Social Media Marketing Proposal for Cute and Shine Beauty Hub
Objective:
• Increase brand awareness and customer engagement
• Promote beauty services, seasonal offers, and special treatments
• Drive bookings and inquiries through an engaging social media presence
Key Deliverables:
• Posts on Facebook & Instagram: Eye-catching post (≈15 posts per month),
highlighting beauty services, customer testimonials, skincare tips, and promotions.
• TikTok Video Content: Two engaging videos per week (≈8 videos per month),
showcasing behind-the-scenes transformations, beauty tutorials, and customer
experiences.
• Ad Promotion Management: A strategic monthly ad spend of $60 to boost key
posts, target ideal customers based on demographics, and increase brand
engagement.
• Continuous Management & Reporting: Bi-weekly strategy sessions and
monthly performance reviews to optimize the campaign for maximum visibility and
conversions.
Target Audience:
• Women and men aged 18-60
• Individuals interested in skincare, wellness, and beauty treatments
• People looking for relaxation and rejuvenation services
Timeline:
3 months (90 days)
Marketing Channels:
• Social Media (Instagram, Facebook, TikTok)
• Google My Business
Strategies and Actions:
1. Social Media Setup and Content Planning:
o Create business profiles on Instagram, Facebook.
o Develop a content calendar with a mix of posts including:
§ Before-and-after photos of treatments.
§ Educational content about the benefits of each service.
§ Customer testimonials and success stories.
§ Behind-the-scenes videos of the hub.
§ Interactive posts like polls and Q&A sessions.
o Utilize Instagram and Facebook Stories for daily updates and promotions.
2. Google My Business:
o Set up and optimize Google My Business profile.
o Encourage satisfied customers to leave reviews.
o Post regular updates and photos.
3. Paid Advertising:
o Launch introductory Facebook and Instagram ad campaigns targeting local
audiences.
o Use Google Ads to target specific keywords related to beauty and wellness
services.
Budget Breakdown
Social Media Handling
• 15 posts per month
• 8 videos (collages/ motion graphics/ reels)
• Occasional Posters
• Instagram, Facebook, LinkedIn handling
• Increase in Followers (60$ promotion) 29,999 / month*
• Content Creation
• Account Management
• Search Engine Optimized Contents
• Analytics and Reporting
• Photo Retouching
Why This Package Works:
• Consistent Engagement: Daily posts maintain brand visibility while TikTok
videos attract a wider audience.
• High-Quality Content: Professionally designed posts and videos enhance
credibility and customer trust.
• Strategic Advertising: A dedicated budget ensures optimal reach and
conversion rates.
• Clear Communication Structure: A streamlined approval process prevents
delays and maintains brand integrity.
• Scalability: The package is flexible to accommodate seasonal promotions or
additional service highlights.
Acceptance
If you agree that the services and price above meet your expectations, this document
works as the agreement please proceed ahead and complete this document as we
start the project immediately.
For “Client”, For “Company”,
Miss Saru Shrestha Pujan Acharya
Cute and Shine Beauty Hub
Date:
