Sustainable Business Model
A workshop of business report writing
COLLEGE OF COMMERCE
Government College University, Faisalabad
TITLE PAGE
Report Title: Business Model Report of [Company/Startup Name]
Submitted by: [Name(s) of Student]
Roll Number/Student ID:
Course Name and Code
Instructor’s Name
Institution Name
Date of Submission
DECLARATION
“I hereby declare that this report titled ‘Business Model Report of [Company Name]’ is
my original work and has not been submitted elsewhere for any academic purpose.”
Signature
Name of Student/Team
Date
ACKNOWLEDGEMENT
Express gratitude to the institution, faculty, mentor, or any contributors who assisted in
the preparation of the report.
EXECUTIVE SUMMARY
(150–300 words)
Purpose of the report
Key aspects of the business model
Summary of findings from the market and financial analysis
Major recommendations or conclusions
TABLE OF CONTENTS
Auto-generated with page numbers
Include List of Figures and List of Tables if applicable
Table of Contents
1. INTRODUCTION...........................................................................................................6
1.1 Background of the Business..........................................................................................6
1.2 Purpose of the Report....................................................................................................6
1.3 Scope of the Report.......................................................................................................6
2. BUSINESS ENVIRONMENT ANALYSIS...................................................................6
Contribution Margin Analysis...................................................................................12
Break-Even Point.......................................................................................................12
1. INTRODUCTION (Annualreports.com)
1.1 Background of the Business
Company name, founding year, nature of business
Core product/service offering
Vision, mission, and core values
1.2 Purpose of the Report
Objective: Business analysis, feasibility assessment, or proposal?
Why this report is important
1.3 Scope of the Report
What the report covers
Any limitations or exclusions
2. BUSINESS ENVIRONMENT ANALYSIS
2.1 Industry Overview (Statistica.com) (WSJ)
Current status of the industry
Trends, innovations, regulatory environment
2.2 Market Analysis
Target customers: demographics, behavior, needs
Market segmentation (B2B/B2C, niche, mass market)
Market size and demand forecasting
2.3 Competitor Analysis
Direct and indirect competitors
Comparison of offerings, pricing, market share
Competitive advantage
2.4 SWOT Analysis
Here’s a SWOT analysis table for a sustainable business model:
Strengths Weaknesses
- Positive environmental impact - High initial investment and operational
costs
- Long-term cost savings (energy - Potentially higher product prices
efficiency, waste reduction) compared to traditional alternatives
- Strong brand reputation for sustainability - Dependence on regulatory support and
incentives
- Alignment with growing consumer - Limited availability of sustainable
demand for eco-friendly products materials and resources
- Innovation-driven market leadership - Difficulty in scaling quickly due to
supply chain challenges
Opportunities Threats
- Expansion into new markets with rising - Regulatory changes and uncertainty in
demand for sustainable solutions environmental policies
- Partnerships with other sustainable - Increased competition from companies
businesses or non-profits adopting greenwashing strategies
- Technological advancements to improve - Fluctuations in the availability or cost of
efficiency and reduce environmental sustainable materials
impact
- Rising consumer consciousness and - Economic downturns affecting
willingness to pay more for sustainability consumer spending on premium
sustainable products
- Support from government policies and - Resistance from industries with
incentives for green businesses established traditional practices
Provide analysis and explanation for each point.
3. BUSINESS MODEL CANVAS (BMC) EXPLANATION
Include a Business Model Canvas Diagram (visual) and explain each element in detail.
(CANVA.COM)
3.1 Customer Segments
Define main customer groups
Customer profiles and characteristics
3.2 Value Propositions
Benefits offered to customers
Unique Selling Proposition (USP)
How customer needs/problems are solved
3.3 Channels
Methods of product/service delivery
Communication and sales channels
3.4 Customer Relationships
Relationship-building strategies
Customer retention, loyalty programs
3.5 Revenue Streams
Types of revenue: sales, subscriptions, ads, licensing, etc.
Pricing strategy explanation
3.6 Key Resources
Tangible and intangible assets required
Intellectual property, human resources, financial capital
3.7 Key Activities
Core business functions: production, marketing, service delivery, R&D
3.8 Key Partnerships
Strategic alliances, suppliers, outsourcing partners
Role of partners in value creation
3.9 Cost Structure
Fixed and variable costs
Major cost components (production, marketing, HR, technology)
Cost Fixed Costs Variable Costs
Component
Production Equipment depreciation, Raw materials, energy use,
factory rent logistics
Marketing Marketing software Ad campaigns, influencer fees,
subscriptions print media
Human Salaries (core staff), employee Training costs, temp/contract
Resources benefits worker wages
Technology IT infrastructure, software Cloud usage fees, tech support
licenses services
4. MARKETING STRATEGY
4.1 Marketing Mix (4Ps / 7Ps)
Product: Features, benefits, lifecycle
Price: Pricing strategies (cost-based, value-based, competitive)
Place: Distribution strategy, geographical coverage
Promotion: Advertising, sales promotions, digital marketing
(Optional additional Ps: People, Process, Physical Evidence)
4.2 Branding and Positioning Strategy
Brand identity
Tagline, logo, visual identity
Positioning statement
4.3 Digital Marketing Plan
Website, SEO, social media presence
Content marketing strategy
Email marketing, influencer marketing
5. OPERATIONAL PLAN
Business location and infrastructure
Facilities, technology, and equipment
Production process / Service delivery process
Supply chain and logistics
Quality control measures
6. FINANCIAL PLAN
6.1 Revenue Projections (3–5 years)
Sales forecast
Key assumptions behind projections
6.2 Cost Estimates
Operating costs
Capital expenditures (CAPEX)
Marketing and administrative expenses
6.3 Profit and Loss Statement (Projected)
Year Revenue COGS Gross Profit Operating Expenses Net Profit
(£) (£) (£) (£) (£)
1 250,000 100,000 150,000 120,000 30,000
2 320,000 120,000 200,000 135,000 65,000
3 400,000 140,000 260,000 150,000 110,000
4 500,000 160,000 340,000 170,000 170,000
6.4 Break-Even Analysis
Break-even point in units and revenue
Contribution margin analysis
Assumptions:
Selling Price per Unit: £50
Variable Cost per Unit (COGS): £20
Fixed Costs: £120,000 annually
Contribution Margin Analysis
Item Amount (£)
Selling Price per Unit 50
Variable Cost per Unit 20
Contribution Margin/unit 30
Contribution Margin (%) 60%
Break-Even Point
Metric Value
Fixed Costs £120,000
Contribution Margin/unit £30
Break-even Point (units) 4,000 units
Break-even Revenue £200,000
6.5 Funding Requirements (if applicable)
Capital needed for startup or expansion
Fund utilization plan
Expected sources of funding: equity, debt, grants, investors
7. RISK ANALYSIS AND MITIGATION
Identify potential risks: operational, market, financial, legal, technological
Risk assessment (likelihood and impact)
Mitigation strategies for each risk
8. STRATEGIC RECOMMENDATIONS
Suggested improvements in the business model
Market growth strategies: diversification, partnerships, digital expansion
Innovation and technology integration
Sustainability and social responsibility initiatives (if applicable)
9. CONCLUSION
Recap of key findings
Assessment of business model feasibility
Final thoughts on future prospects and strategic direction
References
Annual reports
Websites
News journals
Stock exchanges
