Item 69/34 - Annexure - 31
Course Code Course Title L T P C
BHUM201L Mass Communication 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
1. To understand the basics of mass communication theories and models
2. To analyze the role of different medium of mass communication
3. To develop perspectives on positive and negative aspects of mass
communication on society
Course Outcomes
Upon successful completion of the course students will be able to
1. Explore the basic conceptual knowledge of mass communication.
2. Familiarise the communication models and theories associated with it.
3. Assess the tools of mass communication used for effective communication.
4. Evaluate the impact of mass communication on social institutions.
5. Explain the role of contemporary media towards society.
6. Analyse the impact of mass communication on social problems.
Module:1 Mass Communication 6 hours
Mass Communication: Meaning & definitions, Characteristics, Functions of Mass
Communication, Importance, patterns, Techniques of Communication,
Formal/informal, verbal / written, downward & upward. Forms of Communication,
Barriers of Communication, Communication Process. 7 C’s of communication,
Factors affecting process of communication.
Module:2 Communication Models 6 hours
Linear communication model. Aristotle's communication model. Laswell's
communication model. The Shannon-Weaver communication model. Berlo's S-M-
C-R communication model. Interactive communication model. The Osgood-
Schramm communication model. The Westleyand Maclean communication model.
Module:3 Communication Theories 7 hours
Theories of Mass Communication: Cognitive Theory, Dissonance Theory, Agenda
Setting Theory, Cultivation Theory, Authoritarian Theory, Libertarian Theory,
Social Responsibility theory, Soviet communist theory, Magic Bullet theory, Two
step flow theory, Uses and Gratification theory. Social Media Integration Theory.
Module:4 Tool of Mass Communication 6 hours
Tools of Mass Communication: Newspapers, Magazines, Radio, TV, Films,
Internet, mobiles. Advertising, Public Relations & Public Affairs, Traditional & Folk
Media, Media and modern society, Media and democracy-Mass Media-Social Media.
Module:5 Mass Communication and Social Institutions 6 hours
Impact on Society: Family, Marriage, Culture, Religion, Economy Health, Education
and Polity.
Module:6 Mass Communication and Development 6 hours
Social Development, Rural and Urban Development, Environmental Protection,
Gender and Development, Mass Communication and Globalization.
Module:7 Mass Communication and Emerging Issues 6 hours
Pornography – Crime - Juvenile Delinquency - Terrorism – Case Studies - Social
media issues - Artificial Intelligence.
Module:8 Contemporary Issues 2 hours
Proceedings of the 69th Academic Council (16.03.2023) 204
Item 69/34 - Annexure - 31
Total Lecture hours: 45 hours
Text Book(s)
1. Abhay Chawla (2021), Introduction to Mass Communication, Pearson
Publishers.
2. Ralph E. Hanson (2016), Mass Communication: Living in a Media World,
Sage Publications.
Reference Books
1. Keval J. Kumar (2020), Mass Communication in India, 5th Edition, Jaico
Publishing House.
2. Terhi Rantanen (2019), Globalization and the Media (4-vol. set) Routledge.
3. Prabakar. N (2017), Mass Media and Contemporary Social Issues,
Common Wealth Publishers.
4. Stanley J Baran (2013), Mass Communication Theory: Foundations,
Ferment, and Future Wadsworth Publishing Co Inc.
5. Joseph Turow (2022), Media Today: Mass Communication in a
Converging World,
Routledge.
6. D. S. Mehta (2006), Mass Communication and Journalism In India, Allied
Publishers.
Mode of Evaluation: CAT / Quiz / Assignment / FAT
Recommended by Board of Studies 22-02-2023
Approved by Academic Council No. 69 Date 16-03-2023
Proceedings of the 69th Academic Council (16.03.2023) 205
