NOTE: mag notes kayo ng RRLS na ma susuportahan ang mga sagot nyo every parts, HINDI pwedeng opinyon

lang palagi gaya last defense, kailangan may baon kayong rrl for evidences or to support your statements. BE
OBJECTIVES SA MGA ISASAGOT ( from facts or with facts statements ) use 3rd POV as you can, please. Ito ay
based lang sa study and sa ideas ko, so wag kayo mag base lang rito at aralin parin ang buong chapter 1-5, ang
purpose lang nito ay para makapag add pa kayo at magka idea.

SHOPPING PLATFORM AND CONSUMERS’ PREFERENCE

OF THE SELECTED GRADE 12 ABM STUDENTS

IN CITI GLOBAL COLLEGE

Α.Υ. 2024-2025

TWO VARIABLES - once na nasagot na lahat ng katanungan natin

WE CAN PROVIDE KNOWLEDGE about this
1. Shopping Platform - online and in-store
topic sa maraming tao gaya nalang ng;
2. Consumers' Preference - mas gusto nila Consumers, Owners, and the Future
Researchers.
CONNECTION OF TWO VARIABLES
- The researchers can recommend
- nagkakaroon ng choices ang consumers dahil
improvements since magiging aware na sila sa
sa preference o kung saan nila mas gustong
mga dapat gawin at dapat nilang iwasan.
mag shop between 2 platforms.
BAKIT 12 ABM STUDENTS LANG
- dahil sa factors under the 2 shopping platform
rin kaya sila nagkakaroon ng preference; gaya - since the scope of the researchers is only
ng convenience, product quality, at pricing. grade 12 ABM students lang, sakanila lang ang
pipiliin nila kung saan sila magkakaroon ng focus ng study and others strands and grade
good shopping experience. level ay hindi na kasali.

then support these with rrl for example;

Daylo et al., (2022), stated that online CHAPTER 1:

shopping was highly preferred in terms of
INTRODUCTION
product, promotion, price, and process, while
in-store shopping was highly preferred in Online shopping allows consumers to buy
terms of product, price, place, people, and products via the internet, prioritizing
process. This factors of shopping platforms convenience and price, especially among
affecting the consumers’ preference since these Filipino shoppers (Cudis, 2021). However, it can
platforms have many advantages that make be difficult to judge product quality due to
their shopping experience good. (sakin to, mag limited physical interaction, and images online
notes na kayo ng rrls na pwedeng sumoporta may be misleading.
sa sasabihin nyo)
In-store shopping provides the advantage of
WHY DID YOU CONDUCT THIS STUDY? direct product assessment, immediate
purchase, and physical interaction, helping
- to identify the factors affecting consumers
consumers make more confident decisions
preference.
(Aryani et al., 2022; McMullen, 2023).
- to know if may relationship ba yung
dalawang variables.
; STUDY THE WHOLE INTRODUCTION
- to know the preferred shopping platform of
12 ABM students.
 expectations, they are more likely to be
satisfied and continue using it. If the
BACKGROUND OF THE STUDY
experience falls short, they may be
-dahil sa pandemic na nangyari mas nag boom disappointed and switch to a different platform.
yung online shopping dahil rin sa mga People also tend to notice and remember things
protocols noon at ito ay naging dahilan ng that support their expectations, which further
bihirang pag bisita sa in-store shops. shapes their opinions and preferences. In
simple terms, the theory shows how meeting or
supported rrl: The COVID-19 pandemic led to
not meeting expectations influences consumers
an increase in online shopping as a result of
preferred shopping platforms.
government restrictions and consumer anxiety
about the health risks of in-store shopping SOP - intindihin lang each questions
(Shaw et al., 2022). Due to the economic, social,
Alternative Hypothesis - May relationship
and psychological effects of COVID-19,
yung dalawang variables, ito na ang atin since
individuals have changed their spending habits
nakakuha na tayo ng results.
and preferences (Rogers & Cosgrove, 2020).
CONCEPTUAL FRAMEWORK

Input-Process-Output Model, the (IPO)

(2) THEORETICAL FRAMEWORK
framework was used to show the process for
collecting and analyzing data on respondents
preferences for shopping methods.
1. The Decision Making Theory by Herbert
Simon (1947) SCOPE AND DELIMITATION

- It can be simplified as gathering information, - This research focuses only on Grade 12

making options and picking an option. It students who are enrolled in the Accountancy,
discusses the importance of decisionmaking Business, and Management(ABM) strand.
for keeping organizations running smoothly.
- The researchers will choose 171 sample size
> Decision-making is important for consumers students from (302) population.
when they must decide where to shop, whether
online or in-store, and which shopping
platforms will best satisfy their shopping SIGNIFICANCE OF THE STUDY - THE
experience. It is all about making the right BENEFICIARIES
choice based on available options. It helps
• THE CONSUMERS. This study provides
consumers to decide carefully and make a right
consumers with knowledge and information
decisions when they are shopping.
about shopping platforms. It will guide them
2. The Expectation-Confirmation Theory when they need to choose between different
(ECT) by Richard Oliver (1980) platforms. They will also be aware of what to
do and what to avoid when shopping.
- This theory explains how individuals advance
their expectations regarding to a specific event • THE BUSINESS OWNERS. This study will
that affect their perceptions and assessments of benefit from this since it will let them
it. Individuals hold particular expectations understand what their customers needs, wants,
regarding a product or service, and their views and expectations are. It will help them improve
and feelings about it are influenced by how their services and create a better marketing
well their expectations are met or not met. strategies to attract young consumers.

> explains how people’s expectations affect • THE STUDENTS. This study will help
their experiences with a product or service. Accountancy, Business, and Management (ABM)
When shopping online, customers have certain students become more aware of their shopping
expectations about the platform. If their habits and choices. It will help them make
experience matches or exceeds those better decisions when it comes to online
shopping. This is important because many of DATA GATHERING PROCEDURE
these students will become business
1st step: nag construct ng survey questionnaire
professionals in the future.
2nd step: pina validate ito and inapply for the
• THE PARENTS. The guardians of students can
improvements.
also learn from this study by seeing how young
people interact with online shopping platforms. 3rd step: humingi ng approved sa principal
The study could offer insights that help parents
4th step: nag distribute ng questions
teach their children about financial
responsibility and smart spending habits. 5th step: analysis, interpretation, and
conclusion.
• THE FUTURE RESEARCHERS. This study is
open for the future researchers. They can use STATISTICAL TREATMENT - mga formula na
this study as references and expand their ginamit natin sa chapter 4-5
studies about consumers preferred shopping
1. Weighted Mean
platform. This may serve as a source of
information for future researchers. 2. Standard Deviation

3. Person's R

CHAPTER 3

RESEARCH DESIGN (important) CHAPTER 4-5 since kayo ang gumawa, kayo
lang rin makakapag paliwanag, ang mabibigay
• Correlational Research Design
kolang ay guide;
- The correlational design examines the
1. Analysis, identify nyo yung highest and
relationship between two or more variables
lowest mean and percentage: after nyo ma
without manipulating them.
identify i explain nyo kung anong meaning non.
- This design was used since the main purpose
2. For findings, ito naman ay summary of
of this study is to know the relationship
number 1 which is dito naman yung
between the shopping platform and
interpretation result ( if ito ba ay highest level,
consumers' preference among the selected
ave level, or fair level) explain nyo bakit ganon
respondents.
ang result, nasa interpretation lang rin sagot.
SAMPLE SIZE - 171; POPULATION; 302
3. For conclusion, conclude nyo lang yung
findings and explain, tignan nyo yung chap 4-5
para mas maintindihan nyo.
INSTRUMENTATION ( important )

Instrument - survey questionnaire with;

Recognition Type and 4-Point Likert Scale

• Recognition Type - ginamit ito sa SOP 1 since NOTE: EVERY PART DAPAT AY MAY
wala tayong sub variables. SUPPORTED RRLS, HINDI PWEDENG
OPINION NYO LANG DAHIL TAYO ANG
• 4-Point Likert Scale - ginamit para makuha
GUMAWA. KAILANGAN AY MAY
yung scale/numerical results ng preferred
SUPPORTED FACTS NA CONNECTED RIN SA
shopping platform ng 12 ABM students.
PARTS NYO. YON ANG SILBI NI CHAP 2,
- ginamit natin mga ito since ang kailangan MARAMI DUON, DUN KAYO KUMUHA.
natin ay numericals results and answers. dahil
ang quantitative ay naka focus sa numericals
hindi sa words.
FOR EXAMPLE;

-una kong ginawa rito ay nag analyze ako at interpret. nag identify ako ng mean and inentrepret ko
ano meaning ng result like 0.80 ibig sabihin ay Very Strong Positive Correlation.

- then inexplain ko yung interpretation na ang ibig sabihin ay may connection ang dalawang
variables since ang nakuha ko ay Very Strong Positive Correlation.

NEXT

FINDINGS

- dyan ay nag summarize lang ako ng results sa interpretation and analysis ko, inexplain ko rin ulit.

NEXT

CONCLUSION

This study confirms a strong positive correlation between shopping platforms and consumer
preferences, as indicated by a Pearson's R value of 0.80. The results suggest that the way people shop
is closely connected to the platforms they use. This means businesses can focus on improving their
platforms to better meet customer preferences and needs.

- yan akin pero kayo ay dina need ilagay yung numbers, as in conclusion nalang. NO NUMBERS HERE
SAINYO