Recruitment Test – Business Development Executive (BDE)
Part I – Finding Potential Authors
You’ve been assigned your first book entitled Augmented Reality for Developers. Here’s some
background information about the book and topic:
“We want this book to be a guide for developers who have some experience in mobile development,
either Android or iOS. Some broad web development experience would also be helpful.
Augmented reality (AR) is a way of fusing the real and the virtual world by overlaying digital data on to
real-world analogue views. It brings with it a set of challenges that are unseen and unheard of for
traditional web and mobile developers.
We expect to publish a clear, concise, and straightforward guide that will enable developers to build
exciting AR applications on mobile and wearable devices (for Android, iOS, and Windows platforms)
with Unity 3D, Vuforia, ARToolKit, HoloLens, and Apple ARKit. It should cover best practices in AR
user experience, software design patterns, and 3D graphics.”
As an immediate next step, you need to find an author. Use the Internet to find three people who you'd
like to contact and note down why you think they’d do a great job at writing this book.
We want authors who know their stuff, can write well, and enjoy sharing their knowledge. We thus
recommend you search for people writing tutorials or otherwise helping others learn a topic. Ideally, find
a way to contact them, such as email or Twitter ID.
Please enter the details in this table:
No. Name of potential Why are they suitable Any other comments
author and contact for writing this book?** (optional)
details*
1. Jayen Nhan He seasoned developer LinkedIn:
with hands-on experience. linkedin.com/in/jayvenn
He has already shared Twitter:
insightful tutorials on AR TheJayvenNhan
development using Unity Link:
3D and ARKit. Her ability Mastering ARKit: Apple’s
Augmented Reality App
to simplify technical
Development Platform |
concepts.
SpringerLink
2. Chetankumar G Shetty It guides readers to LinkedIn:
understand the complex linkedin.com/in/
mathematical derivations chetangshetty
and architecture used in Website:
developing AR about.me/chetanshetty
applications. (Chetankumar G Shetty)
sites.google.com/site/
chetankumargangadharshe
tty/ (Personal)
Twitter:
chetan329
3. Rakesh Baruah The way of explaining Email:
complex <[email protected]>
concepts.Excellent job Link:
breaking down the https://www.rbaruah.com/
complex to digestible
parts.
* Insert name (or nickname, if that’s all you could find) and email address or any relevant URL (personal
website, blog link, Twitter ID, etc.) that will help us identify them.
** Explain their suitability. Include links to what you found. 3–5 sentences per author is sufficient.
Part II – Author Communication
Now, let us assume that you sent an introductory email to the three potential authors identified in Part I,
inviting them to write the aforementioned book. The next morning, one of them responds, asking for
further details:
“Hi,
Thanks for reaching out to me. The opportunity does sound interesting and I’d like to hear more. I’d love
to share my knowledge of AR with more people.
However, I am worried about time as well as compensation. I think the process is too slow; it takes a long
time for a book to be published. I already have a full-time job and a family.
How many copies do you expect to sell, and how much money would I make?
Thanks!”
You now need to respond to this author email. Here are some useful facts that you should consider
including in your response:
· Most of our authors are professional, working developers
· We pay an advance of $3000, whereas royalty is fixed at 16%
· Our other AR books have sold >1000 copies
· This book will be priced at around $50
· We expect it to have 400 pages, divided over about 12 chapters
· We want the first draft to be written within 4 months
Your reply should address the author’s concerns and increase their level of enthusiasm. Finally, conclude
your email with a call to action: ask them to share ideas for what they’d actually cover in the book.
Please write your email in the blank space provided below:
<Hello Sir/Ma’am,
Thank you for your prompt response and your interest in writing "Augmented Reality for Developers."
We truly appreciate your enthusiasm and passion for sharing knowledge about AR with others.
We completely understand your concerns regarding time and compensation, especially considering your
full-time job and family commitments. Most of our authors are also working professionals, and we aim to
ensure a mutually beneficial experience throughout the book writing process.
To address your concerns, let me provide some additional information:
1. Compensation: We offer an advance payment of $3000 upon signing the contract, which will help
provide some financial support during the writing period. Additionally, our standard royalty rate is fixed
at 16% of the book's net sales. Given the success of our other AR books, which have sold over 1000
copies, there is a strong potential for significant earnings through royalties.
2. Timeframe: We understand the importance of balancing your existing responsibilities. Considering
this, we aim to publish the book in a streamlined manner. The first draft is expected to be completed
within 4 months, allowing us to promptly move forward with the editing and publication process.
3.Sales and Potential: Our AR books have consistently performed well in the market, and we expect this
book to be no exception. Priced at approximately $50 and spanning 400 pages across 12 chapters, we
believe this comprehensive guide will attract a considerable audience. The growing interest in augmented
reality makes this an excellent opportunity to reach a wide readership.
Your expertise and experience in the field of AR development make you a perfect fit for this project. We
have full confidence in your ability to craft a compelling and valuable resource for aspiring developers.
We invite you to share your ideas and outline for the book.This book is not only an opportunity to
showcase your expertise but also to leave a lasting impact on the AR development community. Your
contributions will undoubtedly inspire and educate numerous developers on their journey to explore the
exciting world of augmented reality.
We look forward to hearing your thoughts and ideas for the book. Should you have any further questions
or need additional details, please do not hesitate to reach out.
Thank you once again for considering this opportunity.
Best regards,
Sharon Sandhya
Business Development Executive, Packt Publishing>
