PHASE 1: Strong Foundation (Week 1–2)

1. Learn the Paid Ads Ecosystem

To master paid advertising, you must first understand the landscape of platforms and how
they work. Here are the main platforms you should know:

Platforms to Master:

Google Ads: Includes Search Ads (text-based), Display Ads (banners), Shopping Ads (for
eCommerce), and YouTube Ads (video).

Meta Ads: Covers both Facebook and Instagram. Great for visual and targeted advertising.

TikTok Ads: Best for younger audiences, trending video content.

LinkedIn Ads: Effective for B2B (Business to Business) marketing.

Key Advertising Metrics to Learn:

CPC (Cost Per Click) – How much you pay when someone clicks your ad.

CPM (Cost Per 1000 Impressions) – Cost to show your ad 1000 times.

CTR (Click-Through Rate) – Percentage of people who see your ad and click.

ROAS (Return on Ad Spend) – How much revenue you make for every $1 spent.

Conversion Rate – Percentage of users who take action (buy, sign up, etc.).

Free Learning Resources:

Google Skillshop – Official Google Ads training and certification.

Meta Blueprint – Learn Facebook and Instagram Ads directly from Meta.

YouTube Channels to Follow:

Jordan Platten – Facebook Ads and agency building

Iman Gadzhi – Digital marketing & mindset

Charlie Morgan – High-level client acquisition strategies

Neil Patel – SEO and paid ad strategies

2. Master One Platform First

Focus on mastering ONE ad platform first to build depth. Recommended: Facebook Ads or
Google Ads.

Key Areas to Learn:

Campaign Objectives: Understand when to use objectives like Traffic, Conversions, Lead
Generation, etc.

Audience Targeting:

Interest-based targeting – Based on hobbies, behaviors, pages followed.

Custom audiences – People who have visited your site or interacted.

Lookalike audiences – Similar to your best existing customers.

Budgeting Strategies: How to set daily or lifetime budgets effectively.

Retargeting: Show ads to people who already interacted with your brand.

Scaling: Increase budget strategically after finding a winning ad.

How to Learn:

Take free courses from Meta Blueprint or Google Skillshop.

Watch 1–2 YouTube tutorials daily with a notebook.

Start creating campaigns in the ad manager using a test product.

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3. Learn Creative Design & Copywriting

Great ads need attention-grabbing visuals and persuasive words.

Canva – For image ads and carousels

CapCut – For simple, professional video ads

Adobe Express – Alternative design tool

Copywriting Tips:

Focus on the hook – grab attention in the first 3 seconds.

Add value or solve a problem in the body.

Use a clear CTA (Call-to-Action) – "Shop Now", "Learn More", etc.

How to Learn:

Study top-performing ads in the Meta Ads Library

Read the book: Cashvertising by Drew Eric Whitman

Practice writing 3 ad copies daily for different products

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4. Track & Analyze Campaign Performance

Knowing how to analyze data is key to improving your ad results.

Tools to Install:

Facebook Pixel – Tracks actions on your website from ads.

Google Analytics – Understand user behavior and conversions.

Google Tag Manager – Manages all tracking codes in one place.

Meta Pixel Helper (Chrome Extension) – Check if pixel is working correctly.

Metrics to Track:
CTR: Are people engaging with your ad?

CPA (Cost Per Acquisition): Is your ad profitable?

ROAS: Are you earning more than you’re spending?

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PHASE 3: Real Practice & Testing (Week 7–12)

5. Run Your First Test Campaign

Time to apply what you’ve learned with real practice.

Steps:

1. Choose a product (affiliate product, dropshipping item, digital product, or service).

2. Create your Facebook or Google campaign using the chosen objective (usually
Conversions).

3. Set a small budget: $5–10/day

4. Test 2–3 versions of ads with different images, text, and audience.

5. Track and optimize daily.

Tips:

Don’t panic if first ads don’t work — testing is part of learning.

Watch ad tutorials while your campaign runs to spot improvements.

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6. Build a Portfolio

Document your journey and showcase your results.

Take screenshots of your campaign dashboard

Highlight improvements in performance (e.g., reduced CPA)

Collect testimonials if working with clients

Create case studies (before vs after results)

Use your portfolio to build trust with future clients and employers.

PHASE 4: Start Earning (Month 4–6)

7. Offer Freelance Ad Services

Now that you have practical knowledge and test results, start offering your service.

Where to Start:

Create accounts on Fiverr, Upwork, Freelancer

Offer Facebook/Google Ads setup and management

Start with lower prices ($50–$200) to get reviews

Once you get results, increase your rates

8. Outreach to Real Businesses

How to Get Clients:

DM local businesses on Facebook or Instagram

Offer to run ads for free or low cost in exchange for a testimonial

After successful results, pitch a monthly service (e.g., $500/month+)

Cold email, call, or meet small business owners near you

PHASE 5: Build Your Paid Ads Empire (Month 7+)

9. Build an Agency or Personal Brand

Steps to Grow:

Hire a team (media buyers, copywriters, creative designers)

Build systems: use CRMs (like Notion, Trello), automated reporting tools

Take on more clients and focus on delivering high ROI

10. Diversify & Multiply Income Streams

Once you master running ads, use your skills to build multiple streams:

Start an eCommerce brand using dropshipping or print-on-demand

Create a course to teach paid ads to others

Partner with influencers or business owners to run their marketing

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TOOLS YOU'LL NEED

Canva and CapCut – Use these tools to create ad creatives. Canva is great for image-based
ads, and CapCut is perfect for editing video ads.

Meta Ads Manager – This is the platform where you run and manage Facebook and
Instagram ads.

Google Ads Manager – Use this to create and manage Google Ads, including Search,
YouTube, and Display campaigns.

Google Tag Manager – A tool that helps you manage and organize all your website tracking
codes easily in one place.

Facebook Pixel – A tracking code that lets you collect data on how people interact with your
website after clicking your ads.
Meta Pixel Helper – A Chrome extension that checks whether your Facebook Pixel is
installed and working correctly.

ChatGPT – Use it to generate ad copy, get creative ideas, and plan strategies faster and
more effectively.