Cuestionario Meta (30 preguntas)

Pregunta 1:
A global beauty brand is preparing to launch a new skincare line. The new
products are not yet available to purchase, but the brand wants to start pre-
promotion as soon as possible. In phase one, the brand wants to encourage
people to connect with their brand on Messenger for a 1:1 personalized skin
consultation.
Which solution should the media buyer implement?
A) Engagement campaign that uses the Messaging Apps conversion location
B) Leads campaign that collects name and email address in an Instant form
C) Sales campaign that uses the ‘Contact Us’ CTA
D) App promotion campaign with Messenger as the placement

Pregunta 2:
A car brand wants to create leads from people who might be interested in
their new convertible on sale. The brand wants to showcase images of the
interior and exterior features of the car.
Which creative format should the media buyer use to meet this business
goal?
A) Audience Network
B) Image
C) Video
D) Carousel

Pregunta 3:
A retailer wants to launch a national campaign to promote an upcoming
clothing line using video creative. Before the clothing line is available for
purchase, the retailer will launch a campaign to send people to a landing
page about the new products on their website. The retailer then wants to
target people who viewed the landing page.
Which action should the retailer take?
A) Choose the Awareness objective with a broad audience and create a
Custom Audience of people who viewed the video campaign
B) Choose the Traffic objective with a broad audience and create a website
Custom Audience of people who visited the website
C) Choose the Awareness objective targeting a Custom Audience that viewed
the video campaign
D) Choose the Traffic objective targeting a Custom Audience that has visited
their website

Pregunta 4:
A bakery recently started offering chocolate cake online using the Traffic
objective but has not sold any chocolate cake.
Which campaign objective should the bakery use to help increase purchases
by the end of the season?
A) Awareness
B) Engagement
C) Sales
D) Leads

Pregunta 5:
A retail client has a business goal of acquiring 200 new customers for the
month of February. They want to reach people who are closest to their
highest value customers.
Which targeting strategy should the client adopt?
A) Engagement Lookalike Audience
B) Value-Based Lookalike Audience
C) High Lifetime Value Customer List
D) Core Interest-Based Audiences

Pregunta 6:
For the month of December, a brand wants to make sure they spend all
remaining marketing budget before the end of the year. In January, the brand
has a business goal of keeping their cost per action at an average of $40.
Which bidding strategy should the media buyer recommend to this client?
A) Highest volume or value goal in December; Cost per view in January
B) ROAS goal in December; Bid cap in January
C) Highest volume or value goal in December; Cost per result goal in January
D) Cost per result goal in December; Bid cap in January

Pregunta 7:
A brand is planning a campaign for the holiday season. The campaign is
supposed to run for 4 weeks and reach as many people as possible. The
brand wants their audience to see the campaign twice a week.
Which strategy should the media buyer implement?
A) Awareness objective with Reach & Frequency buying type
B) Leads objective with Auction buying type
C) Traffic objective with Auction buying type
D) Engagement objective with Reach & Frequency buying type

Pregunta 8:
A nonprofit organization is running a successful awareness campaign using
multiple video ads and Advantage+ placements. A team member notices
that the organization's ad appears as an in-stream video during a long-form
video from a political party on Facebook. According to the organization's
brand guidelines, the video should not appear during political videos. What
should the media buyer recommend?
A) Check the delivery reports to see exactly where the ads appeared
B) Apply a topic exclusion for Politics under Brand Safety settings
C) Use manual placements and exclude in-stream video
D) Block the political party under their Facebook Page settings

Pregunta 9:
A client is concerned with brand safety and wants the same block list applied
to all campaigns that run in their account.
Where should the media buyer apply the block list?
A) Ads Manager
B) Brand Safety Hub
C) Commerce Manager
D) Creative Hub

Pregunta 10:
A client wants to understand where ads were displayed during a campaign.
Which detail in Ads Manager should the media buyer reference?
A) Placement
B) Impressions
C) Reach
D) Frequency
Pregunta 11:
A client wants to understand the average number of times a person saw an
ad during a campaign.
Which reporting column should the media buyer reference?
A) Impressions
B) Clicks
C) Reach
D) Frequency

Pregunta 12:
In a Sales campaign using the same video and image assets for all
audiences, an advertiser sees the following results:

Ad Cost Per
Placements Audience
Set Result

1 $5.65 Feed & Stories Men 18-45

2 $4.35 Instagram Feed Women 18-45

Advantage+
3 $3.67 Women 18-45
placements

Men & Women

Which ad set should the client use for their next campaign?
A) Ad Set 1
B) Ad Set 2
C) Ad Set 3
D) Ad Set 4

Pregunta 13:
An advertiser's sales have dropped significantly over the past couple of
weeks. The marketing team advertises a series of videos to highlight their
range of products and wants to make sure the videos are viewed to
completion.
Campaign Objective: Video views
Ad Format: Video
Video Length: 15 seconds
Budget: $100,000
Cost per Goal: $5
Which metric should the buyer use to assess delivery costs?
A) Cost per Unique Reach
B) Cost per Click
C) Cost per ThruPlay
D) Cost per 1000 impressions

Pregunta 14:
A brand is setting up an awareness campaign. Their creative agency provides
30-second videos that reveal the brand in the 10th second and use a 1:1
aspect ratio. The ads should run on the Facebook app and Instagram mobile
feed only.
What does the brand need?
A) A longer video length of 1 minute and change to 9:16 ratio
B) A shorter video length of less than 15 seconds and change to 4:5 aspect
ratio
C) A longer video length of 1 minute and change to 16:9 aspect ratio
D) A shorter video length of less than 15 seconds and change to 16:9 aspect
ratio

Pregunta 15:
A media buyer runs a campaign using videos with text overlays. The
campaign performs poorly. The client states that the text overlays were the
problem. Text overlays violate Meta policies, which affected delivery.
What should the media buyer recommend about using text overlays?
A) Use stylized, smaller, monochrome fonts
B) Use overlays to obstruct the visuals for targeted campaign ads
C) Use a modern, clean font in a large enough type size and a contrasting
hue
D) Use text overlays to communicate several messages

Pregunta 16:
Which ads are policy compliant?
A) Ads that lead to a non-functioning landing page
B) Ads that promote a job opportunity
C) Ads that promote penny auctions
D) Ads that contain sensational content

Pregunta 17:
Which call to action violates Meta policies?
A) Click here
B) Buy now
C) Lose weight
D) Learn more

Pregunta 18:
A brand is running an awareness campaign across several platforms and
wants to quickly determine the most effective messaging. They are targeting
men and women 18-35 with a budget of $50,000.
What should the media buyer implement?
A) Marketing Mix Modeling
B) Creative Split Test
C) Brand Lift single cell
D) Audience Split Test

Pregunta 19:
An e-commerce store runs a campaign for 6 months without making any
changes. The campaign initially delivered efficient results but cost per result
has increased over time.
Daily budget: $150 USD
Bidding: Highest volume
Ad objective: sales
Optimization event: Purchase
How should the media buyer optimize the campaign?
A) Add new creative
B) Increase the daily budget
C) Change optimization event to link clicks
D) Decrease audience size

Pregunta 20:
A company used Advantage+ placements and had slightly better results on
Instagram.
What should the media buyer activate in the next campaign?
A) Place ads on Instagram only in the future
B) Continue using the same campaign strategy
C) Break out audiences by placement
D) A/B test Instagram feed vs Instagram stories

Pregunta 21:
A brand has an always-on campaign to target new and existing customers.
The campaign is set up using lifetime budgets and optimizing for purchase.
Each ad set receives approximately 20 sales per week. Across their several
ad sets, delivery remains in the learning phase, or learning limited.
Which change should the media buyer recommend to improve performance?
A) Combine ad sets
B) Change the optimization event to Engagement
C) Introduce influencer marketing
D) Switch to the traffic objective

Pregunta 22:
A media buyer launches a Sales campaign and notices their cost per result is
too high after 2 days.
What should the media buyer do?
A) Wait for the campaign to exit the learning phase
B) Change the creative to avoid fatigue
C) Decrease the budget to lower the cost per result
D) Add multiple ad sets to understand impact on performance

Pregunta 23:
A client wants to launch a sales campaign that contains 4 ad sets for 1
month with a $100,000 budget. The client is primarily concerned about
obtaining as many sales as possible with the entire budget.
How should the media buyer set up the budget?
A) Lifetime budget at the campaign level
B) Daily budget at the campaign level
C) Lifetime budget at the ad set level
D) Daily budget at the ad set level
Pregunta 24:
A client provided a $100,000 budget for a 4-week sales campaign. The
campaign spent $40,000 the first week and $20,000 the second week.
How should a client ensure an evenly allocated budget each week?
A) Select a Daily Budget
B) Use multiple creative assets
C) Select optimization events
D) Use multiple ad sets

Pregunta 25:
A brand is preparing to launch their first advertising campaigns on Meta
platforms. The brand primarily runs conversion-based campaigns, and wants
to make sure the correct tools are in place before launch. The brand sells
products globally through their website.
Which tools should the media buyer implement?
A) SDK
B) Pixel
C) Conversions API
D) Offline Conversions

Pregunta 26:
An advertiser is the registered admin of a Business Manager. The advertiser
gives a new team member employee access. When the new team member
builds out the ad campaign, they cannot add the Facebook Page at the ad
level.
Which step should the advertiser take to provide access to the team
member?
A) Make the team member a Business Manager analyst
B) Assign the Facebook Page as an asset to the team member
C) Ask the team member to set up two-factor authentication
D) Provide task access through Page settings to create content

Pregunta 27:
A client wants to own their ad account but have their media agency partner
run their campaigns.
Which permission levels should a client grant their media agency?
A) Add media agency to client Business Manager through partner access and
select ad account as asset
B) Add client to agency Business Manager through admin access and select
ad account as asset
C) Add media agency to client Business Manager through admin access and
select ad account as asset
D) Add client to agency Business Manager through partner access and select
ad account as asset

Pregunta 28:
A small business owner is setting up their catalog and will upload items
through a data feed. The business needs to format their file correctly but is
not sure how to show the price of each item.
Which format is supported when uploading a product data feed?
A) 5.99 US Dollars
B) 5,99
C) 5.99 USD
D) $5.99

Pregunta 29:
A media buyer needs to add items to a catalog for a client. The inventory
size is small and does not change often.
How should the media buyer add items?
A) Manually in Commerce Manager
B) Data feed with a spreadsheet
C) Import items automatically with a Meta pixel
D) Catalog Batch API with an HTTP request

Pregunta 30:
A client is running an awareness objective campaign and wants to
understand how many people recall seeing their ads.
What should the media buyer implement?
A) A/B test
B) Conversion Lift study
C) Brand Lift