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Meta Ads Competitor Research Template

The document outlines a structured template for analyzing competitor information, including their name, website, and social media presence. It also covers ad objectives, messaging themes, visual elements, target audience insights, performance indicators, and traffic details. Additionally, it summarizes the overall competitor strategy by highlighting unique selling points and strengths and weaknesses.

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sanjai2027
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43 views1 page

Meta Ads Competitor Research Template

The document outlines a structured template for analyzing competitor information, including their name, website, and social media presence. It also covers ad objectives, messaging themes, visual elements, target audience insights, performance indicators, and traffic details. Additionally, it summarizes the overall competitor strategy by highlighting unique selling points and strengths and weaknesses.

Uploaded by

sanjai2027
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Section Field Details

Competitor Information Competitor Name Enter Competitor Name

Competitor Information Website URL Enter Website URL

Competitor Information Social Media Handles Enter Social Media Links

Ad Objectives & Messaging Primary Ad Objective Specify Ad Objective

Ad Objectives & Messaging Main Messaging Themes Key themes in messaging

Ad Objectives & Messaging Call-to-Action (CTA) Commonly used CTAs

Visual and Creative Elements Ad Format Type of ad format

Visual and Creative Elements Visual Style Style of visuals

Target Audience Insights Demographics Targeted Demographics targeted

Target Audience Insights Target Interests/Behaviors Interests/behaviors

Performance Indicators Engagement Levels of engagement

Performance Indicators User Sentiment Sentiment analysis

Traffic & Landing Pages Ad Destination Landing page URL

Traffic & Landing Pages Landing Page Experience Page experience notes

Overall Competitor Strategy Summary Unique Selling Points (USPs) Key selling points

Overall Competitor Strategy Summary Strengths & Weaknesses Strengths and weaknesses

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