Project Report
On
“TO STUDY OF SEARCH ENGINE OPTIMIZATION ON-PAGE & OFF-PAGE
STRATEGY FOR SMALL BUSINESS”
Submitted By
Mr. Rohan Santosh Varkhade
Under the Guidance of
Prof.Dada Patil
Submitted to
Savitribai Phule Pune University
In the partial fulfillment of the requirements for the award of
Masters in Business Administration (MBA)
Through
Institute of Science, Poona’s
Institute of Business Mangement and Research
Wakad, Pune- 411057
Batch 2022-24
DECLARATION
I Undersigned the student of MBA in Digital Marketing hereby declare that the project report is my own
work on To Study the social media portal management and content creation for social media marketing
in fulfillment of Masters of Business Administration Degree course of Savitribai Phule University and
has carried out under the guidance and supervision of Prof. Dada Patil
Further I declare that it has not been submitted to any other university for the fulfillment of any degree or
diploma.
I have prepared this project for MBA curriculum 2023-24.
Place: Wakad, Pune Rohan.S.Varkhade
Date
DECLARATION
This is to certify that the project report entitled , “TO STUDY THE SOCIAL MEDIA PORTALS
MANAGEMENT AND CONTENT CREATION FOR SOCIAL MEDIA MARKETING”, written and
submitted by me to the Savitribai Phule Pune University , Pune , in partial fulfillment of the requirement for
the award of the degree of Master of Business Administration under the guidance of Prof. Dada Patil , is
my original work and the conclusion drawn their in is based on the material collected by myself.
Place : PUNE
Date: Signature
Name: Rohan Varkhade
GUIDE CERTIFICATE
This is certify that the project report entitled “TO STUDY THE SOCIAL MEDIA PORTALS
MANAGEMENT AND CONTENT CREATION FOR SOCIAL MEDIA MARKETING” at “Matiz
Solution Pvt Ltd”, is submitted in partial fulfillments of the requirements of the degree of Master of
Business Administration (MBA) to the Savitribai Phule Pune University, Rohan Santosh Varkhade has
named under my supervision and guidance. To the best of my knowledge and belief, the matter presented in
this project has not been submitted to any other University or Institution for the award of any Degree.
Place:
Date : Name of the Guide
(Prof. Dada Patil)
ACKNOWLEGEMENT
A summer internship program is golden opportunity for us. It is improving our ability of learning and
self-development. I consider to myself to have had this opportunity and so many people help me to
complete my project. I sincerely would like to show my gratitude towards all those persons who have
helped us throughout my project work.
I am overwhelmed in all humbleness and gratefulness to acknowledge my depth to all those who have
helped me to put these ideas, well above the level of simplicity and into something concrete.
I am thankful to Prof. Dada Patil for his continuous guidance throughout the project period. He gave me
great support to prepare this project. And all who directly or indirectly helped me in preparing this report.
At any attempt it was difficult to complete the project without all teachers and family.
Thank you!
INDEX
Chapter Topic Page
No. No.
1. EXECUTIVE SUMMARY 5
2. INDUSTRY PROFILE 7
3. COMPANY PROFILE 23
4. REVIEW OF LITERATURE 27
5. OBJECTIVES 30
6. RESEARCH METHODOLOGY 32
7. DATA ANALYSIS 35
8. FINDINGS 43
9. SUGGESTIONS 47
10. CONCLUSION 50
11. REFERENCES 52
