BUSINESS MODEL CANVAS
Planning Overview Template
DOCUMENT INFORMATION
- Company Name: [_________________]
- Created Date: [_________________]
- Last Updated: [_________________]
- Document Owner: [_________________]
SECTION 1: BUSINESS OVERVIEW
**Company Vision Statement**
[________________________________]
**Mission Statement**
[________________________________]
SECTION 2: VALUE PROPOSITION
**Core Value Proposition**
- Primary: [_____________________]
- Secondary: [___________________]
**Customer Benefits*
1. [ ] Benefit 1: [_______________]
2. [ ] Benefit 2: [_______________]
3. [ ] Benefit 3: [_______________]
**Unique Selling Points*
1. [ ] USP 1: [_________________]
2. [ ] USP 2: [_________________]
3. [ ] USP 3: [_________________]
SECTION 3: MARKET ANALYSIS
**Target Customer Segments**
- Primary Segment:
* Demographics: [______________]
* Needs: [___________________]
* Pain Points: [______________]
- Secondary Segment:
* Demographics: [______________]
* Needs: [___________________]
* Pain Points: [______________]
SECTION 4: CHANNELS & RELATIONSHIPS
**Distribution Channels**
- Direct:
1. [ ] Channel: [______________]
2. [ ] Channel: [______________]
- Indirect:
1. [ ] Channel: [______________]
2. [ ] Channel: [______________]
**Customer Relationships**
- Acquisition Strategy:
* Method 1: [________________]
* Method 2: [________________]
- Retention Strategy:
* Method 1: [________________]
* Method 2: [________________]
SECTION 5: REVENUE MODEL
**Revenue Streams**
1. Primary Stream:
- Type: [___________________]
- Pricing Model: [___________]
- Expected Revenue: [$______]
2. Secondary Stream:
- Type: [___________________]
- Pricing Model: [___________]
- Expected Revenue: [$______]
SECTION 6: KEY RESOURCES
**Physical Resources**
- [ ] Resource 1: [_____________]
- [ ] Resource 2: [_____________]
**Human Resources**
- [ ] Position 1: [_____________]
- [ ] Position 2: [_____________]
**Intellectual Property**
- [ ] IP 1: [_________________]
- [ ] IP 2: [_________________]
**Support Activities**
1. [ ] Activity: [______________]
2. [ ] Activity: [______________]
SECTION 7: KEY PARTNERSHIPS
**Strategic Partners**
1. Partner: [_________________]
Value Add: [______________]
2. Partner: [_________________]
Value Add: [______________]
**Suppliers**
1. Supplier: [________________]
Materials: [______________]
2. Supplier: [________________]
Materials: [______________]
SECTION 8: COST STRUCTURE
**Fixed Costs**
1. Item: [___________________]
Amount: [$_______________]
2. Item: [___________________]
Amount: [$_______________]
**Variable Costs**
1. Item: [___________________]
Rate: [$_________________]
2. Item: [___________________]
Rate: [$_________________]
SECTION 9: KEY ACTIVITIES
**Core Business Activities**
1. [ ] Activity: [______________]
Priority: [High/Medium/Low]
2. [ ] Activity: [______________]
Priority: [High/Medium/Low]
SECTION 10: ACTION ITEMS
**Immediate Actions (Next 30 Days)**
1. [ ] Task: [________________]
Due: [__________________]
2. [ ] Task: [________________]
Due: [__________________]
REVIEW AND UPDATES
Next Review Date: [____________]
Review Frequency: [___________]
Notes and Updates
Last Updated: ________________
Next Review Date: ____________
