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Meta Ads KPI Template

The document outlines key performance indicators (KPIs) for advertising, including definitions and target values for metrics such as impressions, click-through rate, conversion rate, and return on ad spend. Each KPI is associated with specific goals to assess the effectiveness of advertising campaigns. The document emphasizes the importance of setting industry-standard or custom goals for optimal performance.

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sanjai2027
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286 views3 pages

Meta Ads KPI Template

The document outlines key performance indicators (KPIs) for advertising, including definitions and target values for metrics such as impressions, click-through rate, conversion rate, and return on ad spend. Each KPI is associated with specific goals to assess the effectiveness of advertising campaigns. The document emphasizes the importance of setting industry-standard or custom goals for optimal performance.

Uploaded by

sanjai2027
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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KPI

Impressions

Reach

Click-Through Rate (CTR)

Conversion Rate

Cost per Click (CPC)

Cost per Conversion

Return on Ad Spend (ROAS)

Engagement Rate

Video Completion Rate

Frequency

Ad Relevance Score

Cost per 1,000 Impressions (CPM)

Customer Acquisition Cost (CAC)

Lifetime Value (LTV)


Definition

Total number of times your ad is displayed.

Unique number of users who saw your ad at least once.

Percentage of people who clicked on your ad after seeing it.

Percentage of users who completed a desired action, like signing up or making a purchase.

Average cost incurred per click on the ad.

Average cost incurred per conversion from the ad.

Revenue generated for each dollar spent on advertising.

Percentage of people who engaged with the ad (liked, commented, shared).

Percentage of users who watched the video ad to completion.

Average number of times a user sees the ad.

Score from 1 to 10 showing how relevant the ad is to the audience.

Cost per 1,000 impressions.

Average cost of acquiring a new customer.

Predicted revenue a customer generates over their lifetime with the business.
Target Value Actual ValueComments

Set based on campaign goal

Set based on audience size

Industry-standard or custom goal

Conversion goal (e.g., 5% or higher)

As low as possible

As low as possible

Minimum of 4:1 for profitability

Goal set by engagement rate expectations

Typically 50% or higher for videos

Not too high to avoid audience fatigue

Aim for 7 or above

Varies by industry standards

Industry or business-specific goal

Higher value indicates stronger customer loyalty

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