Salford & Co.

Pitch Deck
Innovating the Future of Digital Business Solutions

Presented by: Salford & Co. Strategy Team

N E X T
Date: November 2029
 1

The
30% of India’s adult population uses
tobacco—over 300 million people
exposed to health risks daily

Problem
2

Why?, because nicotine feels great. It

relaxes you, helps with focus and
with stress

However, In India, there are no safe and

legal alternatives to tobacco — only
products intended to support eventual
nicotine cessation are available.

Nicotine pouches already existing

in India are poorly sourced and
have little to no marketing N E X T

presence
 Current industry Status
1)2 competitors: Daze and baajaro

2)Demand and interest based

discussions already starting on
platforms like reddit

3)Awareness for products but Lack

of awareness of existing companies
Brand
Pharmaceutical grade
nicotine pouches

Multiple flavour
options(including tobacco)

15 pouches per pack,

varying strengths

N E X T
Nicotine pouches
Nicotine pouches are small, teabag-like packets that contain nicotine but no tobacco.
They're designed to be placed between your gum and lip, where they release nicotine
absorbed through the mouth.
Competitive Analysis
Our strengths compared to competitors across key metrics.

Feature Coollip (Snus) Daze Baajrao

Search volumes 50k 50 0

Affordability for 15 255 360 345

Presence Mainly offline, little online Only online Only online

Competitive Analysis
Our strengths compared to competitors across key metrics.

Feature Coollip (Snus) Daze Baajaro

Unknown (assuming food grade, since they have

source of nicotine Just tobacco Food grade
an indian supplier)

Flavour variety (currently available) Mint Mint, citrus coffee(espresso)

Strengths Not defined since uses tobacco 6mg, 10mg 4mg, 6mg, 10mg, 20mg (nothing in stock)
 Product mix
All pouches will come in packs of 15

Varying strengths of 3,6,9 mg.

Varying flavours such as menthol,

coffee, citrus etc

2029
 “Hustlers”
Core Messaging & Positioning
Key Value Proposition:
"Boost productivity, stay sharp, and manage stress—without smoke,

Target
tobacco, or downtime."
Differentiators:
Tobacco-free, spit-free, and odorless.

audience
Discreet use during meetings, workouts, or high-pressure situations.
Scientifically linked to nicotine’s cognitive benefits (e.g., improved
attention, memory retention).

1
Athletes
Why Target Them:
Nicotine is used by some athletes for focus and stress relief (studies show ~20% of athletes use nicotine).
nicotine pouches are WADA-compliant (not banned in sports).
Partnerships: Collaborate with fitness influencers, yoga studios, or marathon organizers for trials.
Messaging:
"Stay dialed in during training without compromising lung health."
Avoid claiming “performance enhancement” to stay compliant.
B. Entrepreneurs & Founders
Why Target Them:
High-stress roles demand sustained focus and creativity, often in smoke-free environments.

"Replace smoke breaks with pure focus." or “No one has time for smoke breaks anymore”
"Silent partner for late-night pitch prep."
C. Working Professionals (Corporate, IT, Healthcare)
Why Target Them:
Office smoking bans and long hours drive demand for discreet stress management tools.

Convenience: Promote use during commutes, Zoom calls, during work in office
 “Hustlers”

Target
Target people aspiring to be like their idols in this case, athletes, musicians, ceos, famous
youtube personalities etc.

create a lifestyle around these pouches, cann advertise by creating video ads of people in this
category using the pouch and talking about how it helps them with their hustle, how it helps an
athlete focus on the game and win etc
audience
1
 Creative individuals

Target
Already use nicotine (smoking, vaping, chewing) but dislike the social
stigma, odor, or health risks.
Seek a discreet, socially acceptable way to enjoy nicotine in smoke-free
zones (offices, gyms, flights).

audience
Value premium, lifestyle-oriented products over traditional tobacco.

Promoting the smoke free, and discrete aspect of the pouch while still

2
providing the same buzz/ feeling that cigarettes
or tobacco do

Promoting this as a healthier alternative, while providing the same effects,

same buzz, and same feeling that cigarettes do

Will also aim to position this as a part of a newer lifestyle for this group,
calling other methods old fashioned and positioning
this as the “hot new item”
 Creative individuals

Target
Musicians, artists, DJs, etc

People that fit into a sort of rebellious, unforgiving creative personality.

audience
People that want to belong to a certain creative

this audience will be targeted by promoting the unique flavours, and ability

3
to use the product without disrupting their creative flow

will also promote the focus/stress reducing aspect of the product so users
can channel their inner creative flow better
Business
Model
M O A

Offering smoke free/spit D2C brand, selling to Weekly/monthly

free nicotine pouches customers through subscriptions at
online and offline additional discounts
channels avaible for conviniece
 Competitve
First mover advantage advantage
Use of multiple distribution channels

Offering subscriptions to make it convinient for

regular users.

Offering a higher quality product and packaging

 1

E-commerce platforms
Distribution
including brands website
2
Channels
Offline stores such as new
shop, and premium smoke
stores

Quick commerce platforms

such as blinkit/instamart
Marketing UGC on meta, using sports influencers music
influencers etc to market

Plan sponsoring club/party events where a large

number of smokers are present while providing
Awareness samples to smokers/vapers

Awareness campaign on meta and google

ads to increase familiarity with the brand

Newspaper articles (TOI/other companies) that

offer news articles as adverts for your company

Online blogs for SEO backlinks

sponsoring sporting events/tournament for

niche sports such as pickel and paddle ball