Brainedge WP 1.0
Brainedge WP 1.0
V1.0
Whitepaper
Contents
Abstract 3 Competitive
Analysis 21
Background 5 How we make
money 22
Accelerated Growth 5 Optimized Revenue
Model 24
Current Issues 9
Complacency 9
Drive Recurring Revenue 24
Rewards and IncentReduce
User Engagement 10 Costs & Broaden 24
Limited Language Reach 10 Contentives
High Production Cost 11 Our Vision to Teach
those who need it 25
Presentation Complexity 12 the most
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However, the online learning In this whitepaper, we introduce our product,
space is not without its issues. Brainedge, the first-ever AI and token-powered
Rapid and unabated growth has online learning platform. Our platform features
been taken for granted, resulting several new innovations in the field of e-learning:
in stagnated technology
development. Furthermore, Token economy to power a rewards and
content dissemination has largely incentive engine
been formulaic, with little variation
between platforms, resulting in Gamification protocol to increase engagement
less product differentiation. and repeat use
Above all of this, remote learners
AI agent to personalise smart learning
must be self-motivated, as
courses often are self-paced. Advanced text-to-speech bots convert scripts
Without the presence of a live to spoken content
instructor, many find trouble
AI-powered multi-language hyper realistic
engaging and maintaining
language conversion
progress on these platforms
resulting in incomplete courses
and a poor user experience. Together with these technologies, we are poised to
These platforms have also been disrupt the current online learning landscape and
primarily focused on a select few rapidly gain market share in a trillion USD market. In
markets, where user-generated this whitepaper, we explore the growth of the
content is more prevalent, limiting industry and its demand drivers while critically
the number of languages and evaluating its current issues. We also discuss how
markets supported. our unique technologies enable us to be first-in-
market to solve these problems.
Read on to learn more >
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4
Background
Accelerated Growth
The online learning industry has experienced
unprecedented growth over the past decade. In the Industry Growth
ten years from 2011 to 2021, the number of online
learners increased from just 300,000 to a staggering
220 million learners according to a study published
by McKinsey1. The jump in usage has also equated
to revenue growth, with 2022 seeing USD 399.3
billion in revenue. The same report estimates the e-
learning market to grow to USD 1 trillion by 2032.
Funding growth is on the rise too, with U.S. venture User Growth
investment in the industry growing from 800% in just
five short years, from USD 1 billion to 8 billion
between 2017 and 2021. These numbers mean that
the online learning space is one of the world’s
fastest-growing industries in the world.2
Meanwhile, enrollments in college universities,
especially in the U.S. have been declining since Funding Growth
20103. Some research cites overall population
decline, but when evaluating this trend against the
backdrop of the growth in online learning in the U.S.,
it's hard to argue against the fact that students are
trading a desk at a fancy school for a laptop and a
digital learning experience.
But it’s equally helpful to ask, why?
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Expanding Costs Access
Universities and colleges are an expensive Over the past decade, there’s been a
proposition, often requiring students to relocate far 145% increase4 in access to internet
away from their homes and incur the cost of housing connectivity, growing from around 2
and food in addition to the escalating costs of tuition. billion connected people in 2011 to over
In fact, over the past 20 years, the average tuition has 4.9 billion in 2021. This growth has
more than doubled, pricing out many families. dramatically enabled newfound access
by learners throughout the world,
especially in the faster-growing
developing markets, though with just
2% penetration5 in some, the potential
for future market share remains
significant.
Consumption
Besides the increases in awareness and
access, internet users are spending
more time online, becoming more
Awareness comfortable consuming content, and
spending hours in front of screens.
The concept of learning online has matured and According to some research, individuals
gained a certain level of credibility and respect. This are spending 12x more time in front of
translates into increased awareness as an alternative screens compared with 10 years ago.
to other learning paths. Coupled with an increased The global average is at 6 hours and
presence on social media and our daily conversations, 576 minutes and growing, with some
it's easy to see why more individuals are aware of the countries topping over 10 hours of daily
industry and its many potential benefits. average usage.
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Convenience Job Growth
As online learning replaces more traditional The diversity and availability of new and novel job
in-person courses, it adds convenience for types have grown faster than university
learners. Online learning eliminates curriculum. Schools have been unable to keep up
commute times, and set schedules, with the growth in new cutting-edge technologies
providing greater flexibility. Companies that such as blockchain7, artificial intelligence, and
wish to educate their employees no longer software development, resulting in a gap in the
need to provide offsite training, collegiate learning market. As these learning
transportation, and housing – instead opting institutions often take years to develop new
for online learning courses their employees curricula and courses, the online learning space
can do in their own workplace. has filled this gap by relying on the wisdom of the
crowd to source instructors and content. The
competitive landscape fuels the desire of
Pandemic
individuals to learn so they can earn top positions
The economic effects of the COVID-19 in these high-demand and high-paying fields.
pandemic are still being studied, but one
Job growth is also a feature of existing industries
thing is for certain, it has disrupted the
that are already quite mature. Individuals may
traditional brick-and-mortar industry and
wish to enhance their trade and craft or hone in
accelerated the transition towards the use
on their existing skills. Many turn to online
of the internet to replace in-person
learning to earn certifications8 that demonstrate
experiences. Perhaps the biggest change in
their knowledge in a field and carry weight. Some
the business world has been the transition
employers may pay more for higher levels of
to a remote work lifestyle. Tools that were
certification, motivating workers to look for
developed to support remote work helped
learning opportunities. Online learning may also
to drive the transition to remote learning, as
help individuals transition between industries,
students could no longer share a crowded
effectively growing their expertise in a new
classroom with others during the pandemic.
domain and enabling competitiveness with other
While it was initially a rough start, students
peers in that space.
warmed up to the idea of online learning,
and today more people than ever are opting
for an online learning experience over a
7 Blockchain Jobs on the Rise: A Look at Global Trends
physical one.` and Opportunities for 2023
8 United States Executive Education Program Market
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Self Growth
Individuals may simply want to improve their skills by learning something that might help to expand
their understanding of the world. This could be for purposes unrelated to economic gain and
instead index towards personal enrichment or enjoyment. Today there are many forms of content
available on online learning platforms such as courses on cooking, knitting, arts and crafts, etc.
Thus, in a way, self-growth through online learning is also the gateway to freedom.
Social Media
The prevalence of social media has, no doubt, had an impact on the way the broad public
consumes content. Humans are fascinated by each other, and since social media has evolved into
a sort of popularity contest where the most entertaining videos earn the most views, content
viewers are increasingly being presented with videos that demonstrate the amazing
accomplishments of their fellow humans. To some this might be a source of inspiration, leading
them to learn new things or perfect skills they may already have. In the most basic sense, an
example might be one of someone watching a guitarist play a song and then proceeding to watch
videos that teach them how to play a guitar.
Beyond this, there are still many other reasons why online learning has grown into the behemoth of
an industry that it is. At least some believe this growth has not peaked9 and is expected to
continue this trajectory to be the next largest industry after social media.
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Current Issues
While we have established that
the online and e-learning
industry is one of the fastest-
growing internet-connected
industries in the world and
demonstrated why this might Complacency
be so, it is also important to note
that despite its record growth, In some ways, the biggest companies in the
space are victims of their own success. When
the industry still has a lot to an industry grows as fast and as wide as the
learn, and improve upon if it online learning space has seen, the largest
hopes to continue its meteoric companies may spend more time on scaling
than on finding new ways to evolve their
trajectory and positive impact product and capture new market share. What
on the world.
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grading standards. So far, the industry has not
yet evolved to address these concerns,
resulting in poor engagement and reduced
repeat usage. Based on these statistics, only a
small portion of the industry’s revenue growth
is a result of recurring business, opening up
User Engagement substantial economic benefits for any company
that can solve this problem.
11 New study examines the low completion rates of MOOCs. 12 The Language of MOOCs
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There may be other reasons for this as well, for
example, most of the knowledge base in a
particular subject may be concentrated in
English-speaking markets. Case in point, the
first public blockchain was written and created
by English-speaking programmers, thus
propagating its knowledge and growth within
this particular language market.
High Production Cost
Advancements in AI have been dominated by
the U.S. market as well explaining why most of In a competitive race to outdo each other and
the knowledge base is in English13. Another make their content shine, course instructors
reason might be the impracticality of are resorting to fancier production setups to
translating English content into a lesser-known record stunning, high-quality videos. These
language such as Swahili, or perhaps the lack setups may include sophisticated or dedicated
of economic incentive to do so. Digital, sets, backdrops, sound mitigation, lighting,
programmatic, or automated translation may rigs, camera and recording equipment, as well
not be practical because much of the content as post-production equipment such as
is in pre-recorded video that is infeasible to specialized software, editors, and expensive
translate or dub. While current technologies computers. The technology and presentation
have evolved to address this, online learning in the space continue to progress, requiring
platforms are not designed in a way where course instructors to re-record content in
they can incorporate these technologies some cases to keep up with demand. Content
without completely changing their business recorded several years ago may not support
model. Hence, they continue to stay the widescreen viewing, may be in a quality lower
course and leave these language markets than HD or 4K and the audio may be less clear
unaddressed, potentially opening them up to a and therefore more difficult to follow reducing
competitor. their competitiveness on these platforms.
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Furthermore, their content is subject to change Course instructors may find that good on-
over the years and new knowledge and camera presentation skills are more difficult to
improvements in the field necessitate updates execute than they seem.
to any pre-recorded video content. One must
The timing, delivery, and flow of the content
edit to remove any inconsistencies with
needs to be top-notch to compete with other
modern knowledge, or re-record or replace
courses as well as vocal projection,
content with new information, stitching more
confidence, and elimination of mannerisms
recently recorded video of a different format
such as pauses and overuse of filler terms
with an older video or again, re-recording
such as "uh, um, you know, etc." Perfecting a
content in its entirety. This ultimately results in
course's presentation may require multiple
a poor user experience for end users or added
takes, editing sessions, and recordings
time and costs for course instructors and
increasing time and costs to creating this
creators.
content.
In short, there continue to be a number of
challenges that persist in the online learning
industry, that fail to capture engagement and
recurring use, concentrate online learning
availability into limited markets, and prevent
new content from being created. As the
Presentation
industry is fast growing, it is ripe for solutions.
Complexity
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About Brainedge
Brainedge is the first-ever AI and blockchain-powered
online learning platform.
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Leveraging AI
Brainedge is the first-ever online learning platform to leverage the next generation in Artificial
Intelligence (AI) to solve several important problems in today’s field of online learning. Artificial
Intelligence has come a long way since its inception nearly 70 years ago. While AI has been a
buzzword as of late, advancements in the technology now allow hyper-realistic human simulations
of video and spoken language, providing a multitude of new use cases using the technology.
Brainedge utilizes advanced AI avatars in place of the traditional course instructor pre-recorded
video presentation and narration model to present instructional courses and topics to the platform’s
diverse body of learners. Course instructors simply submit a script of the spoke content, and
Brainedge’ AI technology handles the rest, including cleaning up and correcting any grammar and
sentence structure issues.
The implications of our use of this technology are profound. By removing the need for course
creators to record video content, we greatly simplify the process of creating video content, solving
several challenges along the way.
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High Production Cost programmatically generated using AI, spoken
language changes are easy to implement,
Course instructors no longer need to purchase
requiring the AI model to simply convert the
equipment or own the latest iPhone to capture
spoken language, on the fly, to any supported
high-resolution video, as the need for pre-
output. Mouth movements and audio are
recorded has been made obsolete using
synchronized flawlessly by the AI model, with
Brainedge’ technology. Furthermore, they can
no discernible differences to learners. All text
skip the need for expensive and specialized
content used for reading, exams, and
video editing software, as well as the time-
assessments can also be translated
consuming process and high degree of skill
programmatically using existing language
needed for editing video. Imperfections in
translation technologies. Any narrated and
human speech such as the use of filler words
readable content on the platform can be
or awkward pauses are eliminated when using
changed to any supported language in mere
AI.
moments allowing the entire catalog of course
content to be available in any language. No
Language other online learning platform can do this.
Using AI, Brainedge can offer any content
produced on its platform to almost every Presentation Complexity
language market. Furthermore, as new Course instructors never have to record
language translations are added to our AI themselves, eliminating the need for strong
technology partner’s capabilities, we can presentation skills, clarity in the spoken
quickly create new course content in those language, and solving the issue of
languages without re-recording content. awkwardness presenting on camera, or any of
Opening up new language markets allows new the other complexities related to recording
and novel courses and knowledge to be oneself and presenting complex topics to
disseminated. learners. Instead, course instructors prepare
courses using text and scripts only, allowing
Brainedge makes this possible because it does
the AI to do the heavy lifting of converting the
not rely on pre-recorded content produced,
written script to video content.
edited, and uploaded by course instructors.
Instead, since all of its video content is
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Unlock Efficiencies
The use of AI in Brainedge’ business model is a prime example of how this new technology can
substantially improve the efficiency of generating content. The time and costs related to
production, recording, and editing are eliminated, opening up the possibilities of creating short-
form instruction or the creation of new courses from markets that may not otherwise have been
able to create them. Costs related to the storage of hundreds of thousands of hours of video
content are saved allowing our platform to pass the savings to our learners.
The Technology
We use hyper-realistic AI language conversion model and AI avatars. Our AI avatars will launch
supporting English, Spanish, French, Russian, Portuguese, German, Chinese and Italian with
planned support for 100 languages within a year of operation.
The use of scripts also allows us to implement AI to correct any mistakes or improve upon them to
enhance the clarity of understanding in any presentation. Course instructors will have the option of
uploading their text to our grammar and language correction feature to clean up any mistakes.
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The LEARN Token
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Brainedge solves these problems using a
proprietary gamification and incentive model Levels
we discuss below. The number of levels (Basic,
Intermediate, Advanced)
completed
Gamification
Courses
Gamification is defined as the application of
The total courses completed over
gameplay elements such as scoring and
a period of time
competition to encourage engagement with a
product or service. Brainedge is the first online Leaderboard
learning platform to utilize a digital currency Participate in the leaderboard
ecosystem to drive gamification in an effort to challenge to share the reward
solve the problem of lack of engagement. pool
The platform records and tracks certain Daily Streak
elements such as the number of courses Number of days learners show up
completed, the amount of money spent, how and engage in learning or
many successful referrals were introduced, and community activities
time spent on the platform to score and award
Total Time
a participant as they interact and use the
The length of time as a subscriber,
platform. Course learners earn points for these
participant, or other user on the
activities which translate into token rewards.
platform
Learners will also earn tokens rewards for
lessons, modules and entire courses Referrals
completed, incentivizing them to progress. The number of people referred to
the platform
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The gamification protocol will be thoughtfully No special wallet creation or setup is
designed for the enjoyment of participants. necessary to earn LEARN. These tokens can
Point earnings will be done in near real-time, be spent on-platform to redeem additional
for example at the end of a completed section. course content and other services. LEARN
Course learners will experience sensory tokens earned on-platform can also be
elements such as an animated sequence transferred off the platform.
complete with sounds and visual effects to
congratulate them on their points earned.
Rewards and Incentives
Prominent displays of their point and currency
balances will be made visible during each of Beyond gamified participation earnings,
these events and will persist in the user learners and token holders alike have other
interface. The platform will leverage best opportunities to enhance their earnings
practices from the gaming industry to through our comprehensive reward and
maximize the impact of gamification elements incentives models. By earning and holding
for the end user. LEARN tokens, their token earnings can be
magnified through staking rewards bonuses,
Awards are directly issued in the platform’s
and referrals. They can also earn credits for
native token, LEARN, converting platform
paying for courses and other services on the
engagement to real-world monetization for
platform using LEARN. Course instructors
Brainedge’ participants. Brainedge can do this
benefit as well.
in a sustainable way thanks to its robust token
economics model that uses the platform’s A complete list of our rewards and incentives is
revenue and profits to help fund gamification published below. The platform may introduce
rewards to end users. additional rewards and incentives in the future
as the platform develops.
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Through an exclusive token economy, a participant’s experience is financially enhanced through a
comprehensive incentive model:
Bonus Earnings
Refer-to-Earn
Course Instructors can earn bonus
Users can earn tokens as a portion of the
earnings when electing to get paid in
fee collections of parties they've referred
LEARN token
Staking Bonuses
Learn-to-Earn
Extra rewards for holding larger token
Learners earn simply by participating on
balances or committing their stake to a
the platform
timeframe
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Competitive Analysis
Brainedge is one-of-a-kind in its bid to disrupt the current online learning and massively open
online course (MOOC) instruction industry. It features a host of new and disruptive features that
are only possible through an intentionally designed and fully integrated AI-powered dissemination
model.
Company Training
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How we make money
Brainedge, like other online learning platforms, charges a fee to access course instruction. We
offer the flexibility of three different payment models to suit the individual needs of our customers.
Sources of Revenue
Individual subscription
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Enterprise subscription Fee for AI video creation
fee model We charge a small fee to content creators for
using our AI tools to create their videos. These
For businesses that wish to offer access to
fees aid in the general maintenance and
Brainedge for their employees, whether it be
operations of our technology platform and
for training courses created by the business or
ensure these tools remain up to date with the
as a company perk to improve the general
latest in AI technologies
knowledge of its employees, Brainedge offers
an enterprise subscription model that provides
a customized number of seats with unlimited Sponsored content fees
access to our platform’s courses.
Course creators and instructors can pay a
sponsorship fee to have their courses populate
Individual single-use
higher in search, prominently on our
homepage, or at the top of their respective
fee model learning categories.
For individuals who want to purchase access to
courses on a case-by-case basis, we offer a All individual fees can be paid in fiat using a
no-commitment single-use fee model. credit card or with our LEARN token.
Individuals can purchase as many single-use Enterprise customers can work with their sales
courses as they wish at any given time and representatives on an appropriate payment
there is no expiration or required completion structure.
date.
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Optimized Revenue Model
Brainedge' revolutionary approach to online Reduce Costs &
learning presents unmatched revenue efficiency
and opportunity. While we cite the incredible Broaden Content
growth in the industry as an evergreen opportunity
The use of AI also substantially lowers
to gain and grow market share, our unique model
course creation costs, hosting fees, and
allows us to maximize revenue growth through
maintenance. When combined with better
increased engagement, cost reductions, access to
course monetization, lower course creation
broader markets, and better monetization for
costs benefit niche creators and markets,
instructors.
broadening the diversity of the content on
our platform. We expect to see new types
Drive Recurring Revenue of content from emerging markets – such
as tradecraft, skills, and cuisine from
We anticipate the use of our gamification and African and Indian markets. Furthermore,
incentive model will increase our course lower course costs and fees drive more
completion rate, ten-fold over the industry user growth, especially in emerging
standard, which will invariably result in an increase markets where value-driven models
in repeat usage of the platform. We estimate dominate.
recurring revenue to increase 6-8x as a result.
This translates to better monetization for course Ultimately, our approach solves the
instructors, encouraging them to create and problems endemic in the current MOOC
broaden the content on our platform. This also landscape – as a result, we expect to gain
maximizes the value to our course learners, who new market share where we are more
are opened up to greater diversity in course competitive and also expand into existing
content, while gaining more and wasting less by market share as we disrupt the current
completing course content. industry.
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Our Vision to Teach those
who need it the most
The use of a digital currency provides important ancillary benefits beyond user incentivization and
is part of our mission to expand our offerings into new emerging markets. For example, they allow
new learners to skip traditional payment channels such as banks and credit cards by providing an
ecosystem that can rely entirely on LEARN. Brainedge can even partner with local merchants to
enable learners to purchase a reloadable token card, converting their local currency into spendable
LEARN credits on the platform and beyond. This supports our ambitious growth strategy of
opening up into new language markets that may not have a well-developed payment system. The
use of LEARN combined with the power of AI allows learners in these markets to gain access to
valuable AI-translated content in their native language. This ultimately provides critical education
resources to the regions that need it most – a feat that may not have been possible through the
use of a traditional fiat payment model.
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Token Sale
Brainedge will be minting
A portion of these tokens will be issued
and sold in various private and public
1 billion (1,000,000,000) LEARN sales rounds in the coming months. To
foster a robust secondary market for
tokens on the Ethereum our tokens, a majority of the issued and
blockchain based on the sold tokens will be under a mandatory
lockup and vesting schedule. While we
ERC20 standard. intend to make these tokens available
to as many participants as possible,
certain laws may prevent these tokens
from being purchased and sold in your
jurisdiction.
Please read our Disclaimers section to
learn more. For further information on
our planned token sale, please follow
our social channels to keep up to date.
A copy of our latest token economics
document can be found here.
We look forward to seeing you in our
community.
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Roadmap
Launch MV
Q2 2024
Strategic & Marketing Partnerships
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Disclaimers
In consideration of Brainedge (the "Company") should conduct their own investigation and
providing this Whitepaper to the recipient, the analysis of the Company and the data
recipient acknowledges that the contents of contained in this Whitepaper.
this Whitepaper are confidential to the
The Company does not make any
Company and the recipient agrees not to
representation or warranty as to the accuracy
disclose, distribute or permit to be
or completeness of the information contained
communicated verbally, directly, or indirectly or
in this Whitepaper. Furthermore, the Company
otherwise, or to otherwise publish the contents
shall not have any liability to the recipient or
of this Whitepaper except with the prior written
any person resulting from the reliance upon
consent of the Company. For the purposes of
this Whitepaper in determining to make an
this acknowledgment “recipient” includes,
application to apply for shares in the Company.
without limitation, any principal, employee, or
agent of the recipient. The Company considers that the financial and
non-financial information contained in this
This Whitepaper, and any offers made within it,
Whitepaper has been prepared to the best of
is solely for Participants. This Whitepaper
its reasonable knowledge and ability. However,
provides a summary of the main features of the
recipients must rely on their own investigation
Company. It contains general advice only and
of all financial information and no
has been prepared without taking into account
representations or warranties are or will be
any participant's objectives, financial situation,
made by the Company as to the accuracy or
or needs. Participants should read the
completeness of such information.
Whitepaper carefully and assess whether the
information is appropriate for them with The Company makes no representation about
respect to their objectives, financial situation, the underlying value of the tokens on offer.
and needs. Prospective participants must make their own
assessment about whether the price of the
This Whitepaper does not purport to contain all
tokens being offered represents fair value.
the information that a prospective participant
may require. In all cases, interested parties
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Participant Warning Future Statements
Participation in a token sale carries high risks. Except for historical information, there may be
It is highly speculative and before participating matters in this Whitepaper that are forward-
in any project about which information is given, looking statements. Such statements are only
prospective participants are strongly advised predictions and are subject to inherent risks
to seek appropriate professional advice. and uncertainty. Forward-looking statements,
which are based on assumptions and
The information contained in this Whitepaper
estimates and describe the Company’s future
has been prepared by or on behalf of the
plans, strategies, and expectations are
Company. Brainedge has not undertaken an
generally identifiable by the use of the words
independent review of the information
‘anticipate’, ‘will’, ‘believe’, ‘estimate’, ‘plan’,
contained in this Whitepaper.
‘expect’, ‘intend’, ‘seek’, or similar expressions.
Participants are cautioned not to place undue
Prominent Statements reliance on forward-looking statements. By its
The information contained in this Whitepaper nature, forward-looking information involves
about the proposed business opportunity is numerous general and specific assumptions,
not intended to be the only information on inherent risks, and uncertainties that
which a decision is to be made and is not a contribute to the possibility that those
substitute for a disclosure document or any predictions, forecasts, projections, and other
other notice that may be required under the forward-looking statements will not occur.
law. Detailed information may be needed to Those risks and uncertainties include factors
make a token participation decision. and risks specific to the industry in which the
Company operates as well as general
Prospective participants should be aware that economic conditions. Actual performance or
no established market exists for trading any events may be materially different from those
tokens that may be offered. expressed or implied in those statements.
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All forward-looking statements attributable to being made in this disclaimer section.
the Company or persons acting on behalf of Participants should review the documentation
the Company are expressly qualified in their of tokens used on the platform in its entirety
entirety by the cautionary statements in this and seek the professional advice of legal
section. Except as expressly required by law, counsel and investment professionals.
the Company undertakes no obligation to
Tokens may change in value based on a
publicly update or revise any forward-looking
number of factors that are outside our control.
statements provided in this Whitepaper
There is no guarantee or expectation that any
whether as a result of new information, future
tokens will increase in value, provide a return,
events, or otherwise, or the risks affecting this
or have sufficient adoption and liquidity on
information.
exchanges. Owning these tokens does not
None of the Company, its officers or any constitute a share of equity or ownership in the
person named in this Whitepaper with their company. The token economy is new and
consent, or any person involved in the exciting. Regulatory circumstances may
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