DMAC 2025: India’s Biggest Intercollegiate Marketing Challenge by IIDE!
Introduction to the Challenge:
Gear up for DMAC 2025, powered by the Indian Institute of Digital Education (IIDE)
& FCB Kinnect—a premier intercollegiate challenge that offers final-year students
passionate about marketing an extraordinary opportunity to showcase their talent,
compete with peers, and claim the spotlight!
This year, we challenge YOU to channel your creativity and innovation while
competing in exciting rounds and winning incredible prizes.
Round Details with Dates:
Rounds Round Name Rounds Mode Date
1 Pitch Perfect Offline - respective 10th Feb - 22nd Feb
college
2 The Final Showdown Offline - IIDE Campus 1st March
(Mumbai & Delhi)
Round 1: Pitch Perfect
Date: Between 10th Feb to 22nd Feb (in-college round).
Task: Each team will be given a brand and a business problem statement to solve.
Your task is to develop a marketing strategy, innovate a relevant product idea, and
define the target audience. Present your solution in a concise 5-minute pitch that
showcases your creativity and strategic thinking.
(Brand details and problem statements will be provided by the
organizers.) Compete against teams from your college to qualify for the
final round!
Results of this round will be announced on 24th February, 3 PM
Round 2: Grand Finale
Date: 1st March at IIDE’s Mumbai & Delhi Campus.
Task: Qualified teams will take their proposed product or service to the next stage
by developing a comprehensive strategy, including surveys, targeted marketing
campaigns, marketing channel plans, and more, to present to an esteemed jury of
digital marketing experts, showcasing innovation, strategic thinking, and practical
application to address the brand’s business problem.
Results of this round will be announced on 1st March, 2025
Guidelines:
● Eligibility: The challenge is open to individuals between the age group
of 20 to 22, including final-year undergraduate students
● Team Composition: Each team must comprise 4 to 5 members: 1 Team
Captain & 3/4 Team Members. A participant can only be a member of one
team. The team formed should be composed of students from the same
college.
● Organizing Team: The organizing team holds the authority to make decisions
concerning eligibility and evaluation.
Key Requirements:
● Each team shall thoroughly read the guidelines of the challenge
● The teams must be available to come to Mumbai/Delhi Campus on 1st
March 2025 if qualified in Round 2.
(Expenses related to traveling and accommodation have to be borne by the
respective team).
Application Steps:
Step 1: Fill out the Registration form
Step 2: Await a response
Upon registering your team, the organizers will send an email to all members,
indicating that a spot has been reserved for your team in Round 1 at your college
(classroom, date & time details of the first round will be communicated in the same
mail).
Step 3: Get Ready!
Attend Masterclass conducted by IIDE & FCB Kinnect faculty on 6th February.
The first round of guidelines will be shared on 7th February 2025.
Accordingly, the teams can start preparing for the round & submit their work no later
than 9th February 2025 on a Google form. Post-submission PPT of each team will
be locked - allowing no further edits.
Rewards & Recognition:
- Cash Prizes Upto Rs. 50,000 [1st place: 50k, 2nd place: 25k, 3rd place: 10k]
- Guaranteed Paid Internship at FCB Kinnect to work on brands like HDFC
Bank, Amazon Alexa, Asian Paints, and more
- Exclusive Trophies & Goodies
- Certificate of Participation for all teams reaching Rounds 1 and 2.
Contact Details:
In case of any queries, please reach out to us at [email protected] or call on 919082818502 / 917055363514
/ 9136129282.
