NITI Aayog

PM & UNSG Launch Mission LiFE at Statue of

Unity, Gujarat

Mission LiFE unites the people of the earth as Pro Planet

People: PM

​NITI Aayog, MoEFCC, Government of Gujarat Organized the

Launch of Mission LiFE
cop26 ---glassgow,UK ---2021
Posted On: 20 OCT 2022 3:53PM by PIB Delhi

Prime Minister Narendra Modi today launched Mission LiFE (Lifestyle for Environment), in the
presence of the UN Secretary General António Guterres, at the Statue of Unity, Ekta Nagar, Gujarat.
First proposed by the Prime Minister at COP 26, Mission LiFE is envisioned as an India-led global
mass movement that will nudge individual and collective action to protect and preserve the
environment.

The Prime Minister and UNSG unveiled the LiFE logo and tagline, and released the Mission
Document at the event. Union Minister of External Affair Dr S. Jaishankar and Chief Minister of
Gujarat Bhupendra Patel were also present at the event.

Addressing the gathering, the Prime Minister highlighted the importance of unity in the fight against
climate change. He pointed towards the prevailing notion that climate change is an issue related only
to policy and highlighted that climate change goes beyond only government responsibility and needs
contributions from individual, families and communities.

The Prime Minister underlined that Mission LiFE makes the fight against climate change democratic,
in which everyone can contribute with their respective capacities.

The Prime Minister elaborated that Mission LiFE emboldens the spirit of the P3 model, i.e. Pro
Planet People. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the
planet’.
He also threw light on the concept of ‘Reduce, Reuse and Recycle’ and circular economy and
mentioned that it has been a part of the Indian lifestyle for thousands of years.

The Prime Minister noted that whenever India and the United Nations have worked together, new
ways of making the world a better place have been found. He said, “India had proposed the
International Day of Yoga, which was supported by the UN. Today it is inspiring millions of people
around the world to lead a healthy life.” Giving the example of the International Year of Millets, the
Prime Minister said that the International Year of Millets will be observed in 2023 and will become a
global conversation. He added, “Mission LiFE can be successful only when it reaches every corner of
the world. We have to remember this mantra—Prakriti Rakshati Rakshita—that is, those who protect
nature, nature protects them. I believe we will build a better world by following Mission LiFE,” the
PM concluded.

UN Secretary-General Antonio Guterres said that in these perilous times for our planet, we need
everyone’s support. “The LiFE initiative is designed to highlight essential and hopeful truths. All of
us, individuals and communities, can and must be part of the solution of protecting our planet and our
collective futures. After all, over-consumption is at the root of the triple planet emergency of climate,
change, biodiversity loss and pollution,” he said. “I am immensely encouraged by the commitment
that India has made to pursue environmentally sound policies and I look forward to working with
India in driving this agenda forward,” he added.

France President Emmanuel Macron, UK Prime Minister Mary Truss, Guyana President Irfan Ali,
Argentina President Alberto Fernandez, Mauritius Prime Minister Pravind Jugnauth, Madagascar
President Andry Rajoelina, Nepal Prime Minister Sher Bahadure Deuba, Maldives President Ibrahim
Mohamed Solih, Georgia Prime Minister Irakli Garibashvili and Estonia Prime Minister Kaja Kallas
and others have extended support to the movement.

We are supporting the #LiFE initiative so the objectives of sustainability for

development 2030 can be made possible by everyone, by each inhabitant of
this world: #Argentina President @alferdez#ProPlanetPeople pic.twitter.com/T
AkCGpF5Pm
— NITI Aayog (@NITIAayog) October 20, 2022

We are grateful to PM @narendramodi for his leadership, together with the

UNSG, in launching Mission #LiFE. The power of change lies in working
together towards a common goal and engaging all the people and
communities on the planet: #Estonia Prime Minister @kajakallas pic.twitter.co
m/DkjY5iKOiP

— NITI Aayog (@NITIAayog) October 20, 2022

As many as 500 people participated in the event, including 116 Indian Heads of Missions abroad, UN
Heads of Agencies in India, Union Minister of External Affairs, the Chief Minister of Gujarat, senior
government officials, development partners, and others.

NITI Aayog and MoEFCC, in collaboration with Government of Gujarat, organized the global launch
of Mission LiFE.

NITI Aayog will curate and incubate Mission LiFE in the first year, and it will subsequently be
implemented by MoEFCC. The mission is a 5-year programme.
About LiFE

The concept of LiFE was introduced by the Prime Minister at COP26 at Glasgow on 1 November
2021. On 5 June 2022, on World Environment Day, India furthered the vision of LiFE by launching
the LiFE Global Movement, inviting academicians, researchers and start-ups across the world to
think about specific and scientific ways in which the full potential of collective action can be
harnessed to address the environment crisis. The movement received record support from global
leaders.

Mission LiFE will action the ideas and ideals of LiFE through a mission-mode, scientific and
measurable programme and demonstrate India’s commitment to walk the talk on climate change.

Mission LiFE is designed with the objective to mobilise at least one billion Indians and other global
citizens to take individual and collective action for protecting and preserving the environment in the
period 2022 to 2027. Within India, at least 80% of all villages and urban local bodies are aimed to
become environment-friendly by 2028.

Watch the full event here: https://pmindiawebcast.nic.in

Read the full speech of the PM here: https://pib.gov.in/PressReleseDetailm.aspx?PRID=1869466

Read the Mission document here: https://www.niti.gov.in/sites/default/files/2022-10/Brochure-10-pag

es-op-2-print-file-20102022.pdf

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