Brandbook - September - 2017 - 2017-09-29 - 18-29-14 - 404 1
Brandbook - September - 2017 - 2017-09-29 - 18-29-14 - 404 1
Brand presentation
Brandbook
September 2017
Brandbook 2 Table of content
Humanity
& Inclusion This document is accessible for screen readers.
INTRO / WHO
ARE WE?
Brandbook 4 Who are we?
Our vision
Outraged by the injustice faced by people with disabilities
and vulnerable populations, we aspire to a world
of solidarity and inclusion, enriched by our differences,
where everyone can live in dignity.
Humanity
& Inclusion
Brandbook 5 Who are we?
Our mission
Humanité & Inclusion is an independent and impartial aid
organisation working in situations of poverty and exclusion,
conflict and disaster. We work alongside people with
disabilities and vulnerable populations, taking action and
bearing witness in order to respond to their essential needs,
improve their living conditions and promote respect for their
dignity and fundamental rights.
Humanity
& Inclusion
Brandbook 6 Who are we?
Our values
Humanity Commitment
Our work is based on the value of humanity. We are resolute, enthusiastic and bold in our
We include everyone, without exception and champion commitment to developing tailored, pragmatic
each individual’s right to dignity. Respect, kindness and innovative solutions. We take action and rally
and humility guide our work. those around us to fight injustice.
Humanity
& Inclusion
1 / HUMANITY
& INCLUSION
Brandbook 8 Humanity & Inclusion
Our name
HI, Humanity & Inclusion
Our organisation’s new name is “Humanity & Inclusion” or “HI,
Humanity & Inclusion”. “HI” is how we often refer to ourselves internally.
It is also what professional and institutional contacts often call us.
It used to be the acronym of “Handicap International’. It is now
the acronym of “Humanity & Inclusion”.
Humanity
& Inclusion
Brandbook 9 Humanity & Inclusion
Inclusion Humanity
For our organisation, the most distinctive and specific So, “I” for inclusion - and “H” for Humanity.
of these two words is “inclusion”. Inclusion is at “Humanity” is not referring to the “human race” here.
the heart of all our actions. We are an inclusion It is more a reference to human values ; adopting
specialists. We are a specialist of the inclusion of a benevolent approach, showing empathy, standing
people with disabilities and other vulnerable people. alongside others and considering each person
At the moment, the word “inclusion” is not common as an individual. It is a very powerful value that
in everyday French (more so in English), so it is going expresses the manner and the spirit in which we carry
to need explaining to people who are not familiar with out our actions to promote inclusion.
it. The simplest way of doing so is to say it that it is the “Humanity” is also an echo of the word
opposite of exclusion, that it means fighting exclusion, “humanitarian”. So it evokes emergency responses to
giving a voice to and promoting the participation of humanitarian crises and broadly our humanitarian action.
those who have been left behind. So, with these two words, “humanity” and
For 35 years, we have been working to promote “inclusion”, we can express the whole scope of our
the inclusion of people with disabilities and vulnerable activity. If we take our movement’s previous name,
groups in order to «make the invisible visible», meet «Handicap International», the reference to disability
their essential needs and improve their living conditions. (handicap) is now conveyed by the word “inclusion”,
It is very important word for us because inclusion and the “international» dimension can be found in
is what characterises us and sets us apart from other the universality of the notion of «humanity». We have
organisations. It expresses a strong and clear ambition remained faithful to our former denomination by
on the part of our organisation. expressing it differently.
Humanity
& Inclusion
Brandbook 10 Humanity & Inclusion
Humanity
& Inclusion
Brandbook 11 Humanity & Inclusion
Our symbol
Our symbol is immediately recognisable. It transcends
language and culture; something that doesn’t need to be
expressed in words. The acronym «HI» is clearly visible in
our symbol.
The hand
But the first thing you see is a hand. The hand is a
universal symbol, very generally positive and understood
by everyone everywhere. This hand is making a welcome
sign, it’s saying “Hi !”. Some people also see a smiley.
In any case, it sends a warm, friendly and positive
message, and expresses the same values of humanity
and benevolence found in our name. For us, it represents
support, protection and care, but also communication
and exchange. This hand is also saying “stop!». Stop to
exclusion, stop to injustice and human rights violations,
and stop to the bombing of civilians.With this hand, we
are expressing our advocacy mission loud and clear.
Humanity
& Inclusion
Brandbook 12 Humanity & Inclusion
Our logotype
Our logo is a combination of our name and our symbol.
The symbol with the acronym is the dominant feature in
this logo. We wanted it to be the most visible. It will form
the liaison, the link between our organisation’s different
institutional sub-brands. The font used to write our name
is deliberately quite rounded. It reflects the soft curves
of the hand. Our name is written in lower-case, the idea
being to express our close relationship to people,
a relationship of simplicity and humility.
Humanity
& Inclusion
2 / HOW TO USE
OUR LOGOTYPE
Brandbook 14 How to use our logotype?
A bilingual logotype
For reasons of coherency and economy our new name
will only exists in French and English. The French
version will be used in French-speaking countries and
the English version in the rest of the world.
Humanity
& Inclusion
Brandbook 15 How to use our logotype?
File : File :
Logo_Hi_FR_Verti_blue_rgb.eps Logo_Hi_FR_Horiz_blue_rgb.eps
Humanity
& Inclusion
Brandbook 16 How to use our logotype?
Making sure
the logotype is legible
Reserve logo
The logo will usually be used in blue against a white background 1st exemple
(1st exemple). However, if the contrast between the background
and the blue (Pantone 3005) of the logotype is not strong enough
and makes it less legible, the white version of the logo should
be used (2nd exemple).
3rd exemple
Humanity
& Inclusion
4th exemple
Brandbook 17 How to use our logotype?
Alternative logo
when space is limited
Width :
We have an alternative version of the horizontal logo, designed 30 mm / 85 px
for use in small spaces.Its proportions ensure typographical - +
clarity in a reduced space, i.e. a width of between 15mm
(millimeters) and 30mm.
Humanity
& Inclusion
Brandbook 18 How to use our logotype?
Humanity
& Inclusion
Brandbook 19 How to use our logotype?
Breathing space
In order to preserve their integrity and not affect the
visibility of the different versions of the logotype,
a breathing space or exclusion zone. This space must
not be used for any graphic or typographic elements
that are not part of the logotype. It is equal to the width
of the line used to draw the symbol.
Humanity
& Inclusion
Brandbook 20
20 How
Howto
touse
useour
ourlogotype?
logotype?
Protected logo
This protected logo, in the shape of a shield, should be used For legibility purposes and depending on use, this protected logo
to make the brand visible against very busy backgrounds. exists in white against a blue shield (Pantone 3005) or in blue
For example, a photo against which the logo would not show (Pantone 3005) against white shield.
up sufficiently.It can also be used when our logo is included
Humanity
inInclusion
& a logo strip. See following pages.
Brandbook 21 How to use our logotype?
White background Light background Dark background Bright picture It’s complicated
Main logo Main logo Reserve logo Main logo Protected logo
In short:
When integrating
the logo, if it’s
complicated, use
the protected version.
Humanity
& Inclusion
Brandbook 22 How to use our logotype?
humanity
&inclusion
01 / 02 / 03 / 04 /
05 / 06 / 07 / 08 /
Humanity
& Inclusion
Brandbook 25 Visual identity
Toolbox
Our identity is based on four pillars:
1. The logo and its variants (see previous part)
2. A typography
3. A range of colours
4. A principle of composition
Humanity
& Inclusion
Brandbook 26 Visual identity
Typographies
Nunito
Nunito
Nunito
Nunito Main typography
We have opted for Nunito. It has many of the same
Nunito
qualities as the lettering used for our logo, such as
openness and accessibility; Nunito is also an open
Nunito
font available to everyone.
Arial
Alternative typography
Arial is a contemporary typeface, widely used
as a default typeface due to its universal usability,
availability, and because it’s easy to read on any
type of device. Use this typography for office
Humanity
software applications (Word, PowerPoint, etc).
& Inclusion
Brandbook 27 Visual identity
Créée en 1982
Nunito Bold / Regular
Font-size: 24 pt / Line-height: 27 pt
Body text
Humanity
& Inclusion
Brandbook 28 Visual identity
Colour range
A range of colours has been selected and is presented
here. They are the priority colours for use in our
communications. Of course, illustrations (drawings,
photos, etc.) can include other colours.
Split!
Our identity is designed to be aesthetic
and provide structure. To this end,
a space-sharing principle is applied.
Here are few examples of how page
space can be split into two or several
parts, into halves or thirds.
Humanity
& Inclusion
Brandbook 31 Visual identity
1 / 2 split! 2 / 3 split!
A page split in two equal parts provides a zone Here the page is split into two parts according
for text and a zone for illustration, using a solid-colour to the following ratio: 1/3 - 2/3. In the same way
background, a photograph or a drawing. as for 1/2 splits, these two parts can define a zone for text
These two parts can also be used for two text zones, and an illustrated zone, using a solid-colour background,
two illustration zones or a single text or illustration a photograph or a drawing. They can also provide two text
zone with two colours used in the border. zones, two illustration zones or a single text or illustration
zone with two colours used in the border.
Humanity
& Inclusion
Brandbook 32 Visual identity
Building a document
With this layout principle, structuring a document is very simple.
The page must first be divided into two parts, either equal or with Folio Chapter
Alternatives
Humanity
& Inclusion
4 / APPLICATIONS
Brandbook 34 Applications
Humanity
& Inclusion
Brandbook 35 Applications
Letter-head paper
Paper size:
A4 1/3
210 x 297 mm 1/4
10 pt / 13,5 pt
Fint quam quam
Aborendae es as
If the Nunito font is not available, 1/3 Hiti omnis plit abor ati quam solestrunt liquis quo volorerum aut esto ea impores
Humanity
& Inclusion
Brandbook 36 Applications
De : À : George Abitbol
1 allée de l’électronique
42000 Saint-Etienne.
Lyon, le 18 termidor
Humanity Files
& Inclusion available
Brandbook 37 Applications
Business card
Printing:
Recto
Paper size:
55 x 85 mm
Ink :
Pantone 3005
1/2 John Doe or CMYK equivalent:
Logistics coordinator 100, 31, 00, 00
/ Coordinateur Logistic
Erbil office
Bahar Quarter
Ankqwa-Erbil
1/3
Humanity Files
& Inclusion available
Brandbook 38 Applications
Correspondance
Printing:
Recto
Paper size:
210 x 99 mm
Ink :
Pantone 3005
(or equivalent CMJN)
Files
available
Vierge
Sigmar Capiz
Intitulé du poste / job title
Corpt 8pt / 10pt Tel. + 33 (0) 4 50 23 06 27
Mail. [email protected]
Web. hi.org
Email signature
Typography: Arial
Size: 10pt
Color: 0, 119, 200 (RGB)
Humanity
& Inclusion
Brandbook 40 Applications
File
available
Press release
29.09.17
The appalling humanitarian consequences of the bombing of civilians include serious and
disabling injuries, severe psychological trauma, forced displacement and
/ Media contact impoverishment, the destruction of vital infrastructure such as hospitals, ports and
Marlene Sigonney bridges, and the obliteration of the social and economic fabric of bombed areas.
T. + 44 (0)870 774 3737
Think to enable M. +44 (0)750 881 0520 But bombing civilians is not war - it’s a crime. According to international humanitarian
law (IHL), combatants must take all necessary precautions to spare the civilian
hyperlink!
M. [email protected]
population, who must not be subjected to indiscriminate or disproportionate attacks.
These fundamental principles of IHL must be fully defended and enforced.
Humanity
& Inclusion
Brandbook 41 Applications
Press kit
Press kit
Press kit
3D Prosthetics
File
available 3D prosthetics
Monod ecrivo gone
Ensuite le fer lui ouvre les veines des bras. Sénèque, dont le corps affaibli par les
années et par l'abstinence laissait trop lentement échapper le sang, se fait aussi
couper les veines des jambes et des jarrets. Bientôt, dompté par d'affreuses
douleurs, il craignit que ses souffrances n'abattissent le courage de sa femme, et
« Statius Annaeus, que lui-même, en voyant les tourments qu'elle endurait, ne se laissât aller à
quelque faiblesse ; il la pria de passer dans une chambre voisine. Puis, retrouvant
qu'il avait reconnu
jusqu'en ses derniers moments toute son éloquence, il appela des secrétaires et
par une longue leur dicta un assez long discours. [...] Comme le sang coulait péniblement et que la
expérience pour un mort était lente à venir, il pria
Dont il s'était pourvu depuis longtemps, le même qu'on emploie dans Athènes
ami sûr et un habile
contre ceux qu'un jugement public a condamnés à mourir.
médecin, de lui
apporter le poison »
Press kit Partir imona padum Press kit
3D Prosthetics
3D Prosthetics
Sid Spector, homme de goût
Sénèque prit en vain ce breuvage : ses membres déjà froids et ses vaisseaux
rétrécis se refusaient à l'activité du poison. Enfin il entra dans un bain chaud, et
répandit de l'eau sur les esclaves qui l'entouraient, en disant: « J'offre cette libation
à Jupiter Libérateur. » Il se fit ensuite porter dans une étuve, dont la vapeur le
suffoqua. Son corps fut brûlé sans aucune pompe.
But now that Clifford was drifting off to En vain élèverez-vous les mains vers le ciel ; en vain obtiendrez-vous du gardien
des autels qu'il vous approche de l'oreille du simulacre, pour être mieux entendu :
this other weirdness of industrial ce Dieu que vous implorez est près de vous ; il est avec vous, il est en vous.
crabs and lobsters of the modern, Dans le sein de tout homme vertueux, j'ignore quel Dieu, mais il habite un Dieu. S'il
s'offre à vos regards une forêt peuplée d'arbres antiques dont les cimes montent
industrial and financial world, jusqu'aux nues, et dont les rameaux pressés vous cachent l'aspect du ciel ; cette
hauteur démesurée, ce silence profond, ces masses d'ombre qui de loin forment
invertebrates of the crustacean order, continuité, tant de signes ne vous annoncent-ils pas la présence d'un Dieu ?
/ Contact presse
Yussuf Ming
T. + 33 (0) 6 98 65 63 94
M. [email protected]
Humanity
& Inclusion
Brandbook 42 Applications
Slideshow
Septembre 2017 2 Vers une nouvelle marque 3 4 Vers une nouvelle marque
Favoriser une
approche
monolithique
L’architecture Cela permet de garantir la
5 Humanité 7
& Inclusion 6 Vers une nouvelle marque
Humanity
An institutional slideshow File
& Inclusion is available next page. available
Brandbook 43 Applications
Institutional slideshow
1
⁄ Pourquoi changer • La connotation négative du mot « handicap » en anglais
⁄ Atlas Logistique • Un nom qui évoque seulement une partie de notre champ d’actions
Septembre 2017 Humanité & Inclusion Vers une nouvelle marque 2 3 Vers une nouvelle marque 4
Favoriser une
approche
2
monolithique
Cela permet de garantir la
cohérence, et donc la force, de notre
marque
C’est le système le moins coûteux et
le moins complexe à gérer
L’architecture
de marque
5 Humanité 7
& Inclusion 6
Humanity File
& Inclusion available
Brandbook 44 Applications
Gutter 5mm
Document folder
215mm 215mm
Tél. : + 33 (0)4 72 72 08 08
Fax : + 33 (0)4 26 68 75 25
Mail : [email protected]
Web : hi.org
300mm
50mm
Humanity File
& Inclusion available
Brandbook 45 Applications
Example
Tél. : + 33 (0)4 72 72 08 08
Fax : + 33 (0)4 26 68 75 25
Mail : [email protected]
Web : hi.org
Humanity File
& Inclusion available
Brandbook 46 Applications
External publication
Cover examples
Humanity
& Inclusion
Pyramide 2018
Brandbook 47 Applications
Guide du militant
Déminage
Index des BASM
Colombie
Report 2018 advocacy Paroles du terrain
Irak
Paroles du terrain
Escaping
the bombing
Escaping
Report 2016
The bombing
Publication
Humanity & Inclusion n°04
Programme Népal
Pour une aide
humanitaire
d’urgence plus
inclusive
Programme Liban
De l’eau pour
Dalhameyi
Humanity
& Inclusion
Brandbook 48 Applications
Heading
Nunito Regular & Bold 24pt / 27pt
Baseline : 4.5pt
10mm 10mm
49.5pt
Humanity
& Inclusion
Brandbook 49 Applications
d’
3 millions de personnes
in
2016, un résultat en baisse International assure une veille restes explosifs de guerre.
te r
de 3 % par rapport à l’année et une analyse géopolitique
ve n
déplacées dont 80%
t io n s
précédente. des crises humanitaires afin
Via notre Fondation d’adapter les réponses à
03 / Stratégie
d’un réseau d’acteurs qui intervient détresse psychologique. L’association à Istanbul, en Turquie, afin que l’ensemble des Pour que les engagements de chacun
compter sur un partenaire majeur : l’Agence
à la fois dans les camps et dans les propose des services de soutien À l’aube de ses 20 ans, le concours Fab acteurs humanitaires comprennent comment deviennent tangibles, cette Charte s’accompagne
française de développement (AFD), qui a
communautés où est hébergé le reste ouverts à tous. Life a salué et récompensé une nouvelle fois apporter une aide rapide et pertinente à ces d’un plan d’action. Handicap International travaille
financé plusieurs programmes. Elle a octroyé
de cette population. L’association l’inventivité de ceux qui facilitent le quotidien personnes et s’engagent à nos côtés. activement à sa mise en oeuvre pour améliorer
6,5 M€ pour financer l’accès à l’Éducation au
identifie les personnes en situation Des restes explosifs de guerre des personnes en situation de handicap. Cette L’association a ainsi lancé avecplusieurs l’accès aux services et la participation des
Mali, en partenariat avec le ministère malien de
de handicap, blessées ou très Les personnes qui en ont besoin
l’Éducation nationale ; 3,7 M€ pour le programme année, les 5 550 votants en ligne et le jury ont partenaires une Charte pour l’inclusiondes personnes handicapées dans l’aide humanitaire.
vulnérables qui ont des besoins reçoivent ensuite un soutien élu quatre inventions qui simplifient la vie et personnes handicapées dans l’action
d’« Appui à l’amélioration de la santé maternelle
spécifiques. Les blessés arrivent en psychosocial et l’appui d’un favorisent l’autonomie. Sur le site de Fab Life, la humanitaire.De nombreux États, la plupart des
et infantile » dans la région maritime, au Togo,
nombre dans les zones sécurisées. psychologue. L’Irak est l’un des pays communauté s’agrandit à vue d’oeil et compte agences des Nations unies, l’Union européenne, 156 États, associations, ONG et organismes
via un partenariat avec le ministère togolais de
Les équipes de l’association leur au monde les plus contaminés par les plus de 12 400 inscrits. le Comité international de la Croix-Rouge, des Nations unies ont signé la Charte.
la Santé et de la Protection sociale ; et a financé
restes explosifs de guerre.
Handicap International organise 6 Programmes phares Rapport d’activité 2016 7
14
Humanity
& Inclusion
Brandbook 50 Applications
Jalawla, Irak.
Décembre 2016 / Irak Ir a k :
Zo
ne
s
d’
3 millions de personnes
in
te r
ve n
déplacées dont 80%
t io n s
vivent dans des camps.
Humanity
& Inclusion
Brandbook 51 Applications
File
available
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dis am et landitatemo voloribus illia que
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18 mars 2018 — 19h30
Lyon, salle Lumière
Tél. + 33 (0)4 78 69 79 79
03.18.18
Destiunt, ate eturios dolendus
Mail. [email protected] esequis rem fugiate sentet
Web. hi.org es denditam qui velestem
Humanity
& Inclusion
Brandbook 52 Applications
Kakemono
Technicals specificities to design a Roll-up
are presented here
Printing :
Recto
Dimensions :
60 x 200 cm
/ Burkina Faso
Typography : Soutenir un projet
Nunito Regular & Bold de réadaptation
Size ≈ 170pt
Humanity Files
& Inclusion available
Brandbook 53 Applications
Humanity
& Inclusion