EMPOWERMENT TECHNOLOGIES 5.
Visual Hierarchy
-the arrangement of elements is
importance.
WEB PAGE CREATION
6. Content
-an effective design has both
WYSIWYG great design and great content
-means What You See Is What You Get
-no coding skills are required
7. Grid Based Layout
Web Templates
-arranges content into a clean
-unique full-page layout that contains generic
rigid grid structure.
information
8. Load Time
Basic Web Design Principles
- waiting for a website to load will
1. Website Purpose
lose visitors
Describing Expertise
-loaded within 3 seconds
Building Your Reputation
9. Mobile Friendly
Generating Leads
-more people are using their
Sales and After Care
phones or other devices to
2. Simplicity browse the web.
- Best way to go when considering MULTIMEDIA
the user experience -Multi (various) + media (means
of communication)
Colors
- combination of text, animated
-has the power to communicate messages groups, video and sound.
and evoke emotional response
Computer Generated Imagery
- color palette -term that describe digitally-
-5 colors created images in film and
television.
Typography - Subcategory of visual effects.
- Typefaces should be legible and
Infomercial
only use a maximum 3 different
-form of advertisement which
fonts.
aimed to educating the customer.
Imagery
- Includes still photography,
Interactive Presentation
illustration, video, all forms of
-use to combine and bundle
graphic
multiple types of interactive
content.
3. Navigation
- is the way finding system used
5 Main Elements of Multimedia
on website where visitors interact
static
4. F-Shaped Pattern Reading
Text
- mimics our natural pattern of
Images
reading in the west (left to right
Dynamic
and top to buttom)
Video
Audio -online video streaming and
Animation sharing content via HD.
Text WMA
-contains express specific -Windows Media Audio
information. -voice content and audio
recordings
Images
-make the content more visually MIDI
appealing. -Musical Instrument Digital
Interface
Video -a way to connect devices that
-adds more attraction to users. make and control sound.
Audio AVI
-aids interaction with the users -create a playable disc and DVD’s
-it can also be added on that store initial audio or video
background. informatia
VFX Linear Multimedia
-visual effects -without any navigation control
-imagery is created or Ex. Reading a book, navigating a
manipulated traditional map, a movie, PPT
JPEG Non-Linear Multimedia
-Joint Photograpic Expert Group (Hypermedia Content)
-standard image format for -Requiring users to interactivity to
containing lossy and compressed control
image data Ex. Website, video streaming,
sites
PNG Online Multimedia
-Portable Netwok Graphic -avialable on internet
-a type of raster image file
Offline Multimedia
GIF -application presented can be
-Graphic Interchange Format used even without internet.
-contain more than one frame
Hybrid Multimedia
TIFF -online and offline application
-Tag Image File Format
-use to store raster graphics MULTIMEDIA CONTENT THAT
MPEG YOU CAN FIND ON SOME
-Motion Picture Expert Group WEBSITE
-compression of full motion
images Courseware
-containing educational content
WMV -online courses stimulate the
-Windows Media Video classroom online
Podcast
-epesodic series of audio or text
files streamed online
Vodcast
-epesodic series of videos
streamed online
USE OF MULTIMEDIA
1. Edutainment
-is a media designed to educate
through entertainment
2. Business Communication
-the process of sharing
information between the process
of the workplace and outside a
company
3. Entertainment
-any activity where the primary
purpose is to further business
relations
4. Virtual Reality
-the advanced use of multimedia
5. Public Access of Information
- allowed public access to
information.
