How The Rich
Get Rich
by Donald Trump
TrumpUniversity.com
Trump University
Special Report
How The Rich Get Rich
by Donald Trump
Trump University Special Report
To get full details about The Wealth Builder’s Blueprint, go to
TrumpUniversity.com/wealthcreation
© Copyright 2007 Trump University.
Designed and produced by Brandwithin for Trump University.
In 1987, my first book came out, The Art of the Deal, which is now considered to be a
business classic. But most significantly, the very first paragraph of that book still rings true
for me today: I don’t do it for the money. I’ve got enough, much more than I’ll ever need.
I do it to do it. Deals are my art form. Other people paint beautifully on canvas or write
wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.
Love what you do
Some things don’t change, and I’m one of those things. I’m a firm believer that you have
to love what you’re doing in order to become eminently successful. Otherwise, the passion
required for great achievement won’t be there, and that’s what you need. In other words,
don’t do it just for the money. That’s not a good enough reason. It’s a good reason, but it’s
not a good enough reason in itself.
Build your vision first
Money is a good foundation, but it requires more than that to build something of lasting
value. You have to have a vision first. That vision is what will keep you going during the
difficult times. I’ve waited for thirty years to see some things happen, and what kept me
going is that I could see it happening, so I knew it was a possibility. Make possibilities
become realities by using your imagination and being tenacious at the same time.
What does this have to do with getting rich? Everything. Being rich isn’t just about
numbers. They’re a scorecard, but they’re not the whole ballgame. Keep that in mind, and
the big picture will begin unfolding for you. Rich people have often become rich because
they’ve been able to think big, and despite hindrances and setbacks, they’ve kept their
momentum and continued to move forward. They’ve learned to focus on the solution, not
the problem. If they can do it, you can do it.
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If you are going to think… Think Big!
If you’re thinking big, all your problems will become smaller and smaller in comparison to
what you’re building. Remember, you’ve got your own blueprint to tend to. Whether you’re
planning to build a skyscraper or a beach bungalow, the same rules apply. It’s your choice—
take full responsibility and then go for it. No one else will do it for you. That’s another thing
rich people have learned—the buck starts with them. It’s an empowering thought. So take
that power and start applying it to yourself.
Even when I’ve experienced setbacks, my image of myself as successful and victorious never
left me. I never allowed a poor self image to enter into my personal picture. I still felt rich.
I knew I still had a lot to offer and a lot to do. I kept a rich mentality at all times, no matter
what was going on. That’s important for success, and sometimes it takes a daily effort, and
sometimes it doesn’t. We’re all different. But I can tell you it helps a lot to have that kind
of attitude.
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Never give up
It’s also a good idea never to become complacent. Stay on the cutting edge. That’s not only
one way to get rich, but the best way to make sure you stay rich. We’ve all heard about
people who have squandered their fortunes, or have lost theirs by not paying attention to
them, but sometimes it’s just a matter of becoming lazy and losing focus. Don’t let that
happen to you whether you’re an employee or an employer. It’s called wasting time, and
wasting time is wasting money.
Very often people think rich people don’t have to do anything, or are always on vacation.
Very often it’s the opposite. I rarely take a vacation or even a day off. A lot of my wealthiest
friends are the same. Part of it is because we are doing what we love doing in our work, but
the other part is that we do our best to avoid complacency, knowing how eroding that can
be, personally and financially. Being complacent is like being a couch potato. Do your best to
avoid being one and you will go a long way to achieving the riches you desire.
Think rich and I’ll see you in the winner’s circle.
Donald J. Trump
To get full details about The Wealth Builder’s Blueprint, go to
TrumpUniversity.com/wealthcreation
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