Thanks for sharing the full question paper.

I’ll now begin providing answers to all questions

from the 2022–2023 MAKAUT 8th Semester E-Commerce and ERP exam (Paper Code:
OEC-CS802A/DECIT802A) in the required format.

I’ll start with Group-A (Very Short Answer Type Questions) — all 12 one-mark answers.

Group-A (Very Short Answer Type Questions)

(1) What is 'EOQ' in Inventory control?​

EOQ (Economic Order Quantity) is the ideal order quantity a company should purchase to
minimize inventory costs like holding and ordering.

(2) What is URL?​

URL (Uniform Resource Locator) is the web address used to access resources on the internet.

(3) Compared to B2C e-commerce, B2B e-commerce is​

More complex, has higher volume transactions, and involves long-term relationships.

(4) What is email marketing?​

It is a digital marketing strategy that involves sending emails to promote products/services or
build relationships with customers.

(5) EDI stands for​

Electronic Data Interchange.

(6) VMI stands for​

Vendor Managed Inventory.

(7) What type of E-Commerce is tenders and submission of application?​

Government to Business (G2B) E-Commerce.

(8) What is called sale or purchase of items without physically visiting a shop?​
Online Shopping.

(9) What is E-Business?​

It refers to conducting business processes on the internet including buying/selling, customer
service, and collaboration.

(10) The purchase of machinery, equipment, or materials must go through the ___
department.​
Procurement department.
(11) What is a virtual storefront?​
A website that showcases products or services for online purchase, similar to a physical retail
store.

(12) SMTP refers to​

Simple Mail Transfer Protocol, used for sending emails.

Let me know if you'd like me to proceed with Group-B (Short Answers) or continue section by
section.

Great! Now moving on to:

Group-B (Short Answer Type Questions)

(Answer any three — each carries 5 marks)

Q2. What are the 4 C’s of Digital Marketing?​

The 4 C’s of Digital Marketing focus on customer-centric strategies:

1.​ Customer – Understanding the target audience’s needs and behavior.

2.​ Cost – Considering the total cost to satisfy the customer, not just price.
3.​ Convenience – Making products/services easily accessible and available.
4.​ Communication – Engaging with customers through two-way interactions via digital
platforms.

Q3. Explain Internet Marketing in detail.​

Internet marketing is the use of digital channels to promote or market products and services to
consumers and businesses.​
Key components:

●​ SEO (Search Engine Optimization): Improves website visibility.

●​ Content Marketing: Uses articles, blogs, and videos to attract customers.
●​ Email Marketing: Delivers promotional messages directly.
●​ Social Media Marketing: Promotes brand on platforms like Facebook, Instagram.
●​ Pay-Per-Click (PPC): Paid advertisements based on user clicks.​
It enables global reach, targeted marketing, and performance tracking.
Q4. What are the features of E-Commerce?

1.​ Ubiquity: Available everywhere via the internet.

2.​ Global Reach: Operates across national borders.
3.​ Interactivity: Allows two-way communication with customers.
4.​ Personalization: Offers tailored content or products.
5.​ Information Richness: Provides detailed information about products/services.
6.​ Universal Standards: Uses internet protocols ensuring interoperability.
7.​ Cost Efficiency: Reduces operational and marketing costs.

Q5. Discuss EDI architecture.​

EDI (Electronic Data Interchange) architecture includes:

1.​ Application Layer: Where data originates or is received (e.g., ERP, accounting
software).
2.​ Translation Layer: Converts internal data formats to standard EDI formats (e.g., X12,
EDIFACT).
3.​ Communication Layer: Handles data transmission through VANs, FTP, or internet
protocols.
4.​ Transport Layer: Ensures secure and reliable delivery using protocols like AS2, FTP/S,
etc.​
The architecture allows automatic, standardized exchange of documents such as
invoices, purchase orders, etc., between organizations.

Q6. Explain the internet industry structure with diagram.​

(Text Explanation)​
The internet industry has four layers:

1.​ Content Providers: Websites, blogs, video platforms (e.g., YouTube, Netflix).
2.​ Application Providers: Provide services like email, social media (e.g., Gmail,
Facebook).
3.​ Service Providers (ISPs): Provide internet access (e.g., Airtel, Jio).
4.​ Network Infrastructure Providers: Companies maintaining physical infrastructure (e.g.,
fiber optics).

(Diagram structure: Content → Application → ISP → Infrastructure)

Shall I continue with Group-C (Long Answer Type Questions)?

Let’s now answer the Group-C (Long Answer Type Questions) for the E-Commerce and
ERP paper (2022–2023):

Q7.

(a) Write down the benefits of Electronic Web Commerce (5 marks)

●​ Global Reach: Access to a worldwide customer base 24/7.

●​ Lower Operational Costs: Less need for physical infrastructure and manpower.
●​ Convenience: Customers can shop anytime, from anywhere.
●​ Personalization: Personalized product recommendations using AI and data analytics.
●​ Speed of Transactions: Instant payments and order processing.

(b) Distinguish between Internet and Intranet (5 marks)

Internet Intranet

Public network accessible by anyone Private network restricted to an organization

No access restrictions Access limited by authentication

Example: Google.com Example: HR portal of a company

Used for public information sharing Used for internal communication

Prone to cyber threats More secure due to firewall and access

controls

(c) What is Firewall? (3 marks)​

A firewall is a security system that monitors and controls incoming and outgoing network traffic
based on predefined security rules. It acts as a barrier between a trusted internal network and
untrusted external networks like the internet.

(d) What do you mean by Electronic Marketers? (2 marks)​

Electronic marketers (E-marketers) are professionals or businesses that use digital platforms
and technologies (e.g., websites, email, social media) to promote products or services, reach
target customers, and drive sales online.
Q8.

(a) Explain any 5 types of Electronic Payment Systems (10 marks)

1.​ Credit/Debit Cards: Most common method; uses card details for transactions.
2.​ Net Banking: Uses bank credentials to transfer funds directly.
3.​ E-Wallets (e.g., Paytm, Google Pay): Digital wallets that store money for quick
transactions.
4.​ Cryptocurrency (e.g., Bitcoin): Decentralized digital currency used for transactions.
5.​ Mobile Payments: Payments made via mobile apps through QR codes or UPI.

(b) Discuss the impact of e-commerce in the following areas: (5 marks)​

(i) Marketing

●​ Enables targeted ads and digital campaigns

●​ Better customer analytics and engagement
●​ Cost-effective promotions via email and social media

(ii) Finance and Accounting

●​ Automates transactions and invoicing

●​ Real-time financial tracking and reporting
●​ Reduces manual errors in records

Q9.

(a) Define Convergence, Collaborative Computing, Content Management & Call Center
(10 marks)

●​ Convergence: Merging of computing, communication, and content into one digital form
(e.g., smartphones combining camera, phone, internet).
●​ Collaborative Computing: Enables users to work together over a network in real-time
(e.g., Google Docs, Microsoft Teams).
●​ Content Management: The process of collecting, managing, and publishing information
on digital platforms using CMS like WordPress.
●​ Call Center: A centralized office used for receiving or transmitting customer queries and
support via telephone or online platforms.

(b) How is email useful for E-Commerce? Is it secure to transact through email? (5 marks)​
Email is useful for:

●​ Promotional campaigns
 ●​ Order confirmation and tracking
●​ Customer support and feedback​
However, email alone is not secure for financial transactions unless encrypted. Use of
secure protocols (e.g., PGP, S/MIME) is advised.

Q10.

(a) Distinguish between E-Business and E-Commerce (5 marks)

E-Business E-Commerce

Involves all online business processes Only buying and selling of goods/services

Includes supply chain, HR, CRM, etc. Focused on transactions

Broader concept Subset of E-Business

(b) How is E-Commerce helpful to business success? (5 marks)

●​ Expands market reach

●​ Reduces overhead costs
●​ Enhances customer service
●​ Provides real-time data and insights
●​ Enables quick adaptation to trends

(c) Write about Tangible and Intangible benefits of e-business (5 marks)​

Tangible:

●​ Cost savings
●​ Increased revenue
●​ Reduced inventory​
Intangible:
●​ Improved brand reputation
●​ Better customer relationships
●​ Enhanced decision-making

Q11.

(a) Draw and explain the architecture of an online shopping e-commerce portal (10 marks)​
Architecture Layers:

1.​ Presentation Layer (Frontend): User interface (webpages/mobile app).

 2.​ Application Layer (Backend): Business logic, product catalog, shopping cart.
3.​ Database Layer: Stores user, product, order data.
4.​ Payment Gateway: Secure transaction processing.
5.​ Security Layer: SSL, encryption, authentication.​
(Diagram can include user → browser → web server → application server → database
→ payment gateway)

(b) How is E-Commerce helpful to business success? (Same as Q10b above)

Would you like the answers in a downloadable format (PDF/Docx)?