FY19
Logitech
Introduction
LOGITECH CONFIDENTIAL
WE DESIGN
PRODUCTS THAT
CONNECT YOU
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TO THE DIGITAL
EXPERIENCES YOU
LOVE
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CREATE ENJOY
ACHIEVE
4
A UNIQUE COMPANY
Big Companies Start-ups
A GREAT SMALL COMPANY
3 strong identities 3 key advantages:
5 big market
opportunities
SIX Swiss Exchange: LOGN
NASDAQ: LOGI
5 core capabilities
7,000 employees
30 countries
1 big market driver
$2.22 billion in sales in
FY17, strong cash, no debt
OPERATIONAL
EXCELLENCE
● Renowned R&D
● Low-cost,
high-quality,
high-volume
manufacturing
in Suzhou, China
● Unparalleled supply
chain
LOGITECH CONFIDENTIAL
GLOBAL NETWORK
350+ customers Decade-long
3 million products 2,000+ locations relationships with
shipped per week to
100 countries 2 week delivery from key retailers
factory to family in and e-tailers
100 countries
LOGITECH CONFIDENTIAL
DESIGN AS A CULTURE
100+ awards in four years BRIO
IDA Silver, iF, Red Dot
50 awards in 2017 Good Design
CRAFT
iF DESIGN AWARDS 2018, MX MASTER 2S MX SOUND SPOTLIGHT
CES 2018 INNOVATION HONOREE iF DESIGN AWARDS 2018 iF DESIGN AWARDS 2018 iF DESIGN AWARDS 2018
AND LEADING INNOVATION
DIVERSE PORTFOLIO OF
PRODUCTS AND BRANDS
CREATIVITY & MUSIC GAMING
PRODUCTIVITY
VIDEO
COLLABORATION HOME
CREATIVITY &
PRODUCTIVITY
We create navigation, expression
and communication solutions
that enrich and improve creativity
and productivity in the digital
world.
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SPLIT SLIDEC&P
LOGITECH
30+ Positive Outlook
significant # callouts
1.6B PC Install base
Stable ownership (94%)
Stable usage (87%)
● Copy or bullets
Growingin 14 pt.
trends
Creativity, Idea sharing,
Healthy Computing, Smart TV input
● Image on right extending
to both corners
Leader Worldwide
Best selling in mice, keyboards,
webcams, presenters and pc speakers
Innovative concepts
Disrupting the market with award
winning designs and ground breaking
technologies
PC sales are down, BUT PC usage is not
Stability of devise usage
PENETRATION USE AT LEAST DAILY NET
STABLE, AND HAS
94% 87% BEEN FOR 3 YEARS+
75% 70% JUST STABILISED
50% 56% USAGE DOWN
Penetration and frequency of use - US, 2017
Source: Forrester Technographics US 2017. n=58,000
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OVERVIEW C&P
MICE KEYBOARDS PRESENTATION
REMOTES
HEADSETS WEBCAMS TABLETS SPEAKERS
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GROWING THE MARKET THROUGH INNOVATION
MICE PRESENTATION TOOLS
#1 brand in AP #1 brand worldwide
41% Market share Award winning flagship
7/ 10 products in hitlist +70% DCS YOY
KEYBOARDS & COMBOS
#1 brand in AP
39% Market share
8/ 10 products in hitlist
PC SPEAKERS WEBCAMS
#1 brand worldwide #1 brand worldwide
48% Market share
+70% Market share
8/ 10 products in hitlist
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LOGITECH UNIQUE
INNOVATIONS
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UNIFYING
The Logitech® Unifying™ receiver is
a tiny, leave-in wireless USB device
that controls mice and keyboards.
Unifying is a unique feature in the
industry that allows a customer to
connect up to 6 Logitech
peripherals on a single Nano
receiver
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Logitech Exclusive
SCROLLING
Logitech has a unique wheel portfolio on its
mice range to accompany the up sell
From standard scroll wheel on entry level ….
• …To micro Ratchet wheel…. (patented –
unique to Logitech)
• … To hyper-fast scroll wheel (patented –
unique to Logitech)
•… To speed adaptive scroll wheel
(patented – unique to Logitech)
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Logitech Exclusive
TRACKING
Logitech has a unique tracking portfolio
on its mice range to accompany the up
sell.
From standard optical tracking….
….To laser tracking or advanced optical
tracking….
…. To ability to track even on glass with
Darkfield (unique to logitech)
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Logitech Exclusive
OPTION SOFTWARE
Software to customize your device for
an optimal experience
Logitech software allow to change all
parameters and to reassign any
button on your mouse and even to
assign combination of keys to one
button with different actions for each
specific app you are using.
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Logitech Exclusive
FLOW SOFTWARE
CROSS-COMPUTER CONTROL
Control multiple computers with one
Flow-enabled mouse. Automatically switch
between computers by moving your cursor
to the edge of the screen. Your mouse flows
with you, even between Windows and
MacOS operating systems.
SEAMLESS FILE SHARING
Flow makes transferring text, images, and
files between your computers effortless –
just copy on one and paste to the other. It’s
the simplest way to transfer information –
eliminating the need to rely on cloud
services or sending yourself emails with
attachments.
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EASY SWITCH
Our world is increasingly a multi-screen
and multi-workspace one in which ease
and flexibility are key.
Since it’s common to use multiple
devices at once, Logitech is helping to
streamline your experience with launch
of the Easy-Switch technology.
Connect our Easy-Switch keyboards and
mice to 3 devices, and switch between
them at the touch of a button.
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Logitech Exclusive
BATTERY LIFE
From 1 to 3 years battery life thanks to
heavy investments in R&D on power
consumption – At each price point our
battery life is always ahead of
competition
No standard in the industry to measure
battery life but our measurement
protocol is the most demanding (when
we measure competitive product,
advertised battery life is always
overestimated compare to our protocol)
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C&P FY19
STRATEGY
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OUR VISION
WE ARE RESPONSIBLE FOR
TOTAL CATEGORY GROWTH,
AND ITS LONG TERM
SUSTAINABILITY
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C&P AP STRATEGY
Enrich & Improve Creativity & Productivity in the Digital World
#5
#1 #2 #3 #4
Capitalize the
Move consumers Upsell to our Aggressively grow Healthy solutions
growth in Smart TVs
from corded to innovative the presenter with leading edge
with keyboard
cordless mid/high end category ergonomic products
solutions
Improve category ASP, Revenue and Profitability
FEWER -BIGGER- BETTER
SIPS desktop flagships
smart TV NEW
presentation
remotes
silent
mice
wireless streaming
conversion webcams
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MARKETING CAMPAIGNS
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NO STRINGS ATTACHED CAMPAIGN
Offline Banners Social Assets
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LOGITECH
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