Assignment Title: Write a case study on Tourism companies operating in the UK and compare the impact
of leadership on the organizations.
Word Count: 2000 words
Assignment Task
You are required to write a 2,000-word (+/-10%) case study on Brian Chesky of Airbnb and Sir Richard
Branson of Virgin Group; and compare the impact of leadership on their respective organisations.
Brian Chesky is recognized for his role in revolutionizing the travel industry through digital platforms,
while Sir Richard Branson is known for his entrepreneurial spirit and innovative approach to tourism and
hospitality. The comparison should focus on key themes of employee motivation, organisational
effectiveness, and change management. You are required to meet all the 5 Module Learning Outcomes
listed below.
Module Learning Outcomes
1. Identify key theories and perspectives of leadership and management within a range of contexts and
diverse environments.
2. Analyse and apply motivational and team working principles and theory to effective styles of
management and leadership.
3. Analyse the extent to which effective management and leadership can contribute to organisational
effectiveness within its ethics and values framework.
4. Demonstrate and debate the effectiveness of leadership and management behaviours on the impact
of the organisation’s vision and mission.
5. Evaluate how managers and leaders can facilitate change using appropriate tools and models.
GUIDANCE NOTES
You should discuss and incorporate theories of management and leadership and apply these. Ensure you
discuss key themes such as employee motivation, organisational effectiveness, and change management.
Brian Chesky is recognized for his role in revolutionizing the travel industry through digital platforms,
while Sir Richard Branson is known for his entrepreneurial spirit and innovative approach to tourism and
hospitality.
Answers should be supported with relevant literature and examples. Include diagrams where relevant in
your analysis.
STRUCTURE
EXECUTIVE SUMMARY (100 words)
An executive summary that briefly summarizes the whole report.
INTRODUCTION ( 50 words)
The purpose of the report, the key areas and management and leadership theories to be discussed. The
chosen tourism and hospitality companies and the audience for the report.
BACKGROUND OF YOUR CHOSEN ORGANISATION (50 words)
Background information of your chosen companies, the nature of the organisations, the size, type, their
mission, vision and organisational values.
THEORIES AND PERSPECTIVES OF LEADERSHIP AND MANAGEMENT (350 words)
1. Identify and discuss one leadership and management theory.
2. Use examples to highlight how different organisations have applied them
MOTIVATION AND TEAMWORK (350 words)
1. Explain the concept of Motivation and discuss one motivation theory highlighting how it can be
applied to your chosen organisation?
2. Discuss the concept of Teamwork. Using one model analyse how it helps organisation achieve
effectiveness.
ORGANISATIIONAL ETHICS AND VALUES (350 words)
• Explain the Ethics and Values of your chosen organisation.
• Explain the role of management in driving the ethical framework of its organisation.
EFFECTIVE LEADERSHIP ON ORGANISATIONAL MISSION AND VISION (350 words)
Explain the role of leadership and management in achieving the mission and vision
CHANGE MANAGEMENT (350 words)
1. Explain the concept of change management and using a change model, describe how your
chosen company can effect a desired change.
2. Evaluate the effectiveness and drawbacks that change can cause.
CONCLUSION (50 words)
Summarize the key theories discussed and highlight the motivation and teamwork concepts as well as
any change management models in your chosen organisation.
REFERENCES
Use academic references, researches, theories to support your work. Ensure you check your work
through turnitin and maintain a very low limit and good application of the APA 7th referencing system.
