LEGO® Brand Manual | T ypog r ap h y Confidential information | ©2020 The LEGO Group | All rights reserved | May 2020

roup | All rights reserved | May 2020 | V 1.0 15

Typography
Similar to LEGO® bricks, typography relies on form and function,
and is both an art and a science.

CONTENTS ⟶
LEGO® Brand Manual | T ypog r ap h y Confidential information | ©2020 The LEGO Group | All rights reserved | May 2020 | V 1.0 16

Meet Cera Pro

Cera Pro is a our official

ABCDEFGHIJKLMNOPQRSTUVWXYZ
LEGO® brand typeface. Use it
for master brand experiences
and any non-franchise specific
communication.

Cera Pro is new, and replaces the font

abcdefghijklmnopqrstuvwxyz
0123456789.,:;%#$£€(&)[!]{?}@*
LEGO Chalet.

It should be applied on a rolling basis

whenever it is possible for individual
teams to make updates to their
experience.

Where can you find this font?

• For PC users: IT Toolbox

Let's inspire Build.
and develop
• For Mac users: Universal Type
Client
the builders Unbuild.
Rebuild.
• External Partners: LEGO Asset
Portal or shared via External Brand
Package by LEGO Employee.
of tomorrow

The quick brown fox built an awesome spaceship and jumped over the lazy dog.
The quick brown fox built an awesome spaceship and jumped over the lazy dog.
The quick brown fox built an awesome spaceship and jumped over the lazy dog

CONTENTS ⟶
LEGO® Brand Manual | T ypog r ap h y Confidential information | ©2020 The LEGO Group | All rights reserved | May 2020 | V 1.0 17

Weights & Variants

Cera Pro has 6 weights available CERA PRO
to create optimal hierarchy and COMPACT: CONDENSED:
Headline at
contrast between messaging.

Use design best practice when styling

Thin 21pt Bold
Thin
Light
Thin
Light

Light
headlines, subheads, and body copy. This is a subhead sized Regular Regular
Scaling up from your body copy at a at 12pt medium Medium Medium
ratio of 1 : 1.33, rounded to the nearest
This is an example of how body Bold Bold
Regular
whole number, works well. copy could look. It's styling is set
Do not use Cera Pro Condensed and
at 9.5pt Cera light. Black Black
Cera Pro Compact across master brand

Medium
channels or as a primary typeface. It Example of headline and body copy hierarchy. Cera Compact and Condensed are only for
secondary, special use.
is available for rare secondary use or

a
when space is limited.

Bold a x1.3 a x1.3 a x1.3 a x1.3 a x1.3 a x1.3 Etc.

Black 12pt 16pt 21pt 28pt 37pt 49pt 65pt

Scale type sizes up by 1.33 for strong differentiation between text sizes

CONTENTS ⟶
LEGO® Brand Manual | T ypog r ap h y Confidential information | ©2020 The LEGO Group | All rights reserved | May 2020 | V 1.0 18

Typography Guidance
Here's some important
typography design mistakes to
Don't force our audience to
squint or struggle to read
This is too tight avoid when using text across
This line spacing is very any LEGO® experience.
something. Try another weight
or colour combination to
provide the best possible
T his i s incorrec t loose, let's click it closer These are based on best practice
typography standards. The
legibility and ensure your together instead. guidance here applies to how we
message gets through.
This is just right use any typeface across all LEGO
communication, not solely for when
using the Cera Pro typeface on master
brand experiences.
Poor contrast and legibility Don't kern or track text too tightly or loosely. Avoid loose line spacing

THIS IS TOO MANY OUCH! Bold Headline Hi, I'm a Headline

different STYLES This text is Bold Sub-head and this is a Sub-head
for a single layout stretched out. Bold body copy Bold body copy
The body copy is the same
font size as the above
Bold body copy Bold body copy
which doesn't feel right.
Bold body copy

Avoid using too many different type styles, Don't stretch type horizontally or vertically. Avoid making different levels of hierarchy Avoid making different levels of hierarchy
the rule of 3 usually works well. the same weight. the same size or scale.

CONTENTS ⟶
LEGO® Brand Manual | T ypog r ap h y Confidential information | ©2020 The LEGO Group | All rights reserved | May 2020 | V 1.0 19

Languages: Cera Pro

Cera Pro covers more than 144 languages ...and has over 980 glyphs per style:

Latin: Latin ÁĂÂÄÀĀĄÅÃÆǼBCĆČÇĈĊDÐĎĐEÉĔĚ

ÊËĖÈĒĘFGĞĜĢĠHĦĤIIJÍĬÎÏİÌĪĮĨJĴKĶLĹ
Afar Fijian Kinyarwanda Palauan/Belauan Sotho Ľ Ļ Ŀ Ł M N Ń Ň Ņ Ŋ Ñ O Ó Ŏ Ô Ö Ò Ő Ō Ø Ǿ Õ OE P Þ Q
Afrikaans Filipino/Tagalog Kirundi Polish Spanish RŔŘŖSŚŠŞŜȘẞƏTŦŤŢȚUÚŬÛÜÙŰŪŲŮŨV
Albanian Finnish Latin Portuguese Swahili
W Ẃ Ŵ Ẅ Ẁ X Y Ý Ŷ Ÿ Ỳ Z Ź Ž Ż ÍJ Ć Ń Ó Ś Ź a á ă â ä
Azerbaijani Flemish Latvian Quechua Swedish
àāąåãæǽbcćčçĉċdðďđeéĕěêëėèēęf
Basque French Lithuanian Romanian Tahitian
g ğ ĝ ģ ġ h ħ ĥ i ı í ĭ î ï ì ij ī į ĩ j ȷ ĵ k ķ l ĺ ľ ļ ŀl ł m n ń ň ņ
Belarusian Gaelic Luba/Ciluba/ Romansh Tetum
Bislama Gagauz Kasai Sami Tok-Pisin
ŋ ñ o ó ŏ ô ö ò ő ō ø ǿ õ oe p þ q r ŕ ř ŗ s ś š ş ŝ ș ß ə t
Bosnian German Luxembourgish Samoan Tongan ŧťţuúŭǔûüùűūțųůũvwẃŵẅẁxyýŷÿỳzź
Breton Gikuyu Malagasy Sango Tsonga ž ż fi fl íj ć ń ś ó ź a á ă â ä à ā ą å ã y ý ŷ ÿ ỳ ª ª º ª º
Catalan Gilbertese/ Malay Serbian Tswana
Chamorro Kiribati Maltese Sesotho Turkish Cyrillic А Б В Г ЃҐД Е Ѐ Ё Ж З И Й Ѝ К Ќ Л М Н О П Р С ТУЎФ Х Ч Ц Ш Щ Џ ЬЪ
Chichewa Haitian-Creole Maori Setswana Turkmen Ы Љ Њ Ѕ Є Э І ЇЈ Ћ Ю Я Ђ Ѣ Ѳ ѴҒ Җ Ҙ Қ Ҡ Ң Ҫ Ү Ұ Ҳ Ҷ Һ Ӏ Ӂ Ӑ Ӕ Ӗ Ә Ӣ
Comorian Hawaiian Marquesan Seychellois- Tuvaluan Ӧ Ө ӮӲ Д Л Ф а б в г ѓ ґ д е ѐ ё ж з и й ѝ к ќ л м н о п р с т у ў ф х ч
Croatian Hungarian Moldovan/ Creole Uzbek цшщџьъыљњѕєэіїјћюяђѣѳѵғҗҙқҡңҫүұҳҷһӏӂӑӕ
Czech Icelandic Romanian Swazi Wallisian ӗәӣӧөӯӳадуўӯӳфлвгджзийѝкптцшщьъюб&вж
Danish Indonesian Montenegrin Silesian Walloon зклюбгѓдпт
Dutch Irish Nauruan Slovak Welsh
Esperanto Italian Ndebele Slovenian Xhosa ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩΆΈΉΊΌ
Greek
Estonian Javanese Norwegian Somali Zulu ΎΏΪΫΞαβγδεζηθικλμνξοπρςστυφχψωίϊΐύϋΰόώ
Faroese Kashubian Oromo Sorbian
άέήξ

Cyrillic: Figures & Currency 0 0 1 2 3 4 5 6 7 8 9 |0|0|1|2|3|4|5|6|7|8|9| 0 0 1 2 3 4

5 6 7 8 9 |0|0|1|2|3|4|5|6|7|8|9| ¢ ¤ $ € ₤ £ ₧ ₺ ₹ ¥ ₴ ₽
Abaza Chechen Khinalugh Montenegrin Tati
₸ ₮ ₿ |¢|¤|$|€|₤|£|₧|₺|₹|¥|₴|₽|₸|₮|₿| 0 1 2 3 4 5 6 7 8 9 ⁄ 0 1 2
Adyghe Chukchi Komi Nanai Tatar
3456789½⅓⅔¼¾⅕⅖⅗⅘⅙⅚⅐⅛⅜⅝⅞⅑
Agul Chuvash Kumyk Nogai Turkmen
Avar Crimean-Tatar Kyrgyz Ossetian Tuva
⅒(.,+−)(.,+−)
Balkar Dargin/Dargwa Lak Russian Uighur
Bashkir Erzya Lezgian Rusyn Ukrainian Punctuation & :,;…!¡?¿‘’“”‚„«»‹›()[]{}/·•-–—_
Belarusian Ingush Macedonian Rutul Uzbek Symbols \°‘“^&*†‡¶@©℗®™§#№ℓ℮%‰|¦
Bosnian Kabardian Moksha Serbian H ¡ ¿ « » ‹ › ( ) { } [ ] /·•- –—― \
Bulgarian Karachay Moldovan Tabasaran
Buryat Karakalpak,Kazakh Mongolian Tajik Icons & Arrows +−±×÷¬=≈≠<>≤≥~∙∞∫∂√ΠΣΔΩμ
☜☞⓪➀➁➂➃➄➅➆➇➈⓿❶❷❸❹❺❻❼
❽❾⟵←↔→⟶↙↘↖↗↓↑↕●○◄◀▶►■▲▼
Greek: ▪◂▸▴▾◊◅◁▷▻□△▽▫◃▹▵▿♥♡❞❝❜❛
Monotonic Greek

CONTENTS ⟶
LEGO® Brand Manual | T ypog r ap h y Confidential information | ©2020 The LEGO Group | All rights reserved | May 2020 | V 1.0 20

More Languages: Noto Sans

简化字
Use Noto Sans as the primary
typeface, in all cases where
Cera Pro does not cover your
language needs.

正體字 देवनागरी ‫بَرَعلا‬

ِ ‫ي‬
َّ ‫ة‬
These Noto Sans files are uploaded to
IT Toolbox and Universal Type Client.

Each script type may cover multiple

languages, for example, Devanagari
covers 63 languages across 8 different
geographic regions! For detailed info
about language coverage, visit:
Simplified & Traditional Chinese Devanagari Arabic
google.com/get/noto.

Follow both local best practice for

styling Noto Sans in combination with

日本語 한국어
the guidance on previous pages.

বাংলা
If you are working in a language not covered
here, contact Brand Development and we will
look into adding it to both official IT platforms.

Japanese Korean Bengali

CONTENTS ⟶