Scribd
Upload
15 views3 pages

MECO 101 Assignment

Students will work in groups to create a product or media service for the Egyptian or MENA market, incorporating behavioral economics concepts in their advertising and pricing strategies. Deliverables include a product concept, a behavioral ad and pricing strategy, and a reflection on their chosen tactics. Groups will present their campaigns in class, with grading based on creativity, application of concepts, clarity, visual design, and ethical reasoning.

Uploaded by

mayadayasser60
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
15 views3 pages

MECO 101 Assignment

Students will work in groups to create a product or media service for the Egyptian or MENA market, incorporating behavioral economics concepts in their advertising and pricing strategies. Deliverables include a product concept, a behavioral ad and pricing strategy, and a reflection on their chosen tactics. Groups will present their campaigns in class, with grading based on creativity, application of concepts, clarity, visual design, and ethical reasoning.

Uploaded by

mayadayasser60
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

🎓 Group Assignment: “Design & Sell It: Behavioral

Media Marketing Challenge”

📦 Objective:

In groups, students will create a product or media service, and design an advertising
and pricing strategy that incorporates behavioral economics concepts such as:

• Nudge Theory
• Loss Aversion
• Present Bias
• Opportunity Cost Neglect
• Mental Accounting
• Sunk Cost Fallacy

🧩 Assignment Brief:

You are a new media startup (or product team) launching a new product or service in
the Egyptian or MENA market.

Your mission:

1. Create a product or media-related service (e.g., app, YouTube channel, content


subscription, magazine, digital tool, etc.).
2. Design a creative ad campaign, pricing strategy, and product experience that
uses behavioral economic insights to maximize user engagement, retention,
and monetization.

👥 Group Size:

2-3 students per group


📝 Deliverables:

Each group must submit:

1. Product Concept (1–2 slides/pages)

• What is your product/service?


• Who is your target audience?
• What need or desire does it fulfill?

2. Behavioral Ad & Pricing Strategy (4–5 slides/pages)

Explain how you use these behavioral economic concepts in your campaign:

• Nudge: E.g., default subscriptions, visual cues, reminders


• Loss Aversion: Free trial with threat of losing features?
• Present Bias: Instant gratification or one-click benefits
• Opportunity Cost Neglect: Package deals? Time-limited offers?
• Mental Accounting: Price anchoring, bundling, virtual currency?
• Sunk Cost Fallacy: Premium tiers, effort-based progress?

Include ad examples, slogans, visuals, mockups, or even scripts.

3. Reflection (1 page)

Each group explains:

• Why they chose these tactics.


• Ethical considerations: Are the strategies manipulative or persuasive?
• How they might impact real consumer behavior.

🖼️ Presentation (10 minutes per group)

In Week 11, each group presents to the class. Classmates will vote on the most
persuasive campaign, most innovative product, and best use of behavioral
concepts.
📊 Grading Criteria (Rubric):

Criteria Points
Creativity of Product & Concept 3
Application of Behavioral Concepts 6
Clarity of Advertising & Pricing Strategy 2
Visual/Design Effort 3
Reflection & Ethical Reasoning 1
Class Presentation 5
Total 20 points

🧠 Example Product Ideas:

• A Ramadan-themed streaming app with episode reminders (nudge), loss of


access post-trial (loss aversion), and daily bonus content (present bias).
• A gamified news app that uses “coins” (mental accounting) to unlock stories,
with sunk-cost features to boost time-on-app.
• A subscription box for creators that locks in special discounts if you subscribe
“today” (present bias + opportunity cost neglect).

You might also like