Understanding Human Society

GROUP 1 & 2
The success of popular culture
stems from the idea that people
are social creatures. It has been
proven that if a person is left
isolated for too long, mental
health issues may appear –which
includes violent outbursts and
suicide contemplation (truTV,
2016)
 MEANS:

• Popular culture is always changing,

apart from being used to deliver
messages designed to challenge
issues about sexuality.
 EXAMPLES

• Brokeback Mountain
• Die Beautiful
• The Panti Sisters
 WHAT IT MEANS:

• Carl Jung came up with the idea of

Jungian archetypes, which are images and
themes that come from the collective
unconscious. Archetypes are things that
have the same meanings in different
cultures. They may show up in dreams,
literature, art, or religion.
 WHAT IT MEANS:

• Carl Jung Quote

"Definite mythological images of
motifs are nothing more than
concious representations; it would be
absurd to think that such variable
representation could be inherited"
Examples of Archetypes

The Hero
The Mentor
The Villain
The Trickster
The Innocent
The Lover
 IF MORALLY POSITIVE:

• he is considered a capable and

protective leader.
Examples:
Joe West (The flash) ,Odin Allfather
( MCU's Thor) and Gregory Peck (To kill a
Mockingbird.)
IF MORALLY NEGATIVE:

• he is considered a dictator — a man

that is manipulative, cold and a
grandiose vision of transcending
beyond the material world.
Examples:
Darth Vader (Star Wars). Wilson Fisk
(MCU's Daredevil), and Marlon Brandon
(The Godfather)
 WHAT IT MEANS:

• has well-known maternal instincts

• nurturing and comforting
IF MORALLY POSITIVE:

• she is considered a caring mother, full

of love and acceptance.
Examples:
Mine-a (Encantadia), Katara (The Legend
of Aang), and Melina Vostokoff (MCU's
Black Widow).
IF MORALLY NEGATIVE:

• she is the wicked mother, neglectful

and conceited.
Examples:
Lady Tremaine (Cinderella), Mother
Gothel (Rapunzel and Tangled) Cersei
Lannister (Game of Thrones and A Song
of Ice and Fire).
 WHAT IT MEANS:

• has a person’s view of children

• full of innocence, renewed life, and
salvation.
 IF MORALLY POSITIVE

• They are considered innocent, playful,

and vivacious.
Examples:
Hyuga Hinata(Naruto), Scott
lang(MCU’s Ant-man), and Santino(May
Bukas Pa).
 IF MORALLY NEGATIVE:

• They are naive, ignorant, and over-

dependent.
Examples:
Dudley Dursley (The Wizarding Word),
Joffrey Baratheon (Game Of Thrones and A Song
Of Ice and Fire), and Jane (Twilight series).
 IDENTITY
EROSION
AND
SELF EROSION
Group 4
Obado, Faraon, Yalong, Agustin
 IDENTIFY EROSION

What is it? Why does it happen?

The success of some icons and trends stems
from the notion that some of the working • This can be caused by various factors, such
class begin to lose themselves to the icons as stress from work, being in incompatible
and/or trends they wholeheartedly follow, to relationships, or even simply going to school.
the point of devotion • Over time, they start to forget who they
really are.

01
 SELF EROSION

Occurs because when a person is busy with

something in their life, their sense of self
begins to identify with the ones they poured
themselves in (Vallejos, 2013)
In The Case Of Popular Culture
• People become superfans of trends or
idols.
• If that trend fades, they may feel lost or
quickly jump to the next trend.
02
Group 5
Provide frameworks for
understanding society by
examining social structures,
institutions, and interactions that
shape human behavior and
relationships.
• Tribalism, which is a popular trend that
is mostly based on false, stereotypical
ideas about indigenous people, has
become a big thing in pop culture.
People who want to be celebrities, pop
princesses, or hipsters want tobes are
dressing up as Native Americans and
wear "war paint."
• Individuals are shaped by their culture, and these
cultures make up closed organic wholes. The
individual can't leave his or her culture but can
only see himself or herself in it, not outside of it.
Marxists have divided popular
culture into two (2) groups
those that people who have
made themselves (created by
the people), like a folk art or
stories, and those that were
made for them (created for the
people), like commercial, TV,
advertising, arcade video
games, and music.
Postmodernism (also known as post-
structuralism) rejects universal
explanations and instead focuses on
the relative truths of each individual.
Postmodernism is all about
interpretation; reality is merely what we
make of it. Postmodernism emphasizes
personal experience over abstract
ideas.
THE CRITICAL THEORIES
REGARDING POPULAR CULTURE
•GENRE THEORY
Popular culture often demonstrates its intelligence via the
development of new styles to appeal to new audiences, and it has
fragmented into an infinite number of forms, genres, audiences,
tones, styles, and goals, to the point that it cannot be properly
discussed as a whole.

With the help of various theories and concepts, popular culture

has developed a foundation in which audiences can reflect on
their society and culture.
 Genre is derived from the French (and originally
Latin) word for "kind" or "class" (Chandler, 1997).

• Chandler (1997) explains that the concept of genre is a

creation of media artists in order to help them classify
their works so that they can identify their target audience
and better promote their work.
• However, genre theory also indicates that genres might
become overly confined to all of their norms, preventing
them from being varied. Thus, Chandler argues that
"Conventional definitions of the genre tend to be based
on the notion that they constitute particular conventions
of content (such as themes or settings)."
 texts are not just limited by conventional genres;
rather, text can be a mix of conventional genres too.
The use of genre theory enables us to examine the
type or style of the text in which helps us understand
what the genre is all about. This theory sets
conventions in which we can idetify certain genres of
text.
Intersectionality
and
Fan Theory
Group 07
Cruz L.,
Galvez Z.,
Ramos R.,
Rito J.
Intersectionality
—a term coined by American lawyer
Kimberlé Crenshaw in 1989

Social Identities:
Race
Class
Gender
Example

Filipina Imagine a Filipina working

abroad who gets fired despite
an outstanding performance
record.

This incident might not simply be

about work performance; it could
reflect deeper discrimination where
Woman the biases of race and gender intersect.
Intersectionality
Teaches that our differences
aren't just separate data
points—each one interlocks,
influencing how we experience
the world.
Fan theories
interpretations of work by fans that are
debated, compared, and shared in various
fan communities.

They forecast or deduce future content,

explain particular occurrences, or
provide other viewpoints. These
interpretations are supported by strong
reasoning and specific references to
official materials, such as literary
excerpts, frames, or information from
other media (Amo & Roca, 2021).
 instead of being tagged as “cultural
dupes, social misfits, and mindless
consumers,” fans can be described as
“active producers and manipulators of
meaning” (Jenkins, 1992).
Theory of
Participatory
In the theory of participatory culture,
Culture This led to the constant evolution of
hypertextual creations between fandoms
such as fanfics, fan-films, remixes, and
fan-sub
Novels and
Games
-Have one thing in common which is their
storytelling that’s why viewers have created
a counterpart of their own called
“Headcanon”

which turns the plot into a new segment that

is not originally on the plot of the movie
but based on how the viewers “truth” about
how to plot have went there or what the plot
would have been
Fan Theory
Example
The Minecraft Zombie Steve
Thank you!
 GROUP - 8

Hipolito, Princess Anne, Lazaro, Pauleen Nicole, Mauleon, Sean

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 refers to the use of various
sensory and communication
channels to convey meaning
in a message.
FIVE (5) CATEGORIES OF
MULTI MODALITY
 Linguistic
The linguistic mode focuses
on the meaning of written or
spoken language in
communication
 Visual
The visual mode focuses on
the meaning of what can be
seen by a viewer.
 Aural
The aural mode focuses on
the meaning of what can be
heard by a listener.
 Gestural
The gestural mode focuses
on the meaning of
communication through
movement.
 Spatial
The spatial mode focuses on
the meaning of
communication through
physical layout.
 Multimodality has grown even more important in the
digital era, particularly for language learners who rely on
many channels to "pick up" meaning in a target
language.
POPULAR CULTURE IN

A THEORETICAL LENS
RECONTEXTUALIZATION
“Recontextualization always
involves transformation, and
what exactly gets transformed
depends on the interests,
goals, and values of the
context into which the
practice is recontextualized.”
 DELETION
This is the process wherein
some aspects are deleted in
any social practice (such as
people, action, setting, etc.)
as no representations in social
practice can represent all the
aspects of it.
ADDITION

This is the process where

elements were added to
represent the text even
further.
 SUBSTITUTION
This is the process wherein
there are changes or
rearrangements by
abstractions and
generalizations in order to
represent events or texts
accordingly.
EVALUATION

This is the process where the

events and people are
generalized in the text.