Slide 1: Introduction to the Project
1. Need for Innovation
- Tourism is evolving, but many services lack AI integration.
- There is untapped potential in applying AI to improve travel experiences.
2. AI as a Solution
- Our project explores how AI can enhance user experience, automate services, and personalize
recommendations.
3. Project Focus
- We aim to design AI-based solutions for tourism using design thinking, identifying current gaps
and proposing innovative approaches.
Slide 2: Background / Prior Art
- To build our project, we studied how AI is currently used in the tourism industry.
- Companies like Skyscanner, Hilton, and Google Travel use AI in specific areas.
- These use-cases show potential, but our project aims to go further - especially for smaller and
mid-sized tourism businesses still lacking AI adoption.
- This research helped us identify service gaps our project can target.
Slide 3: Reference for Background Study
- We referred to academic journals, IEEE papers, and real-world case studies.
- Key areas we explored:
- AI-based travel recommendation systems
- AI's influence on tourist decision-making
- Market trends and industry reports from McKinsey, Deloitte, and Google
- These references shaped the direction and scope of our project.
Slide 4: Aim/Objectives of Understand Phase
- Understand how AI can be applied to tourism
- Identify problems and service gaps in the current system
- Explore technology and market readiness
- Define AI tools and skills needed for tourism innovation
- Build a clear real-world problem statement for further solution development
Slide 5: Search Field Determination
Market-Oriented
- Explore user expectations for real-time, personalized travel services
- Target smart, AI-driven customer support in tourism
Technology-Oriented
- Investigate NLP, ML, chatbots, and recommendation engines for tourism use-cases
- Focus on mobile integration and multilingual support
Competence-Oriented
- Identify skill gaps and technical barriers
- Focus on making AI adoption easier for small tourism businesses