Module Code : GSU 07204/ACU07209

Module Name: Business Communication

Number of Credits 10
Prerequisite Module: GSU 07101

Sub-enabling Outcomes
1. Apply knowledge, skills and values of communication in business contexts.
2. Handle business correspondences efficiently.
3. Write effective business reports.
4. Organize meetings, and interviews.
5. Negotiate and argue logically.
6. Demonstrate improved skills of speaking

Teaching Method
Teaching methodologies include lecture, tutorial, group discussions, case study, role play,
project, and problem solving.

Teaching and Learning Materials

Books
Lecture notes
Power point presentations
Case Studies
Online resources
References
1. Bell, A. H., and Smith, D. M. (2000). Management Communication. Willey.
2. Bovee, C. L., and Thill, J.V. (2021). Business Communication Today. (15th Ed.). Pearson
3. Bovee, C., and Thill, J.V. (2008). Business Communication Today. (9th Ed.). Pearson
Prentice Hall.
4. Dan, O., and Dixon, L. D. (2002). Strategic Communication in Business and the
Professions. Houghton Mifflin Company.
5. Gartside, L. (1990). English for Business Studies. London: MacDonald & Evans.
6. Galvin, K. M., and Book, C. (1994). An Introduction to Speech Communication: Person
to Person. (5th Ed.). Illinois: National Textbook Company.
7. Jethwaney, J. (2010). Corporate Communication: Principles and Practice. New Delhi:
Oxford University Press.

8. Liu, A., and Walter, E. (2002). The Business Writers Companion. (3rd ed.). Bedford/St.
Martins.
9. Mohan, S. (2002). Business Correspondence and Report Writing: A practical approach
to business and technical communication. (3rd Ed.). New Delhi: Tata McGraw-Hill
Publishing Company Limited.

10. Penrose, J.M. Jr., Roseberry, J.W., and Myers, R.J. (2002) Advanced Business
Communication. Boston: PWS- KENT Publishing Company.

11. Schneider, A.E., Donaghy, W.C., and Newman, P.J. (1975). Organisational
Communication. New York: McGraw-Hill Book Company.

12. Thill, J.V. and Bovee C. L. (2005). Excellence in Business Communication. Pearson
Prentice Hall.

Enabling Outcomes and Sub-Enabling Outcomes

S/N ENABLING OUTCOME SUB-ENABLING OUTCOMES
Apply principles of 1. Apply knowledge, skills and values of
communication to handle and communication in business contexts.
articulate effectively academic 2. Handle business correspondences efficiently.
and business issues. 3. Write effective business reports
4. Organise meetings and conferences.
5. Respond to and conduct business interviews.
6. Negotiate and argue logically.
7. Demonstrate improved skills of speaking.
8. Utilize digital medium to effective business
communication

Sub-enabling Outcomes, Related Tasks, Assessment Criteria, Methods and Instruments

Sub-enabling Outcomes Related Tasks Assessment Assessment Method(s) Assessment
Criteria Instrument
(s)
1. Apply Define what Business
knowledge, business communication
skills, and communication is appropriately
values of is defined
communication according to
in business different authors
contexts. Distinguish Business and
business social
communication communication Assignment Assignment
from social are clearly reports and
communication distinguished by oral
outlining their presentatio
features n
Identify key key objectives
 objectives of of business
business communication
communication are correctly
identified
Describe the The functions of
function of each each route of
of the five communication
Test or semester
routes of are described
examination Question
communication
in organisations. paper and
Marking
Classify types Types of non-
Scheme
of non-verbal verbal
communication communication
and their are classified
importance in accordingly
business
communication
Classify types Types of verbal
of verbal communication
communication are classified
and their accordingly
importance in
business
communication
Identify the The impacts of
impacts of barriers to
barriers to effective
effective communication
communication in business
in business contexts are
contexts identified
2. Handle business Describe types Types of
correspondence of business business Assignment Assignment
s efficiently. correspondence correspondence reports and
s s are described oral
Identify Contexts in presentatio
contexts in which different n
which certain types of
types of business
business correspondence
correspondence s fall are Practical/
s fall identified demonstration
Checklist
Write business Business letters, and rating
letters, CV, memos, CV, scale
Resume, and and Resume of
memo of good good tone are
tone composed
Identify good Good
techniques of techniques of
handling handling
 customers in customers in Test or semester
face to face or face to face or examination Question
telephone telephone papers and
conversations conversations marking
are identified scheme
Describe Techniques of
techniques of creating
creating persuasive
persuasive messages are
messages described
3. Write effective Define what a The term report Project Project
business report is is defined report and
reports. Describe types Types of reports oral
of report are described presentatio
Identify features Features of a n
of a report report are
identified
Identify Functions of
functions of a business report
Test or semester
report in are identified
examination
business Question
settings paper and
Write simple A simple report Marking
report is written scheme
Write A persuasive
persuasive business report
business report is written
4. Organize Define what The term
meetings, and meeting is meeting is
conferences defined
Describe Functions of
functions of meeting in
meetings in business
business contexts are
contexts described
Assignment Assignment
Identify items Items of
reports and
of meeting meeting are
oral
identified
presentatio
Describe items Items of
n
of meetings meeting are
described
Describe seating Different
styles of seating styles Portfolio
meetings during meeting Learning
are described evidence
Explain types of Types of and oral
meeting agenda meeting agenda presentatio
are described n
Write notices of Meeting notices
meeting are written
 appropriately
Write minutes Minutes of Practical/
of meeting meeting are demonstration Checklist
written and rating
Describe steps Steps to follow scale
to follow when when running a
running a meeting are
meeting described
Explain The functions of
functions of a a chairperson
chairperson of a are explained
meeting Test or semester
Explain The function of examination Question
function of a a secretary are paper and
secretary of a explained marking
meeting scheme

Define what The term

interview is interview is
defined
Identify types of Types of Role play
interview interviews are
identified
Explain two Two main
main forms of forms of
interview interview are
explained
Describe Successful tips
successful tips for an
for an interviewee
interviewee before and
before and during an
during an interview are
interview described
Describe Successful tips
successful tips for an
for an interviewer are
interviewer described
5. Negotiate and Define the term The term
argue logically. negotiation negotiation is Assignment Oral
correctly presentatio
defined n
Distinguish Conditional and
between non-conditional
conditional and negotiations are
non-conditional distinguished
negotiations in
business
settings
Identify Techniques for
 negotiation effective
techniques in negotiations are
business identified
Identify Principles of
principles of negotiation are
negotiating identified
Define what an The term
argument is argument is
defined
Describe the Structure of an
structure of an argument is
argument described Role play
Describe steps Steps for Checklist
for arguing arguing are and rating
described scale
Negotiate a A deal is
business deal negotiated
6. Demonstrate Explain the The ways in Practical/ Checklist
improved skills ways in which which demonstration work and rating
of speaking perceptions perceptions scale
affect affect
understanding understanding
during speaking are explained
Select and use Appropriate
appropriate words in speech
words in speech are selected and
used
Use appropriate Appropriate
portfolio Learning
non-verbal cues non-verbal cues
evidence
during speech during speech
and oral
are used
presentatio
Explain the The importance
n
importance of of non-verbal
non-verbal cues cues in speech
in speech is explained
Deliver Spontaneous
spontaneous and and non-
non- spontaneous
spontaneous speeches are
speech delivered
7. Utilize digital Create effective Effective E- Practical and Checklist
medium to E-messages mails are demonstration work and rating
effective created scale
business Create effective Effective Instant
communication Instant and Text and Text
messages messages are Project Report
created project and
Creating Effective blogs oral
effective are created presentatio
Business Blogs
Appraise the Different n
use of electronic electronic media
media in are assessed for
business their usefulness
communication in business
communication