Webinar Using AI for B2B Sales : Unlock the Future!
1. Introduction
- Describe selling in just one word, what would it be?
- Before the session begins, participants are encouraged to introduce themselves.
This workshop is not merely about teaching sales techniques; rather, it aims to
challenge conventional thinking and shift perspectives.
- Reflecting on past encounters with salespeople, one may notice that some
interactions feel natural and engaging, while others come across as overly
aggressive or uncomfortable. Identifying the key differences between these
experiences serves as the foundation for the discussion ahead.
2. Overview
- Everyone is in Sales: Selling is not just about products—it applies to job
interviews, leadership, and professional interactions.
- Leadership & Influence: A great leader must be able to motivate and sell ideas to
their team.
- Mindset Shift & Opportunities: Recognizing opportunities requires a shift in
thinking. The monkey choosing bananas over money analogy highlights how
people often stick to what they know instead of seeing bigger possibilities.
- 80/20 Principle: 80% of results come from just 20% of efforts—focusing on the
right actions makes all the difference.
- Long-Term Impact: Small decisions made today will significantly shape future
outcomes.
- CEO Mindset : Everyone should treat their work or business as if they were the
CEO.
- Taking Ownership: Full responsibility leads to increased effectiveness and
success.
3. AI, Machine Learning, and Deep Learning Overview
a. Hierarchy of AI =
● Artificial Intelligence (AI): The ability of machines to imitate human
intelligence.
● Machine Learning (ML): Algorithms that allow machines to learn
automatically from data.
● Deep Learning: A subset of ML that mimics the human brain for better
intelligence incorporation.
b. Key Insights =
● Predictive AI: Excels in pattern recognition.
● Generative AI: Excels in pattern creation.
3. Key Elements of a Prompt
a. Clarity is Key=
● Clear, concise prompts lead to precise and accurate responses.
● Helps avoid misinterpretation.
b. Use Constraints=
● Adding constraints narrows down responses.
● Ensures output aligns with specific requirements.
c. Avoid Leading and Open-ended Questions=
● Prevents biased or overly generic responses.
● Ensures a focused and relevant output.
d. Iteration and Fine-Tuning=
● Refining prompts is crucial for better outcomes.
● Aligns responses more closely with desired results.
These points provide a clear and structured understanding of AI concepts and effective prompt
engineering.
4. Prompt Engineering for AI
○ The key to effectively using AI tools like ChatGPT is providing clear and specific
instructions.
○ Ideal prompt structure:
■ R (Role) → Define the persona (e.g., "Act as a marketing expert").
■ E (Exclude) → Set boundaries for irrelevant information.
■ L (Length) → Specify the response length.
■ I (Inspiration) → Choose a style and tone.
■ C (Context) → Explain the purpose of using AI.
5. Importance of an Ideal Customer Profile (ICP)
○ ICP helps identify the ideal customer based on:
■ Demographics (age, location, industry)
■ Psychographics (values, preferences)
■ Behavioral data (shopping patterns)
■ Technographics (technology usage)
6. Benefits of Focusing on ICP
● Reduces marketing costs by targeting the right audience.
● Improves the effectiveness of communication and marketing strategies.
● Enhances profitability and customer loyalty.
