Republic of the Philippines

University of Southeastern Philippines

Iñigo Street, Obrero, Davao City 8000

BreezeMate 360
In Partial Fulfillment of the Requirements for the Subject of
IT 222, BUSINESS MANAGEMENT & FINANCIAL LITERACY

Prepared by:
Krisha Anne Eyas
Bethany Glen Hemelian
Angeline Ramos
Nicole Angela Sanico

BACHELOR OF SCIENCE IN INDUSTRIAL TECHNOLOGY

MAJOR IN ELECTRONICS TECHNOLOGY

Submitted to:
______________________________
Mr. Jolly J. Laboy, IT 222
APRIL 2025
 1. Company Desription and Position
1. What is the Main Category of your Business?
Airionics is a high-tech consumer electronics company pioneering personal
climate technology. Our mission is to deliver innovative, stylish, and highly functional
cooling devices that enhance comfort and mobility in everyday life. Airionics stands
at the intersection of technology and personal lifestyle, targeting professionals,
commuters, and trend-forward consumers who demand intelligent, portable cooling
solutions. Our products are engineered for performance, designed for aesthetics,
and aligned with sustainable practices.
Product Name: BreezeMate 360
Product Description:
BreezeMate 360 is a smart and portable mini fan built for everyday
convenience. It features 360-degree rotation for full-range airflow and a built-in
motion sensor that automatically turns the fan on when it detects human presence.
For added control, it also includes a power button, allowing users to manually
switch it off when not in use, helping to save battery life. With its compact, lightweight
design, BreezeMate 360 is perfect for students, professionals, and travelers who
need instant and efficient cooling, anytime and anywhere.

2. Evaluate How Costumers Behave

2.1 Identify and describe your target buyer/s:
Our target buyers are individuals who appreciate practical and convenient
gadgets for daily use, including students, office workers, travelers, and homeowners.
They are looking for portable and easy-to-use products that can provide comfort
anytime and anywhere.

2.2 What could influence your buyers to buy?

Factors that could influence their purchase include:
● The human sensor feature (automatically turns on when detecting movement,
saving battery and providing instant comfort)
● 360-degree rotation for adjustable airflow
● Handy, lightweight, and portable design, ideal for personal use both indoors
and outdoor
● Energy-efficient, smart features that fit the modern, on-the-go lifestyle
Buyers' Profile:
● Age Range: 10 years old and above
● Lifestyle: Active, mobile, values comfort and convenience
● Occupation: Students, professionals, travelers, and homeowners
● Interests: Practical gadgets, smart living, eco-friendly and portable devices
3. Develop Marketable Product Brand Offerings
4.1 What products are existing buyers now looking for?
Existing buyers are currently seeking:
● Other portable smart devices (e.g., rechargeable hand fans, mini air purifiers)
● Multi-functional gadgets for personal comfort
● Lightweight and energy-saving products for everyday convenience
● Smart home accessories that offer both functionality and portability

4.2 Create your own tagline to reflect the service you attached to the product
Tagline: "Stay Fresh with Every Move — BreezeMate 360 at Your Side."
This tagline highlights BreezeMate 360's smart sensor feature (detects
presence) and portable, user-friendly design. It connects with the lifestyle of busy,
on-the-go customers who want instant and effortless comfort.

4. Analyze How Competitors Organize Their Strategies

3.1 Locate other sellers and identify your company’s competitor:
Other sellers and competitors for BreezeMate 360 include brands and online
stores that offer portable fans and smart cooling devices.

Some competitors are:

● Xiaomi Mi Portable Fan – Known for affordable, minimalistic, and tech-
oriented gadgets
● Jisulife Portable Fan Series – Offers a wide range of rechargeable handheld
fans popular for travelers and office workers.
● Anker Smart Gadgets – Sells higher-end portable devices, including smart
cooling accessories with strong branding.
● Generic brands on Lazada/Shopee – Many low-cost, unbranded mini fans
that focus purely on price competitiveness.
These sellers mostly operate on e-commerce platforms (Shopee, Lazada,
Amazon), tech gadget stores, and physical appliance shops.

3.2 Describe Your Competitor’s Strong Points and Weaknesses

Competitors' Strong Points:
● Affordable Options: Many brands offer cheaper fans, making them very
accessible to budget-conscious buyers.
● Established Brand Trust: Well-known brands like Xiaomi and Anker have
already built strong reputations for quality and reliability.
 ● Wide Availability: Their products are available in numerous online and
physical stores, making it easy for customers to purchase.
● Innovative Features: Some competitors also integrate extra functions like
power banks or mist sprays into their fans, appealing to multifunction-seeking
customers.

Competitors' Weaknesses:
● Lack of Unique Smart Features: Most budget competitors lack the human
motion sensor feature that BreezeMate 360 offers, making BreezeMate more
unique.
● Bulkier Design: Some portable fans are larger or heavier, making them less
convenient for truly mobile use compared to the BreezeMate 360’s lightweight
build.
● Limited Customization or Bundling: Few competitors offer attractive bundle
deals with practical accessories, giving BreezeMate 360 an edge in providing
better value.
● Short Battery Life on Some Models: Lower-cost alternatives often have
short battery life, which frustrates users who need reliable performance for
long hours.
● Generic Look: Many inexpensive fans have a basic look with no distinct
branding or premium feel, whereas BreezeMate 360 is positioned as a "smart
lifestyle device."
Competitors often attract customers through low prices, flashy designs, and free
shipping. However, they focus less on smart innovations and product longevity,
which gives BreezeMate 360 an edge in both features and value for money.

5. Classify Costliness of Products to Costumers

5.1. How to negotiate with your supplier for a price that benefits your buyer?
The supplier receives a long-term plan focused on growth for both sides.
Instead of single deals, there is a commitment to place regular monthly orders. This
gives the supplier stable production and steady cash flow. In return, a lower unit
price is agreed upon. This leads to better profit margins and more competitive prices
for buyers. The result is a stronger supplier relationship and greater value for
customers.
5.2. What bundled selling price you offered your buyers with add-on perks?
Bundle Price

Bundle Price Inclusion

Starter ₱ 799 1 BreezeMate 360 Fan + Cleaning Wipe + Eco Pouch

Pack

Gift Set ₱899 1 BreezeMate 360 Fan + Personalized Sticker + Eco Pouch +
Gift Tag

Dou Deal ₱1,499 2 BreezeMate 360 Fans + Custom Name Engraving (both
units) + 2 Cleaning Wipes + Storage Box |

Benefits/perks:
● Buyers can save money by purchasing the bundle, as the combined value of
the individual items is lower than buying them separately.
● The included add-on perks enhance the product’s practicality, making it more
useful for everyday tasks and needs.
● This bundle is designed to attract students, office workers, and travelers who
value portable, multi-functional solutions at an affordable price.

6. Know When and Where Products Should be Sold

1. Describe the attraction of offering your products alongside events.
Offering products alongside events attracts customers by positioning them
where they have an immediate need. At events like festivals or trade shows, people
are engaged and open to trying new products. For example, a mini fan at an outdoor
event during hot weather shows its value instantly, leading to more interest and
higher sales. Events also allow for exclusive deals, creating urgency and boosting
brand visibility in front of a targeted audience.
2. Determine whether your buyers seek convenience or destination
Our customers are looking for convenience more than anything.
They have busy, active lifestyles where instant ease and convenience are needed.
They do not want to deal with complex installation, large equipment, or products
that necessitate extensive learning curves. Rather, they
are attracted to devices that provide quick, painless access to daily needs.

Breezemate 360 answers this call for convenience perfectly. The BreezeMate
360 offers "grab-and-go" convenience -- easy to use, always ready, and
intelligently designed to integrate seamlessly into fast-paced modern life. It is not just
a product; it’s a daily comfort tool for people who don't have time to wait.
7. Start-Up Capital
1. Where do you source your starting capital?
To source starting capital, one option is personal savings, which offers
immediate, interest-free funding and allows complete control over financial decisions
without outside influence. Alternatively, informal borrowing from family or friends can
provide flexible repayment terms, reduced financial pressure, and emotional support
during the early stages of the business. Another viable source is small business
loans, such as microloans from banks or government startup schemes, which offer
higher funding potential to cover major expenses like inventory, marketing, and initial
operational costs.
2. How would you pay your starting capital?
To pay back the starting capital, revenue generated from initial sales particularly
through product bundles and early promotions will be a primary source. If the capital
was borrowed, it would be repaid through manageable monthly installments starting
once sales begin. Additionally, a portion of the business’s monthly profits will be
reinvested specifically to cover the capital until it is fully paid off. Launching early-bird
promotions will also help generate quicker cash flow, enabling faster repayment.