THE BUSINESS SUMMARY DOCUMENT

AKPARAWA ND SHOPPING AGRO ENTERPRISE (BN421596)

EXECUTIVE SUMMARY

About Your Business

Akparawa ND Shopping Agro Enterprise is a full intensive piggery which involve the
production and marketing of highly nutritional livestock food – pork meat. As a result of
highly demand for white meat to replace the over emphasized red meat which has been
noted for its effect on the health situation of the masses.

Akparawa ND Shopping Agro Enterprise intends to bridge the demand – supply gap in
the pork meat market, solve the problem of restiveness and unemployment of youths,
contribute to the nation economy as well as encourage the Nigerian youth to venture
into entire premiership and create jobs for others.

BUSINESS PROCESS

Features & Functionalities-

The innovation features of the business lies mainly in the production process and the
product delivery. Instead of the using seven to twelve months most pig farmers spends,
Akparawa ND Shopping Agro Enterprise has researched and discovered how to rise a
well mature piggery which will give good turnover over our competitions.

We intend to differentiate ourselves by our unique packaging which will maintain us as a

brand. Our product can be sold uniformly in any part of the country.

Pricing
The average price for mature pig range between N80,000 to N120,000 depending on the
size and quality.
Profitability
Anticipating selling pig to 500 users in a year
Sale projection for pig : 500 users per year
Price per pig = N80,000
Total Sales per year (500 x N80,000) = N40,000,000
Cost of Production = N15,000,000
Net Income = (40,000,000 – 15,000,000)
= N25,000,000
Profit Margin is 15%

MARKET OPPORTUNITY
Target Audience/Customers
The value of ourmarket can worth millions of naira because; meat is a need in every
man’s life. Nigerians value our local white meat; with a lower price differentiation, the
business will seize more customers’ nation wide

Marketing & Sales- Your Marketing Plan

We will start by designing signposts at the entrances of our outlet shops. Also, personal
(one-on-one/adverts) will be effectively used, where we shall be containing the eateries,
hotels and restaurants around to tell them about our product).

Social media (mainly Facebook and Whatsapp groups), and traditional marketing
outreach by employed marketers are the two best fit practices for creating visibility and
enhanced partnership for the business.

BUSINESS ANALYSIS

SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)

Strength: Easily controlled by one man; lower price differentiation strategy

Opportunity: There’s a high demand for food and nutrition in the country

Weakness: Lack of capital for expansion

Threats: Increase competition and diminishing profitability.

YOUR NEEDS

Resource Requirements
What is needed for my business right now is funding. The business expansion will cost
approximately N5,000,000.00 which will be used to build pen house, dig borehole,
purchase piglets and buy feed.

An increase in profit means an increase in harvests and the ability to raise a mature pigs
farm. With adequate fund, the work size of farmers can be increased according to the
increased farm land to be worked on.

Also, the business will be able to hire at least a marketer that will be responsible for
creating business partnerships with traders, supermarket and restaurant owners for
wholesale of products. Not neglecting other expenses such as purchase of additional
farm tools and cost of transportation for moving harvests.

Building a Team
Akparawa ND Shopping Agro Enterprise is a sole proprietorship business. Therefore all
administrative functions that mainly include marketing, is handled by the owner of the
business. The owner will bring in his veterinary knowledge into the business. The company
will hire qualified and competent hands to occupy the following position: General farm
manager, piggery supervisor, sales and marketing officer, field employees and
receptionists.

FINANCIAL PROJECTIOND AND COSTING

A: RECURRENT EXPENDITURE FOR THE FIRST SEVENTEEN MONTHS

PURCHASE OF GROWERS

S/N ESTIMATED EXPENDITURE COST PER UNIT TOTAL COST (NAIRA)

1 Cost of 50 Gilts 15,000.00 900,000
2 Cost of 40 Growers 7,000.00 280,000

TOTAL 928,000

FEEDING FOR 35 PIGS

S/N PARTICULARS/FOOD ITEMS COST DAILY COST MONTHLY (NAIRA)

1 50Kg of PKC (18,500p/ton) 925.00 27,750.00
2 Blood meal 300.00 9,000.00
3 20kg of bread 400.00 12,000.00
4 Premix 100.00 3,000.00
5 Bone Meal 40.00 1,200.00
6 10 bags of Brewery waste 1,000.00 30,000.00
TOTAL 82,950.00

Monthly Feeding/Medical Expenses N127,950.00

i) Feeding and medication for the first 4 months N811,800.00

ii) Feeding 30 sows and 3 boars for the next 2 months N655,900

iii) Feeding 30 sows, 3 bars and 30 growers for the next 6 months N1,223,000.00

(next 12 months) N2,535,400.00

Total Expenditure For 12 Months 4,085,400.00

The sale of weaners will continue for as long as we continue to cross the existing
sows. Meanwhile, the stock of 30 sows with an average weight of about 100k
will be sold after farrowing twice @N300.00 per kg = N900,000.00.

However, the thirty weaners set aside from the initial 180 weaner farrowed, will
be groomed for breeding to replace the sows sold while yet having additional
thirty weaners, weaned in the twelfth month of operation. This will be the
practice on a continuous basis until probably a new pen is built for expansion.

SUMMARY OF INCOME & EXPENDITURE FOR THE FIRST TWELVE MONTHS

TWELVE MONTHS

FIRST TWELVE MONTHS

MONTH DESCRIOTION EXPENDITURE INCOME BALANCE

0 Initial Capital outlay 3,000,000.00
1 Cost of initial 50 Gilts 900,000 2,550,000.00
1 Cost of 40 Growers 350,000.00 2,200,000.00
1-4 Feeding & med/salary for 511,800.00 1,688,200.00
the 4 months
4th Sales of 50pigs 1,125,000 2,813,200.00
5-6 Feeding & med/salary for 255,900.00 2,557,300.00
next 2 months
6th Sales of 150 weaners 600,000.00 3,157,300.00
7-12 Feeding & med/salary for 767,700.00 2,389,600.00
next 6 months
12th Sales of 150 weaners 600,000.000 2,989,600.00
12th Sales of 30 pigs 900,000.00 3,889,600.00
YOUR PLANS

Business Forecasting and Planning

Akparawa ND Shopping Agro Enterprise is an existing business. Everything needed for the
business expansion has been budgeted. The land for business expansion have been
made available and the prospective customers have been identified.

We shall apply good market segmentation and take advantage of our right positioning,
unique process, attributive promotion and good promotion to gain market permutation
and get enough profit in the first year and breaking even in our second to 3th year;
sustaining the grow of the business.

We will ensured our products are well packaged, thus; gaining more patronage from our
targeted customers.