New All- Electric Puma Gen-E Pricelist UK

CONFIDENTIAL DEALER USE ONLY

Effective from 11th April 2025

Image

Effective From 11th April 2025

 SERIES RANGE

IMAGE IMAGE

Select Premium

17" Alloy Wheel 18" Alloy Wheels

LED Projector Headlamps with LED Day Time Glare-free Matrix LED Headlamps with Auto
Running Light (DTRL) and Auto High Beam High Beam

LED Rear Lamps LED Rear Lamps

Power adjustable door mirrors with manual Power-foldable heated door mirrors with
folding function puddle lamps and Puma logo projection

Rear privacy glass Rear privacy glass

Unique Aerodynamically styled Front Bumper, Unique Aerodynamically styled Front Bumper,
Rear Bumper and Spoiler Rear Bumper and Spoiler

Front Door Scuff Plates With Logo

Multi-Coloured Ambient Lighting Multi-Coloured Ambient Lighting

Full digital 12.8" instrument cluster and Column Full digital 12.8" instrument cluster and Column
Stalk Shifter Stalk Shifter

12" landscape touchscreen display with

12" landscape touchscreen display with wireless
wireless Apple CarPlay and Android Auto,
Apple CarPlay and Android Auto, 6 speaker audio
Premium B&O audio system with 10 speakers,
system, Ford SYNC with connected navigation,
Ford SYNC with connected navigation,
FordPass Connect and Emergency Assistance
FordPass Connect and Emergency Assistance

Wireless Charging Pad Wireless charging pad

Power Start Button Keyless Entry and Power Start Button

Manual tailgate Power Lift Tailgate

Selectable Drive Modes Selectable Drive Modes

Electronic Automatic Temperature Control Electronic Automatic Temperature Control

(EATC) (EATC)

Select Fabric Trim in Black and Grey with Grey Premium Sensico with Synthetic Suede inserts
Stitching and grey stitching

Manual 4-way drivers seat (incl. Height) with Manual 4-way drivers seat (incl. Height) with
lumbar adjustment lumbar adjustment

Manual 4-way passenger seat with lumbar Manual 4-way passenger seat with lumbar
support support

Automatic Windscreen Wipers with Rain Sensing Automatic Windscreen Wipers with Rain Sensing
Autodimming Interior Rear Mirror Autodimming Interior Rear Mirror

Quickclear Heated Windscreen Quickclear Heated Windscreen

Gigabox and Frunk Loadspace Gigabox and Frunk Loadspace

Rear View Camera and Rear Parking Sensors Rear View Camera and Rear Parking Sensors

Pre-Collision Assist with Autonomous Pre-Collision Assist with Autonomous

Emergency Braking, Pedestrian/Cyclist Emergency Braking, Pedestrian/Cyclist Detection,
Detection, Driver Impairment Monitor and Post- Driver Impairment Monitor and Post-Collision
Collision Braking Braking

Cruise Control with Intelligent Speed Limiter Cruise Control with Intelligent Speed Limiter

Lane Keeping Aid and Lane Departure Warning Lane Keeping Aid and Lane Departure Warning

Blue Oval Charge Network – Lifetime access Blue Oval Charge Network – Lifetime access

Recommended On the Road* From: Recommended On the Road* From:

£29,995.00 £31,995.00

* Recommended 'On the road' price includes one years road fund license, DVLA first registration fee £55 and an estimated £25 for number plates.
Images shown for illustrative purposes only. Body colours shown may be optional (at additional cost). See colour options page for more information

Effective From 11th April 2025

 MODEL PRICES

Basic
CO2 Recommended Manufacturers
Recommended Monthly BIK at Monthly BIK at
Series Bodystyle Drive Battery (Installed) Battery (Usable) 4) Fuel Type Transmission VED Band Emissions Retail Price Recommended
Retail Price 20% 3) 40% 3)
(g/km) 1) (Incl VAT) £ On the Road Price £ 2)
(RRP) £
Select 5 door FWD 53 kWh Standard Range 43 kWh Standard Range Electric 1 Speed Automatic A 0 £24,920.83 £29,905.00 £29,995.00 £14.97 £29.93

Premium 5 door FWD 53 kWh Standard Range 43 kWh Standard Range Electric 1 Speed Automatic A 0 £26,587.50 £31,905.00 £31,995.00 £15.97 £31.93

1)
The CO2 emissions test figures shown in the table are derived from the Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
2)
Recommended 'On the road' (OTR) price includes first year road fund licence, DVLA first registration fee £55 and an estimated £25 for number plates.
3)
Not applicable to retail or private car buyers. BIK values are the monthly taxation payment applicable to company car users. BIK values were correct at the time of printing and are based on taxation rates for 25/26 tax year. P11D value is the sum of Recommended price + VAT & Number plate charge (£25)
4)
The battery capacity figure specifed is the usable capacity determined by Ford and used to calculate the stated Puma performance and battery durability.

If a car's list price is over £40,000 (including VAT and factory fitted options) at first registration, the customer will pay an additional VED charge (currently £425) for five years after the end of the first registration (in addition to the standard VED charge per year).

Effective From 11th April 2025

 OPTIONS

Basic Total

Premium
Select
Recommended Recommended
Retail Price £ Retail Price £
(exc. VAT) (inc VAT)

Option Packs
Winter Pack
- Heated Driver and Passenger Seat O O £291.67 £350.00
- Heated Steering Wheel

Advanced Driver Assistance Pack

- Ext. Mirrors - Dual Power heated w turn repeaters, Puddle Lamps, foldable, with logo lamp
- Collision Mitigation System using Camera and Radar
- Intelligent Speed Assistant, Adaptive Speed Control with CADSIII
- Lane Change Warning and Aid with Lane Centering Assist
O O £791.67 £950.00
- Advanced Speed Sign Recognition
- 360 Degree Camera
- Blind Spot Information System
- Front Parking Aid
- Reverse Brake Assist
Comfort Pack
- Power Liftgate
O S £541.67 £650.00
- Ext. Mirrors - Dual Power heated w turn repeaters, Puddle Lamps, foldable, with logo lamp
- Keyless Entry/Start

Openable Panorama Roof O O £916.67 £1,100.00

Black Painted Roof

O O £416.67 £500.00
(Not available on Agate Black and Frozen White)

Detachable Towbar (tongue load 75kg to carry 2 e-bikes) O O £458.33 £550.00

19" Alloy Wheel, 225/40 R19 - O £416.67 £500.00

Key
S = Standard, O = Option, at extra cost, □ = Part of pack, at extra cost, -- = Not Available
Effective From 11th April 2025
 COLOUR & TRIM

Basic Total

Premium
Select
Recommended Recommended
Retail Price £ Retail Price £
(exc. VAT) (inc VAT)
Colour Description

Solid FROZEN WHITE S S £0.00 £0.00

Metallic ELECTRIC YELLOW O O £666.67 £800.00

Metallic AGATE BLACK O O £666.67 £800.00

Metallic SOLAR SILVER O O £666.67 £800.00

Metallic FANTASTIC RED O O £666.67 £800.00

Metallic DIGITAL AQUA BLUE O O £666.67 £800.00

Premium
Select

Trim Description

All Fabric Black/Grey Seat with

S -
Gray Stitching

TRIMS

Sensico/Neo Suede Ebony Seat

- S
with Gray Stitching

Key
S = Standard, O = Option, at extra cost, ─ = Not Available
*Colours and trims reproduced in this price list may vary from the actual colours due to the limitations of the printing processes used
Effective From 11th April 2025
EV Data
The fuel/energy consumption and CO2 emission figures shown in the table are derived from the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) . These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted, variations in
weather, driving styles and vehicle load. The figures shown are for comparability purposes; only compare fuel consumption and CO2 figures with other vehicles tested to the same technical procedures. You can also use Ford’s online configurator to build and customise a new Ford vehicle:
www.ford.co.uk/configurator . The configurator provides information about your configured vehicle’s fuel/energy consumption and CO2 emissions (these are also WLTP test figures).

WLTP Range Extra

WLTP Overall Range 10-80%
Maximum Torque High Combined Energy High Powered
Battery (Installed) Battery (Usable) 2) Fuel Type Available On Euro Emissions Transmission Drive in Miles Charge
Power PS (kW) 3) Nm 3) in Miles Comsumption Charging (kW)
(Combined) 4) (mins) 5)
(Motorway) 4) kWh/100Km 1)

53 kWh 43 kWh Pure Electric Select Zero Evaporated Emissions 1 Speed Automatic FWD 168PS (123kW) 290 233 172 13.1 100 24

53 kWh 43 kWh Pure Electric Premium Zero Evaporated Emissions 1 Speed Automatic FWD 168PS (123kW) 290 226 167 13.7 100 24

Notes

1) The declared Fuel/Energy Consumption, CO2-Emissions and Electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel efficiency of a car, driving behaviour as well as other non-
technical factors play a role in determining a car's energy consumption and electric range. CO2 is the main greenhouse gas responsible for global warming. A guide on fuel economy and CO2 emissions which contain data for all new passenger car models is available at any point of sale free of charge or can be downloaded under http://carfueldata.dft.gov.uk.

2) The battery capacity figure specifed is the usable capacity determined by Ford and used to deliver the stated performance and battery durability.

3) Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.

4) Based on full charge. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition. WLTP Overall Range reflects a combined
driving cycle and WLTP Extra High reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.

5) Achieved using high power charging. Actual charge times and charging speeds will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, lithium-ion battery age, condition, and temperature).

Effective From 11th April 2025

ACCESSORIES
Part Recommended Part Recommended
Dealer Supplied Accessories (FINIS) Retail Price Dealer Supplied Accessories (FINIS) Retail Price
Number (incl. VAT) Number (incl. VAT)

Transportation
Detachable Tow Bar 2457405 £663.79 E-Kit for Detachable Tow Bar 2725951 £78.45
E-Kit for Tow Bar (Pre-Pack) 2788873 £90.34 Tow Bar Cable, for installation 2425234 £90.34
Tow Bar Module 2803135 £135.75 Roof Base Carrier - not with panorama roof 2527164 £281.56
Dog Guard, behind rear seats 2437781 £311.89 Atera* Roof Bike Carrier Giro AF+ 2756522 £136.49
1
G3* Roof Box Elegance Europe 330, matt black 2191625 £265.06 Atera* Rear Bike Carrier Strada Sport 2, for 2 bikes 2756538 £502.90
Atera* Roof Box Casar M, Lava Structured1 2756524 £484.55 Thule®* Roof Bike Carrier, FreeRide 532 1746077 £93.44
1
Atera* Roof Box Casar L, Brilliant Black 2756556 £707.30 Thule®* Roof Bike Carrier, Expert 298 2143360 £172.38
Mottez®* Rear Ski Carrier 2483279 £317.88 Coat Hanger, matte black 2448529 £56.37
Napier* Tailgate Tent 5147380 £582.92 Foldable Transport Box, black fabric 2470827 £27.34
Cargo Organizer, soft sided 2181468 £145.09 Cooler Bag, soft sided 2181470 £46.77

Protection
Rubber Floor Mats, front 2812614 £50.70 Rubber Floor Mats, rear 2812616 £46.34
Velour Floor Mats, front , grey stitching 2814716 £49.42 Velour Floor Mats, rear, grey stitching 2814709 £29.42
Boot Liner 2438719 £67.55 Load Compartment Mat, reversible 2395437 £107.10
Mud Flaps, front - ST-Line, ST-Line X 2458844 £49.42 Mud Flaps, rear - ST-Line, ST-Line X 2458866 £49.42
GigaBox Boot Liner 2728698 £72.91

Comfort & Convenience

ClimAir® Wind Deflectors, rear, black 2497412 £39.65 ClimAir® Wind Deflectors, front, black 2497408 £52.47
ClimAir® Wind Deflectors, rear, transparent 2497414 £39.65 ClimAir® Wind Deflectors, front, transparent 2497410 £52.47
Air Purifier 2485741 £52.60 Nextbase* Dashboard Camera 380GWX, front and rear 2534404 £402.53

Charging
Public Charging Cable, 32A, 3-phase, 5 metres 2727935 £203.51 Charging Port Winter Cover 2814707 TBC
Lapp* Mobility Dock Charging Adaptor 2732598 £259.50

Wheels
17" Alloy Wheel, absolute black 2770073 £266.57 18" Alloy Wheel, 5-spoke design, absolute black 2730161 £332.98
19" Alloy Wheel, 5-spoke design, asphalt black 2730159 £361.72 Locking Wheel Nuts 1751660 £77.84

Safety & Security

Ford First Aid Pack, with Velcro strip 2311396 £14.10 Ford Premium Safety Pack, with First Aid Kit, Warning Triangle, Hi-Visibility Vest 2431452 £34.19
Warning Triangle2 1460220 £6.80

1 2
Alternative Roof Boxes are available Item is non-Ford branded from an approved supplier

For more information about any of the included Ford Accessories, or to view the full range of Ford Accessories visit www.ford-accessories.co.uk
This price list shows both original Ford accessories as well as a range of carefully selected products from third party suppliers, identified under that third party supplier's brand name.
Please note that third party supplier branded accessories do not come with a Ford warranty but are covered by the third party supplier’s own warranty, the details of which can be obtained from your Ford Dealer.
Fitment of dealer-fit parts and accessories may have an impact on your vehicle’s fuel / energy consumption.
Prices do not include fitting unless otherwise stated. Please refer to your Ford Dealer for fitted prices.

Effective From 11th April 2025

 PERFORMANCE
* Maximum * Torque Max Speed
Engine (Usable) Series Drive Transmission **
0-62 mph (secs)
Power PS (KW) Nm (mph)

5 Door Pure Electric

43 kWh Select FWD 1 Speed Automatic 168PS (123kW) 290 8.0 99
43 kWh Premium FWD 1 Speed Automatic 168PS (123kW) 290 8.0 99

* Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.
** Figures shown are based on Ford test data based on testing methodology from a stationary start.

Effective From 11th April 2025

FORD PROTECT New All-Electric Puma Gen-E

Complimentary 5 Year Ford Protect Service Plan - Retail & Demonstrator Registrations Only

A complimentary 5 Year Service plan includes 2 scheduled services, in line with the 2 year / unlimited mileage service intervals on New All-Electric Puma Gen-E, providing the reassurance and peace of mind of knowing that your vehicle
will be serviced by Ford technicians using genuine Ford parts.

The plan provides the additional benefit of Ford Assistance for the duration of the plan - a roadside rescue, repair and recovery service that helps you seven days a week, 365 days a year. Wear and Tear not included and may incur
additional charges see below.

Applies only to Retail and Demonstrator vehicles. Excludes Fleet and Motability. See below eligible Global Sales Type / Sales Category Codes. Plan activated at registration and remains with the vehicle for duration of the 5-year term. Contact your
Ford Dealer for further information.

Global Sales Type ABD AAA DAA AAA AFA ABA ABC ABB DAE DCA DCF
Sales Category Code 1A 1B 1M 1N 1F 4C AC DP DV CO FD

Ford Protect Wear and Tear Plan

In addition to the the Ford Protect Service Plan you may choose to purchase a Ford Protect Wear And Tear Plan, which provides replacement or repair of the following parts

Brake Pads/shoes/discs; Shock absorbers; Wiper Blades (Front wiper blades max. once per year; rear wiper blades max. once every two years); Bulbs
Exclusions: Tyres; Interior trims; glass, seat covers; pads; frames; springs; headrests, seat belts; sheet metals, water ingress, body seals and aerials. Bodywork and paint check and Air conditioning check.

Ford Protect New Vehicle Extended Warranty

If you plan on keeping your car for longer than 3 years or are a high mileage driver you can extend your 3 year/60,000 mile base vehicle warranty to either 4 years/36,000 miles, 4 years/ 80,000 miles or 5 years/100,000 miles.

Extended Warranty Features:

Cover against the cost of repair or replacement of defective parts, or to repair a material, assembly or manufacturing defect recognised by Ford
Helps protect against unexpected repair bills
All repairs will be carried out by Ford Authorised Dealers using genuine Ford parts
Ford Protect New Vehicle Extended Warranty plans can be purchased any time up until the vehicle's first date of registration

Notes and Conditions

The length of your plan (and number of services) applies from your new vehicle warranty commencement date, usually the date of first registration
Time and mileage limits apply to Ford Protect Plans
It is a condition of Ford Protect Service Plans that your vehicle is serviced by an Authorised Ford Repairer according to the schedules in your Ford Service Portfolio
Subject to the terms and conditions of the Ford Protect Plans
These Ford Protect Plans are transferable so it is an added benefit to the new owner if your decide to sell your vehicle
The Extended Warranty packages do not impact the 8 year / 100,000 mile warranty on the New All-Electric Puma Gen-E's High-Voltage Battery and Components.
Ask your Ford Dealer for full details of the Ford Protect Extended Warranty, Service Plan Plus and their associated Terms and Conditions or alternatively call Ford Protect on 03702 416726, Option 2, Option 2,
or visit www.ford.co.uk

Effective From 11th April 2025

 'MANUFACTURERS RECOMMENDED ON THE ROAD' PRICES
INCLUDE

Number First Year

CO 2 Government First
Plates Vehicle Excise Total
Emissions Registration Fee
(Estimated) Duty (VED) (£)
(g/km)* (£)
(£) (£)

A 0.00 25.00 55.00 10.00 90.00

B 1-50 25.00 55.00 110.00 190.00

C 51-75 25.00 55.00 130.00 210.00

D 76-90 25.00 55.00 270.00 350.00

E 91-100 25.00 55.00 350.00 430.00

F 101-110 25.00 55.00 390.00 470.00

G 111-130 25.00 55.00 440.00 520.00

H 131-150 25.00 55.00 540.00 620.00

I 151-170 25.00 55.00 1,360.00 1440.00

J 171-190 25.00 55.00 2,190.00 2270.00

K 191-225 25.00 55.00 3,300.00 3380.00

L 226-255 25.00 55.00 4,680.00 4760.00

M Over 255 25.00 55.00 5,490.00 5570.00

The delivery charge is included in the Basic Recommended Retail Price and is made on all models for delivery to the Dealer's
premises. Where delivery is not made to the customer at the Dealer's premises a further charge may be made by the Dealer.

The Vehicle Excise Duty (VED) charged on new cars is based on their engine's CO2 emissions* (expressed in grams per kilometre
(g/km)). All CO2 emissions figures in g/km are derived from the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) .
These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted,
variations in weather, driving styles and vehicle load.'

You can also use Ford’s online configurator to build and customise a new Ford vehicle: www.ford.co.uk/configurator . The
configurator provides information about your configured vehicle’s fuel consumption and CO2 emissions (these are also WLTP test
figures).

The chart above shows the Bands and the VED which will be levied (for vehicles registered from 1st April 2025 onwards).

If a car's list price is over £40,000 (including VAT and factory fitted options) at first registration, the customer will pay an additional
VED charge (currently £425) for five years after the end of the first registration (in addition to the standard VED charge per year,
currently £195).

Effective From 11th April 2025

OTHER PRICING CONSIDERATIONS

Customer Order Price Protection

Ford's Price Protection Plan means that the price you pay is the same as the price on your order as long as you are prepared to accept delivery within three months, and in any event, as soon as your vehicle is
available. Your Dealer has full details of the plan. Ford Motor Company Ltd is not liable for changes in price caused by Government changes in tax rates, tariffs, customs, Government incentives/grants or
changes in other applicable legislation.

VAT
VAT is shown calculated at 20%. The total price of a vehicle, including factory fitted options and accessories fitted by the Ford Dealer, will be subject to VAT on retail sale.

Price Changes
This price list outlines Ford's Recommended On The Road Prices and Recommended Retail Prices. Please contact your Ford Dealer for final sale prices. This price list is effective from 11th April 2025, and supersedes all previous price lists. The recommended
prices in the publication were true and accurate at the time of printing. You should, however, check details with your Dealer as there may have been changes to Ford's recommended prices in view of Ford's policy of continuous development. Ford reserves its
right to change prices at anytime. Change to government legislation or tax changes could result in a change to Ford's published prices.

ILLUSTRATIONS, DESCRIPTIONS AND SPECIFICATIONS

The product information in this publication was correct at the time of going to print. However, Ford's policy is one of continuous product development. The right is reserved to change specifications and colours of the models and items illustrated and described
in this publication at any time. For the latest details always consult your Ford Dealer. Throughout this publication, wherever a feature is described as being an 'Option' or 'Option Fitment/Pack' etc., you should assume that it will be at extra cost to the base
vehicle, unless specifically stated to the contrary. All models and colour combinations are subject to availability.
Some images portrayed are of a pre-production model and/or are computer generated, therefore the design/features on the final version of the vehicle may differ in various respects. In addition, some of the features shown on the vehicles may be optional, e.g.
metallic paint.
Please also note some driver assistance features and safety features described in this publication are designed to function using sensors, whose performance may be affected under certain weather or environmental conditions.

Effective From 11th April 2025