE BOOKS
• Kotler, Philip, Marketing Management, Pearson Education, New Delhi
• Saxena Rajan, Marketing Management, Tata Mc Graw Hill, New Delhi, 2007
• Arun Kumar and N. Meenakshi, Marketing Management, Vikash Publishing house, New Delhi, 2007

16
 FINANCIAL MANAGEMENT

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. II 161100080202 Financial 4 30 70 3 Hours
(B&F) Managemen
t

COURSE OUTCOMES
• The purpose of this course is to acquaint the students with the broad framework of financial decision-
making in a business unit.

COURSE CONTENT
Unit - 1 Understanding the Meaning of Financial Management,
Financial Management: Definition, Scope, Goal, Function, Agency Theory; Financial System;
Functions, Structure, Players, Role. Concepts of Time Value
Unit – 2 Understanding Working Capital Management as a Decision to Create Value for the Business

Principles of Working Capital Management, Various Approaches, Estimation of Working Capital,

Managements of Components of Working Capital; Cash, Receivables, Inventory and Sources of
Working Capital Finance
Unit - 3 Understanding Investment Decision and Various Steps Involved

Nature of Investment Decision, Techniques of Investment Decision; Discounted and Non-

Discounted Techniques
Unit – 4 Understanding Financing Decision and Various Sources of Finance

Meaning of Leverage, Theory of Capital Structure, Relevance and Irrelevance of Capital Structure,
Arbitraging, Sources of Long-Term Finance; Shares, Debentures and Term Loans, Leasing and Hire
Purchase and Venture Capital
Unit – 5 Understanding Dividend Decision, Theory and Practice

Contemporary Issues and Projects by Students

Various Models of Relevance and Irrelevance, Approaches towards Dividend Theory.

TEXT BOOKS
• Pandy I.M., Financial Management, Vikas Publishing House, New Delhi, 9th Edition
• Chandra, Prasanna , Financial Management – Theory and Practice, Tata McGraw-Hill Publishing
Company, New Delhi , 7th Edition
• Van Horne & Wachowicz Jr. Fundamentals of Financial Management, , Pearson Education, New Delhi,
12th Edition
• Chauhan P.L., Financial Management, Saurashtra University, Rajkot, 2010

REFERENCE BOOKS
• Gitman, Managerial Finance, Pearson Education, New Delhi, 2008.
• Maheshwari S.N. Financial Management, Sultan Chand & Sons, New Delhi, 2008.
• Khan & Jain, Financial Management, Tata McGraw Hill Publishing Co., New Delhi, 2008.
• Ravi Kishor, Financial Management, Taxmann’s Allied Services Pvt. Ltd., New Delhi, 2008.
• Bhayani S.J., Cases in Finance and Control, Saurashtra University Publication, Rajkot, 2006.

17
 ECONOMICS AND ENVIRONMENT FOR BUSINESS

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. II 161100080203 Economics 4 30 70 3 Hours
(B&F) and
Environmen
t for
Business

COURSE OUTCOMES
• To acquaint the participants with concepts and techniques used in Micro-Economic theory and to enable
them to apply this knowledge in business decision making and to create understanding about
environment of business and to acquaint the students with emerging trends in business environment.

COURSE CONTENT
• Introduction
Economic theory and managerial theory, managerial economist’s role and responsibilities,
Unit - 1
incremental principle, opportunity cost principle, discounting principle, and equi-marginal
principle
• Demand and Revenue Analysis
Demand, Types of demand, Determinants of Demand, Demand function, Demand
elasticity, Demand and Revenue relationship
• Production analysis and Input demand
Unit – 2 Production function, Production analysis in the Short and Long run, stages of production,
estimation of production function, law of variable proportions, low of returns scale.
• Cost and Supply analysis
Cost concept, Cost function, Cost output relationship in the short and long run, economies
and diseconomies of scale
• Price determinations under different market conditions
Characteristics of different market structures, price determination and firm’s equilibrium in
Unit - 3
short run and long run under prefect competition, monopolistic competition, oligopoly and
monopoly
• Introduction to Business Environment
Meaning, Types of Environment, Competitive structure of industries, Environment
analysis and Strategic Management , Environment analysis , Approaches to environment
analysis , Steps in Environmental forecasting , Types of forecasting
• Natural and Technological Environment
Natural Environment, Technological Environment, Technological leadership and
followership, Technology and competitive advantage, Sources of technological dynamics,
Unit – 4 Impact of technology on globalization, Transfer of Technology
• Societal Environment
Business and Society, Objectives and importance of business, Professionalization,
Business ethics, Business and culture, Religion, Culture and organisational behaviour
• Consumer rights, Consumerism and Business
Consumer rights, Exploitation of consumers, Consumerism, Consumer Protection, UN
guidelines for Consumer protection, Consumer protection and consumerism in India,
Consumer protection Act
• Privatisation and Disinvestment
Expansion of Public sector and its defects, Ways of privatisation, Obstacles to
Unit – 5 privatisation, Benefits of Privatisation, Arguments against privatisation, Sins and
pitfalls of privatisation, Disinvestment policy

18
TEXT BOOKS
• Gupta G. S., Managerial Economics, Tata McGraw Hill Co., New Delhi,2006
• Francis Cherunilam, Business Environment, Himalaya Publishing House, New Delhi
• Saleem S., Business Environment, Pearson Education, New Delhi, 2007
• H. Craig Petersen and W. Cris Lewis, Managerial Economics, Prentice Hall of India Pvt. Ltd., New
Delhi

REFERENCE BOOKS
• Managerial Economics by Geetika, Payali Ghosh, Parba Roy Chaudhary published by TMH
• Chopra O. P., Managerial Economics, Tata McGraw Hill, New Delhi
• V. L. Mote, S. Paul and G. S. Gupta, Managerial Economics- Concepts and Cases, Tata McGraw Hill
• I. C. Dhingra, Essentials of Managerial Economics, Sultan Chand & Sons
• R.L. Varshney and K. L. Maheshwary, Managerial Economics, Sultan Chand & Sons
• Adhikari M., Business Economics, New Delhi, Excel Books
• Justin Paul, Business Environment, Tata McGraw Hill, New Delhi
• Aswathappa, Business Environment, Himalaya Publishing House, New Delhi

19
 BANKING OPERATIONS MANAGEMENT

Name of Semester Core/Elec Course/Pape Course/Pa Cre Intern Exter External

Course tive/Allied r Code per Title dit al nal Exam
/Practical/ Marks Marks Time
Project Duration
MBA II 161100080204 Banking 4 30 70 3Hours
(B&F) operations
manageme
nt

COURSE OUTCOMES
• To familiarize students about banking operations relating to allowing loans & advances as also
investment of surplus funds.

COURSE CONTENT
Unit - 1
• Principles of bank lending, safety, liquidity, purpose, security, types of borrowers,
individual, partnership, Limited Company etc. and their legal powers to borrow –
Characteristics of good security.

Unit – 2 • Understanding a borrower

• Data to be received in application

• Presanction inspection
• Analysis and interpretation of borrower’s Balance sheet and Project – Financial
viability and technical feasibility.
• Assessment of finance required for investment & working capital.
Unit - 3 • Types of advances

• Term loans, overdrafts, cash credit, Bill finance

• Relevant provisions of:
• (a) The Indian Contract Act
• (b) The Transfer of Property Act
• Secured and unsecured advance – Third party Guarantee charging a security –
Pledge, hypothecation, mortgage etc.
Unit – 4 • Documentation for Loans and Advances

• Demand and Usance Promissory Notes

• Continuing Security Letter
• Agreement of terms and conditions
• Letter of Pledge
• Deed of Hypothecation
• Acknowledgement of Debt
• Letter of Guarantee
• Mortgage Deed for Immovable Property
• Stamping, execution and registration of documents
• Disbursement and monitoring of advances
• Recovery Management
Unit – 5 •

• Investment of Funds
• Funds of Cash Reserve Ratio and Statutory Liquidity Ratio
• Surplus funds’ investment in Government Securities, Stock Exchange Securities, Call
Money – Purchase, sale and valuation of securities

20
REFERENCES
Bankers’ Handbook on Credit Management
- Indian Institute of Banking and Finance
- Macmillan
Banking Strategy, Credit Appraisal and Lending Decisions
- Hrishikesh Bhattachary
- Oxford University Press
Tannon’s Banking Law and Practice
- Wadhwa & Co, Nagpur
Treasury Management
- Indian Institute of Banking & Finance
- Macmillan
Principles and Practices of Banking
- Indian Institute of Banking and Finance
- Macmillan
- Reference RBI’s Master Circulars

21
 HUMAN RESOURCE MANAGEMENT –SEMINAR COURSE

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. II 161100080205 Human 4 30 70 3 Hours
(B&F) Resource
Managemen
t

COURSE OUTCOMES
The Objective of this course is to sensitize students to the various facets of managing people and to create an
understanding of the various policies and practices of human resource management.

COURSE CONTENT
• Understanding Human Resource Management
Unit - 1

• Strategic Human Resource Management

Unit – 2
• Human Resource Planning
• Analyzing Work and Designing Jobs
• Recruitment, Selection and Induction
Unit - 3
• Training, Development and Career Advancement
• Performance Appraisal and Performance Evaluation
• Remuneration, Incentive and Performance-based Payments
• Managing employee benefits and services
Unit – 4
• Employee Empowerment
• Dispute Resolving & Grievance Management
• Trade Unions- Functions and its role
Unit – 5
• Evaluating HRM effectiveness

TEXT BOOKS
• Aswathappa K. Human Resource and Personnel Management Tata McGraw Hill, New Delhi, 1997
• Tiwari T.D. & Chauhan P.L.” Emerging Issues in Human Resource Management” Shanti Prakashan,
Delhi -2005
• Tiwari T.D. & Chauhan P.L.” Framework of Human Resource Management and Industrial Relation”
Shanti Prakashan, Delhi -2007

REFERENCE BOOKS
• Holloway, J.ed. Performance Measurement and Evaluation. New Delhi, Sage, 1995.
• Monappa, A. & Saiyadain M. Personnel Management. 2nd ed., New Delhi, Tata McGraw-Hill, 1996.
• Stone, Lloyed and Leslie W.Rue, Human Resource and Personnel Management Richard D. Irwin,
Illinois, 1984.

22
 MBA SEMESTER – III
(Effective from June – 2017)

ORGANISTION BEHAVIOUR

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. III 161100080301 Organisatio 4 30 70 3 Hours
(B&F) nal
Behaviour

COURSE OUTCOMES
• To familiarize the students with basic organisation process to bring about organisational behaviour.
Develop ability to observe, understand and analyse the behaviour within the organisation.
• Helpful in developing basic skills to deal with the ongoing behavioural dynamics and contribute to
organisational effectiveness.

COURSE CONTENT
Unit - 1 Fundamentals of Organizational Behavior
Organization, Management and Organisational Behaviour, Theories of Management leading to
Organisational Behaviour, Role of culture in Management, Challenges of the changing world of the
work, Current concerns for Organisations.
Unit – 2 Understanding Dynamics of Individual Behaviour

• Personality predispositions and managerial effectiveness

Personality - Values, Attitudes and Beliefs - Argyris’s Maturity-Immaturity Continuum -
Managerial Relevance
• Perception
Perceptual Process - Factors Influencing the Perceptual Process - Factors Affecting
Perceptual Throughput Process
• Motivation and work performance
Motive, Motivation, Motivating - Theories of Motivation in Brief Overview (Need
Hierarchy, Theory X and Y, Hygiene Theory, Achievement Motivation Theory, ERG
Theory) - Is Motivation Culture-Bound and How Can Indian Managers Motivate
Employees?
• Reinforcement
Reinforcement Theory - Behaviour Modification - Individual and Organisational Learning
Process - Reinforcement Strategies - Implication of Reinforcement Theories and Schedules
for mangers - Relationship between Motivation and Performance
Unit - 3 Understanding Dynamics of Behaviour in Group

• Group dynamics in organization

Synergy Through Groups, Group Dynamics, Different Modes of Decision making in
Groups, Group Effectiveness, Stages of Group Development, The manager’s Role in Group
and the Decision making Processes, teams, how managers can tap in to groups and make
them an organisational Resources
• Management of Stress
Impact of Stress on Individuals - Personality Prepositions and Experiences Stress - Sources
of Stress - Stress Management
• Conflict Management and Negotiation
Nature of Conflict- Dynamics of Conflict-
• Leadership and Managerial Effectiveness
Leadership as an Influencing Process - Theories of Leadership - Leader Behaviour Theories

23
 - Contingency Theories of Leadership - Likert’s System Four and The Managerial Grid

Unit – 4 Organization Development and Change process

Quality of life- Organisation Development- Organisational Culture- Values and OD- Planned
change- Implications for Managers
Unit – 5 Emerging aspects of Organisational Behaviour

Conditions affecting Multinational Operations

TEXT BOOKS
• K. Aswathappa, Organisational Behaviour, Himalaya Publishing House Pvt. Limited, 2008
• John W Newstrom, Organizational Behaviour, Tata McGraw Hill Publishing Company Limited, New
Delhi, 2007

REFERENCE BOOKS
• Parikh & Gupta, Organisational Behaviour, Tata McGraw Hill Publishing Company Limited, New
Delhi, 2010
• Sekran Uma, Organisational Behaviour, Tata McGraw Hill Publishing Company Limited, New
Delhi,2006
• P. Subba Rao, Management and Organisational Behaviour (Text and Cases), Himalaya Publishing
House, 2012
• Debra L. Nelson and James Campbell Quick, Organizational Behaviour, Cengage Learning India
Private Limited,2009
• Kumar Arun and Minakshi N., Organisational Behaviour, Vikas Publishing House Private
Limited,2009

24
 OPERATIONS MANAGEMENT

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. III 161100080302 Operations 4 30 70 3 Hours
(B&F) Managemen
t

OUTCOMES
• The Course is designed to acquaint the students with decision making in: Planning, schedule and control
of Production and Operation functions in both manufacturing and service organization.

COURSE CONTENT
• Operations Management : Trends and Issues
Introduction – Current Trends in Manufacturing in India – Service as a Part of Operations
– Operations as a Key Functional Area in an Organization – Operations Management
Unit - 1 Operations Strategy
Relevance of Operations Strategy – Strategy Formulation Process – Measures to Ensure
Operational Excellence – Strategic Options for Operations – Emerging Trends and
Implications for Operations

• Design of Processes
Determinants of Process Characteristics – Types of Processes and Operations Systems –
Process Product matrix – Process Design Issues in Service Systems – Technology Issues in
Process Design – Planning Premises and Process Implications
Unit – 2 • Product Development Process
Role of Product Development in Competitiveness – Product Development Process-
Organization for Product Development – Tools for Efficient Product Development –
Performance Measures for Product Development Process – Management Accounting Tools
for Product Development

• Capacity and Aggregate Planning

Meaning – Types of Capacity – Measurement of Capacity – Capacity Decision – Capacity
Unit - 3 Planning – Capacity Changes – Types of Capacity Planning – Aggregate Production
Planning – Adjusting Capacity to Meet Demand – Demand Management – Hierarchical
and Collaborative Planning – Aggregate Planning for Services
• Plant Location
Meaning – Need - Nature of Location Decisions – Procedure – Factors Affecting Location
Decisions – Methods of Evaluating Location Alternatives
Unit – 4 • Plant Layout
Layout Planning – Need – Objectives – Significance – Factors Influencing Layout Choices
– Principles – Types – Layout Planning and Design – Layout Tools and Techniques

• Supply Chain Management

Concept – Components of Supply Chain – Supply Chain Management: A Process
Orientation – Supply Chain Structure – Measures for Supply Chain Performance – Design
of Supply Chains – Role of IT in Supply Chain Management
• Inventory Management
Concepts - Importance – Types – Inventory Cost – Inventory Models – EOQ – Inventory
Unit – 5
Control Systems – “Q” System – “P” System - Selective Inventory Control Management
(ABC, FSN, SDE, HML Analysis) - EOQ – MRP – JIT
• Total Quality Management
Definitions of Quality – Total Quality Management – Quality Management Tools

25
TEXT BOOKS
• Mahadevan B., Operations Management, Pearson Education, New Delhi,2008
• Russel & Taylor, Operations Management, Pearson Education, New Delhi, 2008
• Chase, Jabocs and Acquiliano, Operations Management, Tata McGraw Hill, New Delhi, 2009.

REFERENCE BOOKS
• Krajawski & Ritzman, Operations Management, Pearson Education, New Delhi, 2003
• Bedi Kanishka, Production and Operations Management, OXFORD University Press, New Delhi,
2006.
• Chunawala & Patel, Production and Operation Management, Himalaya Publishing House, Mumbai,
2002
• Bhatt K.S., Production and Operation Management, Himalaya Publishing House, Mumbai, 2003

26
 BASICS OF QUANTITATIVE TECHNIQUES & OPERATION RESEARCH

Name of Semeste Core/Elect Course/Pape Course/Pa Cre Intern Exter External

Course r ive/Allied/ r Code per Title dit al nal Exam
Practical/P Marks Marks Time
roject Duration
MBA III 161100080303 Basics of 4 30 70 3 Hours
(B&F) Quantitativ
e
Techniques
&
Operation
Research

COURSE OUTCOMES
• The objective of the course is to make the students familiar with basic Knowledge of QT &
OR. The main focus is on its application in business decision-making.

COURSE CONTENT
Unit - 1
• Basics of quantitative techniques and operation research
- Quantitative Approach to Decision Making: Quantitative Analysis and
Computer-based Information Systems.

- Operation research: Definition, characteristics, phases, scope and

limitations of OR.
Unit – 2
• Linear Programming
Formulation of Linear Programming Problems - General Statement of Linear
Programming Problems - Assumption Underlying Linear - Programming -
Graphic Methods - Simplex Method - Two-Phase Method
Unit - 3
• PERT and CPM
PERT/CPM Networks - Network Analysis - Resource Analysis and
Allocation - Programme Evaluation and Review Technique (PERT) -
Difference between PERT and CPM
• Decision Theory
One-stage Decision Making Problems - Multi-stage Decision Making
Problems: Decision Tree - Utility Theory: Utility as Basis for Decision-
making
Unit – 4
• Theory of Games
Game Models - Two-Persons Zero-Sum Games and their Solution - Solution
of 2 * n and m * 2 Games - Solution of m * n Games – Formulation and
Solution as an LPP - Limitations of the Game Theory
Unit – 5
• Transportation and Transshipment Problems
Problem Statement - Solution to Transportation Problem-The Simplex
Method-The Transportation Method-North-West Corner Rule-Least Cost
Method-Vogel’s Approximation Method-Stepping-stone Method-The
Modified Distribution Method (MODI)

TEXT BOOKS

27
 • Vohra N.D., Quantitative Techniques in Management, Tata McGraw Hill Publishing
Company Limited, New Delhi, 2007.

REFERENCE BOOKS
• Khanna R.B., Quantitative Techniques for Managerial Decisions, Prentice – hall of India
Pvt. Ltd, New Delhi, 2007
• Hillier Frederick, Introduction to Operations Research, Tata McGraw Hill Publishing
Company Limited, New Delhi

28
 LEGAL & REGULATORY ASPECTS OF BANKING
AND MICROFINANCE

Name of Semester Core/Elec Course/Pape Course/Pa Cre Intern Exter External

Course tive/Allied r Code per Title dit al nal Exam
/Practical/ Marks Marks Time
Project Duration
MBA III 161100080304 Legal & 4 30 70 3 Hours
(B&F) Regulatory
Aspects of
Banking
and
Microfinan
ce

COURSE OUTCOMES
• To provide the students basic understanding of legal framework that is formulated for regulation as well
as proper functioning of banks – Important role of banks contains endeavouring for financing small
entrepreneurs and generate employment in the Country – Study of activities relating to microfinance will
make the students understand how banks are doing this type of business.

COURSE CONTENT
Unit - 1
Relevant sections of –
The Banking Regulations Act
The Reserve Bank of India Act
The Gujarat Cooperative Societies Act
The Multi State Cooperative Societies Act
Unit – 2
Relevant sections of –
The Indian Contract Act
The Indian Partnership Act
The Companies Act, 1956
Unit - 3
The Stamp Acts (State & Central)
The Registration Act
The Prevention of Money Laundering Act
The SARFAESI Act
The Limitation Act
The Consumer Protection Act, 1987
The Foreign Exchange Management Act, 1999
The Banking Ombudsman Scheme, 2006
The Bankers’ Books Evidence Act, 1891
Unit – 4
Microfinance: Definition, meaning & scope
Models of microfinance
Financial Inclusion
Micro financial products & services
Risk Management
Operational aspects
Unit – 5
Micro, Small and Medium Enterprises – Definitions
Bank lending to priority sector.

29
REFERENCES
1 All the Acts listed in the Course
2 Micro Finance – Perspectives & Operations
- Indian Institute of Banking & Finance
- Macmillan
3 Legal and Regulatory Aspects of Banking
- Indian Institute of Banking & Finance
- Macmillan

30
 CONSUMER BEHAVIOUR Seminar Course

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. III 161100080305 Consumer 4 30 70 3 Hours
(B&F) behaviour

COURSE OUTCOMES
• The basic objective of this course is to develop and understanding about the Decision-making process
and its applications in marketing function of firms.

COURSE CONTENT
Unit - 1 Introduction to Consumer Behavior
Consumer Behavior, its origin and strategic applications, Development of marketing
concept, Customer value, satisfaction and retention, Marketing ethics and Social responsibility ,
Consumer Research , Market segmentation.
Unit – 2 Consumer motivation and Consumer Personality

Motivation needs and goals, Dynamics of motivation, Measurement of motives, Nature of

personality, Personality theories, Personality traits, Brand personality, self image.
Unit - 3 Consumer perception, learning and attitudes

Elements and dynamics of perception, Consumer imagery, Perception of risk and Risk
handling, Elements of consumer learning, Behavioral and cognitive learning theories,
attitude, structural models of attitude, Attitude formation and strategies of attitude change.
Unit – 4 Reference groups, Family influence, culture influence on Consumer Behavior

Concept of reference groups, Family decision making, functions of family, Concept of culture, sub
cultures, cross cultural consumer behavior , Cross cultural consumer analysis.
Unit – 5 Consumer decision making process

Opinion leadership, dynamics of opinion leadership , motivation, interpersonal flow of

communication, diffusion of innovations, adoption process, consumer innovator profile , four
views of consumer decision making, Model of consumer decision making.

TEXT BOOKS
• Schiffman and Kanuk, Consumer Behaviour, PHI, New Delhi, India.

REFERENCE BOOKS
• Blackwell, Miniard and Engel, Consumer Behavior, Cengage Learning India Private Limited, New
Delhi, 2009
• Michael R. Solomon, Consumer Behavior – buying, Having and Being, PHI Learning Private Limited,
New Delhi, 2009.

31
 MBA SEMESTER – IV
(Effective from December – 2017)

INDIAN FINANCIAL SYSTEM

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. IV 161100080401 Indian 4 30 70 3 Hours
(B&F) Financial
System

COURSE OUTCOMES
• The main objectives of this course are to help to learn the various financial services and their role in the
overall financial system.

COURSE CONTENT
• Financial System – An Introduction
Introduction – Components – Functions – Designs – Nature and Role of Financial
Institutions and Financial Markets
• The Financial Systems and the Economy
Unit - 1 Macro Economic Framework Analysis for Exploring the Role of the Financial System in
the Economy – National Income Accounts Flow of Funds Accounts – Trends in Saving
and Investments – Relationship between Financial System and Economic Growth
Indian Financial Systems in the Pre-reforms Period – Objectives of Financial System
Reforms
• Money Market
Introduction – Treasury Bills: Types – Commercial Paper – Commercial Bills – Certificate
of Deposits – Call/Notice Money Market - Money Market Intermediaries – Money Market
Mutual Funds – Link Between Money Market and Monetary Policy in India – Tools for
Managing Liquidity in the Money Market
• Debt Market
Introduction – Private Corporate Debt Market – Public Sector Undertaking Bond Market –
Unit – 2 Government Securities Market – Guidelines Relating to Diversification of Activities by
PDs
• Derivatives Market
Introduction – Benefits – History – Types of Financial Derivatives – Features of
Derivatives Market – Traders in Derivatives Market - Derivatives Market in India –
Forward and Futures – Futures Trading Strategies – Options – Options Trading Strategies
– Derivatives Trading in India.
• New Financial Instruments
• Banking and Non-Banking Institutions
Banking Institutions – Development of Banking in India – Schedule Commercial Banks –
Regional Commercial Banks - Reforms in Banking Sector – Priority Sector Lending –
Risk Management in Indian Banks – Investment in SLR Securities- Financial Performance
Unit - 3
of Schedule Commercial Banks – Cooperative Banks – Financial Inclusion - Non-Banking
Financial Companies
Management of Non-performing Assets by Banks – Tools Available to Banks to Manage
their NPAs

32
 • Mutual Funds
Introduction – History – Types of Schemes – Risks in Mutual Funds – NAV -
Organization – Association of Mutual Funds in India – Role of Intermediaries in the Indian
Mutual Fund Industry Unit Trust of India – Growth and Performance of Mutual Funds in
Unit – 4 India
• Insurance
Introduction – Origin and Development – Opening up of Insurance Sector – IRDA –
Health Insurance – Insurance Intermediaries – Risk Management - General Insurance –
Reinsurance – Micro Insurance - GIC & LIC
• Factoring and Forfeiting
History – Types – Mechanism - Legal Aspects – Advantages & Limitations
• Credit Rating
Concept – Factors Affecting Assigned Rating - International Credit Rating Agencies -
Credit Rating in India – Functions – Benefits and Disadvantages of Credit Rating – Types
Unit – 5
of Rating - Credit Rating Agencies in India – CRISIL – ICRA – CARE – ONICR
• Financial Regulations
SEBI: Power & Functions of SEBI, Achievement of SEBI.
RBI: Objectives, Origin of RBI, Legal Framework, Functions

TEXT BOOKS
• Pathak Bharati, Indian Financial System, Pearson Education, New Delhi, Second Edition
• Sasidharan K. and Mathews Alex, Financial Services and System, Tata McGraw Hill Publishing
Company, 2008.

REFERENCE BOOKS
• Gurusamy S., Financial Services and System, Vijay Nicole Imprints Pvt. Ltd., Chennai, 2008.
• Machiraju H.R., Indian Financial System, Vikash Publishing House Pvt. Ltd., New Delhi, 2008
• Khan M.Y., Indian Financial System, Tata McGraw Hill, New Delhi, 2008
• Deodhar & Abhyankar, Indian Financial System, Himalaya Publishing House, Mumbai, 2008.

33
 BUSINESS RESEARCH

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. IV 161100080402 Business 4 30 70 3 Hours
(B&F) Research

COURSE OUTCOMES
• To equip the students with the basic understanding of the research methodology and to provide an
insight into the application of modern analytical tools and techniques for the purpose of management
decision making.
• The Course also helps to instill discrimination in using research appropriately and effectively.

COURSE CONTENT
Unit - 1 • Research – an introductory approach:
Meaning and definition of research, Characteristics of research, motivating for research,
approaches of research.
• Research Methods and Techniques:
Case survey, survey, experimental, field investigation, evaluation, laboratory, business
game, focus group discussion.
Unit – 2 • Formulation of research problem and proposal.
• Reviewing the literature.
• Research design:
Definition, characteristics, components, types of research design: descriptive, diagnostic,
exploratory and experimental.
Unit - 3 • Collection of data:
Primary and secondary data, methods of primary data collection, questionnaires,
observations, interview, types of secondary data, advantages and disadvantages of secondary
data.
• Sampling:
Introduction, meaning and definition, characteristics, types of sampling: random, stratified
random, systematic, cluster, multistage sampling, probability and non-probability sampling.
Scaling technique.
Unit – 4 • Process of data:
• Editing, Coding, classifications and tabulation.
• Analysis and interpretation of data and testing of hypothesis:
Hypothesis formulation, level of signification, degree of freedom, t-test, F-test, Chi-square
test, ANOVA, Z-test
Unit – 5 • Writing and presenting Research project report.

TEXT BOOKS
• Coper D.R. and Schindler P.S., Business Research Methods, Tata McGraw Hill, New Delhi, 2005.

REFERENCE BOOKS
• C.R.Kotheri, Research Methodology, Methods & Techniques, Wishwa Prakashan, New Delhi.
• J.K.Sachdeva, Business Research Methodology, Himalaya Publishing House.
• David J. Luck and Ronald S.Rubin, Marketing Research, PHI Learning Private Limited,New
delhi,2009.

34
 STRATEGIC MANAGEMENT

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. IV 161100080403 Strategic 4 30 70 3 Hours
(B&F) Managemen
t

COURSE OUTCOMES
• The objective of this course is to give an understanding about importance of strategic management in a
dynamic environment for business.
• It helps students to learn about different strategy options, appropriate selection and effective
implementation and control.

COURSE CONTENT
Unit - 1 Fundamentals of Strategic Management
• Introduction
Evolution of Strategic management and business policy- understanding strategy- strategic
decision making- phases of strategic management process and model of strategic
management process
• Hierarchy of Strategic Intent
Strategic intent- Vision- Mission- Business Definition- Business Model- Goals and
objectives
Unit – 2 Environmental Analyses
• Environmental Appraisal
Internal and External environment- environmental sectors- environmental scanning-
environment appraisal
• Organisational Appraisal
Dynamics of Internal Environment- organisational capability factors- considerations in
organizational appraisal- methods and techniques for organizational appraisal- structuring
organizational appraisal
Unit - 3 Strategy formulation
• Corporate level strategies
Concentration, Integration, Diversification, Internationalisation, Co-operation ,
Digitalisation, Stability, Retrenchment and Restructuring
• Business level strategies
Foundations of business level strategies- industry structure and positioning of firm in
industry- generic business strategy- tactics for business strategies- business strategies for
different industry conditions- business strategies and internationalization and digitalization
Unit – 4 Strategic Analyses and Choice

Process of strategic choice- strategic analysis- subjective factors in strategic choice- contingency
strategies- strategic plan
• Implementation of strategy and control
Implementation of strategy – structural implementation- behavioral implementation-
Unit – 5
functional and operational implementation

TEXT BOOKS
• Kazmi Azhar, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, Third
Edition

35
REFERENCE BOOKS
• John A. Pearce II and Richard B. Robinson, Strategic Management, Tata McGraw Hill, New Delhi
(latest Edition)
• Lawrence R. Jauch, Rajiv Gupta and William F. Glueck, Business Policy and Strategic Management,
Frank Bros & Co., New Delhi, Seventh Edition
• Carpenter, sanders and Salwan, Strategic Management A Dynamic Perspective, Pearson Education.,
Second Edition
• A Nag, Strategic Management: Analysis, Implementation and Control, Vikas Publication, Latest
Edition

Students have choice for opting any one paper out of below mentioned subject i.e international
banking or Risk management.

(Department head will provide this option if there are sufficient number of students and based on
availability of faculty)

36
 LEVERAGING TECHNOLOGY &
BASICS OF INTERNATIONAL BANKING

Name of Semester Core/Elec Course/Pape Course/Pa Cre Intern Exter External

Course tive/Allied r Code per Title dit al nal Exam
/Practical/ Marks Marks Time
Project Duration
MBA IV 161100080404 Leveraging 4 30 70 3 Hours
(B&F) technology
& basics of
internation
al banking

COURSE OUTCOMES
• Students will learn how the banking services are provided with the help of modern technology –
Students will also understand basics of international banking and financing of foreign trade.

COURSE CONTENT
Unit - 1 Information systems & Technology
Computers – Hardware & Software
Banking Technology – Application and Management
Electronic Clearing and Settlement System

Unit – 2 Core Banking Solutions

Technology based services,
Cheque Truncation System, ATM,
RTGS, NEFT, Internet Banking, Mobile Banking,
Security Control & Audit
Unit - 3 Meaning of International Banking,
Banking through Correspondents abroad,
NOSTRO – VOSTRO Accounts,
Foreign Exchange Market,
Different types of Exchange rates
Quotation and Settlements
Spot, Forward, Rates and
Forward Exchange Contracts
Unit – 4 Financing of Foreign Trade
Letters of Credit –Uniform Customs and Practice for documentary credits - Preshipment and
Post-shipment finance – ECGC (Export Credit Guarantee Corporation)
Unit – 5 Different types of Non-resident Rupee and Foreign Currency accounts
International Financial Institutions: IMF, IBRD, Export Import Bank of India

REFERENCES
1) Information Technology
- Indian Institute of Banking & Finance
- Macmillan
2) International Banking
- Indian Institute of Banking & Finance
- Macmillan
3) Foreign Exchange Risk Management
- C. Jeevandam
Sultan Chand & Sons

37
 RISK MANAGEMENT

Name of Semeste Core/Elect Course/Pape Course/Pa Cre Intern Exter External

Course r ive/Allied/ r Code per Title dit al nal Exam
Practical/P Marks Marks Time
roject Duration
MBA IV 161100080405 Risk 4 30 70 3 Hours
(B&F) Manageme
nt

COURSE OUTCOMES
• The objective of this course is to provide in depth knowledge about the Risk management in financial
matters and develop hedging skill among the students.

COURSE CONTENT
Unit - 1
• Introduction to Risk Management
Managing Risk – Types of Business Risk – Derivatives – Types of
Derivatives – Functions, Consequences, Misuses and Criticism of
Derivatives
Unit – 2
• Forward and Futures
Introduction , Forward: Motive – Features and Settlement, Pricing a
Forward and Futures Contract, Commodity Futures, Stock and Index
Futures, Currency forwards and futures.
Unit - 3
• Swaps
Interest Rate Swaps: Features, Type, Applications and Rationale;
Currency Swaps - other Swaps
Unit – 4
• Options
Introduction, Terminology, Option Pricing – Basics – Binomial Model –
Black & Scholes Model
Unit – 5
• Hedging
Introduction – Hedging with stock options – Hedging portfolio with
Index options.

TEXT BOOKS
• Srivastava Rajiv “Derivatives & Risk Management” Oxford University Press New Delhi - 2014

REFERENCE BOOKS
• Varma “Derivatives & Risk Management” Tata McGraw Hill
• Janakiramanan Sundaram “Derivatives & Risk Management” Pearson Education
• Agrawal O. P “Financial Derivatives and Risk Management” Himalaya Publications
• Rene M. Stulz “Risk Management & Derivative” Cengage
• Vohra & Bagri “Futures and Options”

38
 CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING & INSURANCE
Seminar Course

Name of Semester Core/Elec Course/Pape Course/Pa Cre Intern Exter External

Course tive/Allied r Code per Title dit al nal Exam
/Practical/ Marks Marks Time
Project Duration
MBA IV 161100080406 Customer 4 30 70 3 Hours
(B&F) relationshi
p
manageme
nt in
banking &
insurance

COURSE OUTCOMES
• To help students understand the concept and practice of CRM and applications across
Businesses and to give students ability to develop and manage CRM projects.

COURSE CONTENT
Unit - 1 Introduction to CRM
CRM and its relationship in business, Emergence of CRM practice, CRM Cycle,
Stakeholders in CRM, Customers and CRM programme: Behavioral Dimension, Strategic
Issues in CRM, Relationship Management in Business to Business (B2B)Commerce,
Building Customer loyalty Business to Business Commerce, Cross Border B2B Relationship
with Intermediaries, Relationship Marketing for Creating Valuein Business Market,
Managing Relationships in Supply Chains of the 21st Century.
Unit – 2 Technological tools for CRM

Data Mining for CRM, Changing patterns of E-CRM Solutions in the Future, Framework for
deploying Value of Customer Relationship in an Organization, E-CRM deriving values of
Customer Relationship, Implementing a Technology based CRM Solutions
Unit - 3 Implementing CRM

Optional allocation rules for CRM, Measuring the effectiveness of relationship marketing,
The past, present and future of CRM, Characteristics of a Good Customer Satisfaction
Survey, Contact Management, Organizing for CRM
Unit – 4 CRM Strategies

Relationship Marketing Strategies and Customer Perceived Service Quality, Organizing for
Relationship Management, Strengthening Relationships that lead towards increased Business,
CPA Firms, Winning strategies and processes for effective CRM in Banking
Unit – 5 Practical Module

Implementing CRM in various service sectors like Banking, Insurance, Airlines,

Telecommunications, etc.

REFERENCES
• Customer relationship management – G. shainesh, Tata Macgraw Hill
• Customer relationship management – Mohammed peeru, vikas publishing house
• Customer relationship management – alokkumarrai, PHI

39
 MBA SEMESTER – V
(Effective from December – 2017)

COMPREHENSIVE PROJECT REPORT

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
M.B.A. V 161100080501 Comprehens 8 - 200 200
(B&F) ive project
study

COURSE OUTCOMES
• The objective of this course is to prepare the student to conduct a research study on Banking Industry
or the industry where the candidate is working using the tools and techniques learned in the two years of
study.
• The focus of study could be in depth analysis of an industry or a diagnostic problem solving exercise of
an organization.
• The student is expected to conduct a detailed survey of literature. In case of a status report of an
industry, it is expected that the student collects all aspects related to a particular industry analyze data
and present the findings.

COURSE CONTENT
• For the preparation of comprehensive project there is no need to take training in any organization.
• Students have to prepare his/her comprehensive project study in six week duration under the guidance
of faculty member.
• Students can prepare his comprehensive project study by individual or in a pair of two students. If
report is prepare in pair both of the students have to submit his/her reports individually.
• The final project will be evaluated at the end of the fourth semester by the examiners appointed by the
university. This would be equivalent to the marks of the two papers

40