Post Graduate Diploma in Management - HRM

(PGDM-HRM)
Structure, Courses and Credits (2023 – 2025)

Second Year

Trimester V
Finance Electives
23EF501
Course Code Risk Management Course Name 3
Credits
23EF502 Derivatives and Structured Finance 3
23EF503 Corporate Governance,
Financial Planning Business
and Wealth Ethics and Corporate
Management 32
22HC501
23EF509 Social
MutualResponsibility
Funds 3
22HC502 HR Analytics
Marketing Electives 3
22HC503
23EM502 Industrial RelationsManagement
Global Marketing 33
22HC504
23EM503 HRM
Social in Global Perspective
Marketing 33
23EM504 Elective
Consumer 1 –Behaviour
Subject 3 33
23EM505 Elective
Sales and1 Distribution
– Subject 4 Management 33
23EM506 Total Credits
Integrated Marketing Communication 17 3
Operations Electives
23EO501 Total Quality Management 3
23EO503 Warehouse Management 3
Business Analytics Electives
23EA502 Big Data Analytics 3
23EA503 Web and Social Media Analytics 3
23EA505 IoT Data Management and Analytics 3
 Code 23BC501 CORPORATE GOVERNANCE, BUSINESS ETHICS AND Credit 2
CORPORATE SOCIAL RESPONSIBILITY
s
Course Objectives
 To familiarize the students with the understanding of issues and practices of corporate governance in the
Indian scenario.
Course Outcomes
The students would be able to:
Students would be able to explain the growing primacy of corporate governance in the Indian
CO 1 scenario.
Students would be able to understand the various governance practices that are followed by
CO 2 corporates
Students would be able to underscore the importance of regulations to further corporate governance.
CO 3
Syllabus
Conceptual Framework of Corporate Governance: Introduction: Need and Scope -
Elements of Good Corporate Governance- Evolution and Development of Corporate
Governance in India -. Types of Directors- Chairman, CEO, Separation of Roles;
Executive Director, Non-Executive Director, Shadow Director, Independent Director,
Unit I Women Director, Resident Director- Lead Director,Additional Director, Small
Shareholders Director,Alternate Director-Role, Responsibilities, KMP; Board Sub-
Committees - Mandatory and Non-Mandatory Committees, Composition, Role and
Responsibilities, SEBI (Listing Obligations and Disclosure Requirements)

Business Ethics & Corporate Social Responsibility: Ethics - Meaning, Importance;

Relationship between morals, values and ethics - Need and Significance of Business
Ethics, Characteristics of Business Ethics, Shareholder Activism- Whistle Blower- Case
Studies on Dhanlaxmi Bank, ICICI Bank. Corporate Social Responsibility: Meaning
Unit II
and Definition of CSR, -; - CSR-Legislation in India,– Current trends, Issues and
challenges in India.

Suggested Readings
 Afsharipour, A. & Martin G. (2021) Comparative Corporate Governance, Edward Elgar Publishing.
 Asish K. Bhattacharyya (2016). Corporate Governance in India: Change and Continuity, Sage, New Delhi.
 Bajpai, G. N. (2016). The Essential Book of Corporate Governance, Sage Publications, New Delhi.
 Gopalakrishnan,R.& Jayakumar,T.(2023) Inside the Boardroom: How Behaviour Trumps Rationality. Rupa
Publications, India.
 Nirbhay Lumde (2018). Corporate Social Responsibility in India: A Practitioner’s Perspective, Notion Press,
India.
 OECD (2023) OECD Corporate Governance Factbook. 2, rue André Pascal 75016, Paris.
 Ravi Raj, A. (2020) Exploring Corporate Social Responsibility (CSR): Fundamentals and Implementation.
Bio-Green Books, Studera Press.
 Sharma, J.P. (2016). Corporate Governance, Business Ethics and CSR - With Case Studies and Major
Corporate Scandals, Ane Books, India.
 Thomas, M., Nicola, P., Marc, O. & Sukhbir, S. (2022) The Routledge Companion to Corporate Social
Responsibility. Routledge.

Cases
● Dhanlaxmi Bank
● Yes Bank
● ICICI
Journals/Magazines
● Corporate Governance Insight
● Corporate Governance: An International Review
● Corporate Governance: The International Journal of Business in Society
● Corporate Social Responsibility, Corporate Governance and Corporate Policies in Emerging Markets
● Indian Journal of Corporate Governance
● International Journal of Business Governance and Ethics
● Journal of Business Ethics
● Journal of Financial Crime
● Journal of OECD on Corporate Governance
● Social Responsibility Journal
 23HC5 HR ANALYTICS Credi
Code 3
02 ts
Course Objectives
The course provides an understanding of critical HR topics with an analytical perspective. The
course helps to acquire in-depth knowledge and practical insights of every step in the HR
analytics process cycle.

Course Outcomes

 Students would be able to articulate reasons, process, statistical means and caveats for HR
analytics
 Students would be able to explain the factors affecting staffing, attrition, and impacts of
organizational interventions.
 Students would be able to solve various challenges in HR domain using analytics

Syllabus

Overview of HR Analytics: HR Metrics and HR Analytics, Role of Analytics in

HR, Reflections on HR analytics: Usage, Ethics and limitations, HR analytics for
Unit I
professional challenges, Core libraries in python, Employee data exploration using
core modules and libraries.
Staffing Analytics: Design compensation and benefit plan using Conjoint analysis,
Forecast HR cost using TIME Series Modelling [ARIMA], Evaluate training and
development programs using comparative means, Determine factors of
Unit II performance appraisal system using dimension reduction Algorithms, Assess
employee absenteeism using clustering technique, Predict employee salary/pay rate
using supervised machine learning regression techniques, Predict employee
attrition using supervised machine learning classification techniques
Case study 1: Diversity analytics, Case study 2: Employee attitude surveys-
Unit III engagement and workforce perceptions, Case study, Case study 4: Predicting
employee performance, Case study 5: Recruitment and selection analytics
Suggested Readings
1. Motwani, B. (2021). HR Analytics a Practical Approach using Python. Wiley.
2. Edwards, M. R., & Edwards, K. (2016). Predictive HR Analytics: Mastering the HR
Metric. London: Kogan Page
3. Levenson, A. (2014). Employee Surveys That Work: Improving Design, Use, and
Organizational Impact
4. Berrett-Koehler Publishers. 2. Fitz-enz, J., & Mattox, J. (2014). Predictive Analytics for
Human Resources. Wiley.

Case Studies
 Coca - Cola Enterprises (CCE) Case Study: The Thirst for HR Analytics Grows
 Competing on Talent Analytics
  Relating engagement with store income
 Competing on Analytics

Journals/Magazines
 Business Today/Business World/Economic Times/Business Line
 California Management Review
 Journal of Management
 MIT Sloan Management Review
 People Matters
 The Academy of Management Review
 23HC5 Credi
Code Industrial Relations 3
03 ts
Course Objectives
 The fundamental concern of Industrial Relations as a field of study is with
investigating the nature of the relationship that exists between an employer and his or
her employees – or the employment relationship, as it is generally known.
 The main aim of this course is to introduce students to the theories, institutions and
practices of Industrial Relations.
 The module examines the role and objectives of the main actors in the employment
relations – employers, employees and trade unions and the government, and their
interactions in collective bargaining, employee involvement/participation, conflict
resolution and expression and the termination of the employment relationship

Course Outcomes
 The students will be able to demonstrate descriptive knowledge of the field of industrial
relations.
 Apply the essential concepts of industrial relations and their interrelationship at the
personal, organisational and national levels.
 Recognise and consider the social, historical and justice issues within industrial relations.
 Investigate solutions to industrial relations problems based on research and assessment of
current practices.
Syllabus

Concept and Scenario of Industrial Relations in India Nature, Objectives and

Importance- Approaches- Industrial Relations Scenario in the Contemporary
Frame Work- International Labour Organization (ILO)- Trade Unionism and
Collective Bargaining : Trade Unions Origin, Meaning/Concept of Collective
Unit I
Bargaining, Objectives of CB, CB Process, Process of Negotiation, CB
Agreements, CB in India- Trade Unions – Principles, Reasons for Joining a Trade
Union, Procedures of Registration/ Cancellation, Privileges of a Registered Trade
Union, Functions of Trade union, Recognition- Trade Union Movement in India.
Industrial Conflict and Dispute Resolution: Provisions of Industrial Disputes
Act of 1947 : Forms, Types and Causes of Industrial Disputes- Authorities under
the Act, Powers and Duties of Authorities- Machinery for Settlement of Industrial
Disputes- Strikes and Lockouts- Illegal Strikes and Lockouts- Layoff-
Retrenchment and Closure- Conditions Regarding Closure- Role of Labour
Unit II
Welfare Officer- Unfair Labour Practices- Grievance Handling: Concept, Causes
of Grievance, Need for a Grievance Redressal Procedure. Disciplinary Procedure,
Natural Justice, Domestic Enquiry Conduct / Mis-conduct, Punishment,
Compliance Management, Sexual Harassment of Women at Work Place
(Prevention, Prohibition and Redressal) Act, 2013 (POSH Act).
Unit III Social Security in India: Employees State Insurance, minimum wages and timely
payment of wages, maternity benefit, employees compensation, employees
provident fund, Industrial Employment Standing Orders, payment of gratuity, The
Factories Act 1948- Provisions regarding health, safety, welfare, working hours,
 annual leave & employment of young persons. Handling Strikes - Crisis
Management

Implementation of the New Labour Codes. The Code on Wages 2019, The
Industrial Relations Code, 2020, The Code on Social Security, 2020, The
Occupational Safety, Health and Working Conditions Code, 2020.

Suggested Readings
1. Bare Acts of Different Labour Laws.
2. Budd J.W., (2019), Labor Relations: Striking a Balance, McGraw Hill, 5th Edition
3. Ghosh P. & Nandan S., Industrial Relations and Labour Laws, (2017), Industrial Relations
and Labour Laws, McGraw Hill.
4. Govindaraju N.S., (2019), Managing Labour Relations, Niruta Publications.
5. Mamoria C.B & Others (2011) Dynamics of Industrial Relations, Himalaya, Mumbai.
6. P L Mallik, Eastern Book; Labour Laws, Bharat Law House, New Delhi (Latest Edition).
7. Venkata Ratnam C.S, (2017), Industrial Relations, Oxford University Press, New Delhi

Cases
 Case Study: Why Honda Workers are on an Indefinite Strike at JantarMantar.
 Case Study: Communicating in a Crisis and the Role of Business Leader: The Case of Jet
Airways
 Case Study: Labour Unrest at Manesar Plant of Maruti Suzuki in 2012, A Perspective
 Case Study: Toyota Industrial Dispute
 A Case Study about Worker Unrest in Indian Automobile Industry

Journals
 British Journal of Industrial Relations: An International Journal of Employment Relations
 Historical Studies in Industrial Relations
 Indian Journal of Industrial Relations
 Industrial Relations Journal
 Industrial Relations: A Journal of Economy and Society
 23HC5 Credi
Code HRM IN GLOBAL PERSPECTIVE 3
04 ts
Course Objectives
 To acquaint the students with the basic knowledge of International Business, its
importance.
 To sensitize students with international business culture and cross-cultural issues in
management
 To enable the students to understand the implications of increasing globalization for the
management of human resources, with special reference to GHRM in a multinational
corporation

Course Outcomes
 Students will get to learn the factors influencing globalization and explain how
international factors affect domestic concerns
 Students are expected to enhance their cognitive knowledge of global issues
 Students are expected to develop and integrate the concepts of HR and International
Business
Syllabus

International business - Meaning, Nature, Scope and Importance - problems in

international business-Forces influencing globalization; pros and cons of
Unit I
globalization- International Business Environment-Economic-Political-Legal-
Cultural-Technology (PEST Analysis)
Ethnocentric Polycentric Regiocentric Geocentric (EPRG) Framework –
Unit II Hofstede’s Theory - Managing Multinational Enterprise, Talent Acquisition of
expatriates, Recruitment, Cross cultural alignment and, International training
Introduction to International HRM- Globalisation & Its Impact on IHRM-
Economic & Political Integration and its Impact on IHRM- Emerging Trends in
Unit III International HR- Global Leadership - Creating a global Mindset-Understanding
Culture- Managing Performance & Repatriation of Expatriates- Designing
Compensation for Expatriates
Suggested Readings
1. Czinkota, Michael R., Ilkka A. Ronkainen, Michael H. Moffett, and Eugene O. Moynihan
(2001) “Careers in Global Business” Global Business, Harcourt College Publishers.
2. Czinkota, Ronkainen, Moffett, (2007)“International Business, Cengage Publications,
3. Daniels, Radebaugh and Sullivan, “International Business – Environments and
Operations”, Pearson Education, Eleventh Edition, (2008). Aswathappa K., “International
Business”, The McGraw – Hill Company - 2006.
4. Financial Transition in Europe and Central Asia: Challenges of the New Decade,
Textbook Cover for Financial Transition in Europe and Central Asia: Challenges of the
New Decade
5. Publisher: World Bank Publications, ISBN: 9780821348147 / 0821348140
6. International Business, (Strategy, Management & the New Realities by S. Tamer
 CAVUSGIL, Gary knight, John R Riesenberger, Pearson
7. Japan and East Asia in Transition: Trade Policy, Crisis and Evolution and Regionalism,
ISBN: 9781403911605 / 1403911606
8. Oded Shenkar & Yadong Luo, (2004) “International Business”, Wiley Publication.
9. Pena, Leticia (1998) "Values in International Business: Faces of a Faceless Labor Force,"
Journal of Human Values, 4: 1, Sage Publication
10. Tahvanainen, Marja (Summer/Fall 2000) “Expatriate Performance Management: The
Case of Nokia Telecommunications,” Human Resource Management, Vol. 37, No. 4.
11. The Myth of the Shrinking State: Globalization and the State in India Cover by Baldev Raj
Nayar, Publisher: Oxford University Press, USA, ISBN: 9780195699395 / 0195699394
12. Rajeesh Viswanathan, Veena Prasad, Booma Halpeth, Satinder Kaur Gujral, HRM in
Global Perspective, Himalaya, 2017
13. David C. Thomas, Mila B. Lazarova , Essentials of International Human Resource
Management, Sage, 2014
14. Dennis R. Briscoe, Randall S. Schuler, International Human Resource Management,
Prentice Hall 2004
 Code 23EF5 Risk Management Credi 3
01 ts
Course Objectives
 To gain knowledge and an insight into the spectrum of risks faced by businesses.
 To learn techniques of managing risks.
 To build the capacity for applying such learning to address risk related issues in real business
scenarios.
Course Outcomes
The students would be able to:
CO 1 Understand the risk and address the risk related issues.
CO 2 Understand the tools and techniques for identifying and assessing potential risks.
CO 3 Understand the management of credit risk, operational risk and enterprise risk.
Syllabus
Introduction of Risk: Concept, Risk and Uncertainty, Classification of Risks,
Types of Risk: Strategic and Operational Risk, Business Risk, Finance Risk,
Information Risk & Liquidity Risk. Sources and Evaluation of Risks:
Unit I
Identification and Sources of Risk, Qualification of Risk and various
methodologies, Impact of Business Risk, Role of Risk Manager and Risk
Committee in identifying Risk.
Risk Management: Concept, Objectives and process of Risk Management,
Importance of Risk Management & Risk Management Techniques. Evaluation
of Risk Management Strategies: Internal Control environment and linkages
Unit II with risk management, Integrated Risk Reporting and Stakeholder
responsibilities. IT Risk Management-Disaster Recovery. Cyber Security &
Cyber Risk. Risk Model: VAR, Stress Testing, Scenario Analysis. Country and
Sovereign Risk Models and Management
Credit Risk Measurement and Management: Component of credit risk,
evaluating and mitigating risk, Qualitative and Quantitative Techniques to
Unit III manage risk, credit scoring models. Enterprise Risk Management: Definition,
Scope and Techniques. Operational Risk Management: Definition, Scope and
Techniques
Suggested Readings
 Credit Risk Management for Indian Banks (2013). K Vadyanathan, Sage Publications.
 Enterprise Risk Management - From Incentives to Controls, James Lam, (2014), Second Editions,
John Wiley and Sons.
 Risk Management and Financial Institutions, (2015) John C. Hull, John Wiley and Sons.
 Risk Management in Banking, Joel Bessis (2019) Second Edition, John Wiley and Sons.
 The Essentials of Risk Management, Michel Crouhy and Dan Galai, McGraw Hill.
Cases
 Fraud at Bank of Baroda: Manage Risk or Manage crisis
 Padhy Leather: Minimizing Commercial Risk through a Letter of Credit
 Power China: International Strategy and Risk Management
Journals
 International Journal of Risk Assessment and Management, Inderscience.
 Journal of Risk Research, Taylor & Francis.
 Risk Management, Springer.
Code 23EF50 Derivatives and Structured Finance Credit 3
2 s
Course Objectives
Structured finance deals with all financial arrangements which are beyond the conventional
forms of on-balance sheet securities (debt, bonds, equity). The use of structured finance aims
at lowering the cost of capital.
Course Outcomes
At the end of the course the students would be able:
CO 1 To measure an organization’s risk exposure to market risk and credit risk
CO 2 To develop a hedging strategy in line with an organization’s existing risk exposures
CO 3 To synthetically create the custom exposures to risk factors using liquid instruments
CO 4 Identify situations that call for nonstandard corporate finance solutions
CO5 Design and price situation-specific financing instruments.

Syllabus
Derivatives
Role and Functions of Derivatives Types of derivatives – Forward, Futures,
Options. Swaps and Credit Derivatives. Exchange Traded Markets, Over The
Counter Markets, Types of Trades, Hedgers, Speculators and Arbitragers and
Overview of Indian Derivatives Markets. Applications of Derivatives Trading.
Unit I Mechanics of Futures Markets, Hedging and Pricing Strategies Using Futures and
Forward Contracts. Interest Rate Futures Pricing. The Option Markets- The
Options Payoffs and Strategies, Bounds on Option Pricing, Options Pricing- The
European Option Pricing, American Option Pricing (Binomial and Black Scholes
Pricing Strategies). Options Sensitivities and Options Hedging, Options on Stock
Indexes, Foreign Currency and Futures.
Swap & Repo Engineering
Swap, Swap Logic, Types of Swaps, Uses of Swaps, Engineering Interest Rate
Unit II
Swaps, Repo Market Strategies – Repo, Types of Repo, Equity Repos, Repo
Market Strategies, Synthetics Using Repos
Structured Finance
Introduction to Structured Finance, Basic Principles of Securitization,
Securitization Structures, Mortgage-backed and asset- backed securities, Cash Flow
Unit III
Collateralized debt obligations (CDOs), Collateralized mortgage obligation
(CMOs), Synthetic collateralized debt obligations, Credit Derivatives, Structured
investment products: credit-linked notes, warrants, Leveraged Lease Transactions
Suggested Readings
 Allman, K. A. (2010). “Modeling Structured Finance Cash Flows with Microsoft
Excel: A Step-by-Step Guide”, John Wiley & Sons.
 Fabozzi, F.J., H. A. Davis, and M. Choudhry (2006). “Introduction to Structured
Finance”, John Wiley and Sons
 Hirsa, A., &Neftci, S. N. (2013). “An introduction to the mathematics of financial
derivatives”, Academic Press.
 Hull, J. C., &Basu, S. (2018). “Options, futures, and other derivatives – 9 th
Edition”. Pearson Education India.
  Kosowski, Robert &Neftci, S. N., (2014). “Principles of Financial Engineering, 3 rd
Edition”, Academic Press

Cases
Case Studies
 How to mine gold without digging?
 Bankers Trust
 Bankgesellschaft Berlin
 Barings
 Orange County
Journals/Magazines
 International Journal of Financial Engineering
 International Journal of Financial Engineering and Risk Management
 Journal of Financial Engineering
Newspapers
 Hindu Business Line / Mint / Economic Times / Wall Street Journal
 23EF5 FINANCIAL PLANNING AND WEALTH Credi
Code 3
03 MANAGEMENT ts
Course Objectives
 This course focuses on achieving long-term financial goals of individuals and families
through goal setting, developing financial and life strategies, acquiring personal financial
planning knowledge and managing risk throughout the life. Specific areas of study include
personal financial statements, budgets, income tax planning, time value of money,
effective retirement planning, and estate planning
Course Outcomes
The students would be able to:
CO 1 Students would understand the basic concept of financial planning.
Select the tax friendly & suitable investment, insurance and retirement products for
CO 2
clients.
CO 3 Students would be able to create a financial plan for clients and oneself.
Syllabus
Personal Financial Planning, Financial Planning Process, Components of Financial
Unit I Planning, Financial Planning vs Wealth Management, Future of Wealth Management Goal
Setting. Determining Financial Status- Personal Financial Statements and Analysis.
Investment Management: Saving, Investment, Power of Compounding (using Excel),
Investment Objectives, Investment Avenues (including alternative investments),
Investment Return (Actual Return, Expected Return, Average Return, Yield, Real Return)
Unit II
and Risk, Asset Allocation, Security Analysis - Investment strategies. Insurance and Risk
Management: Role of insurance in financial planning, Life Insurance planning, Bank
Assurance. Tax planning: Income tax and tax-sheltered investments for individuals.
Retirement Planning: Retirement Funding and Annuity calculations (using Excel), Pension
Plans. Life Cycle and Financial Planning, Client Profiling and Financial Plan, Monitoring
Unit III the Plan. Wealth Management and Estate Planning – NPS – Sovereign wealth funds in
Investment areas.

Suggested Readings
 Dun & Bradstreet (2009), Wealth Management, Tata McGraw Hill Publishing Company
Ltd.
 Indian Institute of Banking & Finance (2017), Introduction to Financial Planning, 4th
edition, Taxmann, New Delhi
 Indian Institute of Banking & Finance (2017), Investment Planning Tax Planning and
Estate Planning, Taxmann Publications Pvt. Ltd.
 Indian Institute of Banking & Finance (2017), Risk Analysis, Insurance and Retirement
Planning, Taxmann Publications Pvt. Ltd.
 Mittra, Sid, (2015), Financial Planning: Theory and Practice, SAGE Texts
Cases
 Measuring Mutual Fund Performance BY Andre F Perold
 LIC Jeevan Shanti ((A Non-Linked, Non-Participating, Single Premium Annuity Plan)
 How Do You Value Stocks? - Brian Kettell
 How Do You Use Fundamental Analysis to Value Stocks? - Brian Kettell
 Financial Planning by Swarup and Pant
 Real Issues in Retirement Planning
 Journals
 Financial Planning Journal
Finance portals

 https://www.practicalmoneyskills.com/
 http://www.gulfbase.com/investmenttutorial
 http://wealth.moneycontrol.com/
 http://www.mywealthguide.com
 http://law.incometaxindia.gov.in/DIT/Income-tax-acts.aspx

Newspapers

 Hindu Business Line / Mint / Economic Times / Wall Street Journal

 Code 23EF5 MUTUAL FUNDS Credits 3
09
Course Objectives

The main focus of the course is to provide a detailed understanding of the concept of Mutual
Fund. Enable students in analyzing the various investment avenues under the mutual fund
scheme.
Course Outcomes
The students would be able to:
CO 1 Students would display an awareness of the basic concepts of the Mutual Fund.
Students would demonstrate the ability to analyze the expected return on various
CO 2 fund schemes and will be able to guide in selecting appropriate mutual fund
schemes.

CO 3 Students would demonstrate an ability to evaluate the performance of a fund.

Syllabus
Evolution of Mutual Funds - The Concept and Role of Mutual Funds- History of
Mutual Funds in India - Types of Mutual Fund Products- Fund Units Vs shares -
Unit I
Net Asset Value- Organization of the Fund – Reasons for slow Growth in India –
Prospects of Mutual Fund Industry - International Scenario.
Legal and Regulatory Framework Governing the Mutual Funds Industry -
Legal and Regulatory Environment in India - Legal Structure Other Constituents -
Unit II Role of Regulatory Agencies for the Fund and Investors Protection in India - Fund
Mergers and Scheme Takeovers.
Return, Risk & Performance of Funds - Drivers of Returns in a Scheme - Measures of Returns
- Drivers of Risk in a Scheme - Measures of Risk - Benchmarks and Performance -
Unit III Quantitative Measures of Fund Manager Performance- Limitations of performance
measurement and evaluation-Tracking Error.

Suggested Readings
 K.G. Sahadevan and M.Thripairaju: “Mutual funds, data interpretation and Analysis”
(Prentice Hall of India)
 V.K. Avadhani: Marketing of Financial Services (Himalaya)
 AMFI mutual fund testing programme by D.C. Anjari from AMFI publication.
 Indian Mutual Funds Handbook 5th Edition: A Guide for Industry Professionals and
Intelligent Investors Paperback (2018) by Sundar Sankaran
 NISM (An Educational Initiative of SEBI), 2017, Mutual Fund Foundation, Taxmann
Publications, New Delhi.
 Nalini Prava Tripathy, 2007, Mutual Funds: Emerging Issues in India, Excel Books, New
Delhi.
 Rakesh Kumar, 2016, Mutual Funds in India: Structure, Performance, and Undercurrents,
Patridge Publishing, Gurgaon.

Journals/Magazines
 Asia Pacific Journal of Risk and Insurance
 International Journal of Disaster Risk Reduction
 International Journal of Risk Assessment and Management
 Journal of Insurance Regulatory and Development Authority of India
 Journal of Risk and Insurance
Cases
 A Case Study on Penetration and Investment Pattern of Mutual Funds in Selected
Regions in India by Rajat Mehrotra, and Dr Vinay Kandpal
 Performance Evaluation of Mutual Fund in India (A Case Study on SBI Mutual Fund)
by Dr. (Prof.) Ashok Kumar Rath
 A Critical Analysis of Indian Mutual Funds Sector: A Case Study of Unit Trust of
India (UTI) Mutual Fund, Bank of India (BOI) Mutual Fund and Tata Mutual Fund by
Meenakshi and S.K.S. Yadav
Websites
 www.nism.ac.in
 www.amfiindia.com
 www.nseindia.com
 www.bseindia.com
 23EM5 Credit
Code GLOBAL MARKETING MANAGEMENT 3
02 s
Course Objectives
 To acquaint the students with the basic knowledge of International business culture
 To make students familiar with concepts such as EPRG Framework, Transfer pricing and
other International business strategies.
 To make students familiar with the 4Ps in the context of International marketing

Course Outcomes
The students would be able to:
Students will be well versed with various aspects of Global marketing environment
CO 1
and will be able to formulate market entry strategies for global markets
CO 2 Students will be able to design global product and branding strategies
Students will be able to design promotion strategies for global consumers and global
CO 3
products
Syllabus
Introduction to Global Marketing, The International Marketing Environment,
Unit I Global marketing strategies: EPRG Framework, Market Selection, Entry &
expansion Strategies, Hofstede's Cultural dimension.
Product strategy for international markets: Standardization v/s. adaptation in global
Unit II markets, Managing products in global Markets, Building brands in international
markets, Positioning and re-positioning in global Markets, Pricing Strategies
Promotion Strategies, International Promotion Strategies: Communications across
countries-complexities and issues; International promotion tools Advertising,
Unit III
personal selling, publicity and sales promotion; Standardization vs. adaptation
issue; literature, trade fairs and exhibitions.
Suggested Readings
 Global Marketing 9 edition, Warren J. Keegan, Pace University, Mark C. Green, Simpson
th

College,©2017, Pearson
 Lee Keifer and Carter S. (2018), “Global Marketing
Management”, Oxford University Press, New Delhi.
Cases
 Battling perceptions: The challenge in Huawei’s globalization process
 Market entry strategies: A case of IOCs
 Ford Motors – What went wrong in India?
 Hollywood and the rise of cultural protectionism
Journals
 Global Business Review
 Harvard Business Review
 Journal of Marketing
 Marketing Mastermind
 Pitch
Code 23EM503 SOCIAL MARKETING Credits 3
Course Objectives
 Create awareness among the participants about the social issues.
 Educate students and assist them comprehend the business environment from the social
perspective.
 Impart marketing strategizing skill to resolve the social issues.
 Enhance the technological skills for the effective reach of social marketing program.
Course Outcomes
The students would be able to:
CO 1 Identify the social issues from the Management perspective.
CO 2 Analyze the social environment and the inclusive components.
CO 3 Evaluate the target groups relevant for promoting social cause.
CO 4 Design a marketing strategy that includes the digital marketing handles.
Syllabus
Social Marketing Basics – Definitions – Issues addressed with social marketing –
Unit I
Social Marketing Mix – Social Marketing Process – Strategic planning process.
Analyzing the social marketing environment – Segmenting, Evaluating, and
Unit II selecting Target audience – Upstream, downstream and midstream – Competition
and critical thinking.
Developing Social Marketing Strategies – Crafting Positioning – Creating product
Unit III platform - Pricing – Making access convenient and pleasant – Promotion –
Managing Social Marketing Programme
Suggested Readings
 Andreasen A.R. (2014), “Social Marketing in 21 Century, Sage Publications, London.
st

 Marvin E. Goldberg, Martin Fishbein, Susan Middlestadt (2018), “Social Marketing”,

Psychology Press.
 Nancy R. Lee, Philip Kotler. (2019), “Influencing Behaviours for Good”, Sage
Publications, New Delhi.
 Rishi R. Sharma, Tanveer Kaur, Amanjoth S. Syan. (2021), Sustainability Marketing: New
directions and practices, Sage Publications, UK
 Sameer Deshpande, Nancy R.Lee. (2013), “Social Marketing in India”, Sage Publications,
New Delhi.
 Gerald Hastings. (2007), “Social Marketing”, Butterworth – Heinemann, Elsevier, New
Delhi.

Cases
 Alcaguete: The Challenge of Sustainable Growth, Harvard Business School Publishing.
 Sustainability at IKEA Group, Harvard Business School Publishing.
 La Protectora: Engaging in Social Media for a Social Cause, Harvard Business School
Publishing.
Journals
 European Journal of Marketing
 Social Marketing Quarterly
Code 23EM504 CONSUMER BEHAVIOR Credits 3
Course Objectives
Objective of the course is to explore an understanding of the conceptual framework of
consumer behavior, covering internal and external determinants of consumer behavior,
decision making process with support of comprehensive Models
Course Outcomes
The students would be able to:
The students will understand significance, nature and process of the consumer
CO 1
behaviour.
The students will be able to analyze the personal, cultural and environmental
CO 2
dimensions that influence consumer behavior decision making.
The students would be able demonstrate how knowledge of consumer behavior can be
CO 3
applied to marketing.
CO 4 The students would be able to prepare a coherent report on consumer behavior issues.
Syllabus
Consumer Behaviour - Internal Determinants
Introduction to Consumer Behaviour, Consumer Behaviour as a field of activity.
Unit – I Evolution of Consumer Behaviour. The Consumer as an Individual: Motivation,
Personality, Perception, Learning, Consumer Attitudes – Nature, Formation and
Change.
Consumer Behaviour – External Determinants
Unit –
The Consumers in their Social & Cultural Settings: Groups, Reference Groups,
II
The family, The influence of Culture on Consumer Behaviour, Social Class, Cross
cultural behaviour.
Consumer Decision Making : Models of Man – Economic, Cognitive, Passive and
Unit –
Emotional; Comprehensive Models of Decision Making - Schiffman and Kanuk
III
Model, Nicosia Model, Howard Sheth Model, EKB Model
Suggested Readings
 Majumdar, R. (2021), “Consumer Behaviour – Insights from Indian Market”, PHI
Learning Pvt Ltd, New Delhi.
 Schiffman Leon and Ramesh Kumar. S. (2019), “Consumer Behavior”, 12 th Edition,
Pearson India.
 Engel F James & Blackwell D Roger (2017), “Consumer Behaviour” (Hold Semesters
International Editions) Japan.
 Harward John A, Sheth Jagdish N. (2015), “Theory of buyer behaviour”, John Wiley &
Sons Inc. New York.
 Wayne D Hoyer; Deborah J MacInnis; Rik Pieters; Eugene Chan; Gavin Northey, (2021),
“Consumer behaviour”, Second Asia-Pacific edition
 Schiffman Leon G & Kanuk L L. (2018), “Consumer Behaviour”, Prentice Hall of India,
New Delhi.
 Hazel H. Huang. (2021), “Consumer Psychology : Theories & Applications”, Sage
publications, New Delhi.

Cases
 Tanishq - Caratmeters
 American Express - Motivating Consumers
 Director's Special - Leveraging Personality Traits
Journals
 Journal of Business Ethics
 Journal of Consumer Psychology
 Journal of Consumer Research
 Journal of Management
 Journal of Marketing
 Journal of Marketing Research
 Journal of the Academy of Marketing Science
 Marketing Science
Cod 23EM505 SALES & DISTRIBUTION MANAGEMENT Credit 3
e s
Course Objectives
Recognize the role of selling as a career. Understand the implications of sales and marketing
orientation, Recognize the position of sales forecasting in the marketing planning system.
Understand the importance of intermediaries and channel logistics.
Course Outcomes
The students would be able to:
CO 1 Students would be able to explain the numerous stages of the selling process.
CO 2 Students would be able to prepare a sales forecast.
CO 3 Students would be to chalk out a distribution plan given a situation
Syllabus
Principles and Concepts of Personal Selling

Introduction to selling – Development and Role of Selling in Marketing – Marketing

Unit I Vs Selling - The Selling Process: Pre-Sales Preparation - Prospecting – Preapproach
– Approach- Presentation and Demonstration - Objections Handling – Closing the
Sale–Salesmanship: Meaning, Skills and Qualities of the effective salesmen.
Managing the Sales Force

Planning Sales –Forecasting: Sales Forecasting Methods - Sales Budgets – Sales

Unit II Territories: Definition – Procedure for Designing Sales Territories – Quotas:
Definition, Objectives and Types –Sales Force Management: Recruitment –Selection
– Training – Motivation - Compensation, and evaluation of salesmen.
Distribution Management

Marketing Channels – Definition & Importance - Different forms and levels of

Unit
channels - Functions of Marketing Channels - Steps in Channel Design, - Physical
III
Distribution: concepts and objectives, Components of Physical Distribution,
Transportation, And Warehousing.

Suggested Readings
 David Jobber, Geoff Lancaster (2019), “Selling and Sales Management”, Pearson
Education, New Delhi.
 Havalder K.K. and Vasant M.C. (2017), “Sales and Distribution Management”, Tata
McGraw Hill, New Delhi.
 John F. Tanner Jr., D. Honeycutt., Robert C. Erffmeyer. (2013), “ Sales Management
shaping future sales Leaders”, Pearson Education.
 Manning Gerald L, Reece Barry L (2016), “Selling Today – Creating Customer
Value”, Pearson Education, New Delhi.
 Ovid Riso (ed.) (1993), “the Dartnell Sales Sales Promotion Handbook”, UBS
Publishers Ltd., New Delhi
 Still R. R., Cundiff E.W. and Govani N.P. (2008), Sales Management: Decisions,
Strategies and Cases, Pearson Hall, New Delhi.
Cases
 Negotiating Resistance
 How to win in omnichannel world
 Drishti Eye Centre: Managing Sales Force
Journals
 Journal of Personal Selling and Sales Management
 Sales and Marketing Management
 Salesmanship
Cod 23EM5 INTEGRATED MARKETING Credits 3
e 06 COMMUNICATIONS
Course Objectives
 The objective of this course is to provide an overview of the components and
considerations involved in marketing communication strategy decisions.
 To be able learn different media forms, their effectiveness and application.
Course Outcomes
The students would be able to:
Demonstrate the understanding of how the communication component plays a vital role
CO
in the conceptualization, development and ultimate success of a marketing campaign by
1
describing and critically evaluating previous campaigns and applying theories.
Able to demonstrate how media appeals to specific audiences in various cultural
CO
contexts and how to use communication tools to maximize the effectiveness of a
2
Marketing Plan.
Syllabus
Introduction to Integrated Marketing Communications: Meaning, Evolution of IMC,
Reasons for growth and Characteristics of IMC – Role of IMC in Marketing –
Communication Process: Traditional and Alternative Response Hierarchy Models –
Unit I Source, Message & Channel factors - Establishing Objectives and Budgeting:
Determining IMCs Objectives: Sales vs. Communication Objectives, DAGMAR,
Setting Objectives for the IMC Program, Planning & developing IMC Program –
Establishing & Allocating promotional budgeting
Elements of IMC 1. Advertising – Features, Advantages and Disadvantages,
Fundamentals of Advertising Campaigns – Brand Positioning through Advertising –
Planning Process – The Creative Brief – Creating an Appeal, Sales Promotion –
Different Types of Sales Promotion, Advantages and Disadvantages. 2. Public
Unit
Relation and Publicity – Types of PR, Process, Advantages and Disadvantages,
II
Types of Publicity. 3. Direct Marketing – Features, Advantages and Disadvantages.
4. Personal Selling – Features, Advantages and Disadvantages – Media Platforms:
Print, Out-of-Home and Digital (Radio, TV & Internet) - Significance of Indian
Readership Survey.
Meaning and importance of measuring communication effectiveness - The testing
Unit process, measuring the effectiveness of other promotional tools – Regulations of
III Advertising & Promotion: Self-Regulation & Government Regulation, Role of ASCI
- The ethical, social, and legal aspects of advertising and promotion.
Suggested Readings
1. Advertising and Promotions-Belch & Celch, Tata McGraw Hill 2001
2. Advertising Management – Rajeev Batra, John G. Myers & David A Aaker PHI
3. Contemporary Advertising Irwin/McGraw-Hill (International Edition)
4. Integrated Marketing Communications – Kenneth E. Clow & Donald E. Baack,
Pearson, 2014.
5. Otto Kleepner’s Advertising Procedure-PHI
Cases
 Google Advertising, HBR.
 Dove's 'Real Beauty Sketches' Campaign, ICFAI Cases
 Game of Thrones' TV Series: HBO’s Integrated Marketing Strategy, ICFAI Cases.

Journals
 Brand Equity by ET
 Journal of Marketing
 Pitch
 Code 23EO501 Total Quality Management Credits 3
Course Objectives
 To understand the importance of Total Quality Management in business processes.
 To discuss variation and its causes in processes
 To familiarize the students with various Tools and Techniques those are used in taking
decisions over quality issues.
 To present the benefits of improving quality.
Course Outcomes
The students would be able to:
CO 1 Explain benefits of Total Quality Management in an organization.
CO2 Examine process stability
CO 3 Illustrate the significance of Quality standards in achieving TQM benefits.
CO 4 Apply different tools & techniques for quality improvement.
CO 5 Develop a quality consciousness approach for continuous improvement
Syllabus
Evolution of Quality Management, Principals of Total Quality Management
(TQM), House of Quality, QFD and its applications, Gurus of TQM, PDCA and
Unit I
SDCA cycle, Statistical Quality Control, Control Charts, (Variables & Attributes)
Problem Solving Process – Tools, Cost of Quality
Quality Standards – Need for Standardization – Institutions, ISO 9000 & 14000
Unit II services. Bench-Marking, Business Process Re-engineering. Developing and
implementing Quality Management Systems. Quality Awards.
Six-sigma Methodology; DMAIC, Principles, Application of Six Sigma approvals,
Unit III Performance Measures: Cost of Quality & Balance Score Card. FMEA. Other
Management tools in TQM. Taguchi Principles.
Suggested Readings
1. Dale H. Besterfield, Carol BesterfieldMichna, Glen Besterfield, & Mary Besterfield Sacre,
Total Quality Managemen, Prentice Hall of India Pvt. Ltd, New Delhi.
2. David L. Goetsch, Stanley Davis, Stanley B. Davis, Quality Management, Prentice Hall of
India Pvt. Ltd, New Delhi.
3. Howard S. Gitlow, Quality Managemen, Tata McGraw-Hill, New Delhi.
4. Joel E. Ross, Total Quality Management: Text, Cases and Reading, St.Lice Press.
5. James R. Evans, Total Quality Management, Organization and Strategy, Thomson, South
Western.
6. John S. Oakland, Total Quality Management: Text with Cases, Butterworth – Heinemann
7. John T. Rabbitt, Peter A. Bergh, The ISO 9000 Book: A Global Competitor‘s Guide to
Compliance and Certification, Quality Resource.
8. S. Thomas Foster, Jr., Managing Quality, Prentice Hall of India Pvt. Ltd., New Delhi.

Cases
 Paradise Bearings
 AT&T Universal card services
 Indfos Industries
 GTE Directories company
 British Airways
Code 23EO5 Warehouse Management Credi 3
03 ts
Course Objectives

The course is aimed to provide comprehensive view of warehouse management, various

warehouse operations and the importance of warehousing in a supply chain. Students will be
sensitized about the responsibilities of a warehouse manager, planning process and aspects to
be considered to make warehousing both efficient as well as responsive

Course Outcomes
The students would be able to:
Students will able to appreciate the role of warehouse management in the modern
CO 1
supply chains..
Students will be exposed to the best practices in the warehouse operations that are
CO 2
being adopted in the industry
The case studies discussed in the course will enable the students to relate how the
CO 3
warehouse operations can be made efficient as well as responsive.
Syllabus
The role of the warehouse, Role of the warehouse manager, Warehouse processes:
receiving and put-away. Warehouse processes: pick preparation. A System for
Unit I Warehousing. Classical Type Storage Facilities. Warehousing Equipment. The
Transport Link. The Distribution Factory

Picking strategies and equipment, Order-picking methods, Warehouse processes

from replenishment to dispatch and beyond. Warehouse management systems.
Unit II Warehouse layout. Storage and handling equipment. Resourcing a warehouse.
Warehouse costs.

Performance management, Outsourcing decisions, Health and safety, The

Unit III warehouse and the environment. Role of technology in Warehousing, Applications
and Case Studies. The Warehouse of the Future.
Suggested Readings
 Ackerman, K. B. (2012). Practical handbook of warehousing. Springer Science &
Business Media.
 Ghiani, G., Laporte, G., & Musmanno, R. (2004). Introduction to logistics systems
planning and control. John Wiley & Sons.
 Guo, X. (2016). Storage Policies and Maintenance Support Strategies in Warehousing
Systems. Springer.
 Hamberg, R. and Verriet, J. (2012). Automation in warehouse development. Verlag
London: Springer.
 Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse
management. CRC Press.
 Richards, G. (2017). Warehouse management: a complete guide to improving efficiency
and minimizing costs in the modern warehouse. Kogan Page Publishers.
 Stephens, M. P., & Meyers, F. E. (2013). Manufacturing facilities design and material
 handling. Purdue University Press
Cases
 Tradeport Hong Kong
 SA Partners and Foodstuffs Inc
 Consumer Electronics – cluster pick to cart
 Asda Stores
 Automated storage MaspexWadowice, Poland

Journals
 Asia Pacific Journal of Marketing and Logistics
 European Journal of Operational Research
 International Journal of Production Research
 Journal of Intelligent Manufacturing
 Production Planning and Control
Code 23EA5 BIG DATA ANALYTICS Credi 3
02 ts
Course Objectives
The main goal of this course is to help students learn, understand, and practice big data
analytics which include the study of modern computing big data technologies focusing on
industry applications. Mainly the course objectives are: conceptualization and summarization
of big data, trivial data versus big data, and big data computing technologies
Course Outcomes
The students would be able to:
CO 1 Students will be understand Big Data and its analytics in the business world.
Analyze the Big Data framework like Hadoop and Spark to efficiently store and
CO 2
process Big Data to generate analytics.
Design of Algorithms to solve Data Intensive Problems using Map Reduce
CO 3
Paradigm.
Design and Implementation of Big Data Analytics using Hadoop and spark to solve
CO 4
data intensive problems and to generate analytics.
CO 5 Implement Big Data Activities using Spark
Syllabus
Introduction to Big Data
Need of Big Data – Classification of Data, Characteristics of Big Data – Bigdata
Types, Big Data Classification, Big Data Handling Techniques. Scalability and
Parallel Processing, Analytics Scalability to Big Data, Massively Parallel
Unit I
Processing Platforms, Data Architecture Design, Managing Data for Analysis,
Data Sources, Data Quality, Data Pre-processing, and Storing. Data Storage and
Analysis, Bigdata Analytics and Case studies: Big Data in Marketing and Sales,
Healthcare, Medicine and Advertising.
Hadoop and Its Eco-system, Hadoop Ecosystem Components, Hadoop Streaming
and Pipes, Hadoop Distributed File System, HDFS Storage and Commands,
Unit II MapReduce Framework and Programming Model, Hadoop Yarn and Hadoop
Execution Model, Hadoop Ecosystem Tools(Ambari, HBase, Hive, Pig, Mahout).

Spark and Bigdata Analytics

Introduction to Big Data Tool – Spark, Data Analysis with Spark, Spark SQL,
Unit III Using python Advanced Features with Spark SQL, Data Analysis Operations,
Programming with RDDs and MLIB, Data ETL, Machine Learning Algorithms for
Big Data Analytics
Suggested Readings
 Big Data Analytics by Raj Kamal, Mc Graw Hill
 Michael Minelli, Michelle Chambers, and Ambiga Dhiraj,” Big Data, Big Analytics:
EmergingBusiness Intelligence and Analytics Trends for Today’s Wiley, 2013
 P.J.Sadalage and M.Fowler, “NoSQL Distilled:A Brief Guide to the Emerging World of
Polygloy Persistence”, Addison- Wesley Professional, 2012
 Tom White, “Hadoop: The Definitive Guide”, Third Edition, O ‘Reilley, 2012.
 Hric Sammer, “Hadoop Operations” O ‘Reilley, 2012
 E.Capriolo, D.Wampler and J.Rutherglen, “Programming Hive”,O ‘Reilley, 2012
 Lars George, “HBasc: The Definitive Guide”, O ‘Reilley, 2011
 Hben Spiivery, “Cassandra: The Definitive Guide”, O ‘Reilley, 2010
 Ben Spivey, Joey Echeverria. “Hadoop Security Protecting Your Big Data Problem” O
‘Reilly Media, 2015
 Vignesh Prajapati, “Big Data Analytics with R and Hadoop”, Packet Publishing 2013
Cases
 Big Data in Marketing and Sales,
 Big Data in Healthcare, Big Data in Medicine
 Big Data in Advertising

Journals
 ACM Transactions on Big Data
 Journal of Big Data
 Big Data Research
Code 23EA5 WEB AND SOCIAL MEDIA ANALYTICS Credi 3
03 ts
Course Objectives
 Learn about the role of analytics in business, the types of analytics and techniques used and why
they are important. Running a successful online business often requires a good working knowledge
of web analytics. On this course, you will explore the basics of analytics, different types of analysis
using few important tools and experiencing their important for business.
Course Outcomes
The students would be able to:
CO 1 Collect and process web based business data.
CO 2 Track the performance of various indicators.
CO 3 Analyse the data to uplift the web and social media businesses.
CO 4 Predict the business data.
CO 5 Learn how to apply analytics
Syllabus
Web Analytics- Introduction - Importance of Web Analytics - Web Analytics
Process Flow -Types of web analytics - On Site & Off-Site. Web analytics data
collection methods - Server log file analysis & Page Tagging. Web Analytics
Framework - Key Performance Indicators (KPIs) - Types of KPIs. Web Metrics
Unit I
and Reviewing Web Metrics - Introduction to Google AdWords – Keyword
Planner – Competitor Analysis (SimilarWeb) - Campaign Analysis.

Case Study & Hands on with an example Blog creation and exercise
Web Analytics Tools – Introduction to Google Analytics and other Tools. Web
Analytics Key Metrics. Web Analytics Data Source - Pyramid Model of Web
Analytics Data - Conversion Funnel - Web Analytics Segmentation - Web
Analytics Dashboards and Types of Dashboards. Understanding
Unit II Audience/Acquisition/Behavior /Conversion Analysis. Power Analytics:
Connecting Google Analytics with Power BI - Compare web performance data -
Power BI map visualizations to track visitors worldwide over time.

Case Study & Hands on by using few web analytical tools.

Social Media Analytics – Social Media Networks - Social Media Metrics -
Engagement metrics of Social Media Networks - Maturing Key Performance
Indicators - Few Paid and Free social media Analytics Tools. Connecting and
Unit III
using Power BI on Social Media Networks- Social Sentiment Analysis using
Power BI - Export social networks data into various formats - Facebook Twitter
LinkedIn and YouTube Analytics.
Suggested Readings
 Advanced Web Metrics with Google Analytics Book by Brian Clifton.
 Google Analytics Breakthrough –FerasAlhlou.
 Social Media Analytics - Techniques and Insights for Extracting Business Value Out of
Social Media 1 Edition by Matthew Ganis, Avinash Kohirkar, Ed Brill.
 Social Media Measurement and Management: Entrepreneurial Digital Analytics Paperback
– Import, 8 Jul 2019 by Jeremy Harris Lipschultz.
 Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik.
 Pro Power BI Dashboard Creation - by Adam Aspin from Springer.
Cases
 Case Study & Hands on by using few web analytical tools
 Case Study & Hands on with an example Blog creation and exercise
Journals
 Global Journal of Computer Science and Technology
 International Journal of Data Science and Analytics
 Journal of Marketing Analytics
 Online Social Networks and Media- Journal from Elsevier
 Social media analytics for The Wall Street Journal
 23EA5 IOT DATA MANAGEMENT AND Credi
Code 3
05 ANALYTICS ts
Course Objectives
 Understand the core principles of IoT analytics, architecture, communication models, and protocols across
various technologies.
 Evaluate the IoT lifecycle, including data acquisition, processing, and storage, using different platforms and
technologies.

 Apply cloud models and services to enhance IoT analytics, incorporating robust security measures
to protect data and ensure compliance with industry best practices.
Course Outcomes
The students would be able to:
CO 1 Understand emergence of IoT analytics and architecture of IoT
CO 2 Explore IoT data Lifecycle and communication protocols
CO 3 Analyze the use of cloud storage and processing the data
CO 4 Master IoT analytics using cloud of things
Syllabus
Introduction- Concepts and Definition of IoT analytics, IoT analytics Challenges, Types of
Unit I IoT, Components of IoT, IoT applications, IoT Architecture, IoT Data Lifecycle, IoT Data
Acquisition Platforms, IoT device integration.
IoT Data Communication - Client-Server, Bluetooth, ZigBee, IoT protocols - Message
Queue Telemetry Transport (MQTT), Hyper-Text Transport Protocol (HTTP),
Unit II
Constrained Application Protocol (CoAP), Heterogeneous Data Processing, High-
dimensional Data Processing, Parallel and Distributed Data Processing.
Cloud of Things: Types of cloud, cloud models - SAAS, PAAS, IAAS, Communication
Unit III APIs, Cloud Services – AWS IoT Analytics, IoT Analytics with Microsoft Azure data
explorer, ThingWorx IoT platform, IoT Security.
Suggested Readings
 Minteer, Andrew. Analytics for the Internet of Things (IoT). Packt Publishing Limited.
 Misra, Sudip, Chandana Roy, and Anandarup Mukherjee. Introduction to Industrial Internet
of Things and Industry 4.0. CRC Press, 2021.
 Veneri, Antonio. Hands-on Industrial Internet of Things. Packt Publication.
 Dubey, Rahul. An Introduction to Internet of Things: Connecting Devices, Edge Gateway,
and Cloud with Applications. Cengage India Publication.

Cases
 Jim Pulcrano, Giancarlo Luchetta Bedin, Srinivas Reddy Mamidi, Anton Rozhkovskiy, Bakel Walden,
“Drinkotec: Changing a company, changing a life (C): Dream big or go home”, Harvard Business Publishing,
July 2023.
 Stefan Michel, " Bossard Fasteners (B): Developing a Digital Strategy by Refusing a Digital
Transformation”, Harvard Business Publishing, June 2020.

Journals
 IEEE Internet of Things Journal.
 Discover Internet of Things.