CCS334_BDA
CCS334_BDA
[Regulations 2021]
b Case Study: Improving Customer Retention with Big Data Analytics [C1] CO1
A retail company has been experiencing a decline in customer retention over
the past year. The company collects vast amounts of data from its online and
in-store interactions with customers. This includes purchase histories,
website browsing behavior, social media interactions, and feedback surveys.
Question:
How can Big Data Analytics be used to identify patterns and insights from
this vast array of customer data to improve customer retention? Outline the
steps, tools, and techniques you would apply in analyzing the data.
Additionally, discuss potential challenges the company may face when
working with this data, and propose solutions for overcoming them.
Part A [6 x 2 = 12 Marks]
2.1 Explain the concept of NoSQL databases and highlight the main reasons behind [B1] CO2
their emergence in the field of data management.
2.2 Compare and contrast the key-value data model and the document data model [A2] CO2
used in NoSQL databases. Provide examples of scenarios where each model
might be more suitable.
2.3 Assess the advantages and disadvantages of schemaless databases. [B1] CO2
2.4 Discuss the concept of graph database? [B2] CO2
2.5 Differentiate between schema less databases and traditional relational databases. [A2] CO2
2.6 Describe the types of data and relationships that would benefit from Graph [A1] CO2
database model.
Part B [1x13=13 Marks]
2.7 a Case Study: Implementing a Graph-Based Database in Healthcare for [C1] CO2
Disease Diagnosis and Treatment
Scenario: A Healthcare Organization is looking to enhance its capabilities
for disease diagnosis, patient care, and treatment planning by using a graph-
based database to analyze complex relationships between patients, medical
conditions, symptoms, treatments, and healthcare providers. This system
aims to help in identifying potential disease patterns, providing personalized
treatment recommendations, and improving clinical decision-making.
Question:
How can a graph-based database be used in healthcare to improve disease
diagnosis, personalize treatment plans, and enhance medical research?
[OR]
b Case Study: Choosing the Right NoSQL Database for a Social Media [C1] CO2
Platform