Business Research Methods – Question Bank
Course: MBA – II Semester
Total Questions: 25
UNIT 1: Introduction to Research
1. Define research. Explain the characteristics and significance of
good research in business decision-making.
2. What are the different types of research? Explain with examples.
3. Explain the application of research in functional areas like
marketing, finance, HR, and operations.
4. Discuss the steps in the research process. How does scientific
method guide research?
5. Explain how to formulate a research problem. Differentiate
between management question, research question, and
investigation question.
UNIT 2: Research Design
6. What is a research design? Describe the features of a good
research design.
7. Compare qualitative and quantitative research approaches.
Discuss their advantages and disadvantages.
8. What is exploratory research design? Discuss any three
qualitative techniques used in exploratory research.
9. Explain descriptive research design. How are cross-sectional and
longitudinal research designs different?
10. Define experimental design. Explain the concepts of
independent, dependent, extraneous, and concomitant variables
with examples.
UNIT 3: Scaling & Measurement
11. What is measurement in research? Discuss the need for and
challenges in measurement in management research.
12. Explain the four levels of measurement: nominal, ordinal,
interval, and ratio, with suitable examples.
13. Define validity and reliability. Why are they important in
measurement?
14. What are attitude scaling techniques? Explain any two rating
scales with examples.
15. Differentiate between ranking and rating scales. Explain the
concept of paired comparison and forced ranking.
UNIT 4: Sampling
16. What is sampling? Explain the characteristics of a good sample
and the concept of statistical population.
17. Describe the types of sampling errors and non-sampling errors.
How can these errors be minimized?
18. Discuss different types of probability sampling methods with
suitable examples.
19. Explain non-probability sampling methods. Give examples of
quota sampling and snowball sampling.
20. How is sample size determined? Discuss practical
considerations involved in deciding sample size.
UNIT 5: Data Analysis, Hypothesis & Report Writing
21. What is data editing and coding? Explain the importance of
tabulation and frequency tables in research.
22. Discuss the appropriate usage of bar charts, pie charts, and
histograms for graphical data representation.
23. What is a hypothesis? Explain the characteristics of a good
hypothesis and how to frame null and alternative hypotheses.
24. Explain the concept and logic of hypothesis testing. What is the
importance of hypothesis testing in business research?
25. Describe the structure of a research report. Explain the key
components of report writing including interpretation,
recommendations, and limitations.
