5 6143342897451243343
5 6143342897451243343
[5 Marks]
A) Usability is assessed using five key quality components. These components define
how easy and pleasant a product or interface is to use.
Here's a more detailed explanation of each component:
1. Learnability: This refers to how easily a user can understand and learn to
use a new product or interface for the first time.
It considers whether the user can quickly accomplish basic tasks and
understand the system's functionality.
A high learnability indicates that the product is intuitive and easy to
pick up.
Example: A new user should be able to quickly learn how to use a basic
calculator to perform arithmetic operations like addition, subtraction,
multiplication, and division. The clear, labeled buttons and straightforward
interface make it easy for users to understand and use the calculator without
needing instructions.
2. Efficiency: Once a user has learned to use the product, efficiency
measures how quickly and easily they can perform tasks.
This includes factors like the number of steps required, the speed at
which tasks are completed, and the overall flow of the user experience.
Example: Once users are familiar with Microsoft Word, they should be able to
efficiently create and format documents, using shortcuts and tools to speed up
their workflow.
3. Memorability: This component assesses how easy it is for a user to recall
how to use the product after a period of time.
A memorable interface allows users to quickly regain proficiency and
avoid having to relearn everything from scratch.
Example: If a user returns to an app like Instagram after a period of not
using it, they should be able to easily remember how to post a photo or story
without needing to relearn the process.
4. Error Tolerance: This refers to the product's ability to help users
recover from mistakes and prevent errors from causing significant frustration or
loss of time.
Error tolerance includes features like clear error messages, undo
functionality, and well-designed error prevention mechanisms.
Example: In a banking app, if a user enters incorrect information, the app
should provide clear error messages and guide the user to correct the mistake
without causing frustration.
5. Satisfaction: This component focuses on the user's overall subjective
experience with the product.
A satisfying product is not only easy to use but also enjoyable and
pleasant to interact with.
It considers factors like user preferences, perceived ease of use, and
overall feelings about the interface.
Example: Users should find using a streaming service like Netflix enjoyable
and satisfying, with intuitive navigation, personalized recommendations, and smooth
playback enhancing their overall experience.
These components, first discussed by Jakob Nielsen, are essential for
creating products that are not only functional but also enjoyable to use.
2Q) Why do Digital products fail to satisfy users? Take an example any bad user
interface which fails miserably and explain why this digital product fails with
suitable example.
[5 Marks]
A) Digital products often fail to satisfy users due to several common pitfalls:
1. Ignoring User Feedback: When developers overlook user feedback, they miss
out on valuable insights that could improve the product.
Users are the ultimate testers, and their experiences can highlight
issues that need fixing.
2. Neglecting Market Research: Without thorough market research, companies
may create products that don't address real user needs or market demands.
This misalignment can lead to poor adoption and user dissatisfaction.
3. Inadequate Competitor Analysis: Failing to analyze competitors can leave a
product lagging in features, price, or innovation.
Understanding what competitors offer helps in positioning the product
effectively.
4. Poor User Experience (UX) Design: A bad user interface (UI) can make even
the simplest tasks frustrating.
Common issues include cluttered layouts, inconsistent design, poor
navigation, and low contrast text.
5. Technical Challenges: Bugs, crashes, and slow performance can severely
impact user satisfaction.
Users expect smooth and reliable experiences, and technical issues can
drive them away.
3Q) How does the Law of Common Fate work in Digital Design?[5 Marks]
A) The Law of Common Fate is one of the Gestalt principles of visual perception,
and it plays a significant role in digital design.
This principle states that elements moving in the same direction are
perceived as a group or related. Here's how it works in digital design:
Key Concepts:
1. Grouping Through Motion: When elements in a design move together, users
naturally perceive them as part of the same group.
This can be used to create visual relationships between different parts
of a user interface (UI).
2. Creating Visual Hierarchy: Designers can use coordinated motion to
highlight important elements or actions.
For example, in a navigation menu, items that slide in together can be
seen as related options.
3. Enhancing User Experience: By applying the Law of Common Fate, designers
can make interfaces more intuitive.
Users can easily understand which elements are connected, improving
navigation and overall usability.
Example in Digital Design~~
Carousel Sliders: A common example is the use of carousel sliders on
websites.
When images or content slides in the same direction, users perceive
them as part of a sequence or related group.
This helps in guiding the user's attention and making the interface
more engaging.
Practical Application~~~~
1. Interactive Maps: On interactive maps, markers that move together when
zooming or panning are perceived as related locations or points of interest.
2. Form Validation: Error messages that appear simultaneously for multiple
fields can help users understand that these fields are related and need attention.
4Q) Healthify is a startup company, recently you have been appointed as designer
for creating a smartwatch app for a fitness tracking.
The app should let users track their workouts, monitor their heart rate, and
establish fitness objectives.
However, the small screen area and touch interactions on smartwatches provide
distinct design issues.
Discuss how you would prioritize and implement the appropriate Usability
Heuristics to produce a functional and user-friendly software.
Explain your design decisions and how they will improve the user experience
on a smartwatch.
[5 Marks]
5Q) A social media platform is looking to redesign their mobile app to increase
user engagement.
Describe a user research strategy that incorporates goal-oriented design
principles.
Your strategy should consider both the platform's goals (e.g., increased
daily active users) and
potential user goals (e.g., connecting with friends, sharing content etc.).
How would you utilize customer and user interviews within this strategy to
ensure the redesigned app effectively addresses both sets of goals?
[5 Marks]
A)To redesign a social media platform's mobile app to increase user engagement,
a comprehensive user research strategy incorporating goal-oriented design
principles is essential. Here’s how I would approach this:
Implementation Steps
3. Analyze User Behavior Data
Data Collection: Use analytics tools to gather data on user
interactions, such as time spent on the app, frequency of visits, and common
navigation paths.
Behavior Patterns: Identify patterns and trends in user behavior to
pinpoint areas for improvement and opportunities for new features.
4. Develop User Personas
Persona Creation: Based on interview insights and behavior data, create
detailed user personas representing different segments of the user base.
Include information on their goals,
frustrations, and preferred features.
Goal Alignment: Ensure that the personas reflect both platform goals
and user goals, helping to guide design decisions.
5. Prioritize Features and Design Elements
Feature Prioritization: Use the insights from user interviews and
personas to prioritize features that align with both platform and user goals.
Focus on enhancing connectivity,
ease of content sharing, and discovery of new content.
Design Elements: Implement design elements that improve usability, such
as intuitive navigation, personalized content feeds, and interactive features.
Utilizing Customer and User Interviews
6. Iterative Testing and Feedback
Prototype Testing: Develop prototypes of the redesigned app and conduct
usability testing with users. Gather feedback on the new design and features.
Continuous Improvement: Use the feedback to make iterative
improvements, ensuring the app evolves based on user needs and preferences.
7. Engage Stakeholders
Stakeholder Involvement: Regularly update stakeholders on research
findings and design progress. Incorporate their feedback to align the redesign with
business objectives.
Example Questions for Interviews
Current Users: What do you like most about the app? What
frustrates you the most? How often do you use the app, and for what purposes?
Potential Users: What features would attract you to use this app?
What social media platforms do you currently use, and why?
By following this strategy, the redesigned app will
effectively address both the platform's goals and user goals,
leading to increased engagement and satisfaction.
6Q) Suyash Infotech is USD 500BN organization with employee strength of 2 lac.
They are expert in preparing research and analytics for the organization to
with great insights.
Please go through the following scenario and answer the question asked.
Following is the screen home page of the ICAR-Indian Agricultural Research
Institute.
Share 3 important personas to be developed to get more admissions.
[5 Marks]
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~MAKE UP
PAPER~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Accessibility:
Implication: Ensuring the product is accessible to all users, including those
with disabilities.
Elucidation: Incorporating features like screen readers, keyboard navigation,
and high-contrast modes can make the product usable by a broader audience.
Performance:
Implication: Design decisions affect the speed and efficiency of the product.
Elucidation: Optimizing design for performance can reduce load times and
improve responsiveness, leading to a better user experience.
Scalability:
Implication: The ability of the product to handle growth and increased
demand.
Elucidation: Designing with scalability in mind ensures the product can
accommodate more users, data, and features without significant rework.
Security:
Implication: Design choices impact the security of the product.
Elucidation: Implementing secure design practices, such as data encryption
and secure authentication, helps protect user data and prevent breaches.
A) Similarity:
Principle: Elements that are similar in appearance are perceived as
part of the same group.
Example: In a website design, buttons with the same color and shape are
perceived as related actions.
For instance, all primary action buttons might be blue and
rectangular, making it clear they perform similar functions.
Continuation:
Principle: The human eye is drawn to follow lines and curves, leading
to a perception of continuous movement.
Example: In a flowchart, arrows guide the viewer's eye from one step to
the next, creating a sense of direction and flow.
This helps users understand the process without confusion.
Closure:
Principle: The mind tends to fill in missing information to perceive a
complete, whole object.
Example: In logo design, a company might use an incomplete circle or
shape, and viewers will mentally complete the shape.
For example, LG Logo: The LG logo features a circle with a
stylized face formed by the letters "L" and "G."
The face isn't fully drawn, but our brains fill in the
gaps to perceive the complete image.
Example - 2: The Wipro logo features a series of
multicolored dots arranged in a circular pattern.
The dots are not connected, but our
minds fill in the gaps to perceive the complete circle.
3Q) Give the examples of 3 Good User interfaces and 3 bad user interfaces which
follow the traits: good UI and bad UI.
Traits of a good UI: Intuitive, Familiar, Leading
Traits of a bad UI: Confusing, Inconsistent design, No target [5 Marks]
A) Here are examples of three good user interfaces and three bad user interfaces,
based on the specified traits:
Google Search:
Traits: Intuitive, Familiar, Leading
Description: Google Search is renowned for its minimalist design, making it
highly intuitive and easy to use.
The familiar search bar and simple layout ensure users can
quickly input queries.
The interface leads users to the desired information with
intelligent search suggestions and relevant results, enhancing the overall user
experience.
Google Maps:
Traits: Intuitive, Familiar, Leading
Description: Google Maps offers an intuitive interface with familiar map
icons and navigation tools.
It leads users effectively with clear directions and real-
time updates, making it easy to find locations and plan routes.
HBO Max:
Traits: Confusing, Inconsistent design, No target
Description: HBO Max faced criticism for its low-contrast design, making it
challenging for users with visual impairments.
The poor color contrast and readability issues create a
confusing user experience.
Amazon:
Traits: Confusing, Inconsistent design, No target
Description: Amazon's interface is often criticized for being cluttered and
overwhelming.
The inconsistent layout across devices and excessive
information on product pages make it difficult for users to find what they need.
4Q) You're designing a public display board for the Salarjung Museum. The display
board should tell visitors about the museum's exhibitions,
future activities, and facilities. The museum draws a diverse crowd of
visitors, including tourists from many nations and age groups.
Discuss how you would use the Gestalt Principles and Usability Heuristics to
design a display board that effectively delivers information
to a broad audience. [5 Marks]
A) Designing a public display board for the Salarjung Museum involves ensuring
that the information is accessible, engaging, and easy to understand
for a diverse audience. Here’s how Gestalt Principles and Usability
Heuristics can be applied:
Gestalt Principles~~
Similarity:
Application: Use consistent colors, fonts, and icons for related information.
For example, all exhibition details could be in one color,
future activities in another, and facilities in a third.
Benefit: Helps visitors quickly identify and group related information,
making the board easier to navigate.
Proximity:
Application: Place related items close to each other. Exhibition details
should be grouped together,
as should information about future activities and
facilities.
Benefit: Reduces cognitive load by visually grouping related information,
making it easier for visitors to find what they need.
Continuation:
Application: Use lines or arrows to guide visitors’ eyes from one section to
another.
For example, an arrow could lead from the current
exhibitions to upcoming events.
Benefit: Creates a visual flow that guides visitors through the information
in a logical sequence.
Closure:
Application: Use incomplete shapes or borders to create sections. For
example, a dotted line around the exhibitions section that visitors mentally
complete.
Benefit: Helps visitors perceive distinct sections even if the borders are
not fully drawn, enhancing organization.
Figure-Ground:
Application: Ensure that text and images stand out against the background.
Use contrasting colors to make important information pop.
Benefit: Improves readability and ensures that key information is easily
distinguishable from the background.
Usability Heuristics~~
Visibility of System Status:
Application: Clearly display current exhibitions, upcoming events, and
available facilities.
Use dynamic elements like scrolling text or blinking icons
for updates.
Benefit: Keeps visitors informed about what’s happening now and what’s coming
up, enhancing their experience.
5Q) A new fitness app is being developed with the goal of encouraging users to
exercise more frequently.
However, during user testing, it is observed that users spend a significant
amount of time navigating through
unnecessary menus and completing excise tasks (unintended actions) before
reaching the core exercise functionality.
How can the principles of goal-directed design be applied to identify and
eliminate these excise tasks from the app's user flow?
Describe specific design changes you would recommend streamlining the user
experience and ensure efficient path towards achieving
the core goal of exercise. [5 Marks]
A) To streamline the user experience and ensure an efficient path towards achieving
the core goal of exercise,
the principles of goal-directed design can be applied as follows:
Principles of Goal-Directed Design~~
Simplify Navigation:
Application: Analyze the current user flow to identify unnecessary menus and
steps that users encounter before reaching
the exercise functionality.
Design Change: Implement a streamlined navigation structure. For example,
reduce the number of menus and place
the exercise functionality on the home screen or within
one tap from the main interface.
Streamlined Onboarding:
Change: Simplify the onboarding process by minimizing the number of steps
required to start using the app.
Provide an option to skip non-essential setup tasks and adjust
settings later.
Contextual Guidance:
Change: Use contextual guidance to help users navigate the app. For example,
tooltips or guided tours that
highlight key features and direct users to the exercise
functionality.
6Q) Q.6. Suyash Infotech is USD 500BN organization with employee strength of 2 lac.