Sosialisasi Product
IOH Ramadan Product Offer 2025
© Indosat Ooredoo Hutchison 2025 - www.ioh.co.id
Ramadan Sebentar Lagi
Simpel Itu IM3
Simpelnya IM3
Temukan Makna Untuk Bersama
RAMADHAN HERO PRODUCT 2025 18 Feb – 30 April 2025
HERO PRODUCT
Rp 129,000
150GB 30D (5GB per day)
+ 5000 min Voice On Net
More products
Rp 59,000
Rp 1,500 Rp 150,000
30 GB 30D 1GB
Daily (1GB per day) 300GB 30D
BOOSTER MIDNIGHT
Quota Rp 99,000 • Only eligible for Daily Quota
• Validity follow current Daily 150GB + 150GB
60 GB 30D Quota validity
(National 24hr) (01:00 – 06:00)
+ 5000 min (2GB per day) + 5000 min
Voice On Net Voice On Net
Product Detail
1 Channel Availability 2 Purchase Availability
Rebuy Starter Pack Voucher
Organic Trade Digital Distribution (Direct)
UMB, MyIM3, iSIMPLE, USSD, eCommerce, Modern
WA, Millom, etc SMS, etc Trade, Partner App, etc
Bank All Channels ORI INJECT ORI INJECT
Daily Quota Daily Quota
Midnight Midnight
Booster Booster
MyIM3 only
3 Detail Price by Channel Trade Channel
On Net
Rebuy Electronic SP INJECT Voucher INJECT
Total Organic HPP HPP HPP with SRP with
Product Detail Quota Val. Voice HPP (Saldo HPP with SRP with
Quota EUP Rp SRP Rp without without Voucher 0 Voucher 0
Benefit Deduct) Rp KPK Rp KPK Rp
KPK Rp Voucher 0 (Rp 300) Rp Rp
30GB 1GB per day 59,000 55,755 59,000 45,755 55,755 59,000 56,640 56,940 59,000
Daily Quota 60GB 2GB per day 30 5000 99,000 92,565 99,000 82,565 92,565 99,000 94,545 94,845 99,000
150GB 5GB per day minutes 129,000 120,615 129,000 110,615 120,615 129,000 123,195 123,495 129,000
Midnight 300GB 150GB National + 150GB Midnight 30 150,000 140,250 150,000 130,250 140,250 150,000 143,250 143,550 150,000
Booster 1GB N/A N/A 1,500 SP Inject is also available for DSF
KPK still use Price Rp 10K
Offers Exhibition across Channel
Channel Availability Page View
Product ATL Page CVM Page
TRADE Organic eComm Bank MT
Rp 129K 150GB (5GB / day) 30D
HERO PRODUCT
Daily
Quota Rp 99K 60GB (2GB / day) 30D
Rp 59K 30GB (1GB / day) 30D CVM
(ARPU Segment)
Midnight
Rp 150K 300GB 30D
(150GB 24hr + 150GB 01-06)
Booster Rp 1,500 1GB w/o validity
Product Ramadan in Trade Channel I-Simpel
Data Pack Menu Voucher Menu SP Inject
Product’s Mechanics (1/2)
1. Geo-Locking Condition Remark 4. Package Coexist Condition Remark
A. Daily Quota NO FI Monthly TBC
All Product does not have Zone
B. Midnight NO FI CVM YES
& Usage Restriction
C. Booster NO FI Sachet YES
Freedom U YES
Consume Priority will refer to
2. Auto Renewal Condition Remark Freedom Combo YES
Quota Priority
A. Daily Quota YES FWA Pack YES
Booster does not have Auto
B. Midnight YES Gaspol YES
Renewal
C. Booster NO SMB Add On YES
FKH YES
3. Multi Pack Purchase Condition Remark
Booster can be purchased if customer have Daily Quota Pack 5. Quota Usage Condition Remark
3.1 Same Pack Purchase Reset at 00:00 every day (based on
A. Daily Quota Incompatible* A. Daily Quota Daily Reset HLR – most probably to WIB)
B. Midnight Replace Switch to Quota Midnight on 01:00
C. Booster Accumulate Quota will be accumulated B. Midnight Quota Midnight
- 06:00
C. Booster 24 Hours
3.2 Same Family Pack
A. Daily Quota Incompatible* 6. Quota Runs Out Condition Remark
B. Midnight Coexist A. Daily Quota Block
C. Booster Coexist Pulsa safe will work, if have other
B. Midnight Block
Pack can be used based on priority
C. Booster Block
3.3 Different Family
A. Daily Quota Coexist
B. Midnight Coexist
C. Booster Coexist
*Incompatible = must unreg first to get destination package
Product’s Mechanics (2/2)
7. Quota Consume Priority Remark 8. Notification Rules Notification Remark
App Quota 1st if Any A. Daily Quota
CVM Quota 2nd Success Purchase YES SMS
Midnight Quota 3rd Daily Limit Exceed YES SMS
General Rule: Shorter Daily Limit Reset NO
Daily Quota 4th
Validity Pack will be Reminder on 200MB YES SMS + Emphasize Booster
Booster Quota 5th
consumed first if H-3 Pack Expired NO
Zone A Quota 6th
multiple pack with H-1 Pack Expired NO
Zone E Quota 7th
different validity H Pack Expired YES SMS
Zone S Quota (Main) 8th
occurs Auto Renewal Reminder YES SMS
Regional Quota 9th
National Quota 10th B. Midnight
Unlimited Quota 11th Success Purchase YES SMS
H-3 Pack Expired YES SMS
H-1 Pack Expired YES SMS
H Pack Expired YES SMS
Auto Renewal Reminder YES SMS
C. Booster Accumulative Only for Daily Quota Subs Active
Success Purchase YES SMS
Incompatible if not eligible YES SMS
Communication Material: Organic Materi
Organic – Hero product KV Hero product
Source : Cascade - Google Drive
Communication Material: POSM Option 1
Poster Zona S Poster Zona E Poster Zona A
Rev 16 Feb 16:00 Rev 16 Feb 16:00 Rev 16 Feb 16:00
Communication Material: POSM Option 2
Poster Zona S Poster Zona E Poster Zona A
Rev 16 Feb 16:00 Rev 16 Feb 16:00 Rev 16 Feb 16:00
Mudahnya Kebaikan Sedekah Kuota
di Ramadan 2025
RAMADHAN HERO PRODUCT 2025 18 Feb – 30 April 2025
HERO PRODUCT
Rp 99,000
60GB 30D (2GB per day)
+ 3000 min Voice On Net
More products
Rp 59,000
Rp 1,500 Rp 150,000
30 GB 30D 1GB
Daily (1GB per day) 300GB 30D
BOOSTER MIDNIGHT
Quota Rp 129,000 • Only eligible for Daily Quota
• Validity follow current Daily 150GB + 150GB
150 GB 30D Quota validity
(National 24hr) (01:00 – 06:00)
+ 3000 min (5GB per day) + 3000 min
Voice On Net Voice On Net
Product Detail
1 Channel Availability 2 Purchase Availability
Rebuy Starter Pack Voucher
Organic Trade Digital Distribution (Direct)
UMB, RITA, WA, RITA, USSD, eCommerce, Modern
Millom, etc SMS,Webcuan, etc Trade, Partner App, etc
Bank All Channels ORI INJECT ORI INJECT
Daily Quota Daily Quota
Midnight Midnight
Booster Booster
BIMA+ only
3 Detail Price by Channel Trade Channel
Rebuy Electronic SP INJECT Voucher INJECT
On Net
Total Organic HPP HPP HPP with SRP with
Product Quota Val. Voice
Quota EUP Rp HPP (Saldo SRP Rp without
HPP with SRP with
without Voucher 0 Voucher 0
Benefit Deduct) Rp KPK Rp KPK Rp
KPK Rp Voucher 0 (Rp 500) Rp Rp
30GB Daily Quota (1GB) 59,000 50,976 59,000 40,976 50,976 59,000 50,976 51,476 59,000
Daily Quota 60GB Daily Quota (2GB) 30 3000 99,000 85,091 99,000 75,091 85,091 99,000 85,091 85,591 99,000
150GB Daily Quota (5GB) minutes 129,000 110,876 129,000 100,876 110,876 129,000 110,876 111,376 129,000
Midnight 300GB 150GB National + 150GB Midnight 30 150,000 128,925 150,000 118,925 128,925 150,000 128,925 129,425 150,000
Booster 1GB N/A N/A 1,500 SP Inject is also available for DSF
KPK still use Price Rp 10K
Offers Exhibition across Channel
Channel Availability Page View
Product
TRADE Organic eComm Bank MT ATL Page CVM Page
Rp 99K 60GB (2GB / day) 30D
HERO PRODUCT
Daily
Quota Rp 129K 150GB (5GB / day) 30D
Rp 59K 30GB (1GB / day) 30D
CVM
(ARPU Segment)
Midnight
Rp 150K 300GB 30D
(150GB 24hr + 150GB 01-06)
Booster Rp 1,500 1GB w/o validity
CVM With feeding from CVM as
eligibility after Daily Quota
(Bima only)
Purchase
Product’s Mechanics (1/2)
1. Geo-Locking Condition Remark 4. Package Coexist Condition Remark
A. Daily Quota NO Happy Monthly YES
All Product does not have
B. Midnight NO Happy Sachet YES
Zone & Usage Restriction
C. Booster NO AoN YES
Old Porto YES
2. Auto Renewal Condition Remark
A. Daily Quota YES 5. Quota Usage Condition Remark
Booster does not have Auto
B. Midnight YES A. Daily Quota Daily Reset Reset at 00:00 every day
Renewal
C. Booster NO Switch to Quota Midnight
B. Midnight Quota Midnight
on 01:00 - 06:00
3. Multi Pack Purchase Condition Remark C. Booster 24 Hours
Booster can be purchased if customer have Daily Quota Pack
3.1 Same Pack Purchase 6. Quota Runs Out Condition Remark
A. Daily Quota Replace Existing pack will be A. Daily Quota Block
B. Midnight Replace replaced with New Pack Pulsa safe will work, if have other
B. Midnight Block
C. Booster Accumulate Quota will be accumulated Pack can be used based on priority
C. Booster Block
3.2 Same Family Pack
A. Daily Quota Coexist
B. Midnight Coexist
C. Booster Coexist
3.3 Different Family
A. Daily Quota Coexist
B. Midnight Coexist
C. Booster Coexist
Product’s Mechanics (2/2)
7. Quota Consume Priority Remark 8. Notification Rules Notification Remark
App Quota 1st if Any A. Daily Quota
CVM Quota 2nd Success Purchase YES SMS
Midnight Quota 3rd Daily Limit Exceed YES SMS
General Rule: Shorter Daily Limit Reset NO
Daily Quota 4th
Validity Pack will be Reminder on 200MB YES SMS + Emphasize Booster
Booster Quota 5th
consumed first if H-3 Pack Expired NO
Zone A Quota 6th
multiple pack with H-1 Pack Expired YES
Zone E Quota 7th
different validity H Pack Expired YES SMS
Zone S Quota (Main) 8th
occurs Auto Renewal Reminder YES SMS
Regional Quota 9th
National Quota 10th B. Midnight
Unlimited Quota 11th Success Purchase YES SMS
H-3 Pack Expired NO SMS
H-1 Pack Expired YES SMS
H Pack Expired YES SMS
Auto Renewal Reminder YES SMS
C. Booster Accumulative Only for Daily Quota Subs Active
Success Purchase YES SMS
Incompatible if not eligible YES SMS
3ID Package View - RITA
RITA Produksi SPV RITA Isi Ulang Pro RITA Produksi KPK
Happy Ramadan
SP Happy 30GB (1GB/hari)
40.976 3Sakti HPR30GB
1. Product Ramadan will be available for
SP Happy 60GB (2GB/hari)
75.091 3Sakti HPR60GB
RITA Produksi KPK/ESIM, SPV Blank, Isi
Ulang Pro, and DSF.
SP Happy 150GB (5GB/hari)
100.876 3Sakti HPR150GB
2. For KPK, SPV and Isi Ulang Pro there will
be New Sub Category called “Happy
SP Happy 300GB (150GB Kuota Malam) Ramadan”
118.925 3Sakti HFS300GB
Will Be Live on 21 Feb 2025
Key Visual – POSM (retailers only)
Poster Shopblind
Key Visual Digital Paid Ad | Organic
#MudahnyaKebaikan Sedekah kuota Campaign
Overview:
#MudahnyaKebaikan adalah program yang membantu mempermudah pelanggan untuk melakukan
sedekah berupa kuota di setiap aktivasi kartu perdana Happy atau pembelian paket isi ulang Happy
ATL (non-CVM) tertentu tanpa memotong kuota Produk selama periode 18 February - 30 April 2025.
Dengan mengaktifkan paket Perdana atau pembelian paket isi ulang Happy dengan harga di atas
25ribu Pelanggan secara otomatis telah berpartisipasi dalam program #MudahnyaKebaikan
Sedekah Kuota 25MB (Sedekah kuota 50MB jika melakukan pembelian via aplikasi BIMA)
TANPA memotong kuota Perdana/paket isi ulang yang dibeli dan diaktifkan Pelanggan.
© 2023 Indosat Ooredoo Hutchison - STRICTLY PRIVATE & CONFIDENTIAL. All Rights Reserved.
#MudahnyaKebaikan Sedekah kuota Campaign
Context
Produk yang termasuk dalam Sedekah Kuota adalah sebagai berikut:
1. Berlaku untuk Perdana yang sukses registrasi prabayar 4444. Info produk Perdana Happy dapat dilihat di tri.co.id/Perdana-Happy
2. Berlaku untuk Produk Isi Ulang yang sukses aktivasi. Info produk Isi Ulang Paket Happy dapat dilihat di tri.co.id/Happy
3. Sedekah kuota tidak mengurangi kuota Produk Happy yang diaktifkan Pelanggan. Jumlah sedekah kuota yang sudah dilakukan Pelanggan dapat di cek secara mandiri melalui
USSD *888*888#
Produk bisa di dapatkan di channel penjualan berikut : Produk /Channel yang tidak termasuk
• 3Store Sedekah Kuota:
• Mitra penjualan dan retailer IOH - Happy Vaganza
• E-commerce yang bekerja sama dengan IOH, - Pasti Murah
• Web perdana.tri.co.id (Perdana Happy) - Hotsale
• Aplikasi bima+ (Isi Ulang Happy)
• USSD *888# dari nomor Tri Pelanggan (Isi Ulang Happy)
© 2023 Indosat Ooredoo Hutchison - STRICTLY PRIVATE & CONFIDENTIAL. All Rights Reserved.
Check Sedekah Kuota
Awareness Open See Feedback SMS
USSD / Bima How to check Sedekah Check
Kuota Sedekah Kuota
See Package
Shortcode
information
With Sedekah
kuota Information
Terima kasih, kamu telah bersedekah
kuota dgn total xxxMB sampai dengan
tanggal DD-MM-YYYY.
Cek paket & kuota kamu dgn Bima+ di
bima-3.co/Cek #MudahnyaKebaikan
Info:https://tri.co.id/Happy
MudahnyaKebaikan Sedekah Kuota
2025
1 3
Happy 300GB, Kuota Nasional Happy 60GB (2GB/hari) + ekstra
150GB+150GB (01-06)+Nelp nelpon 3000 menit ke Tri & IM3
3000mnt ke Tri&IM3 berlaku 30hr berlaku 30hr Rp99rb (pkt Happy
Rp150rb (pkt Happy sblmnya sblmnya terganti) + Sedekah Kuota
terganti) + Sedekah Kuota #MudahnyaKebaikan
#MudahnyaKebaikan 1. Ya
1. Ya 88. Kembali
88. Kembali
Terima kasih, kamu
telah bersedekah
6289513499986, 6289513499986,
Pulsa:2331 Pulsa:12345
kuota dgn total
1. Happy Ramadan 1. 300GB (150GB+150GB xxxMB sampai
2. 10.5GB, 50rb Kuota Malam 01-06) 30hr 2 4 dengan tanggal DD-
3. PASTI MURAH 150rb
4. HOTSALE 2. 150GB 30hr (5GB/hr) Happy 150GB (5GB/hari) + ekstra MM-YYYY.
5. Harian 129rb nelpon 3000 menit ke Tri & IM3
6. Bulanan 3. 60GB 30hr (2GB/hr) berlaku 30hr Rp129rb (pkt Happy Cek paket & kuota
7. GRATISAN 99rb sblmnya terganti) + Sedekah Kuota
#MudahnyaKebaikan
Cek sedekah kuota kamu dgn Bima+ di
8. Info 4. Info Sedekah Kuota yang telah kamu lakukan,
9. 100GB, 120rb
1. Ya
88. Kembali
ketik *888*888# bima-3.co/Cek
#MudahnyaKebaikan
10. 2GB 24JAM, 5rb #MudahnyaKebaikan
Info:https://tri.co.id/
OK
Happy
Product Ramadan will be open to USSD with these shortcode:
*888#, *888*88#, *123#, *111# and USSD Retailer *878#.
Happy Ramadan will be redirect to *888*88#.
MudahnyaKebaikan Sedekah Kuota
2025
Syarat & Ketentuan
Setiap pembelian Isi Ulang
Paket Happy mulai dari 25ribu
Happy
akan otomatis ikut serta Ramadan 4
#MudahnyaKebaikan Sedekah
Kuota 2025, TANPA memotong Happy 300GB
Rp150.000
kuota. 30 Hari
Cek sedekah kuota yang telah Happy 150GB (5GB/hari)
Rp129.000
kamu lakukan, ketik *888*888# 30 Hari
Info https://tri.co.id/Happy
Happy 60GB (2GB/hari) Rp99.000
30 Hari
Happy 30GB (1GB/hari) Rp59.000
30 Hari
Terima Kasih
IMPORTANT TIMELINE
Starting on
1 PRODUCT SHOWN IN CHANNEL 18 FEB 18 FEB
2 TVC START DATE 24 FEB 21 FEB
3 COMMERCIAL PRESS CONFERENCE 27 FEB 25 FEB
4 PRODUCT SUNSET ON CHANNEL 30 APRIL 30 APRIL
any SOM coming from this product
will be keep AS-IS until stock last
