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Bpharm 8 Sem Pharma Marketing Management Bp803et Feb 2025

The document outlines the structure of a theory examination for the BPHARM (Semester VIII) course on Pharma Marketing Management, scheduled for 2024-25. It includes three sections: Section A with brief questions, Section B with two-part questions, and Section C with five-part questions, covering topics such as marketing environment, market research, consumer behavior, product life cycle, and pricing strategies. The total marks for the exam are 75, and students are required to attempt all sections.

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71 views1 page

Bpharm 8 Sem Pharma Marketing Management Bp803et Feb 2025

The document outlines the structure of a theory examination for the BPHARM (Semester VIII) course on Pharma Marketing Management, scheduled for 2024-25. It includes three sections: Section A with brief questions, Section B with two-part questions, and Section C with five-part questions, covering topics such as marketing environment, market research, consumer behavior, product life cycle, and pricing strategies. The total marks for the exam are 75, and students are required to attempt all sections.

Uploaded by

sakshimehtaa107
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Subject Code: BP803ET


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BPHARM
(SEM VIII) THEORY EXAMINATION 2024-25
PHARMA MARKETING MANAGEMENT
TIME: 3 HRS M.MARKS: 75

Note: 1. Attempt all Sections. If require any missing data; then choose suitably.
SECTION A

1. Attempt all questions in brief. 10 x 2 = 20


a. What do you mean by marketing environment?
b. Define Market Segmentation.
c. What is product branding?
d. Define product portfolio.
e. Enlist determinants of promotional mix.
f. Define retailing.
g. What are marketing channels?
h. Mention norms for customer calls.

42
i. What are objectives of pricing? 45

.2
j. Define consumerism.

53
_1

.1
P1

44
SECTION B
5D

.2
2. Attempt any two parts of the following: 2 x 10 = 20
P2

15
a. Define Market research. Elaborate the role of market research in pharmaceutical
|1
Q

marketing.
b. How can we classify products? Discuss product line and product mix decisions.
PM

c. Discuss strategic importance and various tasks performed in physical distribution


management.
: 56
33

SECTION C
1:

3. Attempt any five parts of the following: 7 x 5 = 35


25

a. What are the primary differences between consumer buying behavior & industrial
20

buying behavior?
b-

b. What are the different stages of a product life cycle?


Fe

c. What factors should be considered when allocating a promotional budget for new
product?
7-
|0

d. What are the key online promotional techniques used for OTC products?
e. What are the various duties performed by PSR?
f. Write a note on various pricing methods and strategies in pharmaceutical sector.
g. Explain the role of the NPPA in drug pricing.

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