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Project 1

The document outlines a financial planning case study for 'The Azure Retreat,' a boutique hotel in Brisbane, founded by Amelia Richardson and Raj Patel. It includes details on the hotel's vision, facilities, target audience, financial data, budget allocation, financial forecasts, potential risks, and mitigation strategies. The project emphasizes the importance of effective financial planning to ensure sustainable growth and address challenges in a competitive market.

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0% found this document useful (0 votes)
350 views12 pages

Project 1

The document outlines a financial planning case study for 'The Azure Retreat,' a boutique hotel in Brisbane, founded by Amelia Richardson and Raj Patel. It includes details on the hotel's vision, facilities, target audience, financial data, budget allocation, financial forecasts, potential risks, and mitigation strategies. The project emphasizes the importance of effective financial planning to ensure sustainable growth and address challenges in a competitive market.

Uploaded by

jdgarcia0174lag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Australian Financial Information Interpretation

Financial Planning Hotel


Project 1

STUDENT NAME: Garcia, Jhylles Maril D.


BATCH: 3-YA-1
TEACHER: ARVEEH AVILES

eVersity
Case Study: The Azure Retreat - A Boutique Hotel Venture in Brisbane
Background:
Nestled in the vibrant heart of Brisbane, "The Azure Retreat" is the brainchild of entrepreneurs Amelia Richardson and Raj Patel. Both Amelia and Raj have travelled
extensively and recognized a gap in the Brisbane hospitality market for a boutique hotel that seamlessly marries traditional architecture with modern luxuries.
Vision:
"The Azure Retreat" aims to be a sanctuary in the city, offering guests a serene escape from the hustle and bustle without compromising on accessibility to
Brisbane's myriad attractions. The hotel's design takes inspiration from Queensland's colonial past, integrating it with contemporary aesthetics to appeal to both
the nostalgic and the modern traveller.
Facilities & Amenities:
1. Rooms: A total of 50 rooms, divided into:
● Standard Rooms: 30
● Deluxe Suites: 15
● Presidential Suite: 5
2. Dining:
● "Lagoon Bistro": A gourmet restaurant with a seating capacity of 80, aiming to offer a fusion of Australian and international cuisines.
● "Skyline Bliss": A rooftop bar offering panoramic views of the city, catering to around 50 patrons.
3. Wellness:
● "Sapphire Spa": A wellness spa with services ranging from massages to holistic treatments.
● Fitness Centre: Equipped with modern gym equipment.
4. Others:
● A conference room for business meetings and small events.
● An outdoor pool.
● A gift shop stocking local artisan crafts and products.
Target Audience:
While the hotel aspires to cater to a wide range of guests, the primary target audience includes:
● International tourists.
● Business travellers.
● Local residents looking for staycations or special dining experiences.
Financial Data:
● Initial Investment: $5 Million (This includes property acquisition, construction, and initial marketing campaigns).
● Expected Room Rates:
● Standard: $150/night
● Deluxe: $250/night
● Presidential: $500/night
● Dining:
● Expected average spending in the "Lagoon Bistro": $50/person
● "Skyline Bliss" average bill: $40/person
● Spa & Wellness:
● Average treatment cost: $100
● Other revenues include conference room bookings, poolside events, and gift shop sales.
Challenges & Considerations:
1. Brisbane has a competitive hotel market with several established chains.
2. Seasonal fluctuations: Brisbane sees a tourist influx mainly during events and the holiday season.
3. Maintaining a balance between the hotel's vintage appeal and modern amenities.
4. Ensuring top-notch service quality to generate positive word-of-mouth and repeat bookings.
BUDGET ALLOCATION SPREADSHEET TEMPLATE

Department Allocated Budget (AUD) Actual Expenses (AUD) Variance (AUD) Notes/Comments

1,500,000 1,450,000 50,000 High-quality furniture &


equipment needed for
Procurement rooms and amenities.

1,200,000 1,250,000 -50,000 Salaries for all staff,


including training costs to
Staffing enhance service quality.

700,000 600,000 100,000 Initial campaigns were


less expensive than
anticipated, allowing for
Marketing potential reallocation.

200,000 200,000 0 Fixed lease costs for the


Rent & Leases property's premises.

300,000 350,000 -50,000 Higher than expected


maintenance costs for
Maintenance initial setup.

400,000 420,000 -20,000 Additional inventory


needed for kitchen and
Supplies spa operations.

100,000 90,000 10,000 Utilities remain slightly


under budget.
Other Expenses

Total 5,000,000 4,460,000 540,000


This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.

ONE-YEAR FINANCIAL FORECAST TEMPLATE

Month Estimated Revenue (AUD) Estimated Expenses (AUD) Projected Profit/Loss (AUD)

531,000 400,000 131,000


January

476,000 400,000 76,000


February

279,000 400,000 -121,000


March

270,000 400,000 -130,000


April

279,000 400,000 -121,000


May

270,000 400,000 -130,000


June

279,000 400,000 -121,000


July
279,000 400,000 -121,000
August

279,000 400,000 -121,000


September

270,000 400,000 -130,000


October

279,000 400,000 -121,000


November

531,000 400,000 -131,000


December

This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.
POTENTIAL RISKS AND MITIGATION STRATEGIES TEMPLATE

Probability Responsible
Identified Risk (High/Medium/Low) Potential Impact (AUD) Mitigation Strategy Person/Department

Invest in robust
Cybersecurity breaches Cost of breach and cybersecurity measures IT Manager
recovery up to 50,000 and regular employee
AUD training.
Medium

Medium Revenue decrease of 30% Introduce special Marketing Manager


promotions and packages
to attract local guests.
Decrease in tourist
arrivals

Seasonal weather Medium Revenue decrease of 25% Develop indoor activities Operational Manager
disruptions and events to attract
guests year-round.

Increased competition in Medium Revenue decrease of 15% Enhance unique selling Marketing Manager
the local market propositions through
branding and customer
service.

Regulatory changes (e.g., Low Compliance costs of 10% Stay updated on Compliance Officer
health and safety) regulations and invest in
compliance training.
Negative online Medium Revenue decrease of 20% Implement a proactive Guest Relation Manager
reviews/poor reputation guest feedback system and
improve service quality.

Supply chain disruptions Medium Increase in operational Identify multiple suppliers Procurement Manager
costs of 15% for key materials and
maintain inventory
buffers.

Staffing shortage/high High Increased costs of hiring Enhance employee HR Manager


turnover and training engagement programs and
recruitment strategies.

This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.

Presentation Slide Deck Guide

(Note: This is a conceptual template)

Slide 1: Title Slide

● Project Name
● Date
● Student Name/Group Names
Slide 2: Introduction

● Brief about the boutique hotel


● Importance of financial planning
Slide 3: Budget Allocation Overview

● Highlights from the budget allocation spreadsheet


Slide 4: Financial Forecast
● Key points from the one-year financial forecast
Slide 5: Identified Risks & Mitigation

● Top 3-5 risks and strategies


Slide 6: Conclusion & Key Takeaways

● Summarize the financial plan and its significance


Slide 7: Questions & Discussions

Slide 1: Title Slide


● Project Name - Financial Planning for The Azure Retreat
● Date - 11/28/2024
● Student Name/Group Names - Jhylles Maril D. Garcia

Slide 2: Introduction

● Brief about the boutique hotel - Overview of The Azure Retreat’s mission and vision, Unique offerings and target market (e.g., luxury travelers, wellness
seekers), Location benefits and competitive landscape
● Importance of financial planning - Ensures sustainable growth and profitability, Helps anticipate challenges and manage resources effectively, Facilitates
investment in expansions and upgrades

Slide 3: Budget Allocation Overview

● Highlights from the budget allocation spreadsheet - Pie chart illustrating percentage allocations for key departments (e.g., Operations, Marketing,
Housekeeping), Discussion of major expense categories (e.g., fixed vs. variable costs), Summary of expected revenue channels (e.g., room bookings,
events, food and beverage sales)

Slide 4: Financial Forecast

● Key points from the one-year financial forecast - Projected revenue overview (monthly breakdown), Expected cost of goods sold (COGS) and operational
costs, Anticipated net profit and growth rate projections, Graph showing monthly performance trends

Slide 5: Identified Risks & Mitigation

● Top 3-5 risks and strategies -

1. Market Competition: Regular market analysis and adaptability in pricing strategies.

2. Economic Downturn: Developing a diverse revenue stream, including off-season promotions.

3. Operational Issues: Implementing staff training and maintenance schedules to ensure service quality.

4. Regulatory Changes: Keeping updated with local regulations and compliance requirements.

5. Health & Safety Risks: Improving health policies and guest communication to ensure safety during events.

Slide 6: Conclusion & Key Takeaways


● Summarize the financial plan and its significance

- Recap of budget allocation and its alignment with business goals

- Importance of a proactive approach to financial planning

- Emphasize the hotel’s capacity for adaptation and resilience

- Highlight the expected positive outcomes on growth and guest experience

Slide 7: Questions & Discussions

RECORD-KEEPING TEMPLATE

Transaction Type Document Reference


Date (DD/MM/YYYY) (Income/Expense) Amount (AUD) Description Department (e.g., Invoice #)

Income 500 Room booking for Mr. Front Office INV-00123


Smith
01/11/2023

Expense 250 Food supplies for Food & Beverage REC-00145


02/11/2023 restaurant

03/11/2023 Income 300 Conference room rental Events/Meetings INV-00124

Expense 180 Cleaning supplies Housekeeping REC-00146


04/11/2023
Income 400 Bar sales from hotel Food & Beverage REC-00147
05/11/2023 guests

Expense 220 Maintenance for HVAC Maintenance INV-00125


system
06/11/2023

Income 150 Spa treatment for guest Spa INV-00126


07/11/2023

Expense 300 Monthly internet IT REC-00148


invoice
08/11/2023

This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.

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