Sunday, 7 June 2020
UX Writing 101
Introduction to
UX Writing and
Microcopy
By Aulia Rahmani
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Hi, nice to meet you guys!
You can call me Aul or Auli.
Currently a UI/UX Lead in Alterra , leading
B2B tech company in Indonesia.
I’m a mom of awesome son, a wife and still
pursuing my personal goal to become an
influential women in tech, especially in UX.
Aulia linkedin.com/in/auliarahmani
Rahmani @aulley
@aulleey
@aulley
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This is how it begins...
Front End Web Developer
hellonemo.com | 2013
Freelance: Web Designer
2014
UX Designer
MOXY Indonesia | 2015
Aulia
UI/UX Designer
Rahmani Orami | 2016
UI/UX Lead
Alterra | 2017 - Present
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#BCTalk | UX Writing 101
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We will talk about
1. Introduction to UX Writing
Agenda 2. Microcopy
3. How to be a UX Writer
4. Tip to build your portfolio as a
UX Writer
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Questions?
Visit www.sli.do
Code:
#71815
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What is
UX Writing?
It’s about designing the conversation between
a product and its user.
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Differences between
Copywriter and UX Writer
Use sexy words to attract customers Use simple words to explain things
Sales oriented Product-oriented
Work with marketers Work with designers & researchers
Tell stories Share conversations
Can work alone Can’t work alone
Reference: Click here
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Why UX Writer is
Needed?
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What do UX Writer
Actually do? Help user to complete the task
Help user get information easier
Guide user to take action
Make the UI “talk” to the user
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The type of the copy in UX Writing
Microcopy Definition
The words or phrases in the user
interface that are directly related to the
actions a user takes:
The motivation before the action
Instructions that accompany the action
The feedback after the user has taken the action.
Yifrah, Kinneret. Microcopy The Complete Guide. Second edition, 2019.
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Microcopy Examples
Asking question to Add instruction to
motivate the users guide the users to
to make an action do the action
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Microcopy Examples
Greeting as a conversational writing
Use “friends can find you” to motivate the users
Remove the obstacles
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1 User Persona & User Flow
2 User Needs & Pain Points
3 Voice & Tone Design
4 Conversational Writing
Crafting a
Microcopy 5 Microcopy Cornerstones
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User Persona & User Flow
Know you users, know your product too.
Reference: Nielsen Norman Group
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User Needs &
Pain Points
What is important to you users?
What is specific problem that your users are experiencing?
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How to design product’s
Voice & Tone
The Product The Users
Vision & Mission Needs & Pain Points
Values Objections & Concerns
Personality of the brand Relationship between
product & its user
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Consistent
Voice & Tone
Everlane.com
Transparent, Sustainable & Environmentally Responsible
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Consistent
Voice & Tone
Mailchimp.com
How do they give feedback to users
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Error! Your app is out of date
App is out of date The latest version has been
arrived, download to keep
listening.
Download Now
#BCTalk | UX Writing 101
Error! Your app is out of date
App is out of date The latest version has been
arrived, download to keep
listening.
Download Now
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6 Attributes of
1. Addressing the user directly
Conversational 2. Natural
Writing
3. Short & to the point
4. Using everyday common words
5. Using active voice
6. Flowing
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Brevity Context
Microcopy
Cornerstones
Authenticity Action
Reference: Click here
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Build your Portfolio
as a UX Writer
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What you can do
1. Add portfolio of your writing
2. Empathize with the user & your environment
3. Run a survey or simple usability testing
4. Learning & practising
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How to make a
1. Find the product
Study Case as 2. Conduct a user research
A Portfolio 3. Show research result
4. Make a user persona, list down needs
& pain points
5. Make a user flow
6. Create a microcopy as a solution
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Example
Microcopy as a Solution
User Persona
Female. 25-30 yo. Employee. iPhone user. Loves to shop online.
Pain Points
80% of survey participants don’t know what is “Transaksi Bulanan”
and why they should do the payment.
Microcopy Recommendation
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Books
Recommendation
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Remember...
There’s no such thing as
instant success
Thanks for the enthusiasm!
Help me to grow by filling in the feedback form
bit.ly/2MAobDS
@aulley @aulleey
