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SWIGGY Case Study A Technical Overview and

Future Prospects of Food Tech Companies in INDIA

Presentation · September 2021

DOI: 10.13140/RG.2.2.24898.59849

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SWIGGY CASE STUDY
The journey of India’s fastest
Unicorn start-up :

Swiggy is India's leading food and

supply platform. Swiggy's inventive
development, huge, agile transport
administration and unusual buyers
have given a wide range of benefits
including extremely quick
transportation, live requests and no
constraints on demand, while being
happy to enjoy your favorite
festivities wherever you want.
What could be the best Pricing model for Swiggy’s
new Instamart service?
Instamart is probably its boldest move yet, bringing it into a highly competitive space with
players like Walmart/Flipkart, Amazon, JioMart and BigBasket. But best pricing model can help it
to grow exponentially . Some strategies can be:

● Restoring the ‘Joy of Shopping’

last part of the Landing page
page Discount
Grocery is a daily business and its purchase is Bundle offer Joy of on Frequently bought items
often an emotional, personal event. Unlike the Exclusive unique
shopping
and while purchasing
experience in stores, online food shopping does items,
and make
recommend high profit
not offer a shopper the same opportunity to find , margin similar products
profit
out about it as they move around the alleys.
Actually, a trip to a brick and mortar shop is
pleasant, as it is accompanied by a sensory,
multi-discovery process.
Tempting Indulgence

Bulk buying discount , limited

stock clearance offer. Today
exclusive
Engaging more services of Swiggy with instamart
and pricing
Swiggy Super in instamart Area wise customize discount Swiggy Pop feature in instamart

● Like Amazon Prime Swiggy Super ● Some products are cheaper in Single Serve products
monthly subscription member particular region so area wise ● Free Delivery
can be offered free delivery with customize pricing can be ● No Extra Charges
instamart purchase implemented ● Benefit:
1. A dedicated real estate to showcase
● With Swiggy’s super fast food ● Warehouse cost in different areas
their products
delivery model they can beat Can be adjust with pricing also
2. A way to build predictability in
amazon’s 1 day delivery to in demand (and hence inventory) for
minutes delivery hence fetching certain dishes at pre-known time
customer from those platform slots
3. POP gave the ability to batch orders
allowing Delivery Executives to do
more than one order in a single trip
hence
more order more sell more delivery.
Strategy for the food delivery app to become
profitable in the next 5 years?
Food delivery market is competitive so it needs a proper roadmap if it wants to
be successful. Some strategies have to follow.
● Fast delivery focusing on creating logistic infrastructure first
Good quality provider, give best service at cheapest price so that customer come again
01 Customer satisfaction
●

●
so (high quantity sell low profit margin model
Work on customer feedback seriously and make changes .
● Food delivery app mostly focus on 18-35 age group so better working on this sweet
Target the correct
spot marketing have to be focus on this age group more
02 audience
marketing
●
●
Organic traffic will come more when trending marketing implemented.
Connect with customer emotionally they will connect with the company more
● Data is king is case of selling rich database help in creating a user based database profile.
Proper user database User based database profile showcase what an user or customer wants. What his/her
03 management
●
frequent purchase domain, like/dislike hence showcasing product based
On preference make more and more sells and profit.
● Low investment big profit margin ,no fancy costly outlet needed,customized kitchen can save time for particular
food delivery

04 Cloud kitchen ● A cloud kitchen can serve in 2- 3 miles radius best selling food free delivery with cheapest price again more selling
and more profit here.
● Area wise specialization of a best selling food base cloud kitchen service is best

Engaging app interphase ● The 3i Framework: Intent, Indulgence, Inspiration model implementation on the design
05 And design ● Engaging other people while using one user, invite friends to eat together to get discount
model, buy food for loved ones and get discount model can be implemented
 Want to profitable in upcoming 5 years?
Ans: Plan with future technologies.

Order via a virtual Order with a Order from your Embracing Food waste apps
assistant smartwatch, smart-tv car new niches integration

Interest in Delivery platforms that Each year, one-third of the

Make Bot for A car is another food produced worldwide gets
smartwatches is appeal to vegans and
google assistant smart device you companies that deliver wasted. Food waste apps
increasing: in 2021,
Facebook around 500 million can place your strictly burger boxes or tackle this problem and help to
messenger, or order with. in-car farm-grown food or save the planet. They help
smartwatches were healthy smoothies.Being
any social media. sold. This is why food ordering in a niche can help food
restaurants and grocery stores
Now customers system that lets to get rid of leftovers and
many food delivery delivery startups to
supply people in need with
can message platforms have drivers buy food break through the entry
barriers and fight off the low-priced food.Food for All is
and request food integrated with while on the road.
intense competition. As one of these apps. This service
with a single Android and Apple Integrated into the an owner of a food offers unsold meals from local
word or emoji. It smart devices so that car’s dashboard so delivery business, you restaurants, cafes, and delis
can also replies customers can order that customers can should keep an eye on with a 50 percent discount.
meals from their order food by voice new niches that are
to customer This way anyone can grab a
gaining traction,
inquiries about wrists in a few clicks. and keep their delicious dinner for $3. You
including fighting food
vouchers and Netflix and order in hands on the wheel. waste, pet food, and just need to place an order and
the latest deals. smart tv. virtual kitchens. pick up your food at a fixed
time.
 Customer retention

● Maintaining highest standards of customer

service
● Build a relationship with customers
● Define and clear customer expectations
● Personalization is key
● Appreciate your clients
● Use social media
● Collect feedback
● Keep your website and mobile app friendly to the
customers
● Become the customer source of know-how
● Customer management platforms
How can swiggy ensure customer loyalty?
Highest standard of Set customer
customer service Customer
expectations
retention
Set expectations lower and a quicker response
management
surprise the customer. This will also give
Loyalty is the byproduct of a Swiggy more time to deliver on promises in leads to loyalty
customer's positive experience the worst case scenario. . I f the customer
with you and works to create receives a reply after an hour or two, the rapid
reaction will impress him. Sticking to the word
trust. Trust brings customer
and keep deadlines make customer happy and Marketers usually differentiate between retention of
loyal loyal. customers and loyalty of customers. We know already that
retention of clients is defined as the ability to retain a
customer for a certain period of time and is shown as a
number/percentage of still active customers. Customer loyalty
Social media enables to measure how often a specific customer uses a
Personalization Trending topic company's products and services.
is key marketing
● Nothing increases the retention It is easy to recognize the similarity and dependence between
clients demand a customized shopping rate of customers such as good the two terms because customer loyalty can not be created
experience. Personalized messages and social media management. without an effective retention strategy. The acquisition and
discounts can make a difference between ● Festival and or in bad times if a maintenance of extensively customer information makes it
more business with a particular client customer realise a company is easier to predict customer behavior trends, decrease customer
and losing them forever. caring about them they will surely turnover and subsequently implement a successful loyalty
be using swiggy again and again program
 Summary

Discussed domain No Yes Works if

Pricing model for ● It gains customer trust and attention

1 Swiggy’s ● Hit the pricing sweet spot
Instamart service ● Strengthen it’s logistic infrastructure and add
available hit service with it like swiggy
pop,swiggy super
Profitable food delivery ● Customer satisfaction by using database of users
2 app in 5 years ● Implementing cloud kitchen model
● Plan with future technology

Customer retention and ● Maintaining Highest standard of customer

3 loyalty service and make a good relationship
● Proper use of social media
● Company truly believes “Customer is king”.

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