30-Hour Training Program on
Entrepreneurship and Branding for
Aspiring Youths of Tripura
Objective of the CSR Initiative:
This training program aims to empower the aspiring youth of Tripura—especially those from
underserved and semi-urban backgrounds with entrepreneurial skills, branding acumen, and
innovation mindset. Through this initiative, Techno India University seeks to foster local
economic development, stimulate startup culture, and build sustainable career pathways among
the youth population.
Program Duration and Structure:
Total Duration: 30 hours
Mode: Offline/Blended
Schedule: 5 days × 6 hours/day
Participants: 25–30 aspiring entrepreneurs aged 18–30 (preferably from rural and semi-urban
Tripura)
Outcome: Participants will develop a business idea, create a basic business plan, and design a
personal brand and pitch deck by the end of the program.
Training Schedule:
Day Session Topics Key Outcomes
Day 1 Entrepreneurial Mindset, Identify one local business
Local Innovation, Problem idea
Identification
Day 2 Business Model Canvas, Draft a basic business model
Lean Startup, MVP
Day 3 Branding Concepts, Digital Develop a brand story and
Branding Tools identity
Day 4 Financial Planning, Legal Understand finance &
Basics, MSME Registration compliance basics
Day 5 Pitching Skills, Deliver a business pitch
Communication, Peer
Feedback
Day-wise Breakdown:
Day 1: Entrepreneurial Mindset and Local Innovation
Session 1: Who is an Entrepreneur?
Traits, behaviors, and myths of entrepreneurs; Case studies of Tripura and Northeast India
entrepreneurs; Ice-breaking entrepreneurial activities
Session 2: Problem Identification and Opportunity Mapping
How to spot a local problem as a business opportunity; Community-oriented design thinking
approach; Tools: Empathy mapping, idea canvas
Day 2: Business Models and Lean Startup
Session 1: Introduction to Business Models
Understanding value proposition; Customer segments and channels; Revenue streams and cost
structures
Session 2: The Lean Startup Method
Build-Measure-Learn framework; MVP creation; Rural entrepreneurship models
Day 3: Branding and Digital Identity
Session 1: Understanding Branding in the Digital Era
Branding beyond logos; Storytelling and identity; Personal and enterprise branding
Session 2: Digital Tools for Youth Entrepreneurs
Google Business, Instagram, WhatsApp for Business; Tools: Canva, Wix, basic analytics
Day 4: Financial Literacy and Legal Basics
Session 1: Financial Planning for Startups
Budgeting, profit, and break-even; Personal vs business finance; Funding options: self-funding,
microfinance
Session 2: Legal and Ethical Foundations
Registering a business; Intellectual Property basics; GST and tax essentials
Day 5: Pitching and Business Communication
Session 1: Pitching Your Idea
Elevator pitch; Presentation do’s and don’ts; Confidence-building
Session 2: Peer Presentation and Expert Feedback
Live pitching to panel; Certificate distribution; Mentorship introduction
Sustainability and Impact Plan:
Follow-up Mentorship: Shortlisted ideas to be incubated under university or NGO guidance.
Online Alumni Group: Participants added to an exclusive network for opportunities and support.
Impact Assessment: Pre- and post-training assessments and 3-month impact report.
Budget and Support:
Estimated Budget: ₹1,00,000 (includes trainer honorarium, stationery, refreshments, training kits,
and certificates)
Support Required: Venue, expert mentors, training equipment, and digital tools access from the
university
Conclusion:
This initiative aligns with Techno India University’s mission of inclusive development and rural
empowerment. By equipping Tripura’s youth with entrepreneurial and branding skills, the
program hopes to spark new ventures, promote self-reliance, and create sustainable employment
avenues.
