Black Swan White Swan Orange Swan Dead Swan 1749628204
Black Swan White Swan Orange Swan Dead Swan 1749628204
At the beginning of the pandemic, people turned to White Swans and the Levels of Psychosocial
their leaders in disbelief and asked the question: How Development
could you not have foreseen this? I asked myself that
same question as I turned to the developmental models When it comes to measuring risk, on the other end of
that have been at the core of my work for the last two the spectrum from the Black Swan, is the White Swan.
decades and I wrote a widely read piece about it. 1 The characteristics of a White Swan are the opposite
But, the simple question about whether the pandemic of those of a Black Swan. It is a risk event that has little
was preventable or not still needed to be answered. or no impact on institutions or the greater economy due
For that I turned to the work of Nassim Nickolas Taleb, to its full transparency which allows individuals, risk
author of the widely successful book The Black Swan. managers and leaders to fully observe the event
Taleb is a genius statistician who studies the keeping it within the realms of manageability. In the
improbable. He predicted the 2008 financial crisis two business world, when a White Swan event happens,
years before it happened. Since then, many in the damage is limited to the few who can tolerate loss. It is
pg. 1
small in magnitude and the damage is very localized. transparency and the regulation of risk have
Everyone knows the probability of failure in any historically fallen into the greater structure of the fourth
venture and when such failure occurs the ones involved level psychosocial system of human and cultural
deal with it. No adverse implications to the greater development (see summary below. For a full
population. No bailouts, and no subsidies.4 explanation of the cultural development model, please
visit: https://www.memenomics.com/what-is-
White Swan events have existed long before Taleb memenomics ).
defined them in statistical terms and way before the
creation of any modern economic system. They go back The fourth level system is labeled by the color blue. It
to the time when earlier humans learned to assess risk is the foundation stone that gave birth to the modern
from the elements and calculated the possibility of institutions that define a healthy democracy and a fair
death or harm every time they left the safety of their and equitable economic system. This is where
shelter. The definition of risk has evolved as humanity regulatory organizations such as the DOJ, the FDA, the
evolved over the millennia. During the Spanish SEC, the EPA, the FDIC, etc. operate with the mandate
Inquisition, risk avoidance was measured by one’s of keeping society healthy and safe from criminal
loyalty to the church and by minimizing the chance of behavior and the predatory nature of unregulated
appearing as a heretic. capitalism. The more agile and dynamic the fourth level
system is, the more visible White Swan events are and
The Dark Ages eventually gave way to the Age of the lower the possibility of any risk rising to dangerous
Enlightenment and risk assessment moved from religious and systemic levels.
persecution to the scientific measurement and the
mathematical quantification of everything in the world An intelligent regulatory structure knows the difference
around us. between Black Swan events that are mostly
unpredictable and White Swan events that are
We created institutions that regulated risk and allowed to grow due to either incompetence in the
determined what was acceptable for the overall health system or by those who know that outsized windfalls
of a culture or an economy. We banned dangerous favor the risk taker.
and unproven medicines. We created agencies such as
the EPA to minimize the risk of environmental damage.
We created the SEC as a watchdog to keep predatory
behavior of investment bankers and opportunist CEOs
from committing investor fraud and unfairly
manipulating stock prices.
pg. 2
Spiral of values and empower the healthy virtues of
each system in order to keep it transparent and in an ****
open evolutionary state while diverting its
corresponding destructive behavior into constructive In the Spiral Dynamics and the MEMEnomics models, a
endeavors. It is a culture-wide partnership among all culture that places the stockholder as its primary
value systems that keeps social emergence healthy and beneficiary is part and parcel of the orange fifth level
systemic risk at bay.5 of psychosocial development. By its very nature the
orange value system represents the triumph of the
When it comes to the macro-design aspects of Spiral scientific and the analytical mind. It is also known as a
Dynamics, once a culture establishes the fourth level manipulative and a reductionist level of development.
system of institutions and moves up the ladder of Any phenomenon that exists outside its worldview,
emergence, smart and agile regulation must move up including risk that is not proprietary to its thinking is left
the ladder as well in order to detect unhealthy and out of its carefully crafted scientific and algorithmic
manipulative behavior emanating from any of the models which mask the appearance of risk and allow
developmental levels that define the first six value White Swans to become what I call Orange Swans. In
systems of psychosocial development. In short, when a my work, it is this phenomenon that has gone unchecked
culture moves beyond the fourth level of development, for over four decades that paved the way to the risks
effective regulation is best approached from the and uncertainties we’re experiencing today.
values of the seventh level system that understands the
motivations of all six lower systems.6 That psychosocial The Whitewashing of Risk by The Smartest Guys
system is part of the emerging values of humanity in the Room
today. It’s designated by the color yellow
Since the end of WWII, the US economy has been
When it comes to the US economy, the fourth level defined by two large wave MEMEnomic Cycles; The
value system was the leading edge of social Patriotic Prosperity Cycle and The Only Money Matters
emergence after the Great Depression. It established Cycle. From the late 1970s to the early 1980s we
all the modern institutions created since the beginning transitioned from the first cycle which represents the
of FDRs New Deal policies. The American Dream was values of the fourth stage of cultural development,
made possible by the physical and institutional defined by the meta-meme of Big Brother knows best
infrastructure put in place by post war development to the second cycle represented by the fifth stage still
plans and the high aspirations of programs like the being defined today by the meta-meme of the smartest
Great Society. In my work, this large wave era is known guys in the room know best. This second wave
as the Patriotic Prosperity Cycle. But by the 1970s penetrated every aspect of American society. Its most
these values of big brother knows best became visible markings were the introduction of Raeganomics,
increasing obsolete in the face of so many geopolitical the ideologies of monetarism, and a new Federal
and economic challenges. The oil embargo, the collapse Reserve bank that replaced the old ways of measuring
of the Bretton Woods financial architecture, the productivity with modern econometrics focused on the
overreach of labor unions, income tax rates that were private sector.
as high as 70%, and the inferiority of American
industrial products are the best examples of what This transition was also marked by a clear departure
caused the system to collapse. Its values became from Keynesian economics which included the role of
resistant to reinvention and reformation, bureaucracy government as a major stakeholder in policy setting.
replace resilience and a different set of metrics with This new era embraced a revived version of the
higher values was needed. Austrian School of Economics called the Chicago School.
The critical thought leader at the Chicago School was
The new system ushered in the era of the scientific mind economist Milton Friedman who liberated monetary
and the values of laissez-faire capitalism. It sought to policy from its boring linear role and made the
deregulate every aspect of the American economy. It corporate stockholder the primary beneficiary of the
placed the fifth level value system as the leading edge new system. In a few short years, the smartest guys in
of social emergence. It replaced the ethos of Big the room were being worshipped as the saviors of the
Brother knows best with a phenomenon I call the smartest capitalist system. Measuring risk moved from a
guys in the room know best. This new big wave is known culturewide assessment of society’s overall health to the
in my work as the Only Money Matters Cycle.7 It made exclusive focus on economics, finance and the corporate
regulation - smart or not- into the enemy and placed bottom line. To those who understood the values of both
the corporate stockholder as its primary beneficiary cycles, the White Swan began to hopelessly lose its
and all other stakeholders in society became much less whiteness. This was America’s entry into a skewed
significant. expression of the fifth level of cultural values, the
pg. 3
orange stage of development. A summary of its Grants that were given as foreign aid were
motivational systems and economic expressions is transformed into loan programs by the World Bank
contained in the table below. and the IMF leaving developing countries in perpetual
debt. We set aside whatever remained of our moral
compass and extracted natural resources from
countries with poor human rights records ruled by
dictators and autocrats. Management gurus introduced
concepts that reduced costs and improved efficiency.
We made a science out of supply chain management,
and mastered concepts like Just-in-time inventory
systems. We expanded global connectivity and set up
factories in countries with the lowest labor costs. We
tamed inflation by removing the cost of food and fuel
from CPI calculations. We did all that while ignoring
the simple fact that in real life, people and factors that
Fat Tails and Orange Swans are left out of this skewed analysis and worldview,
The primary motivation of the orange value system is don’t disappear. Their exclusion or marginalization
to uncover the secrets of our world through scientific contributes to what statisticians call fat tails.
discoveries, research and development, and
quantitative analysis.8 Its intelligence allows it to gain In layman’s language, a fat tail, is a sign that something
the upper hand in setting strategy and the manipulation about a certain data set is wrong. It’s about how the
of facts. It creates a convincing argument to exclude smallest observations in a statistical set come to falsely
everything not deemed relevant to its worldview. But represent the properties of the entire sample. 9 Here’s
when that worldview becomes the pursuit of profit, all a simple example of this: If you were to walk into a
the system’s genius is lost to the corporate bottom line. random Forget Your Troubles bar somewhere in
American and you were to plot the net worth of its 200
Simply put, whatever increased corporate profits was patrons on a bell curve, you are very likely to end up
good and whatever decreased it was bad, and with what statisticians call a normal distribution where
everything else fell away. This became the binary 68.2% of the sample falls within one standard
nature of life. These were the initial pre-requisites for deviation from the mean and 95.45% falls within 2
what I call Orange Swan conditions. The weakening of standard deviations. The probability of someone being
labor unions improved the lot of the stockholder and marginally richer or poorer represent the remaining
since very little else mattered, no blips appeared on 2.28% on each side of the curve represented by the
the risk radar. American jobs were outsourced and two tails on left and right ends as shown on the graph
factories were offshored which improved the balance below. This is what’s called a thin tail. Assessment of risk
sheets of big corporations. Again, no blips appeared in macroeconomic systems, geopolitics, and -in the case
on the risk radar. Financial capitalism replaced of COVID-19- global health, should always produce a
industrial capitalism and, in the process, money became normal distribution with thin tails. This is how the
the tail that wagged the dog of our economy. It placed possibility of a high-risk event is kept to a minimum. In
the measure of productive output at the mercy of a other words, this is how all types of swans remain
financial infrastructure designed by Wall Street observable.
bankers and greedy CEOs. Within a few short
decades, this skewed worldview became the norm.
Information bias, selection bias and an alphabet soup
of other unsound statistical measures passed as science.
This form of manipulation is what I call the ceding of
our greater intelligence to those proclaiming to be the
smartest guys in the room. It is a phenomenon that
spread like wild fire and allowed the orange mind to
hold power, influence and authority over our
sociopolitical landscape and very few could challenge
what appeared to be their genius scientific and https://commons.wikimedia.org/w/index.php?curid=1903871
quantitative approach. In short, they blinded us with
pseudo-science and questionable quantitative Now, imagine Elon Musk walking into that fine
methods. establishment for a beer and suddenly the mean net
worth of every patron in it is in the hundreds of millions
pg. 4
of dollars. While the economic reality of every other
patron in that bar has not changed, the smartest guys in
the room, with a manipulative orange mind want you to
believe that everyone in the tavern is a multimillionaire
and that all decisions pertaining to risk should use that
as their reference. In an economy run by orange minds,
and in the absence of an agile regulatory structure
capable of detecting these fallacies, the entire
economy becomes full of high-risk fat tails that take on
different forms as shown in the graphs below. As
examples of this phenomenon, the light blue graph in
the first image could represent a sampling of a culture Source: https://www.sr-sv.com/the-dangerous-
that accepts the high risk of living near an active disregard-of-fat-tails-in-quantitative-finance/ Retrieved
volcano, or in an area prone to high magnitude 1/15/2022
earthquakes. It could also represent the acceptance of
the risk of doing nothing about climate change. A fat Although I’m not a statistician, my work over the last 15
tail skewed to the right or the left as shown in the years has been about framing the multitude of
second graph represents events where risk is entirely narratives of orange thinkers in terms of the totality of
pushed to one side while the other is left with minimal values in the Spiral Dynamics and MEMEnomics models.
or no exposure. It is the voice of the developmental adult in the room
who sounds the alarm on the absence of resilient
In economics, this represents gains from highly risky regulatory structures while exposing the corrosive
ventures that are privatized (no tail on the left) and effects of an unregulated capitalist system that places
losses that are socialized (fat tail on the right). This is finance and free markets as the sole beneficiaries of
what happened with the bailout of banks in 2008, an irrepressible and splendidly complex society. To be
another sign that absence of effective regulations is at that society again, we must counterbalance the smartest
the heart of fat tail formation. guys in the room with even smarter guys and gals in
Washington.10
pg. 6
liquidity and a nonexistent regulatory structure would
have had no idea on where to start. As a result, the
bailout enabled banks to continue much of their risky
activity while legally extending their reach into Main
Street and contributing to an ever-increasing gap of
income inequality and economic opportunity.
A central bank in perpetual crisis is a sign that an When large exogenous events outside the economic
economy remains vulnerable to a recession brought on and geopolitical radar appear, they can have
by worthless toxic assets. The more toxic the Fed’s devastating effects on economic activity. They give
balance sheet is the more vulnerable we are to Orange governments and central banks the mandate to do
Swan events appearing in perpetuity. The reason we everything in their power to avoid economic collapse.
haven’t experienced one since 2008 is because the These types of events have occurred twice in the last
smartest guys in the room have anticipated movements two decades. The first was the attacks on 9/11, and
of markets and exploited them. the second was the shutdown due to the COVID-19
pandemic. When events of this magnitude take place,
our institutions act from a place of patriotic duty, i.e.,
avoid a sudden economic shock, and deal with the
consequences later. While these types of actions are
necessary to avoid disaster, the events themselves are
the very definition of contagions. With a weakened
monetary system that has struggled to manage the
health of the money supply and can’t reduce interest
rates, contagions of this magnitude can cause the
system to reach critical mass from which there will be
no return. That is the point where central banks throw
money at everything hoping that by some miracle the
They have flooded emerging sectors like the digital system returns to financial prudence.
economy with capital in the hopes that investors shift
their focus away from the bulge of toxic assets. They
helped companies go public without ever showing a
profit. They made speculation normal and created
value where none existed. They made us buy into the
fallacy that disrupting an industry democratizes access
to it when in reality it makes billionaires out of coders
and their investors and adds to economic inequality.21
These strategies born out of a crisis mode, have
pg. 10
paid to the accommodative policies on money supply.
Both eras experienced advancements in technology
and marked efficiencies in production and
communication. While the 1920’s represented a
paradigm shift from the first Industrial Revolution to the
era of the assembly line and mass production, this era
represents a paradigm shift from the Industrial Age to
the Digital Age. Just as optimism about the future drove
the economic engine in the 1920s, it is also driving the
economic engine of the digital economy today.
Unemployment in both eras reached historic lows and
a roaring stock market driven by historic levels of
liquidity muted the appearance of risk everywhere.
******
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