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Chapter 5 discusses Corporate Social Responsibility (CSR), emphasizing the importance of businesses giving back to the community beyond profit-making. It outlines the benefits of CSR, including improved customer retention and cost savings, and presents Carroll's Four-Part Definition of CSR, which includes economic, legal, ethical, and discretionary responsibilities. The chapter also describes different managerial responses to social responsibility, ranging from obstructionist to positive approaches.

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32880114

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