Open Access Library Journal

2022, Volume 9, e8383

ISSN Online: 2333-9721
ISSN Print: 2333-9705

The Influence of Big Data Analytics

in the Industry

Haya Smaya

Mechanical Engineering Faculty, Institute of Technology, MATE Hungarian University of Agriculture and Life Science, Gödöllő,
Hungary

How to cite this paper: Smaya, H. (2022) Abstract

The Influence of Big Data Analytics in the
Industry. Open Access Library Journal, 9: Big data has appeared to be one of the most addressed topics recently, as
e8383. every aspect of modern technological life continues to generate more and
https://doi.org/10.4236/oalib.1108383
more data. This study is dedicated to defining big data, how to analyze it, the
Received: January 20, 2022
challenges, and how to distinguish between data and big data analyses.
Accepted: February 13, 2022 Therefore, a comprehensive literature review has been carried out to define
Published: February 16, 2022 and characterize Big-data and analyze processes. Several keywords, which are
(big-data), (big-data analyzing), (data analyzing), were used in scientific re-
Copyright © 2022 by author(s) and Open
Access Library Inc.
search engines (Scopus), (Science direct), and (Web of Science) to acquire
This work is licensed under the Creative up-to-date data from the recent publications on that topic. This study shows
Commons Attribution International the viability of Big-data analysis and how it functions in the fast-changeable
License (CC BY 4.0).
world. In addition to that, it focuses on the aspects that describe and antic-
http://creativecommons.org/licenses/by/4.0/
ipate Big-data analysis behaviour. Besides that, it is important to mention that
Open Access
assessing the software used in analyzing would provide more reliable output
than the theoretical overview provided by this essay.

Subject Areas
Information Management

Keywords
Big Data, Information Tools

1. Introduction
The research background is dedicated to defining big data, how to analyze it, the
challenges, and how to distinguish between data and big data analyses. There-
fore, a comprehensive literature review has been carried out to define and cha-
racterize Big-data and analyze processes. Several keywords, which are (big-data),

DOI: 10.4236/oalib.1108383 Feb. 16, 2022 1 Open Access Library Journal

 H. Smaya

(big-data analyzing), (data analyzing), were used in scientific research engines

(Scopus), (Science direct), and (Web of Science) to acquire up-to-date data from
the recent publications on that topic.
The Problem this paper wants to solve is to show the viability of Big-data
analysis and how it functions in the fast-changeable world. In addition to that, it
focuses on the aspects that describe and anticipate Big-data analysis behaviour.
Big Data is omnipresent, and there is an almost urgent need to collect and pro-
tect whatever data is generated. In recent years, big data has exploded in popu-
larity, capturing the attention and investigations of researchers all over the
world. Because data is such a valuable tool, making proper use of it may help
people improve their projections, investigations, and decisions [1]. The growth
of science has driven everyone to mine and consume large amounts of data for
the company, consumer, bank account, medical, and other studies, which has
resulted in privacy breaches or intrusions in many cases [2]. The promise of
data-driven decision-making is now widely recognized, and there is growing
enthusiasm for the concept of “Big Data,” as seen by the White House’s recent
announcement of new financing programs across many agencies. While Big
Data’s potential is real—Google, for example, is thought to have given 54 bil-
lion dollars. In 2009 to the US economy—there is no broad unanimity on this
[3].
It is difficult to recall a topic that received so much hype as broadly and
quickly as big data. While barely known a few years ago, big data is one of the
most discussed topics in business today across industry sectors [4].
This study is dedicated to defining the Big-data concept, assessing its viability,
and investigating the different methods of analyzing and studying it.

2. Status Quo Overview

This chapter will provide a holistic assessment of the Big-data concept based on
several studies carried out in the last ten years, in addition to the behaviour of
big-data, features, and methodologies to analyze it.

2.1. Big-Data Definition and Concept

Big data analytics is the often-complex process of analyzing large amounts of
data to identify information such as hidden patterns, correlations, market
trends, and customer preferences that can assist businesses in making better de-
cisions [5]. Big Data is today’s biggest buzzword, and with the quantity of data
generated every minute by consumers and organizations around the world, Big
Data analytics holds a huge potential [6].
To illustrate the importance of Big-data in our world nowadays, (Spotify)
could be a good example of how Big-data works. (Spotify) has nearly 96 million
users that generate a vast amount of data every day. By analyzing this data and
based on it, the cloud-based platform suggests songs automatically using a smart
recommendation engine. This huge amount of data is the likes, shares, search

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 H. Smaya

history, and every click on the application. Some researchers estimate that Face-
book generates more than 500 terabytes of data every day, including photos,
videos, and messages. Everything we do online in every industry uses mostly the
same concept; therefore, big data get all this hype [7].
Generally, Big-data is a massive amount of data set that cannot be stored,
processed, or analyzed using traditional tools [8]. This data could also exist in
several forms, such as structured data and semi-structured data. The structured
data might be an Excel sheet that has a definite format. At the same time,
Semi-structured data could be resembled by an email, for example. Unstructured
data are undetermined pictures and videos. Combining all these types of data
creates what is so-called (Big-data) (Figure 1) [9] [10].

2.2. Characteristics of Big-Data

Firstly, it is essential to differentiate between Big-data and structured data
(which is usually stored in relational database systems) based on five parameters
(Figure 2) which are:
1-Volume 2-Variety 3-Velocity 4-Value 5-Veracity
And usually, it can be referred to these parameters as (5V’s) that are the main
challenges of Big-data management:
1-Volume:
Volume is the major challenge for Big-data and the paramount aspect that
distinguishes it. Big-data volume is not measured by gigabytes but by terabytes

Figure 1. Scheme of big-data analyzing the output [9].

Figure 2. 5V concept. The source [12].

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 H. Smaya

(1 tera = 1000 Giga) and petabytes (1 Peta = 1000 terra). The cost of storing this
tremendous amount of data is a hurdle for the data scientist to overcome.
2-Variety
Variety refers to the different data types such as structured, unstructured, and
semi-structured data in relational database storage systems. The data format could
be in the forms as documents, emails, social media text messages, audio, video,
graphics, images, graphs, and the output from all types of machine-generated data
from various sensors, devices, machine logs, cell phone GPS signals and more [11].
3-Velocity
The motion of the data sets is a significant aspect to categorize data types
based on it. Data-at-rest and data-in-motion is the term that deals with velocity.
The major concern is the consistency and completeness of fast-paced data
streams and getting the desired result matching. Velocity also includes time and
latency characteristics: the data being analyzed, processed, stored, managed, and
updated at a first-rate or with a lag time between the events.
4-Value
Value deal with what value should be resulted from a set of data.
5-Veracity
Veracity describes the quality of data. Is the data noiseless or conflict-free?
Accuracy and completeness are concerned.

3. Big-Data Analysis
3.1. Viability of Big-Data Analysis
Big data analytics assists businesses in harnessing their data and identifying new
opportunities. As a result, smarter business decisions, more effective operations,
higher profits, and happier consumers are the result. More than 50 firms were
interviewed for the publication Big Data in Big Companies (Figure 3) [13] to

Figure 3. Frequency distribution of documents containing the term “big data” in ProQuest Research
Library. The source [6].

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 H. Smaya

learn how they used big data. According to the report, they gained value in the
following ways:
Cost reduction. When it comes to storing massive volumes of data, big data
technologies like Hadoop and cloud-based analytics provide significant cost
savings—and they can also find more effective methods of doing business.
Faster, better decision-making. Businesses can evaluate information instan-
taneously—and make decisions based on what they’ve learned—thanks to Ha-
doop’s speed and in-memory analytics, as well as the ability to study new sources
of data.
New products and services. With the capacity to use analytics to measure
client requirements and satisfaction comes the potential to provide customers
with exactly what they want. According to Davenport, more organizations are us-
ing big data analytics to create new goods to fulfill the needs of their customers.

3.2. Analyzing Process

3.2.1. Analyzing Steps
Data analysts, data scientists, predictive modellers, statisticians, and other ana-
lytics experts collect, process, clean, and analyze increasing volumes of struc-
tured transaction data, as well as other types of data not typically used by tradi-
tional BI and analytics tools. The four steps of the data preparation process are
summarized below (Figure 4) [7]:
1) Data specialists gather information from a range of sources. It’s usually a
mix of semi-structured and unstructured information. While each company will
use different data streams, the following are some of the most frequent sources::
• clickstream data from the internet

Figure 4. Circular process steps of data analysis [7].

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 H. Smaya

• web server logs

• cloud apps
• mobile applications
• social media content
• text from consumer emails and survey replies
• mobile phone records
• machine data collected by the internet of things sensors (IoT).
2) The information is analyzed. Data professionals must organize, arrange,
and segment data effectively for analytical queries after it has been acquired and
stored in a data warehouse or data lake. Analytical queries perform better when
data is processed thoroughly.
3) The data is filtered to ensure its quality. Data scrubbers use scripting tools or
corporate software to clean up the data. They organize and tidy up the data, look-
ing for any faults or inconsistencies such as duplications or formatting errors.
4) Analytics software is used to analyze the data that has been collected,
processed, and cleaned. This contains items such as:
• Data mining, which sifts through large data sets looking for patterns and
connections.
• Predictive analytics, which involves developing models to predict customer
behaviour and other future events.
• Machine learning, which makes use of algorithms to evaluate enormous
amounts of data.
• Deep learning, a branch of machine learning that is more advanced.
• Program for text mining and statistical analysis.
• Artificial intelligence (AI).
• Business intelligence software that is widely used.

3.2.2. Analyzing Tools

To support big data analytics procedures, a variety of tools and technologies are
used [14]. The following are some of the most common technologies and tech-
niques used to facilitate big data analytics processes:
• Hadoop is a free and open-source framework for storing and analyzing large
amounts of data. Hadoop is capable of storing and processing enormous
amounts of structured and unstructured data.
• Predictive analytics large volumes of complicated data are processed by
hardware and software, which uses machine learning and statistical algorithms
to forecast future event outcomes. Predictive analytics technologies are used by
businesses for fraud detection, marketing, risk assessment, and operations.
• Stream analytics are used to filter, combine, and analyze large amounts of
data in a variety of formats and platforms.
• Distributed storage data is usually replicated on a non-relational database
This can be a safeguard against independent node failures, the loss or cor-
ruption of large amounts of data, or the provision of low-latency access.
• NoSQL databases non-relational data management methods come in handy

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 H. Smaya

when dealing with vast amounts of scattered data. They are appropriate for
raw and unstructured data because they do not require a fixed schema.
• A data lake is a big storage repository that stores raw data in native format
until it’s needed. A flat architecture is used in data lakes.
• A data warehouse is a data repository that holds vast amounts of data ga-
thered from many sources. Predefined schemas are used to store data in data
warehouses.
• Knowledge discovery/big data mining tools businesses will be able to mine
vast amounts of structured and unstructured big data.
• In-memory data fabric large volumes of data are distributed across system
memory resources. This contributes to minimal data access and processing
delay.
• Data virtualization allows data to be accessed without any technical limita-
tions.
• Data integration software enables big data to be streamlined across different
platforms, including Apache, Hadoop, MongoDB, and Amazon EMR.
• Data quality software, cleans and enriches massive amounts of data
• Data preprocessing software, which prepares data to be analyzed further
Unstructured data is cleared and data is prepared.
• Spark: which is a free and open-source cluster computing platform for batch
and real-time data processing.

3.2.3. Different Types of Big Data Analytics

Here are the four types of Big Data analytics:
1) Descriptive Analytics
This summarizes previous data in an easy-to-understand format. This aids in
the creation of reports such as a company’s income, profit, and sales, among
other things. It also aids in the tally of social media metrics.
2) Diagnostic Analytics
This is done to figure out what created the issue in the first place. Drill-down,
data mining, and data recovery are all instances of techniques. Diagnostic ana-
lytics is used by businesses to gain a deeper understanding of a problem.
3) Predictive Analytics
This sort of analytics examines past and current data to create predictions.
Predictive analytics analyzes current data and makes forecasts using data min-
ing, artificial intelligence, and machine learning. It predicts customer and mar-
ket trends, among other things.
4) Prescriptive Analytics
This type of analytics recommends a remedy to a specific issue. Both descrip-
tive and predictive analytics are used in perspective analytics. Most of the time,
AI and machine learning are used.

3.3. Big Data Analytics Benefits

Big data analytics has several advantages, including the ability to swiftly evaluate

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 H. Smaya

massive amounts of data from numerous sources in a variety of forms and types
(Figure 5).
Making better-informed decisions more quickly for more successful strate-
gizing, can benefit and improve the supply chain, operations, and other strategic
decision-making sectors.
Savings that can be realized because of increased business process efficiencies
and optimizations.
Greater marketing insights and information for product creation can come
from a better understanding of client demands, behaviour, and sentiment.
Risk management tactics that are improved and more informed as a result of
huge data sample sizes [15].

3.4. Big Data Analytics Challenges

Despite the numerous advantages of utilizing big data analytics, it is not without
its drawbacks [16]:
• Data accessibility. Data storage and processing grow increasingly difficult as
the number of data increases. To ensure that less experienced data scientists
and analysts can use big data, it must be appropriately stored and managed.
• Ensuring data quality. Data quality management for big data necessitates a
significant amount of time, effort, and resources due to the large volumes of
data coming in from multiple sources and in varied forms. it.
• Data protection. Large data systems pose unique security challenges due to
their complexity. It might be difficult to properly handle security risks within
such a sophisticated big data ecosystem.
• Choosing the appropriate tools. Organizations must know how to choose the
appropriate tool that corresponds with users’ needs and infrastructure

Figure 5. Benefits of big-data analytics [15].

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 H. Smaya

from the huge diversity of big data analytics tools and platforms available on
the market.
• Some firms are having difficulty filling the gaps due to a probable lack of in-
ternal analytics expertise and the high cost of acquiring professional data
scientists and engineers.

3.5. The difference between Data Analytics and Big Data

1) Nature: Let’s look at an example of the key distinction between Big Data
and Data Analytics. Data Analytics is similar to a book where you can discover
solutions to your problems; on the other hand, Big Data can be compared to a
large library with all the answers to all the questions, but it’s tough to locate
them.
2) Structure of Data: Data analytics reveals that the data is already structured,
making it simple to discover an answer to a question. However, Big Data is a
generally unstructured set of data that must be sorted through to discover an
answer to any question and processing such massive amounts of data is difficult.
To gain useful insight from Big Data, a variety of filters must be used.
3) Tools used in Big Data vs. Data Analytics: Because the data to be ana-
lyzed is already structured and not difficult, simple statistical and predictive
modelling tools will be used. Because processing the vast volume of Big Data is
difficult, advanced technological solutions such as automation tools or parallel
computing tools will be required to manage it. More information about Big Data
Tools can be found here.
4) Type of Industry using Big Data and Data Analytics:
Industries such as IT, travel, and healthcare are among the most common us-
ers of data analytics. Using historical data and studying prior trends and pat-
terns, Data Analytics assists these businesses in developing new advances. Si-
multaneously, Big Data is utilized by a variety of businesses, including banking,
retail, and others. In a variety of ways, big data assists these industries in making
strategic business decisions.
Application of Data Analytics and Big Data
Data is the foundation for all of today’s decisions. Today, no choices or ac-
tions can be taken without the data. To achieve success, every company now
employs a data-driven strategy. Data Scientists, Data Experts, and other da-
ta-related careers abound these days.
Job Responsibilities of Data Analysts
1) Analyzing Trends and Patterns: Data analysts must foresee and predict
what will happen in the future, which can be very useful in company strategic
decision-making. In this situation, a data analyst must recognize long-term
trends [17]. He must also give precise recommendations based on the patterns
he has discovered.
2) Creating and Designing Data Report: A data scientist’s reports are a ne-
cessary component of a company’s decision-making process. Data scientists will

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 H. Smaya

need to construct the data report and design it in such a way that the deci-
sion-maker can understand it quickly. Data can be displayed in a variety of ways,
including pie charts, graphs, charts, diagrams, and more. Depending on the na-
ture of the data to be displayed, data reporting can also be done in the form of a
table.
3) Deriving Valuable Insights from the Data: To benefit the organizations,
Data Analysts will need to extract relevant and meaningful insights from the da-
ta package. The company will be able to use those valuable and unique insights
to make the greatest decision for its long-term growth.
4) Collection, Processing, and Summarizing of Data: A Data Analyst must
first collect data, then process it using the appropriate tools, and finally sum-
marize the information such that it is easily comprehended. The summarized
data can reveal a lot about the trends and patterns that are used to forecast and
predict things.
Job Responsibilities of Big Data Professionals
1) Analyzing Real-time Situations: Big Data professionals are in high de-
mand for analyzing and monitoring scenarios that occur in real-time. It will as-
sist many businesses in taking immediate and timely action to address any issue
or problem, as well as capitalize on the opportunity [18]. Many businesses may
cut losses, boost earnings, and become more successful this way.
2) Building a System to Process Large Scale Data: Processing large amounts
of data promptly is difficult. Unstructured data that cannot be processed by a
simple tool is sometimes referred to as Big Data. A Big Data Professional must
create a complex technological tool or system to handle and analyze Big Data to
make better decisions [19].
3) Detecting Fraud Transactions: Fraud is on the rise, and it is critical to
combat the problem. Big Data experts should be able to spot any potentially
fraudulent transactions. Many sectors, particularly banking, have important du-
ties in this area. Every day, many fraudulent transactions occur in financial sec-
tors, and banks must act quickly to address this problem. People will lose trust in
the financial system if they continue to save their hard-earned money in banks.

4. Conclusions
Gradually, the business sector is relying more on its development on data
science. A tremendous amount of data is used to describe the behaviour of com-
plex systems, anticipate the output of processes, and evaluate this output. Based
on what we discussed in this essay, it can be stated that Big-data analytics is the
cutting-edge methodology in data science alongside every other technological
aspect, and studying comprehensively this major, would be essential for further
development.
Several methods and software are commercially available for analyzing
big-data sets. Each of them can relate to technology, business, or social media.
Further studies using analyzing software could enhance the depth of the know-

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 H. Smaya

ledge reported and validate the results.

Conflicts of Interest
The author declares no conflicts of interest.

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