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01-Repurposing Routes

The document outlines two methods for repurposing content: the Cut Process, which involves creating long-form content and slicing it into short-form pieces, and the Extend Process, which starts with short-form content and expands it into long-form formats. It emphasizes building a content ecosystem across various platforms to keep insights accessible and top of mind for the audience, while also leveraging feedback loops to focus on high-performing content. The document provides examples and routes for repurposing content effectively, aiming for scalability and monetization potential.

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20 views1 page

01-Repurposing Routes

The document outlines two methods for repurposing content: the Cut Process, which involves creating long-form content and slicing it into short-form pieces, and the Extend Process, which starts with short-form content and expands it into long-form formats. It emphasizes building a content ecosystem across various platforms to keep insights accessible and top of mind for the audience, while also leveraging feedback loops to focus on high-performing content. The document provides examples and routes for repurposing content effectively, aiming for scalability and monetization potential.

Uploaded by

pgregorydavis19
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Repurposing Routes

Lesson Recap: Turning 1 Insight into 15 Pieces of Content


Overview
Two methods to repurpose content: Cut Process and Extend Process .

Repurposing helps create a content ecosystem across multiple formats and


platforms.
Goal: Ensure insights are accessible, repeated, and top of mind for your
audience.

Repurposing Methods
Cut Process (Start with Long-Form Content)

Create long-form content (e.g., blogs, newsletters, long YouTube videos).


Slice it into multiple short-form pieces (e.g., LinkedIn posts, Reels, Shorts).
Benefits:

Easier to organize, structure, and scale.


Faster and simpler to delegate (e.g., using templates).
Efficient: One long-form piece can produce multiple short-form pieces.

Extend Process (Start with Short-Form Content)

Create short-form content (e.g., LinkedIn posts, Tweets).


Extend or combine pieces into long-form content (e.g., newsletters, guides).
Benefits:

Faster time to publish.


Stronger feedback loop from audience (analyze likes, comments, sales).
Flexible: Focus only on high-performing content for expansion.

Examples
Cut Process Example:

Long-form content: "How to Build Your Content Strategy in 4 Steps."


Repurposed into:

LinkedIn posts.
Substack newsletter.
YouTube video + 10 short YouTube videos.

Maximizes effort spent on the original long-form piece.

Extend Process Example:

Short-form content: LinkedIn post about "B2B Marketing Playbook for


2024."

Good engagement (e.g., likes, reposts).

Repurposed into:

Newsletter (extended version of the post).


YouTube video (script based on the newsletter).
Series of YouTube Shorts and Instagram Reels.
Illustrated guide as a newsletter welcome gift.

Monetization potential: Could lead to courses, services, or conference


material.

Repurposing Routes
Twitter (X) as an Innovation Lab:

Publish 7 posts weekly (tweets, threads).


Turn best-performing posts into LinkedIn posts.

LinkedIn as Starting Point:

Route A: Write 5 LinkedIn posts → Combine them into a newsletter.


Route B: Write 5 LinkedIn posts → Extend the best-performing post into a
newsletter.

Iterative LinkedIn Route:

Write 5 LinkedIn posts → Analyze performance.


Focus on the best-performing topic:

Create 5 more LinkedIn posts using different angles (e.g., story,


opinion, how-to).
Combine into a newsletter.

Successful newsletter → YouTube script.

YouTube First:

Start with a YouTube video based on keyword research.


Repurpose into:

LinkedIn posts.
Newsletter.
Shorts/Reels from the YouTube video.

Newsletter First:

Create a newsletter on a high-value topic.


Repurpose into:

5 LinkedIn posts.
Combine LinkedIn posts into a YouTube script.

LinkedIn + Substack Notes → Ecosystem:

Weekly best-performing LinkedIn/Substack posts → Newsletter.


Monthly best-performing newsletter → YouTube video.
YouTube video → Shorts/Reels.

Final Tips
Build a content ecosystem :

Different formats for various platforms (blogs, posts, videos, guides).


Insights accessible in multiple ways to suit audience preferences.

Repetition strengthens memory :

Repeated exposure across formats keeps you top-of-mind for your


audience.

Use feedback loops to prioritize high-performing content.


Focus on scalability and monetization potential.

By applying these processes and routes, you can efficiently repurpose and scale your
content creation while staying relevant to your audience.

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