Homework
Marketing Vocabulary Intermediate
A. Underline the correct word in each sentence.
1. It is important that the launch / end-user be happy with our product.
2. It is illegal to advertise tobacco, even at the point of sale / product.
3. If a customer is unhappy with the online / total product, they are unlikely to buy from us again.
4. John is in charge of sponsor / public relations and helps us retain our charitable image.
5. Nowadays, digital marketing / trademark seems to be more effective than traditional marketing.
B. Complete the sentences using one of the words in the box.
label sponsor market research cost online
image consumer trademark brand distribution
1. The company's ……………………………… is an image of a bear holding a hammer.
2. Before buying the yogurt, I checked the ……………………………… to see how much sugar it contained.
3. The ……………………………… of the tournament provided the athletes with T-shirts bearing their logo.
4. The average ……………………………… is not concerned about where a product comes from.
5. Doing ……………………………… helps to keep us aware of which products are in the greatest demand.
6. Our company handles the ……………………………… of organic products to shops all over the country.
7. Raising awareness of their charity work helped to boost the company’s ………………………………
8. Our ……………………………… sales have increased recently as people don’t have time to go shopping.
9. I've been using the same ……………………………… of hand cream for over 20 years.
10. Before deciding on a retail price, we need to ……………………………… the materials.
C. Match the sentence halves, underlining the correct words.
1. Our company has recently ……… a. designing distributers / products for young girls.
2. All the ……… b. launched / costed a new line of swimwear.
3. To keep up with the times, ……… c. register / sponsor our products for our own protection.
4. We have been advised to ……… d. brand / packaging on our products is 100% recyclable.
5. Most companies use pink when ……… e. we are constantly costing / developing new products.
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Homework answers
Marketing Vocabulary Intermediate
Exercise A
1. end user
2. point of sale
3. total product
4. public relations
5. digital marketing
Exercise B
1. trademark
2. label
3. sponsor
4. consumer
5. market research
6. distribution
7. image
8. online
9. brand
10. cost
Exercise C
1. b, launched
2. d, packaging
3. e, developing
4. c, register
5. a, products
A freely photocopiable EnglishClub printable © englishclub.com. Download at englishclub.com/homework
