BUSINESS PLAN

1.​EXECUTIVE SUMMARY

Vision/Goal

The vision is to revive the extinct or endangered global traditional embroideries and prints, initially from
India. By giving hand work to the local artisans who are unemployed but skilled in their regional local
craftsmanship from fabric art to hand painting art. The aim is to make India known for its excellent hand
work and Indian loom made and sustainable fabrics. Our target audience are people all over the world to
wear Haute Couture and Ethnic wear with textiles embellishments. We shall only promote the sustainable
environment freely. Our motto is to reduce the waste by fulfilling the demands in the market with
sustainable and textiles development.

What is the problem the startup is solving?

1) To promote and practice the Indian traditional hand textiles from Kashmir to Tamil Nadu and Gujarat to
Arunachal Pradesh.
2) To promote Indian handloom work and make it cost-friendly from manufacturing to consumers to buy.
2) To reduce the waste with adopting sustainable textiles materials for embroideries and prints
3) To provide employment to traditional textiles women in local villages
4) To promote Indian clothes in the modern stylish patterns to make market trends
5) Skill development of hand art and textile art among youngsters and open skill-learning development
and employment facility centres in India
6) Reduce machine work and reduce climate change and global warming
7) To create a win-win situation and to make our country GDP on the top
8) To uplift economically weaker sections and make them affluent to get quality education.
9) To develop a creative atmosphere in the Textile industry so that we are self-dependent fashionable
creative garments
10) To increase more export of garments from India to other countries and to balance of EXIM trade

How does your startup propose to solve this problem?

Communicate endangered art, artists, handloom and traditional weaving techniques through fashionable
clothes. By visiting remote areas in India where hand artists and art exist but are about to extinct. By going
to them provide artists hand paint work or embroidery work within their community only. It will fill the gap
between art being extinct and consumers' awareness about the art work provided to them when they wear
clothes. I in my company visit 4-5 states every year to discover the art, artists and their special hand work.
I find that people are leaving their hereditary forefathers' creative art work and working in other places to
feed their families. Losing art is one thing and another is that their children are also growing well and
educated due to lack of earning in the family.

What is the uniqueness of your solution?

1) Sustainable fashion in which to spread awareness about wearing environment friendly handloom made
clothes
2) A luxury premium to feel special at all occasions
3) More Hand work instead of machine work
4) Combination of real art with creative fashion
5) Women Employment and Skill Development
6) Grow Economic Development and GDP of our country
Our country has a lot of potential all levels- manufacturers, retailers and consumers but in the modern
world, the money plays a very role for manufacturers and producers that they forget the ethics and
responsibilities toward the our country's development and causing cost to the country like global warming
and climate change but the consumers is not much aware of it. It must be a win-win situation wherein my
development should be aligned with my country's development only. I shall not compromise on any one.
●​ Inclusivity in the workplace is rooted in flexibility and collaboration: A workplace culture that values
flexibility and collaboration is key to creating an inclusive environment for all employees including
the women workforce.
●​ People-first approach: A people-first approach to collaboration is crucial for success, prioritizing the
needs and well-being of employees.
●​ Talent-first mentality: A talent-first mentality, rather than focusing solely on location, is the key to
attracting and retaining the best talent.
●​ Empowering employees through technology: The use of new age technology tools can empower
employees while also promoting accountability and trust within the workplace.
●​ Additionally, having more women leaders who can empathize with working women and allowing
them flexibility in their work schedules, taking into consideration the various roles they play, can lead
to greater representation and voice for women in the workplace.

How does your startup generate revenue?

Right now, we are manufacturing through word of mouth. Once the customers buy from us, 90% of them
repeat and shop over and over again. We ensure the best fabric quality, fitting and finishing of the
garments.
We have enough to run our business at a small level but we see there is a gap in the market to be filled
by our line of sustainable traditional clothes as people are getting aware these days.
 COMPANY OVERVIEW

Legal Entity Parantap Shekhar Fashions & Designs Private Limited

Company Profile

Sales Location New Delhi, Mumbai

Company Registration 2nd February 2016

Label Registration 3rd October 2016

Company Vision The cause of our Startup is to revive the extinct Indian traditional
embroideries and prints. By giving hand work to the local artisans
who are unemployed but skilled in their regional local craftsmanship
from fabric art to hand painting art. The aim is to make India known
for its excellent hand work and Indian loom made 100% sustainable
fabrics. Our target audience are the people of India and abroad to
wear Indian clothes and western clothes but in Indian embroideries
and prints. We shall only promote the sustainable environment
freely. The packaging and packing of the clothes shall be 100% only
extracted from animal excretion waste or recyclable waste present.
Our motto is to reduce the waste with being fulfilling the demands ins
the market with sustainable and textiles development
2. PRODUCTS
Haute Couture Traditional Accessories

Women Dresses Lehenga Dupattas

Jumpsuits Sarees Hand Bag
T-Shirts Gowns Choli/Blouse
Shirt Dresses Footwear
Pants Kurta-Pajama Shawl
Suits Jackets Scarf
Jacket Perfume

Men Shirts Sherwani Stole

Pants Achkan Footwear
Suits/Blazer Bandhgala Ties
Jacket Kurta-Pyjama Pocket Square
T-Shirts Jackets Cufflink
Shorts Shawl
Belt
Perfume
Bag

Design Classic & Exclusive

Fit Comfort
Product
Specification Fabric Natural Fabrics**

Cut Western & Indian

Colours PANTONE Pastel & Solid

(NOTE: **Natural & Man-made fibers)
 PRODUCTS SEGMENTATION & PRICE RANGE
Haute Couture Traditional

Casual/Street Party Wear Formal/Work Occasional/Festive Wear

Wear Wear

Dress Dress Shirt Lehenga

T-Shirts Jumpsuit Pants Saree

Women
Pants T-Shirt Suit Gown

Skirt Pants Jacket Kurta

Skirt Jacket

Suit

PRICE RANGE 4,000-1,00,000 4,000-1,00,000 4,000-1,00,000 10,000-3,00,000

(INR)

Casual/Street Party Wear Formal/Work Occasional/Festive Wear

Wear Wear

T-Shirts T-Shirts Shirt Sherwani

Pants Pants Pants Achkan

Shorts Jacket Suit Bandhgalas

Men
Jacket Kurta

Jacket

Suits

Jackets

PRICE RANGE 4,000-1,00,000 4,000-1,00,000 4,000-1,00,000 10,000-3,00,000

(INR)
3. MARKET ANALYSIS
Industry Analysis

Industry Overview Fashion means products related to clothing, beauty and appearance.
Fashion is a diverse and broad industry which offers products
consumed by everyone on the planet. Fashion products include mass
marketed fast moving products, niche products, traditional crafts,
handcrafted products and reused products.

●​ Major products in fashion industry- Apparel, footwear,

Sportswear, Traditional wear, Formal wear, Accessories,
Watches & Jewelry, Luggage and Cosmetics​

●​ Type of Fashion Concepts: Fast-fashion, Bespoke, Haute

Couture, Reuse, Designer Label​

●​ Major companies in the fashion industry and how they’re

increasing employment rate? Major companies in fashion
industry are: ​
​
CHANEL, CHRISTIAN DIOR, RALPH LAUREN, VALENTINO,
GUCCI, ELLIE SAAAB​
​
SABYASACHI, ANITA DOGRE, ROHIT BAL, ABU-JANI
SANDEEP KHOSLA​

These brands are increasing employment by providing jobs to

the fashion aspirants globally, university students, fashions
designers, tailors, pattern makers, fashions stylists, fashions
photographers, fashion choreographers, models, fashions
managers, fashion analyst, fashion forecasters, wholesalers,
importers and retailers.

●​ Future projections - Fashion and Sustainability

The definition of fashion has evolved over the years but today
customers have become aware about the dangerous impact the
fashion industry has on the environment. As a brand, our
purpose lies in incorporating consciousness in all our business
activities. From working with the right fabrics to workforce
practices we believe in forming policies in a way that contributes
in upliftment of rural women and local artisans while reviving and
sustaining Indian handcrafted traditions.
We don't conduct any practices that cause harm to animals in
any way. The fashion industry is yet far away in making a major
transition in incorporating sustainability with fashion, therefore we
want to be a clean, sustainable brand in every way possible.
 The apparel industry is considered one of the worst polluting
industries, generating huge volumes of greenhouse gas
emissions. It was calculated that in 2019, the apparel industry
emitted approximately 1.01 gigatons of carbon dioxide
equivalents into the atmosphere. This is estimated to increase to
1.6 gigatons by 2030 if no drastic action is taken.​

●​ How huge is this market and why are we entering into this
business?

Fashion is the 4th largest sector in the world with its value of 3
trillion dollars world economy in 2022.
Fashion industry growth rate of 4.5% from 2022's sales numbers.
Global fashion GDP contribution to 2-2.3% every year
The global fashion industry produces more than 100 to 150
billion items of clothing per year
Australia spend the most on fashion apparels
Four levels of fashion industry: Raw Materials Producers,
Apparel Manufacturers, Retail & Media/Consultants.​

●​ Does this industry have growth in the future?

Relevant Market and Size The domestic apparel & textile industry in India contributes approx. 2%
to the country's GDP, 7% of industry output in value terms. The share of
textile, apparel and handicrafts in India's total exports was 11.4% in
2020-21. India holds 4% share of the global trade in textiles and
apparel. The market's largest segment is Women's Apparel with a
market volume of US$43.65bn in 2023.
 Customer Analysis

Target Customer 1. Who is a PARANTAP SHEKHAR customer?

Gender: Women & Men

Age: 18-50 Years
Class: Metropolitan Rich
Purchasing preferences: Quality, Luxury, Exclusivity
Hobbies: Enjoy life, Work, Play, Party
Occupation: Business, Top Level Managers
Income: Above INR 50L per annum
Location: New Delhi, Mumbai
Social media preferences: Instagram, YouTube
Favorite brands and online sources: Dior, Chanel, Armani, Ralph
Lauren, Gucci, Prada, etc.
Number of purchases: Women buys haute couture the most & then
buys Ethnic wear
Average spend: Women spending minimum of 1 Lac per month on
fashion shopping
Lifecycle stage: Instagram, Website, YouTube
READ: https://blog.shift4shop.com/create-target-consumer-profile

2. What are customers' expectations while shopping?

Collection Exclusivity
Trending/Classic/Festive
Uniqueness in style
Global Inclusion
Purpose as when to wear
Visualization
Customisation

3. What influences customers' online buying decisions?

Branding
Creative Visualization of Brand & Products
Pricing
Ease of search
Fast Browsing Speed
Styles
Customer Search Behavior & Instant suggestions
Meeting Purpose
Purchasing
Personalized Shopping Experience
Efficient Post-Sale Services - Delivery, Return & Exchange
Target Customer Profile A PARANTAP SHEKHAR customer is confident, sharp and assertive,
conscious of the environment, and has a distinctive personality. He/she
makes choices that are inspired by global influence and embraces work
of art. They are comfortable in their own skin and flaunt their
imperfections with confidence.
On the contrary, they are simple, minimal, and sensitive in their
approach towards style. They exactly know who they are and make
choices that resemble their beliefs in life.
We at the house of PARANTAP SHEKHAR cater to anyone who
understands their needs, and wants to wear a marriage of global design
in its truest sense in a modern way. We are here to help people
understand what “conscious designing” is. Curating larger than life
garments we’re rooted in our philosophy of art, culture, history,
modernist style, sustainable development in fashion.
We deeply care about the hard work, and sentiments of our artisans and
craftsmen who work relentlessly to keep the golden artform alive over
the years. There has never been a great time up until now when we
revive old traditions, practices, art forms, and integrate them with a
sense of personal style.
Cultures that speak of civilization, society, a way of life, customs,
traditions, heritage, value system, social behavior and patterns we
encapsulate all these under one roof at PARANTAP SHEKHAR.

●​ Urban Metropolitan people

●​ People who love being fashionable, trending
●​ People who are celebrities, public figures as well
●​ People who love to wear simple & classic wear
●​ People who are aware environmental cause & traditional textiles
cause

Competitive Analysis

Direct Competitors 1.​ Jaywalking

2.​ Essentials
3.​ Balmain
4.​ Bluorang
5.​ Masaba Gupta
6.​ Falguni Shane Peacock
7.​ Sulakshna Monga
8.​ Divyam Mehta
 Indirect Competitors Haute Couture
1.​ CHANEL
2.​ CHRISTIAN DIOR
3.​ VALENTINO
4.​ GIVENCHY
5.​ GUCCI
6.​ PRADA
7.​ ELLIE SAAB

Ethnic Couture
1.​ SABYASACHI
2.​ ANITA DOGRE
3.​ TARUN TAHILIANI
4.​ ROHIT BAL
5.​ ABU-JANI SANDEEP KHOSLA
6.​ GAURAV GUPTA
7.​ MANISH MALHOTRA

MASABA GUPTA PANKAJ NIDHI

Price: 6,000-2.5 lakh Price: 19,000- 4,00,000

Products offered: WOMENSWEAR Products offered: Indian wear: kurta sets,

Indian, Indo-Western, Sarees, Lehengas, Kurtas, lenghas, sarees, jackets. Western wear: tops,

Tunic, Kaftans tunics, dresses, gowns, jackets, co-ords sets,

bottoms, and party wear.
PRET WEAR: Dresses, Sweatshirts, Trackees,
Tops & Shirts, Kaftans, Jackets Age of audience served: 18-40 years

MENSWEAR: Shirt, Bandi-kurta set Style and design: The luxury Western Wear
designer makes fashion with most focusing on
LOVE CHILD RANGE :
bridalwear with lehengas, sherwanis and fusion
MAKEUP: Liquid Lipsticks, Bullet Lipsticks, Nail wear staples a part of the design makeup. They
Enamel make use of a lot of digital prints, sequence work,
EYE: Kajal, Liner western cuts and drapes, patch work, mirror work.
WELLNESS: Anti Anxiety Oil, Intimate Wipes Designs that are modern in approach with use of
muted tones, and pastel undertones.
SKIN: Face Mists, Sheet Masks

FRAGRANCES About the brand:

Age of audience served: 20-55 years Delivery and shipping:

Style and design: Unconventional prints along Shipment throughout India and internationally to
with feminine drapes and silhouettes. Designs for only the USA, UK & Canada currently. Free
women with experimental style sense as well as shipping on all orders worth Rs. 10,000 & above in
firm cultural roots. India. Free shipping on all international orders

About the brand: With the anytime anywhere worth Rs. 15,000/$200 & above. No exchange, no

ensembles, House of Masaba is bridging the gap return, no refunds and no alterations possible on

between Haute and Pret Couture. The label has sale/discounted merchandise.

made a broad portfolio with destination wedding

All domestic orders from the Ready to Ship section
collections, festive wear, party collections and
take about 7-10 days for delivery from the date of
resort wear, all rendered in the brand’s signature
purchase.
colors, motifs and aesthetics. These elements
have found their way into collaborations across
Customer support offered: Exchange : is
many more product categories.
accepted if there is a size change regarding the
Over the years, the brand has forayed into product.
beauty, fashion jewelry, accessories, menswear,
swimwear, and many more segments. She has Refunds: they do not provide any refund on goods
introduced a line of exclusive Masaba beauty sold. Goods once sold can only be exchanged for a
products featuring the brand’s signature bold size replacement or store credit if they meet terms
prints in a popular collaboration with a and conditions.
multi-brand beauty platform- Nykaa with the
Masaba by Nykaa limited edition series. Product quality: high end premium luxury offered
in all segments of products. Use of sustainable and
Delivery and shipping: shipping within India natural fabrics that feel comfortable on the skin and
and to multiple locations outside India. The look luxe.

option to pay for order at the time of delivery Sales medium: Own website, Aza fashions,
Elahe, Ajio Luxe, Tata cliq luxury.
(“Cash on Delivery”) is available only in selected
pin codes within India, and is subject to the order
value cap of ₹20,000. Standard dispatch timeline MARKETING EFFORTS
for Ready to Ship products is 5 working days for Social media: Instagram, Facebook
both Domestic and International orders. takes 1 –
4 business days depending on the pin code for Website: A basic e-commerce website showcasing
delivery within India and 2 – 4 business days for all the products available at their brand. Their shoot
deliveries outside India. aesthetic is artistic, dynamic, conceptualized shoot,
and neat for buyers to see the products clearly.
Customer support offered: Products once
Every product detail includes- Fabric, Embroidery
delivered cannot be returned. only be exchanged
Details, Colour, Length In Inches, Components,
for another product or store credit. They do not
Shipment, Care Instructions.
permit any returns or exchanges for international
orders, unless the product is damaged or Paid ads: yes
defective, or if merchandise delivered is different Brand collaborations: LogitechXpankajNidhi
from what you had ordered.
Logitech brings forth an amalgamation of
Product quality: high end premium luxury functionality and design with minimalist, modern,
offered in all segments of products. Use of wireless, compact products and offers the flexibility
sustainable and natural fabrics that feel to work from anywhere.
comfortable on the skin and look luxe.

Sales medium: Own website, pernia’s pop-up

shop, Ogaan, Aza fashion, shop Kynah, Tata cliq
luxury, Carma online shop, Nyaka fashion,
Myntra, The grand trunk.

MARKETING EFFORTS

Social media: Gupta, keeps it simple by

following the mantra of adapt, adopt, and help
the ecosystem. Known to have been a victim of
body shaming, racism, trolls, and more, the
designer attempts to eradicate these evils and
takes up these issues on her social media
head-on. On Twitter, instagram, Facebook

Has done fashion shows through Instagram,

60% sales through WhatsApp.

Unapologetic, unconventional, innovative, girl

power, entrepreneur, relentless, candid, and bold,
are some of the major themes that can be
observed across the Masaba Gupta social media
journey.

With quirky campaigns such as, ‘Different is

good’ and ‘Pyar Kiya Gender Kya’ . She speaks
out loud about colorism, or photoshopping
images to embracing body distortions and loving
yourself,

Website: Masaba gupta has a basic e-commerce

website showcasing all the products available at
their brand. Their shoot aesthetic is simple and
clear for buyers to see the products clearly. Every
product detail includes-

Print, Colour, Fabric, Product Type, No. of

Components, Details about the outfit, Fit, Styling,
Shipping, Wash Care.

Paid ads: yes

Brand collaborations:
Kurkure- In 2020, Masaba designed festive
hampers, in line with her vibrant and bold
personality. i.e #masabaXkurkure

MasabaXGOT ​- in 2019 Masaba Gupta has

acquired the Game of Thrones license to launch
her Designer Limited Edition collection in
apparel, home products and jewelry under her
label ‘House of Masaba’. The apparel collection
for women comprises capes, kaftans, trench
coats, stud embroidered corsets, dhoti sarees
and gown saree. For men, there are bomber
jackets, sharp power suits, long trench, kurta and
even t- shirts. Inspired by the spectacular
gardens, medieval palaces & diabolical war, the
jewelry collection is dominated by elements like
the kingdom’s sigils, filigree leaves and armours
that make it stand out.

Love child partnership with myntra- To

further drive brand discoverability and
penetration in the ever-evolving and dynamic
beauty segment, LoveChild associated with
leading e-commerce destination, Myntra Beauty,
for this launch.

BoatXMasabaGupta- boAt collaborated with

Masaba to launch a collection that fuses the boAt
sound with the signature Masaba monogram

Nykaa X Masaba Gupta- In 2019, Nykaa

launched a collection donning signature Masaba
prints on make-up products such as a range of
nail paints, fragrances, lipsticks, and other
makeup essentials. The Masaba Kit by Nykaa
fused the pops of bold colors Masaba is known
for with Nykaa’s beauty expertise to cater to
Indian skin tones of the classic and contemporary
girls.

SAHIL KOCHHAR SULAKSHA MONGA

Price: Price:
Products offered:
Products offered:
Womens wear:
Age of audience served:
Wedding / Festive: Lehenga, Gown, Saree,
Style and design:
Anarkali, Sharara, Kurta set, Contemporary,
Drape set, Jacket set, Jumpsuit, Peplum. About the brand:

Ready To Wear: Dress, Top, Skirt, Trouser, Delivery and shipping:

Tunic, Jacket, Accessories, Clutch bag, Shoes
Customer support offered:
Mens wear:
Product quality:
Wedding / Festive : Sherwani, Bandhgala, Nehru
Jacket, Formal Jacket Sales medium:

Ready To Wear: Jacket, Bomber Jacket, Trouser MARKETING EFFORTS

Social media
Age of audience served:
Website
Style and design:
Paid ads
About the brand:
Brand collaborations
Delivery and shipping:

Customer support offered:

Product quality:

Sales medium:

MARKETING EFFORTS

Social media
Website

Paid ads

Brand collaborations

Parantap Shekhar: Competitive Advantage

1.​ Offering a premium Couture and Ethnic range in exclusive capsule collection
2.​ Encapsulating global textiles at house of Parantap Shekhar that curates brand statement
3.​ Curating collection that’s luxury in truest of essence
4.​ Customers get to wear Parantap Shekhar styles that make them stand out in the crowd and be
called a Parantap Shekhar man and woman
5.​ Offering collection that transcend time and represent a piece of royalty and historical era
6.​ Voicing and amalgamating sustainibility in our brand values and collection
7.​ Creating a global culture through our collection promoting oneness as a global fashion
8.​ Showcases unity in diversity right from the fabrics, design, textiles and customers
9.​ Reviving the extinct traditional textiles across the globe
10.​Bridging and communicating the gap between art, innovation, newness, modernity and fashion
11.​Contributing to the society, environment to nurture sustainable development as a core value
12.​ A framework of minimalistic approach in designs for customers to feel touched and moved
13.​ The brand Parantap Shekhar is born to passionately serve the people with his inspiring design

Market Analysis
SWOT Analysis

STRENGTHS WEAKNESSES

1.​ Creating awareness regarding art all over 1.​ We're a new entrant into the market, with
the world through fashion. almost no prior experience.
2.​ We’re a sustainable fashion brand that 2.​ Fashion industry is dynamic, it’s difficult to
believes in “conscious clothing”. predict the fashion market
3.​ There’s a garment for everyone from 3.​ Being an online platform business, it’s a
basic to high end fashion. challenge to make direct communication with
4.​ Inclusive of global art forms and fashion customers.
tecniques. 4.​ It is a highly competitive market, therefore
5.​ Generating employment for artisans, our reach to customers might be time taking
promoting handwork, and especially and slow initially.
emphasizing women empowerment. 5.​ Team building - Recruiting the right people
6.​ Ambassadors of “climate change”, who understand the brand and are skillful, is
educating people how the fashion industry challenging.
is causing global warming. 6.​ Building a community online is a time
7.​ Exclusive design, unique and handcrafted consuming and tough process.
 garments. 7.​ We have to pour in a huge investment
8.​ Promoting not only Indian fashion but also initially.
diverse cultures through the medium of 8.​ There is always a risk related to the
fashion. investement.
9.​ We’ll be building an online community
through Instagram, Facebook which will
increase brand engagment.
10.​Starting a podcast will help us develop a
one on one relationship with the audience
wherein we bring up topics like- evolution
of art, significance of architecture,
globalization in the fashion industry,
metaverse, sustainability in fashion etc.
11.​We’ll be available in physical stores soon,
through which our customers can see our
garments in person.
12.​Varied styleable approach to garments,
essence of wearing luxury when wearing
PARANTAP SHEKHAR outfits.
13.​We’re totally an in house production
therefore we’re independent in all aspects
of business.
14.​Originated in India for people all over the
world.

OPPORTUNITIES THREATS

1.​ Filling in the gap in the market by 1.​ Comparison with other brands: it's
introducing “ green clothing” challenging to create a brand image in the
2.​ Uplifting the lower section of the society market and not let our brand be compared
by generating employment and putting art with others. Therefore it’s vital for us to
on the global map. launch and communicate our brand in our
3.​ Promoting textile : natural and man-made own style.
fibers. 2.​ Competing with the existing trusted brands
4.​ The younger generation is aware of the and gaining customer loyalty.
hazardous impact of global warming and Deviating customers is a key challenge.
this creates an opportunity for us to bring 3.​ Sustainable fabrics are expensive and will
out, discuss, and create garments that are increase our cost.
not harmful for the health of the earth 4.​ There is still a large audience that isn’t
5.​ People are willing to pay for quality aware about sustainability and isn't ready to
products and not for cheap quality spend and try out sustainable brands.
6.​ People prefer to buy online since the
COVID outbreak
7.​ People prefer comfort today more than
ever, it's all about the clean, simple,
minimal look. Be it couture , street wear,
casual or formal clothing. They want to
wear traditional outfits but keep it simple
and subtle.
8.​ We create multidimensional garments,
there’s something for everyone.

PESTLE Analysis

P - Political
●​ Tax policy: 44% of consumers think the
government should promote a more
sustainable approach to fashion, such as
offering tax breaks, according to a new
survey by Global Data.​

●​ GST Tax: Garments above Rs 1000 attracts

5% of GST and above Rs 1000 attracts 12%​

●​ Government Sustainable garments Aid:

Rebate on GST taxation, Government
awards and appreciation
E - Economic ●​ Inflation rate: Considering the inflation rate
in India i.e 6.5% over the year 2022 the
following conclusions can be made, increase
in the cost of fibers, dyes, technology, and
transportation and therefore the burden will
ultimately be borne by the customers.
Inflation rate in the fashion industry has
reached 7.8% in the year 2022, april.
Therefore it can be concluded that the
fashion market is booming and customers
are willing and able to buy products at higher
prices. This creates a huge opportunity for
our business.
●​ Economic growth: Disposable income
increases, businesses become profitable,
hiring increases. India’s economic growth
rate is projected to be 6.1% in 2023 before
reaching 6.8% in 2024. The World bank
forecast is for a 6.6% increase in the Indian
economy. Therefore the economy is in a
good health and the fashion industry will be
at a boom
●​ Disposable income: Increase in the
disposable income of people will allow them
to spend more in the fashion industry. Half
the country’s population is under 25—and
ease in accessing brands is helping
consumers buy more clothing. If we see the
overall apparel consuming population in
India has gone up in the last decade. The
increasing purchasing capacity and
awareness of fashion and trends in small
cities has also resulted in providing a huge
market to the organized players of the
country.

S - Social ●​ India consists of half the population of age

25, the rise in the education sector in India
has made people aware of fashion and how
one can adapt it in lifestyle. The increased
use of the internet has made online shopping
more accessible in rural areas.​

●​ More people today want to study fashion.

The Indian apparel industry and textiles
contributed 2.3 percent to the GDP of India,
 13 percent to industrial production and 12
percent to export earnings.Currently
businesses are transforming their business
to greener and sustainable practices.

●​ India has an overall literacy rate of 77%, with

literacy rates of 84.40% for men and 71.50%
for women based on the most recent census
data. ​

●​ Emphasis of giving employment to women in

rural areas of india. I.e.

T - Technological ●​ We’ll be an online platform business, the use

of technology is there in our business via
online shopping and digital presence on
social media platforms( IG, FB) and our
company’s website too.
●​ Through the Youtube channel we’ll be
presenting Podcasts and bringing up topics
that need to be discussed and known by the
audience all over the world. Eg: metaverse,
green fashion, influence of history in today’s
fashion etc.

L - Legal
●​ Legal factors include:-
●​ Labour laws:- health and safety for workers:
at all times we will take care of our workers
working conditions. Their comfort will always
be our first priority. All rights will be given to
workers
●​ equal opportunities for employees
●​ advertising standards
●​ consumer rights and laws
●​ product labelling
●​ product safety. ​

●​ UNDP: It states the protection of human

rights, fair opportunity for employees and the
empowerment of women
E - Environmental ●​ An estimated one million tonnes of textiles
are thrown away in India every year, and the
industry is one of the country’s biggest
greenhouse gas emitters. “There is a
growing sense of ecological responsibility
which drives people to make more
planet-friendly choices​

●​ We derive a benefit from promoting and

being a sustainable apparel brand.
Climate-friendly, green fashion was an alien
concept a few years ago but now most
reputed, international brands have labels
which claim to be 100 percent
sustainability-driven. This reflects social
change in the apparel sector as we see more
brands embracing sustainability.

●​ We’re a highly environmentally conscious

brand, from the product, to packaging to
delivering the product to the customers. We
are conscious in our business activities and
aim to minimize waste and harm to nature as
much as possible.

●​ As part of our CSR responsibility, we

promote the following
-​ Women employment
-​ Children skill developmet
-​ Child education
-​ No to animal cruelty

●​ UN-SDG:- The United Nations has 2

Sustainable Development Goals which our
brand shall always take care for its
contribution
●​ Bluesign:- The independent bluesign®
standard is a certification for the textile
industry focusing on legal compliance in
relation to environmental health and safety.
The certification standard combines aspects
of consumer safety, water and air emissions
and occupational health, with a particular
focus on the reduction of harmful substance
usage at early stages of production.
www.bluesign.com
●​ FSC:- The Forest Stewardship Council is an
organisation that works with a global
environmental, social, and economic network
to set standards for what defines a
responsibly managed forest. Products
certified by the FSC have proven their
processes are appropriate through every
aspect of the supply chain.
●​ GOTS Certified:- The Global Organic Textile
Standard (GOTS) is exactly as it sounds; it
sets the standard for textiles made from
organic fibres. GOTS certified products
adhere to strict environmental and social
criteria, and must contain a minimum of 70%
organic fibres.
●​ Fair Trade Certified:- Fair Trade focuses
on economic empowerment and sustainable
living. This is done by
working closely with
producers and
companies to ensure
that the people
making Fair Trade
Certified goods have
safe working
conditions, protect
the environment,
build sustainable
livelihoods, and earn additional money so
that they can empower their communities.
Being Fair Trade Certified means abiding by
 rigorous standards that are tailor made for
each industry to ensure that everyone is
working together towards the same goals.
Fair Trade is best for identifying brands who
place an emphasis on garment laborers in
their supply chains.
●​ Takeaways: Buying a Fair Trade certified
product or from a brand that uses a Fair
Trade certified factory means no slave
labor, no child labor, safe and fair working
conditions, and fair pay. Fair Trade
certified factories also have to do work on
the environmental side like invest in
water efficient technology, waste
reduction, and reduced chemical usage.
One thing to look out for: if a product has
Fair Trade certified sewing it means the
final stage of manufacturing is certified
but not the stages prior, so you should
also look for certifications for the raw
materials such as GOTS.

5.​DESIGN PRODUCTIONS
DESIGN PRODUCTION

●​ Hand Drawn Sketches

HAND DESIGN
●​ Colour Rendering and design selection analysis

●​ Creation of Digital Illustrations

CAD
(Computer Aided ●​ Digital Design Specification Sheet: Surface work,
Designing) Textures, Artwork

●​ Print out digital product design

●​ Product Analysis

PRODUCT SAMPLE DESIGN ●​ Sample Creation on Muslin/cotton

DESIGN
●​ Evaluation of the above sample Creation

●​ Creating a prototype for further production

 ●​ Calculation of - fabric consumption, materials & its
consumption, Production time (TAT), etc.

PROTOTYPE ●​ Model fitting trails, finishing test, touch-feel test,

comfort test

●​ Inhouse Product overall Evaluation and Record

Keeping

PACKAGING HARD SHELL ●​ Western: Dress, T-Shirts, Pants, Shirts, Jumpsuit

DESIGN MAGNETIC
FASTENER VELVET ●​ Traditional: Kurta set, Sarees, Jacket, Gown
PADDED PACKAGING
&
VELVET PADDED
PAPER CARRY BAG

FABRIC COVERS ●​ Occasional/Festive: Lehengas Set, Sarees Set,

& Sherwani/Achkan Set, Badhgala set, Kurta Set
HARD SHELL
MAGNETIC
FASTENER VELVET
PADDED PACKAGING

●​ Wooden Hanger branding on it

●​ In a cloth bag: 4-5 Extra buttons, 1 needle, 1 same
colour thread, 2 Safety Pins
●​ 2 Silica Gel fabrics stitched packets
●​ Invoice/Receipt paper envelope
●​ Inside box: Story based Design Inspiration,
handwriting greeting card covering the box edge to
edge, Collection catalog lookbook, Fabric bag
containing the product
●​ User’s paper manual: Wash Care Instructions,
Environmental Cost+Social Cost (Line diagrams),
Product-Environment care & Product Cycle

BRANDING DIRECT ●​ Garment and accessories

DESIGN ●​ Physical store
●​ e-commerce
●​ SEO & SMM
●​

INDIRECT ●​ Labels
●​ Tags
●​ Muslin pouch
●​ Wrapping paper
●​ Paper tape
 ●​ Envelopes
●​ Greeting card
●​ catalog
●​ Boxes
●​ Ribbons
●​ Invoice
●​ Business card
●​ Letterhead

BRAND BRAND LABEL ●​ Material type

LABELLING ●​ Type of weave/work- to put name of the brand
●​ placement
●​ function/ unique way to be used- smoothness,
comfortable, cut, stitch
●​ Logic and storytelling

WASH CARE LABEL ●​ Material type

●​ Type of weave/work- to put name of the brand
●​ Placement
●​ Function - QR code
●​

HAND TAG ●​ Cloth hand tag, hand hem

●​ Style name
●​ Style number
●​ Size
●​ Barcode
●​ Price
●​ Customer care
6. MARKETING AND SALES

MARKETING MIX

PRODUCT We’re going to introduce 10-12 garments into the market initially, targeting the age
group 18-50 years.

Features ●​ Eccentric designs

●​ Extension of varied art forms
●​ Variety of styles
●​ Human hand work effect
●​ Comfort
●​ Excellent Fit
●​ Customisable
●​ Easy to carry

Quality ●​ Natural Fabrics

 ●​ Sturdy stitching
●​ Well finished
●​ Seamless work
●​ Easy care

Branding
●​ Eye pleasing and catchy
●​ Focus on brand philosophy
●​ Feeling of buying a experience
●​ Minimalistic-psychological branding
●​ Basic colours
●​ Less and better space management
●​ Skin safe dyes and chemicals

Packaging ●​ Best quality certified materials

●​ Easy to carry, ship, pack and unpack
●​ Plastic free, compostable packing
●​ No harm to animals and other species

Services ●​ Creative promotions

●​ Personal customer attention on appointment
●​ Customisable outfits
●​ Return and exchange available if meeting T/C
●​ Nostalgic buying-purchase experience
●​ Easy payment methods
●​ On call and chat assistance while buying
●​ Promotional-offers texts and new product launch
newsletters
●​ Nation-wide Delivery and size measurements at
doorstep

Return & Exchange ●​ Change/Exchange within a month

●​ Post sale assistance for any query

Price strategy ●​ Premium pricing: quality, uniqueness, luxury,

exclusivity
●​ Cost plus pricing: Cost + profit %
PRICE ●​ Competitive pricing: We intend to price our products

Price Range ●​ Rs 4,000- Rs 3,00,000

Discounts ●​ End of Season clearance off

●​ Festive Discounts
●​ Anniversary Offs
●​ Special existing Customer off

Payment Terms ●​ 100% at sales for Ready-to-wear

●​ 50% advance for Custom made outfits and 50% at
 delivery
●​ Payment methods: Cash, Cards, Online Digital
Payments

Allowances ●​ We don't offer allowances in our business

Channels ●​ Brand official website

●​ Multi Brand Outlet
PLACE
Market Coverage ●​ Indian high end brands cover about 8% of market
coverage.

Location ●​ Delhi - MBOs

●​ Mumbai - MBOs

Inventory ●​ Production house, Noida.

Sales Promotion ●​ Exhibition stalls

●​ E-commerce Website
PROMOTION ●​ Multi brand Store Sales

Advertising ●​ Social Media (IG, FB)

●​ Google Ads
●​ SEO
●​ Celebrity Styling
●​ Endorsements & Sponsorships
●​ Brand collaboration

Public Relations ●​ Press Release

●​ Podcast
●​ Influencer collaborations and celebrities Interviews
●​ Attending fashion events, awards shows, etc.

Direct Marketing ●​ E-mails

●​ Text Messages
●​ Social Media Messages
7. Risk Management -
https://www.360factors.com/blog/five-steps-of-risk-management-process/

S.No. RISKS ACTION TO MINIMIZE THE RISK

1 Whether our target audience would like to ●​ Thorough market research

wear our designs or not. ●​ Studying buying patterns of customers
●​ Visiting stores of our competiors
●​ Designing with strong purpose to serve the
occasion
●​ Unique design inspiration
●​ Consistent evaluation on designs

2 Will the pricing be accepted by our target ●​ Pricing according to quality, buying
customers experience and brand value
●​ Premium and competitive pricing
●​ Selling in niche market place

3 Will the working/operational cost affect ●​ A budget will clearly state a desired amount
pricing or not? for operational cost plus extra funds for
back up
●​ All the operational costs will be anticipated
closely on the basis of sampling cost

5 Will the brand make market position in ●​ High quality fabrics and brand experience
niche segment ●​ Intricate designs and exclusive collection
●​ Premium pricing
●​ Giving a tough competition to our direct
competitors

6 Reaching break even at estimated time BEA

7 Hiring the right set of people ●​ Minimum of 5 years of experience

●​ Must fulfill the skills required to do the
designated job
●​ They must be talented and creative
●​ Able to communicate their ideas, smart and
well spoken
●​ Have a collaborative spirit to uplift the
brand holistically

8 Marketing the right ways, targeting the Target customer profile

correct audience

9 Retaining the employees for a longer ●​ Constant growth in job position

period of time ●​ Salary Appraisal
●​ Work Encouragement
 ●​ Hearing work-life problems and and
motivate them to resolve
●​ Friendly and Healthy work environment
●​ Fair work and on time fair wages
●​ Monthly seesions and activities for
personal growth
●​ Knowledge of brands vision and mission in
near future and as an whole

10 Finding the right vendors to source ●​ Contacting vendors from all across the
country and choosing on the basis of: ​

1.​ Timely Delivery

2.​ Quality of fabric
3.​ Availability bulk quantity
4.​ Transportation facility available
5.​ Under budget

11 How to manage finance internally to ●​ Making a break-up of financial plan that

meet objective of the brand states a budget for each department
●​ Follow cost cutting methods
●​ Think to do process

8. ORGANISATION & MANAGEMENT

S.No. NAME OF TEAM MATE DESIGNATION WORK RESPONSIBILITIES

1 Smita Tripathy Head Artist, Hand Paint Hand Paint, Prints,

Graphic Designer compositions

2 Shraddha Production Head Staff Managements, Accounts,

Production Management

3 Pushkar Vishwas Managing Director Finance, Legal, Official,

Company Management

4 Yuvanshi Designer, Brand Prints, Artwork, Colour

Communicator, Brand Combinations, Designing
Head, collection, working on prints,
 Social Media Content embroideries, garment
Creator & Writer, conceptual shoot, brand image
Brand PRO on social media, customers
relationship with the brand,
brand strategies, maintaining
brand ethics, analysing
competitors

5 Pattern Maker, Pattern Making, Cutting,

Operation Manager Grading, Stitching Department,
Embroidery Khakha Making,
Trials, Garment Final Checker

6 Shivam Dixit Social Media Brand PR Making & Posting IG Reels &
Digital Creator Posts, FB Posts, Following
Photographer Social Media trends,
Cinematography Increasing the brand reach

7 Shivam & Tarun Graphic Designer Making digital designs,

Prints Creator patterns, Khakhas, Motifs,
Placements, Digital Social
Media Graphics Content

8 Tailor Stitching, finishing, fitting,

garment touch and feel

9 Embroider Khakha making, tracing,

pinning, hand & machine
embroidery, finishing,
smoothness, maintaining
garment touch and feel

10 Runner All outside market work,

 packing, Final Inspection &
garment quality checking,
packaging, merchandise
deliveries, Counting the
merchandise before deliveries,
Collecting Invoices and
Cheques distribution to
vendors

11 Quality Control Manager Final Inspection & garment

quality checking, packaging,

12 Parantap Shekhar Founder Designer LEADING ALL THE

Creative Director DEPARTMENTS
Fashion Stylist

8. LOGISTICS AND OPERATIONS PLAN

PRODUCTION

●​ Fabric Purchase

RAW MATERIALS ●​ Garment Interlining materials: Fusing, Buttons,

Thread, Zip, etc.
SUPPLIERS
●​ Fabric Dyeing

MAKING PROCESS ●​ Fabric Printing

●​ Computerized Embroidery

PACKAGING ●​ Packaging Materials: Hangers, Cartons, Carry Bags,

PROCESS Covers, etc.

●​ Branding Tags

LOGISTICS ●​ Delivery

MANUFACTURING ●​ Garments and Accessories

 PRODUCTION

PRODUCTION TAT TO DELIVERY ●​ Mean of 2-3 of days (16-24 Hours) every garment
TIME

HANDLING BUSY ●​ Sales Forecasting: Planned deaccumulation and

SEASON/SPIKED UP Anticipation of Inventories based on previous
DEMAND seasons/months

WORK PLACE ●​ Rental production unit

FACILITIES PHYSICAL RETAIL ●​ In Future Plan

STORE

EQUIPMENT ●​ Available: Equipment requirements has been fulfilled

for present and future production
EQUIPMENT
TECHNOLOGICAL ●​ Available: Equipment requirements has been fulfilled
EQUIPMENT for present and future production

SHIPPING DELIVERY ●​ Outsourced third-party delivery partners

&
FULFILLMENT

IN HAND ●​ E-commerce Online sales: 90-100% inventory in

stock
●​ Outlet Sales: 25% Inventory in stock

INVENTORY PLACE ●​ Production Unit

INVENTORY DELIVERY & ●​ As soon as the order placed by the customer, the
SHIPPING inventory shall be released for dispatch by the
third-party delivery partner

INVENTORY TRACK ●​ Incoming: Daily basis Inhouse database

management using Excel, Slides, etc.
●​ Outgoing: Daily basisInhouse database
management using Excel, Slides, etc.
●​ Outlet Sales: Monthly Inventory database
management
9. FINANCIAL PROJECTIONS
CASH FLOW STATEMENT

NAME

CASH INFLOWS

Cash Sales

Credit Sales

Total Cash Inflows

CASH OUTFLOWS

Salary

Wages

Rent

Utilities
(Internet, Electricity, Water,
Softwares, Print Outs,
Transportation)

Maintenance Expenses

Interest

Taxes

Outsourced Job Work

Total Cash Outflows

NET CASH FLOW

Opening Balance

Closing Balance

BALANCE SHEET

NAMES 2024 2025

ASSETS

Non-Current Assets

Long Term Assets

Accumulated Depreciation

Total Non-Current Assets

Current Assets

Cash

Inventory

Other Current Assets

Total Current Assets

Total Assets

Non-Current Liabilities

Long Term Borrowing

Interest

Taxes

Total Non-Current Liabilities

Current Liabilities

Short Term Borrowing

Interest

Taxes

Total Current Liabilities

Total Liabilities

Payback Provisions

Equity

Retained Profit Earnings

Owner’s Savings

Total Payable Amount

INCOME STATEMENT

NAMES 2024 2025

Sales Revenue

Cost Of Goods Solds (COGS)

Cost of Production Expenses

Total Cost of Sales

Gross Margin

Gross Margin %

Expenses

Salary Payroll

Marketing Expenses

Equipment Depreciation

Software Expenses

Internet, Electricity & Water

Rent

Transportation

Maintenance Cost

Total Operating Expenses

EBITDA

Interest

Taxes (Corporation Tax, Income Tax)

Dividend, Depreciation & Amortisation

Net Profit

Shareholders Money

Retained Profit
Enterprise skills may include:

• the practical skills and knowledge to create

products and services
• leadership
• influencing skills
• team-building
• delegation
• problem-solving
• prioritisation/time management
• self-confidence
• resourcefulness
• innovation
• taking initiative
• taking calculated risks
• taking responsibility
 • motivation/determination to succeed
• creativity
• perseverance.
EMPLOYEES SKILLS/TECHNIQUES
Bibliography

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Kj6bp0l_5bWRiQfcQUl_Mc1bEniM3M42i6JsdAMjbz_sYaChSBoCeNgQAvD_BwE
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​Strategic vs Operational: https://bscdesigner.com/strategic-vs-operational-goals.htm

​