University of Management & Technology

C-II, Johar Town, Lahore

Program: BBA (H)

Duration/Term: Eighth Semester
Semester: Spring 2023
Class: C-2
Course Code: MG365
Submitted to: Kamran Hameed

BUSINESS STRATEGY
Bazaar tech.
Final Project

Dated: THURSDAY, JUNE 1

FINAL PROJECT |Business strategy

Card of the interviewer:

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Submitted By

Group members name:

Names Ids

Javeria khawar F2019005183

Ibrahim Khalil f2019005066

Ch abdullah rafi F2019005063

Wajiha Zahid F2019005156

Furthermore, I would also like to

ACKNOWLEDGME acknowledge with much
appreciation the crucial role of
NT "Sir Kamran Hameed" who
has invested his full effort in
guiding us in achieving the goal.
I have to appreciate the
guidance given by other
classmates as well

First of all, we would like to Thanks

Allah almighty, By his help and by
good health, we completed this
Project: Business strategy

"I would like to express my deepest

appreciation to all those who
provided me with the possibility to

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complete this project.

A special gratitude I give to our project group members. whose

contribution in stimulating suggestions and encouragement,
helped me to coordinate our project."

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2. Executive Summary of bazaar

Company background :
- Bazaar tech is the company name.
-Its industry is e-commerce
- The company is funded by 16 investors.
- The most recent investors are Zayn Capital and Indus Valley capital.

Funding :
In over four rounds this company has raised a total of 107.8 million dollars.
Latest funding : Raised on 14th March 2022.
It came from a Series B round.

From the 16, there are 6 lead investors. Two of which them are Dragoneer investment
group and Tiger Global Management.

Departments:
The departments included in Bazar Tech are commercials, growth, people, marketplace
and biz planning, engineering, design, product, analytics, it, Ops, facility.

CEO:
Mr Saad Jandga is the founder of the company while Hamza Javaid is the CEO

Company’s website.
https://www.bazaartech.com/

Industry profile:

The tech industry is constantly evolving, with new innovations and products being
introduced all the time. This presents both opportunities and threats. On the one hand,
companies that are able to innovate and bring new products to market can experience
rapid growth and profitability. On the other hand, the industry is highly competitive,
and companies that are unable to keep up with the pace of change risk falling behind.
Additionally, the industry is vulnerable to economic downturns, which can lead to
decreased demand for tech products and services. Finally, the industry is heavily
regulated, which can affect companies' ability to operate and grow.

As for products and services offered in the industry, there are a wide range of offerings.
Some companies focus on hardware, such as computers, smartphones, and other
consumer electronics. Others focus on software, such as operating systems, productivity
apps, and games. Still others offer services, such as cloud computing, social media, and
e-commerce. Additionally, there are many companies that offer a combination of these

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products and services.

 Evaluating the Internal Capabilities of the Firm:

Zorain said that they use a variety of assessment techniques and

frameworks to gauge Bazaar Tech's internal capabilities. We can pinpoint
areas where we have a competitive advantage and those that require
improvement thanks to this analysis.
To assess the efficacy and efficiency of our internal operations, we also
employ performance metrics and key performance indicators (KPIs). These
indicators enable us to gauge a variety of factors, including output, client
happiness, and financial performance.
Additionally, in order to evaluate our corporate culture, personnel
capabilities, and resource allocation, they perform organisational audits
and employee surveys. These evaluations give us the ability to pinpoint
areas where they may improve our internal skills and tie them to our
strategic goals.

 Concepts, Frameworks, and Tools for Effective Strategic

Analysis:

Zorain mentioned that for effective strategic analysis, Bazaar Tech use a
number of concepts, methods, and tools. The Balanced Scorecard is a
commonly used framework that assists them in aligning our strategic
objectives with important performance measurements across several
domains such as financial, customer, internal processes, and learning and
growth perspectives.
They also use the Value Chain analysis to analyse the primary and
secondary activities that generate value within our organisation. This
analysis assists them in identifying areas of competitive advantage as well
as areas where we may improve our operations.
In addition, scenario planning and risk analysis are used to foresee and
minimise any future issues. They are better equipped to respond
strategically to varied outcomes if we explore alternative situations and
their potential consequences.

 . An Overview of the company Strategy:

Our objective at Bazaar Tech is to become the foremost commerce and

financial services platform for businesses in Pakistan. Through our broad
retail distribution network, efficient raw material procurement platform, and

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suite of financial services, we focus on digitising and empowering

businesses.
Our strategy entails continual innovation and the use of cutting-edge
technology to provide our customers with scalable and user-friendly
solutions. We want to use data analytics and artificial intelligence to
personalise experiences and improve decision-making.
Furthermore, we prioritise partnerships and collaborations in order to
broaden our reach and provide comprehensive solutions to our customers.
We hope to create a healthy business community within our platform by
forming smart relationships and cultivating a strong ecosystem.

 tools and Frameworks for Examining A Firm’s External

Environment:

The external environment plays a vital role for an e-commerce firm’s

success. Therefore, to be able to examine their external environment
and make decisions businesses need to adopt the right tools and
frameworks. Economies, political control and/or law, as well as
administrative needs, cultural and social traits as well as
environmental pressure, while taking into account technology
advancements, are generally the main factors to be concerned about.
SWOT ANALYSIS
Bazar Tech Company uses one of the popular tools which is SWOT
(Strengths, Weaknesses, Opportunities and Threats) analysis.
Their Strengths are Innovation, drive for growth, knowledge of
sharing and open communication. Their Opportunity is Growth
in Career. Their Threat is Competitive pressure and Weakness is Lack
of Differentiation.
Through this evaluation process, it enables them to compare and
contrast different scenarios in order to make more effective decisions
regarding decision making for strategic movements within the
business sector they operate. Additionally, SWOT analysis also helps
them to identify areas where further research is needed or required
for any given situation and contributes greatly towards making
informed decisions about investing resources—both financial and
human capital—into particular projects moving forward.

COMPETITIVE ANALYSIS:

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Bazar Tech often utilizes tools and frameworks to help analyze

marketplace offerings, pricing strategies, marketing approaches and
customer behavior. By gathering data using competitive analysis
techniques, they can be able to better understand what competitors
are doing so that they can tailor their own offering accordingly.
This process also helps them compare their current position
regarding price points for existing products compared to others on
the market as well as identifying potential opportunities within larger
trends related to new product lines or growth prospects in untapped
markets

SOCIAL MEDIA MONITORING

One of the most used methods for external analysis is social media
monitoring, which tracks mentions of Bazar Techs on social media
channels. This helps them to monitor in real-time when they are
being mentioned or reviewed in order to understand public opinion
about their business.
Moreover, they also take feedbacks from clients to better customer
service. This helps them to improve their work and behaviors for their
future clients.

MARKET RESEARCH

They look at overall industry competition and threat from existing

competitors within an industry (bargaining power of buyers) customer
loyalty accessibility to substitutes etc. This model helps them
to analyze their relative advantages over competitor organizations
while formulating its strategy & tactics ensuring attention on internal
structures & capabilities being complemented with market analysis
leading them toward increased profitability

 An Overview of the Strategic implementation and related

challenges:

Strategic implementation at Bazaar Tech involves translating their strategic

goals into actionable plans and initiatives. We emphasise clear
communication and cascading of objectives throughout the organisation,
ensuring that every employee understands their role in achieving our
strategic objectives.
One of the challenges we face during strategic implementation is ensuring
effective change management. As we evolve and adapt to market

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dynamics, we must manage any resistance to change and foster a culture

that embraces innovation and continuous improvement.
Another challenge is resource allocation and prioritisation. We must
carefully allocate resources to the initiatives that align with our strategic
priorities and ensure efficient utilisation of our talent and financial capital.
Lastly, monitoring and measuring progress is crucial to successful strategic
implementation. We utilise performance dashboards, regular reviews, and
key performance indicators to track the progress of our strategic initiatives
and make adjustments as needed.
Addressing these challenges requires strong leadership, effective
communication, and collaboration across departments. We at bazaar tech.
strive to create a culture of agility and adaptability, enabling us to execute
our strategic initiatives effectively and achieve our long-term objectives.